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Oct-2025
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Overview
Market Insights Snapshot
West Edison has shown a varied performance across different categories in Colorado. In the Concentrates category, the brand has largely maintained its standing, with rankings fluctuating slightly but not dropping out of the top 30. Starting at the 23rd position in July 2025, West Edison dipped to 27th in September, only to rebound to 22nd in October. This indicates a potential recovery or strategic adjustment that helped regain its footing. Meanwhile, sales figures experienced a dip in September but saw a resurgence in October, suggesting possible seasonal influences or promotional activities that could have driven this change.
In contrast, the Vapor Pens category presents a more challenging landscape for West Edison in Colorado. The brand did not maintain a position within the top 30, starting at 32nd place in July and slipping further to 39th by September. Although there was a slight improvement to 35th in October, the brand's struggle to secure a top 30 position highlights the competitive nature of this category. Despite the fluctuations in rankings, the sales figures show a declining trend from July to September, with a slight recovery in October, indicating potential market pressures or shifts in consumer preferences that may be impacting sales performance in this category.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, West Edison has experienced fluctuations in its ranking over the past few months, indicative of a dynamic market environment. From July to October 2025, West Edison saw its rank shift from 32nd to 35th, with a notable dip to 39th in September. This trend suggests a competitive pressure from brands like Lazercat Cannabis, which maintained a more stable position around the low 30s, and Billo, which despite a drop in October, consistently ranked higher than West Edison earlier in the period. Meanwhile, Revel (CO) showed a gradual improvement, surpassing West Edison by October. Interestingly, Good Chemistry Nurseries re-entered the top 40 in October, suggesting a potential emerging threat. These shifts highlight the importance for West Edison to innovate and adapt to maintain and improve its market position amidst evolving consumer preferences and competitive strategies.
Notable Products
In October 2025, the top-performing product for West Edison was the Sour Diesel Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the number one rank with sales reaching 497 units. Following closely, Kush Mints Wax (1g) in the Concentrates category secured the second position with notable sales figures. The Cake and Ice Cream Distillate Cartridge (1g) and Sour Apple Surge Distillate Cartridge (1g), both in the Vapor Pens category, were ranked third and fourth, respectively. The Sour Diesel Distillate Disposable (2g) rounded out the top five. Notably, these products were not ranked in previous months, indicating a significant shift in consumer preferences towards these offerings in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
