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Sep-2025
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Overview
Market Insights Snapshot
Sunshine Extracts has demonstrated notable performance in the Colorado market, particularly in the Concentrates category. Over the summer months, the brand maintained a strong presence, fluctuating slightly between the 4th and 6th positions, and ultimately securing the 4th spot in both August and September. This stability indicates a solid consumer base and effective market strategies. On the other hand, their performance in the Flower category shows room for improvement, as they were ranked outside the top 30 in June and July, only breaking into the 35th position in August and slightly dropping to 38th in September. These shifts in rankings highlight potential growth areas for Sunshine Extracts in the Flower category.
In the Vapor Pens category in Colorado, Sunshine Extracts has shown a consistent, albeit modest, presence within the top 30. Starting at the 29th position in June, the brand improved to 25th in August before settling back to 28th in September. This suggests a steady demand for their products, though there is a clear opportunity for Sunshine Extracts to climb higher in this competitive category. Notably, the brand's sales figures reflect these ranking trends, with a peak in sales corresponding with their highest ranking in August. Overall, while Sunshine Extracts has areas of strength, particularly in Concentrates, there are also clear opportunities for growth and increased market penetration in other categories.
Competitive Landscape
In the competitive landscape of the Colorado concentrates market, Sunshine Extracts has shown resilience and adaptability, maintaining a steady presence within the top 10 brands from June to September 2025. Despite facing strong competition from brands like Spectra and 710 Labs, which consistently ranked higher, Sunshine Extracts managed to improve its rank from 6th in July to 4th by August, where it remained in September. This improvement in rank coincided with a notable increase in sales during August, although there was a slight dip in September. The competitive pressure is evident as Green Dot Labs and LEIFFA also vie for market share, with LEIFFA making a significant leap from outside the top 20 to 6th place in September. Sunshine Extracts' ability to maintain its position amidst such dynamic shifts highlights its strong brand presence and the potential for further growth in the Colorado concentrates market.
Notable Products
In September 2025, Sunshine Extracts' top-performing product was Black Velvet (3.5g) in the Flower category, which rose to the number one spot with sales of 759 units. Gak Live Rosin Disposable (0.5g) and Super Boof Live Rosin Disposable (0.5g), both in the Vapor Pens category, shared the second rank, each with 651 units sold. Zkittlez Full Spectrum Live Rosin (1g) in the Concentrates category secured the third position, marking its first entry into the top ranks with notable sales. Notably, Pink Zugar Live Rosin Disposable (0.5g), which held the top spot in June, experienced a decline to fourth place in September. The rankings reflect a dynamic shift in consumer preferences, particularly towards flower products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
