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Jun-2024
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Overview
Market Insights Snapshot
Sunshine Extracts has demonstrated varying performance across different product categories in Colorado. In the Concentrates category, the brand experienced significant fluctuations in its rankings, starting at 14th place in March 2024, dropping to 24th in April, and then rebounding to 15th in May before settling at 17th in June. This volatility indicates a dynamic market presence, but the brand's ability to recover to a higher ranking in May suggests resilience and potential consumer loyalty. On the other hand, Sunshine Extracts' performance in the Flower category showed a more consistent upward trend, moving from outside the top 30 in March to 34th place by June 2024, reflecting a gradual improvement in market penetration and consumer acceptance.
The Vapor Pens category, however, presented a more challenging landscape for Sunshine Extracts in Colorado. The brand consistently ranked outside the top 30, with its best position being 69th place in May and June 2024. This persistent low ranking highlights a struggle to gain significant traction in this segment, possibly due to stronger competition or consumer preferences favoring other brands. Despite these challenges, the brand's overall sales trends and movements across the various categories indicate areas of both opportunity and needed strategic adjustments. For more detailed insights into Sunshine Extracts' performance and market strategies, further analysis would be beneficial.
Competitive Landscape
In the highly competitive Colorado flower category, Sunshine Extracts has shown a notable improvement in its rankings over the past few months. Starting from a rank of 48 in March 2024, Sunshine Extracts climbed to 34 by June 2024, indicating a positive trend in market presence and consumer preference. This upward movement contrasts with brands like Super Farm, which fluctuated between ranks 39 and 47, and Kayak Cannabis, which saw a slight decline from 35 to 35. Meanwhile, Cannabis Brothers also experienced a positive trend, moving from rank 36 to 30. Sunshine Extracts' sales figures have similarly improved, reflecting its enhanced market position. This growth trajectory suggests that Sunshine Extracts is effectively capturing a larger share of the market, potentially at the expense of competitors like Kind Love, which although had a spike to rank 32 in May, dropped to 37 by June. These insights highlight Sunshine Extracts' strategic advancements and its potential to continue rising in the competitive landscape.
Notable Products
In June 2024, Sunshine Extracts' top-performing product was Dante's Inferno (3.5g) in the Flower category, maintaining its leading position with sales of 979 units. Sugar Cone (3.5g), also in the Flower category, climbed to the second spot from its previous top rank in May 2024. Cheetoz Popcorn (3.5g) secured the third position, showing consistent performance in the Flower category. Super Boof Full Spectrum Live Rosin (1g) held steady at the fourth place in the Concentrates category. Grape Cream Cake (3.5g) dropped to the fifth position, reflecting a decline from its third-place ranking in May 2024.
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