Market Insights Snapshot
Starting with the Vapor Pens category, Haze (CO) demonstrated a commendable performance in Colorado. The brand started off in July 2023 ranked 15th, slipped slightly to 19th in August, but then made a strong recovery in September, climbing to 13th. This upwards trend continued into October, with the brand maintaining a position in the top 15. It's important to note that this consistent presence in the top 20 indicates a solid performance in a highly competitive market. However, the slight dip in rank in August suggests room for improvement in maintaining stability.
When it comes to sales, Haze (CO) saw a minor decrease from July to August 2023, but managed to bounce back impressively in September. The sales in September amounted to approximately $895,000, representing the highest sales figure for the brand in the period under review. This not only indicates a significant recovery but also suggests a strong consumer demand for Haze (CO)'s Vapor Pens. The sales figure did see a slight drop in October, but it's worth noting that the brand still managed to maintain a strong presence in the market.
In the Vapor Pens category within the Colorado market, Haze (CO) has been experiencing some fluctuation in its ranking over the past few months. In July 2023, it was ranked 15th, then dropped to 19th in August, before rebounding to 13th in September, and then slightly falling to 14th in October. This indicates a level of volatility in its performance against competitors. Notably, O.penVape has seen a consistent decline in rank from 4th to 16th over the same period, while Green Dot Labs has remained relatively stable, hovering around the 10th position. AiroPro (formerly IndigoPro) has also seen a slight decline in rank, moving from 13th to 15th. Interestingly, PAX has managed to improve its rank from 14th to 12th. These shifts in ranking among competitors could have implications for Haze (CO)'s future performance in this category within the Colorado market.
In October 2023, Haze (CO) saw the Hazy Blueberry Kush Distillate Cartridge (1g) from the Vapor Pens category rise to the top spot in sales, with an impressive figure of 5040 units. This product climbed steadily in the ranks from fifth in August to fourth in September, before taking the lead. The Pineapple Whip Distillate Cartridge (1g), also in the Vapor Pens category, maintained a consistent second place from August to October. The Maui Wowie Distillate Cartridge (1g) dropped one place to third in October, while Durban Poison Distillate Cartridge (1g) fell significantly from first in September to fourth. A new entrant in the rankings, the Hazy -Tropical Lime Soda Distillate Cartridge (1g), debuted in fifth place.