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Aug-2025
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Overview
Market Insights Snapshot
Sunshine Extracts has shown notable performance in the Colorado market, particularly in the Concentrates category. The brand maintained a steady rank of 5th place from May to July 2025, before climbing to the 3rd position in August. This upward movement suggests a strong competitive presence and potential consumer preference for their products in this category. However, in the Flower category, Sunshine Extracts did not make it into the top 30 for May through July, only breaking into the 39th position in August. This indicates a challenge in gaining traction within the Flower segment, despite a significant sales increase in August.
In the Vapor Pens category, Sunshine Extracts has demonstrated consistent improvement in Colorado. Starting at the 36th position in May, the brand improved its rank each month, reaching the 25th spot by August 2025. This positive trend reflects a growing acceptance and demand for their Vapor Pen offerings. The steady climb in rankings across the months suggests a successful strategy in capturing market share, even though they have not yet entered the top 20. The brand's performance across these categories highlights both strengths in specific segments and areas for potential growth.
Competitive Landscape
In the competitive landscape of the Colorado concentrates market, Sunshine Extracts has demonstrated notable resilience and growth. Despite facing stiff competition, particularly from top-ranking brands like Amber, which consistently holds the number one spot, Sunshine Extracts has shown a positive trajectory, climbing from a fifth-place rank in May, June, and July 2025 to third place by August 2025. This upward movement in rank is significant, especially considering the competitive pressure from brands like Spectra and 710 Labs, which have maintained strong positions in the top four. While Sunshine Extracts experienced a dip in sales from May to July, the brand rebounded in August, indicating a potential strategic shift or successful marketing efforts that could have contributed to this recovery. As Sunshine Extracts continues to navigate this competitive market, understanding these dynamics and trends will be crucial for maintaining and improving its market position.
Notable Products
In August 2025, Sunshine Extracts saw Pink Zugar Live Rosin Disposable (0.5g) maintain its top position in the Vapor Pens category, with sales reaching 1,021 units. Gumball Live Rosin Disposable (0.5g) climbed to the second position from fifth in July, indicating a significant increase in popularity. Black Velvet (3.5g) entered the rankings in third place in the Flower category, showcasing a strong debut with 885 units sold. Super Boof Live Rosin Disposable (0.5g) and Gak Live Rosin Disposable (0.5g) secured the fourth and fifth positions, respectively, both making their first appearance in the sales rankings. This month saw notable shifts in product rankings, especially within the Vapor Pens category, highlighting changing consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
