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Aug-2024
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Overview
Market Insights Snapshot
Sunshine Extracts has demonstrated notable performance fluctuations across various categories in Colorado. In the Concentrates category, the brand has shown resilience, with rankings improving from 13th in May to 11th in August, despite a dip to 17th in July. This indicates a strong recovery and potential growth trajectory. Conversely, the Flower category has seen more volatility, with the brand peaking at 23rd in July but falling out of the top 30 in August. This inconsistent performance could be a point of concern for stakeholders. Additionally, the Vapor Pens category saw Sunshine Extracts drop out of the top 30 after June, suggesting a need for strategic adjustments in this segment.
Analyzing the sales data further, Sunshine Extracts experienced a notable decline in Concentrates sales from May to July, but the uptick in August sales aligns with their improved ranking. This suggests that recent strategies or market conditions may be favoring their Concentrates line. The Flower category's sales peaked in July but saw a significant decrease in August, reflecting their drop in rankings. This volatility may indicate a need for more consistent marketing or product quality improvements. The Vapor Pens category's absence from top rankings post-June highlights a potential area for the brand to re-evaluate its offerings or market approach. Overall, while there are areas of strength, Sunshine Extracts has opportunities for growth and stabilization across these categories.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Sunshine Extracts has shown notable fluctuations in rank and sales over the past few months. In May 2024, Sunshine Extracts was ranked 33rd, maintaining this position in June before climbing to 23rd in July, only to drop to 34th in August. This volatility is indicative of a highly competitive market. For instance, Pure Greens consistently outperformed Sunshine Extracts, ranking as high as 20th in July and only slightly dropping to 29th in August. Similarly, Freedom Road experienced a more stable ranking trajectory, peaking at 26th in July. Meanwhile, Seed and Smith (LBW Consulting) and CG Labs have shown upward trends, with Seed and Smith rising from 53rd in May to 35th in August, and CG Labs improving from 54th to 36th over the same period. These trends highlight the dynamic nature of the market and suggest that Sunshine Extracts may need to strategize more effectively to maintain and improve its competitive position.
Notable Products
In August 2024, the top-performing product for Sunshine Extracts was Dungeon Family (3.5g), which climbed to the number one spot from fifth place in July, with sales reaching 1256 units. Dante's Inferno (3.5g) maintained a strong performance, securing the second position, though it dropped from its number one rank in June. Red Runtz Popcorn (3.5g) remained steady in third place, showing consistent popularity. Sugar Cone (3.5g) experienced a notable drop, moving from second place in July to fourth in August. Super Boof Full Spectrum Live Rosin (1g) reappeared in the rankings, holding the fifth position after not being ranked in June and July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
