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Aug-2024
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Overview
Market Insights Snapshot
West Edison has experienced notable fluctuations in its performance across different categories and states. In the Concentrates category in Colorado, the brand saw a steady improvement from May 2024 to July 2024, moving from rank 12 to rank 9. However, August 2024 showed a significant drop to rank 17, indicating a potential challenge in maintaining its upward trajectory. This decline is reflected in the sales figures, which decreased from $244,261 in May to $106,794 in August. The performance in Concentrates suggests that while West Edison had moments of strong positioning, sustaining that momentum has proven difficult.
In the Vapor Pens category, also in Colorado, West Edison has struggled to break into the top tiers consistently. Starting at rank 28 in May 2024, the brand made slight improvements to rank 26 in June and July but fell back to rank 29 in August. This inconsistency in rankings indicates that West Edison is facing stiff competition in the Vapor Pens market. The sales figures, peaking at $299,400 in June and then declining to $207,455 in August, further underscore the volatility and challenges faced by the brand in this category. The inability to consistently remain in the top 30 brands in other states and categories highlights areas for potential improvement and strategic focus.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, West Edison has experienced fluctuations in its rankings and sales over the past few months. Despite a slight improvement in rank from 28th in May 2024 to 26th in June and July, West Edison dropped to 29th in August. This indicates a struggle to maintain a stable position in the market. In contrast, The Colorado Cannabis Co. has seen a consistent decline, falling from 19th in May to 27th in August, which suggests a more significant downward trend. Meanwhile, Billo and Classix have shown upward momentum, with Billo improving from 48th in May to 31st in August and Classix rising from 50th to 30th in the same period. Revel (CO) has also demonstrated a steady climb, reaching 28th in August. These trends highlight the competitive pressure on West Edison, suggesting that while it has managed to hold its ground to some extent, it faces significant challenges from brands that are either stabilizing or improving their market positions.
Notable Products
For Aug-2024, the top-performing product from West Edison is the Hybrid Live Resin Cartridge (1g) in the Vapor Pens category, ranking 1st with sales of 1056 units. The Blueberry Blast Distillate Disposable (2g), also in the Vapor Pens category, holds the 2nd position, showing a significant increase from its 4th position in Jun-2024, with sales reaching 1017 units. The Green Crack Distillate Disposable (2g) ranks 3rd, improving from its 5th position in Jun-2024. In the Concentrates category, White 99 Oil (1g) and Alien Dawg Budder (1g) rank 4th and 5th respectively. Notably, both products have entered the top five for the first time this month with sales of 567 and 545 units respectively.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
