Market Insights Snapshot
In the Colorado market, West Edison has shown a strong performance in the Concentrates category. The brand managed to maintain a stable position in the top 10 brands in this category from July to September 2023, with a slight drop to 11th place in October. This slight dip in ranking could be attributed to a decrease in sales in October, compared to the previous months. However, the overall trend suggests that West Edison remains a significant player in the Colorado Concentrates market.
On the other hand, West Edison's performance in the Vapor Pens category in Colorado paints a slightly different picture. The brand did not make it into the top 20 brands in July, but showed an upward trend in the following months, peaking at 33rd place in August before stabilizing around the 37th rank in September and October. This improvement in ranking is reflected in an increase in sales from July to August. Despite not being in the top 20, the steady climb in ranking suggests that West Edison is making strides in this category.
In the Colorado concentrates market, West Edison has maintained a steady presence in the top 10 brands from July to October 2023. However, their rank has slightly declined from 10th to 11th over this period, indicating a slight decrease in their market position. In comparison, Chronic Creations and Harmony Extracts have shown fluctuating ranks, with Harmony Extracts notably moving up to the 9th position in October. Kush Masters has also remained a strong competitor, despite a drop to the 12th rank in October. Interestingly, Kayak Cannabis, initially ranked 20th, has shown a significant upward trend, moving up to the 13th position by October. These shifts in the competitive landscape suggest that while West Edison has maintained a consistent presence, other brands are making notable strides in the Colorado concentrates market.
In October 2023, the top-performing product from West Edison was 'Indica Wax (1g)' under the Concentrates category, with sales reaching up to 1433 units. This product climbed from the third position in July and August to the second in September, finally seizing the top spot in October. The 'Hybrid Wax (1g)', also from the Concentrates category, was the second top-performing product, with a slight dip in sales from the previous month. Notably, the 'Girl Scout Cookies Live Distillate Cartridge (1g)' from the Vapor Pens category made a significant entry to the third position. The 'West Edison Shatter (1g)' and 'Clementine Live Distillate Cartridge (1g)', both previously unranked, also made it to the top five in October, securing the fourth and fifth positions respectively.