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Nov-2025
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Overview
Market Insights Snapshot
West Edison has shown notable performance improvements in the Concentrates category in Colorado. The brand climbed from the 28th position in September 2025 to 15th by November 2025, indicating a strong upward trend. This improvement is particularly significant given that the brand was not in the top 30 in some months earlier in the year. Such a trajectory suggests effective strategies in product development or marketing that have resonated well with consumers in this category. However, the Vapor Pens category tells a different story, as West Edison did not make it into the top 30 rankings, highlighting a potential area for growth or re-evaluation.
In terms of sales figures, West Edison experienced a substantial increase in sales for Concentrates in Colorado, with November 2025 sales reaching $147,195, a notable rise from previous months. This increase aligns with their improved ranking and suggests that consumers are responding positively to their offerings. Conversely, the Vapor Pens category did not see such a positive trend, with sales showing fluctuations and a slight decline in rankings from August to November 2025. This suggests that while West Edison is gaining traction in one category, there might be challenges or competitive pressures in others that need addressing.
Competitive Landscape
In the competitive landscape of concentrates in Colorado, West Edison has experienced notable fluctuations in its ranking over the past few months. In August 2025, West Edison held the 23rd position, but by September, it had dropped to 28th, indicating a challenging period. However, the brand showed resilience by climbing back to the 25th position in October and making a significant leap to 15th in November. This upward trend suggests a positive reception of their products or marketing strategies. In comparison, Good Chemistry Nurseries also improved its rank from 25th in August to 13th in November, showing a consistent upward trajectory. Meanwhile, TFC (The Flower Collective LTD) maintained a stable presence, hovering around the mid-teens in rank. On the other hand, El Sol Labs experienced a decline from 11th in August to 16th in November, which may have opened up opportunities for West Edison to capture more market share. Lastly, Lazercat Cannabis showed a steady improvement, moving from 24th to 17th over the same period. These dynamics highlight the competitive nature of the concentrates market in Colorado, where West Edison is actively striving to enhance its position and sales.
Notable Products
In November 2025, West Edison's top-performing product was Blue Dream Wax (1g) in the Concentrates category, securing the first rank with impressive sales of 752 units. Following closely, Blue Dream Shatter (1g) and Afghani Shatter (1g) claimed the second and third positions, respectively. Green Crack Distillate Cartridge (1g) in the Vapor Pens category ranked fourth, while Melted Cookies Wax (1g) rounded out the top five. Notably, these products were not ranked in the previous months, indicating a significant surge in their popularity and sales performance. This shift showcases a growing consumer preference for concentrates within West Edison's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
