.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Sunshine Extracts leaned into a Concentrates-led mix, with Concentrates at 52.39% share and ranked 6 in Colorado Concentrates, while Vapor Pens and Flower held 24.69% and 22.93% shares respectively. The trade-off was clear in the month-to-month and year-over-year dynamics: Concentrates fell 7.82% MoM and 1.61% YoY, Flower contracted 31.49% MoM and 18.53% YoY, but Vapor Pens rose 19.34% MoM despite a 2.88% YoY dip; this pattern implies the brand is cushioning declines in legacy formats with a tactical push into higher-velocity Vapor Pens to stabilize total share.
Price and positioning moved in tandem with mix: the brand’s average price dropped 25.82% YoY to $19.54 while category anchors diverged, with Concentrates averaging $28.22 and Vapor Pens at $42.40 versus Flower at $8.56; combined with a 6.37% YoY sales decline and a 37.82% 24‑month lift, the shift signals a recalibration toward mid-to-premium potency segments without abandoning value traffic. With Concentrates still over half of sales at 52.39% and Vapor Pens gaining 19.34% MoM against a 31.49% MoM pullback in Flower, the brand is prioritizing potency-led and convenience-led occasions to defend rank 6 in Colorado Concentrates while trimming exposure to volatile value Flower.
Competitive Landscape
Sunshine Extracts ranks #6 in CO Concentrates in May 2026, unchanged from #6 year over year, with a temporary peak at #4 in April 2026 and stability at #6 across the last three months, implying flat relative momentum despite short-lived upside. Competitively, Amber advanced to #1 from #3 year over year alongside a 101.7% sales increase, while 710 Labs stayed at #2 with a -16.9% sales change, indicating that Sunshine Extracts’ stable rank at #6 is occurring amid both ascenders and decliners directly ahead. Further, Spectra moved from #5 to #3 with +14.7% sales growth and Billo jumped from #16 to #5 on +128.2% sales growth, whereas Nomad Extracts held at #4 despite a -7.1% sales change, suggesting that Sunshine Extracts’ unchanged #6 position risks entrenchment as faster-moving competitors reorder the top five.
Notable Products
Cream Smoothie (1g) posted the largest movement in May 2026 with a +341.5% month-over-month surge to rank 1, while Fred Flintstone (1g) fell -90.5% to rank 9, marking the steepest decline in the top ten. Zeldaz (Bulk) also contracted -78.0% at a shared rank 8, and Sweat Retreat (3.5g) declined -58.2% at rank 8, whereas Zoy Sauce (3.5g) advanced +23.4% to rank 2. With eight of the top ten being Flower SKUs and a single Vapor Pens item remaining at rank 5, the mix skews heavily toward Flower. This pattern implies Sunshine Extracts is consolidating around a few breakout Flower winners while rapidly pruning or deprioritizing underperforming Flower variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
