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Jun-2024
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Overview
Market Insights Snapshot
West Edison has shown a mixed performance in the Colorado market across different product categories. In the Concentrates category, West Edison experienced a slight decline in rankings from March to May, moving from 9th to 13th, but saw a small recovery in June, climbing back to 11th. This downward trend in rankings is accompanied by a notable decrease in sales from $274,511 in March to $168,423 in June. This indicates a challenging period for the brand in this category, although the slight improvement in June suggests potential stabilization or recovery.
Conversely, West Edison has demonstrated a positive trajectory in the Vapor Pens category within Colorado. The brand improved its position from being outside the top 30 in March to reaching the 27th spot by June. Sales figures for Vapor Pens also reflect this upward movement, with a steady increase from $237,401 in March to $332,017 in June. This growth indicates a strengthening presence in the Vapor Pens segment, which could be a strategic area for West Edison to focus on moving forward.
Competitive Landscape
In the competitive landscape of Vapor Pens in Colorado, West Edison has shown a steady improvement in rank over the past four months, moving from 37th place in March 2024 to 27th place by June 2024. This upward trajectory is indicative of a positive trend in sales, which have increased significantly from $237,401 in March to $332,017 in June. In comparison, Seed and Smith (LBW Consulting) has experienced fluctuations, peaking at 22nd place in April but dropping to 25th place in June, suggesting some volatility in their market position. Similarly, Dablogic saw a rise to 22nd place in May but fell to 28th place in June, indicating inconsistent performance. Natty Rems has also faced instability, reaching as high as 13th place in April but dropping to 26th place by June. Meanwhile, Goldwater Extracts has seen a decline in rank, moving from 27th place in March to 29th place in June. These insights highlight West Edison's growing market presence and consistent sales growth, positioning it favorably against its competitors in the Colorado Vapor Pens category.
Notable Products
In June 2024, the top-performing product for West Edison was the Girl Scout Cookies Live Resin Cartridge (1g), maintaining its number one rank from the previous month with sales reaching $1,168. The Montbello Yum Yum Budder (1g) climbed to the second position, showing a notable improvement from its absence in May. The Blueberry Blast Distillate Disposable (2g) held steady at the third rank, continuing its upward sales trend. The Tangie Distillate Cartridge (1g) dropped to fourth place, despite a consistent sales performance. Lastly, the Green Crack Distillate Disposable (2g) entered the top five for the first time, indicating a growing consumer interest.
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