Market Insights Snapshot
Looking at the performance of Sano Gardens in Colorado, there are some interesting trends to note. In the Beverage category, Sano Gardens managed to stay within the top 20 brands from July to October 2023, with ranking fluctuations ranging from 9th to 13th. Their performance in the Vapor Pens category has been impressive, consistently placing within the top 20 brands. Notably, they climbed from the 16th spot in August to the 10th in October. However, the Concentrates category tells a different story. Sano Gardens did not rank in the top 20 in August and October, indicating a need for improvement in this category.
In terms of sales, Sano Gardens shows a significant upward trend in the Vapor Pens category with October 2023 sales surpassing the 1.1 million mark. However, the Beverage category shows a drop in sales from July to August 2023, followed by a rebound in September. Sales in the Concentrates category were not consistent enough to form a clear trend, but the lack of ranking in August and October suggests a possible decline. Overall, while Sano Gardens demonstrates strong performance in certain categories, there are areas that could benefit from strategic focus and improvement.
In the Vapor Pens category in Colorado, Sano Gardens has seen a fluctuation in its ranking over the months of July to October 2023. Starting at rank 11 in July, it dropped to 16 in August, rose slightly to 15 in September, and then improved to 10 in October. This indicates a somewhat inconsistent performance, with the brand moving up and down the ranks. In comparison, EvoLab and Packwoods have shown a more stable trend, maintaining their positions in the top 10. Craft / Craft 710 has shown a significant improvement, moving from rank 20 to 8 over the same period. PAX, on the other hand, has seen a steady decline, dropping from rank 14 to 12. In terms of sales, while exact figures are not provided, it's clear that Sano Gardens has faced stiff competition from these brands, with some performing better and others worse over this period.
In October 2023, Sano Gardens' top-performing product was the 'Orchard - Mixed Berry Live Resin Disposable (1g)', which maintained its number one rank from previous months, with sales peaking at 8,411 units. The 'Orange Slice Live Resin Disposable (1g)' moved up in the rankings to second place, showing a significant increase in sales. The 'Lively Lime Live Resin Disposable (1g)' dropped to third place, despite maintaining consistent sales. The 'Melon Medley Live Resin Disposable (1g)' also saw a decrease in rank, moving to fourth place. Lastly, the 'Orchard - Melon Medley Distillate Disposable (1g)' remained in fifth place, but showed a promising increase in sales.