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Apr-2025
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Overview
Market Insights Snapshot
West Edison has shown varied performance in the Colorado cannabis market across different categories. In the Concentrates category, the brand has maintained a presence within the top 20, with its rank fluctuating between 13th and 17th from January to April 2025. Notably, West Edison experienced a decline in sales from January to April, with sales dropping from $208,201 to $109,706, which may have contributed to their rank slipping to 17th in April. This trend suggests potential challenges in maintaining market share or shifts in consumer preferences within this category.
In the Vapor Pens category, West Edison has faced more significant challenges, as evidenced by its consistent rank of 29th from January to March 2025 before dropping out of the top 30 in April. This movement indicates a struggle to compete against other brands in this category, possibly due to increased competition or changes in consumer demand. The decrease in sales from $280,222 in January to $211,336 in April further highlights the brand's difficulties in maintaining its position within this segment. These trends suggest that West Edison may need to reassess its strategy in the Vapor Pens category to regain its standing in the market.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, West Edison has shown a relatively stable performance, maintaining a consistent rank of 29th from January to March 2025, before slipping slightly to 32nd in April. This stability is notable given the fluctuations experienced by competitors such as Billo, which saw a dramatic drop from 14th in March to 30th in April, and Binske, which fell out of the top 20 in April after peaking at 20th in February. Despite these shifts, West Edison remains behind Billo in sales, which consistently outperformed West Edison until April when both brands experienced a decline. Meanwhile, Dabble Extracts and Wavelength Extracts have remained outside the top 20, indicating a less competitive threat in terms of rank. The overall trend suggests that while West Edison faces stiff competition, particularly from Billo, its consistent ranking highlights a steady consumer base amidst a volatile market.
Notable Products
In April 2025, West Edison's top-performing product was the Strawberry Delight Terp Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from March. The Cake and Ice Cream Distillate Cartridge (1g) secured the second position, with sales reaching $585. Notably, the Watermelon Wave Terp Cartridge (1g) debuted at the third rank, while Hindu Kush Distillate Cartridge (1g) and Cherry Cola Terp Distillate Disposable (2g) followed closely at fourth and fifth positions, respectively. This marks a significant shift as the Strawberry Delight and Cake and Ice Cream cartridges were the only products ranked in previous months, with the latter dropping from its January second-place position. The emergence of new products in the top ranks highlights a dynamic change in consumer preferences within West Edison's Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
