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Apr-2025
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Overview
Market Insights Snapshot
Sunshine Extracts has shown a notable upward trajectory in the Concentrates category in Colorado, moving from the 14th position in January 2025 to an impressive 6th place by April 2025. This consistent climb through the ranks indicates a strong market presence and growing consumer preference for their concentrates. However, the performance in the Flower category paints a different picture, as they have not broken into the top 30, with ranks fluctuating around the mid-40s to mid-50s. This suggests that while their concentrate offerings are gaining traction, their flower products may require strategic adjustments to improve their market standing.
In the Vapor Pens category, Sunshine Extracts experienced some fluctuations in Colorado, starting the year at 51st place and peaking at 28th in March before slipping back to 40th in April. This volatility could be indicative of competitive pressures or shifting consumer preferences within this segment. Despite this, the brand's overall sales in this category reached a high in March, reflecting a potential for recovery and growth if they can stabilize their ranking. Notably, the absence of top 30 rankings in the Flower category highlights an area for potential improvement and strategic focus to enhance their market position across all product lines.
Competitive Landscape
In the competitive landscape of the concentrates category in Colorado, Sunshine Extracts has shown a notable upward trajectory in its rankings from January to April 2025, moving from 14th to 6th place. This improvement is significant, especially when compared to competitors like Denver Dab Co, which fluctuated between 5th and 7th place, and Nomad Extracts, which saw a decline from 5th to 8th place. 710 Labs consistently maintained a top position, indicating a strong market presence, but Sunshine Extracts' consistent sales growth suggests a closing gap. Meanwhile, Dabble Extracts experienced a drop in rank from 5th to 7th, highlighting the competitive pressure Sunshine Extracts is exerting on the market. This positive trend for Sunshine Extracts indicates a strengthening brand presence and suggests potential for further market share gains in the coming months.
Notable Products
In April 2025, the top-performing product for Sunshine Extracts was Oreoz x Zero Gravity (Bulk) in the Flower category, which climbed from fifth place in March to first place, with sales reaching 1809 units. Canal Street Runtz FSE Live Rosin (1g) in the Concentrates category held the second position, maintaining a strong presence despite not being ranked in March. Ice Cream Cake (3.5g), another product in the Flower category, entered the rankings in April at third place. Gelonade (3.5g) remained steady in fourth place, showing consistent performance over the months. Pink Zkittles (3.5g) saw a drop from its second-place ranking in January to fifth place in April, indicating a decline in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
