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Mar-2025
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Overview
Market Insights Snapshot
West Edison has demonstrated notable performance in the Concentrates category in Colorado. Over the span from December 2024 to March 2025, the brand maintained a consistent presence within the top 20, showing a slight fluctuation in rankings. They started at 11th place in December, dipped to 16th in February, and then improved to 12th in March. This movement suggests a resilience and ability to rebound in a competitive market. The sales figures show a downward trend from December to February, but a recovery is evident by March, indicating potential strategic adjustments that have positively impacted their market position.
In the Vapor Pens category, West Edison faced more challenges, as evidenced by their rankings in Colorado. The brand consistently hovered around the lower end of the top 30, starting at 28th in December and slipping to 31st by March, which indicates a need for strategic improvement in this category. The consistent presence in the rankings, albeit at the lower end, suggests that while they are maintaining a foothold, there is significant room for growth. The decline in sales from December to March further underscores this point, highlighting the necessity for West Edison to innovate or re-strategize to enhance their competitiveness in the Vapor Pens market.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, West Edison has experienced a slight decline in its market position from December 2024 to March 2025. Starting at rank 28 in December 2024, West Edison dropped to rank 31 by March 2025. This downward shift in rank is mirrored by a consistent decrease in sales over the same period, suggesting a need for strategic adjustments to regain market traction. In contrast, Next1 Labs LLC saw a more pronounced decline, falling from rank 17 to 33, indicating a significant drop in their market presence. Meanwhile, Sano Gardens maintained a relatively stable position, ending at rank 30, which is just above West Edison. Notably, Haze (CO) demonstrated a positive turnaround, improving its rank from 38 in February 2025 to 29 in March 2025, surpassing West Edison. These shifts highlight the dynamic nature of the vapor pen market in Colorado and underscore the importance for West Edison to innovate and adapt to maintain its competitive edge.
Notable Products
In March 2025, the top-performing product for West Edison was Blue Dream RSO (1g) in the Concentrates category, securing the number one rank with notable sales of 815 units. Strawberry Delight Terp Cartridge (1g) in the Vapor Pens category climbed to the second position, improving from fifth place in February 2025, with sales reaching 669 units. Cadillac Stanley Wax (1g) debuted in March at the third position within the Concentrates category. Blueberry Blast Distillate Cartridge (1g) dropped from the top spot in February to fourth place in March with sales of 590 units. Cake and Ice Cream Distillate Cartridge (1g) fell from second place in January to fifth place in March, indicating a downward trend over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
