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Aug-2024
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Overview
Market Insights Snapshot
Haze (CO) has demonstrated a consistent performance in the Vapor Pens category within Colorado. Over the summer months, their ranking has held steady, starting at 12th place in May and June, and improving slightly to 11th place in both July and August. This steady presence in the top 15 indicates a strong foothold in the local market, suggesting effective brand loyalty and product satisfaction among consumers. Notably, their sales peaked in July with $735,139, showing a significant increase from the previous months, before experiencing a slight dip in August.
Despite the minor drop in sales from July to August, Haze (CO) maintained its 11th place ranking, which highlights resilience in a competitive market. However, the brand's absence from the top 30 in other states or categories could be seen as a limitation to their growth potential outside of Colorado. This localized success suggests that while Haze (CO) is performing well in its home state, there may be opportunities to explore and expand into other markets and product categories to diversify and enhance their overall brand presence.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Haze (CO) has shown notable stability, maintaining its rank at 11th place for both July and August 2024. This consistency is particularly significant given the fluctuations observed among its competitors. For instance, O.penVape experienced a decline from 6th to 9th place over the same period, while PAX improved its position from 17th in May to 10th in August. Additionally, Next1 Labs LLC has shown a steady upward trend, climbing from 20th to 12th place. Despite these shifts, Haze (CO) has managed to maintain a competitive edge, although its sales dipped slightly in August compared to July. This stability in rank amidst a dynamic market suggests that Haze (CO) has a solid customer base but may need to innovate or adjust strategies to boost sales and climb higher in the rankings.
Notable Products
In August 2024, the top-performing product from Haze (CO) was Durban Poison Distillate Cartridge (1g) in the Vapor Pens category, which saw a significant sales figure of 2540 units. This product jumped to the number one rank from its previous fifth position in May 2024. Hazy- Pink Runtz Distillate Cartridge (1g) secured the second position, followed by Hazy -Tropical Lime Soda Distillate Cartridge (1g) in third, and Hazy- Runtz OG Distillate Cartridge (1g) in fourth. Juice Box - Apple Sauce Live Resin Disposable (2g) rounded out the top five. Notably, all these products were not ranked in the preceding months before August, indicating a strong market entry or re-entry.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
