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Sep-2025
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Overview
Market Insights Snapshot
West Edison has demonstrated a fluctuating performance in the Colorado market, particularly within the Concentrates category. Over the four-month period from June to September 2025, West Edison experienced a notable dip in rank, dropping from 17th in June to 20th in both July and September, though it did see a brief improvement to 15th in August. This suggests some volatility in consumer demand or competitive pressures within the Concentrates category. Despite this, the brand maintained a presence in the top 30, indicating a steady, if somewhat variable, market position. This consistency in ranking, albeit with some ups and downs, highlights West Edison's resilience in a competitive market.
In contrast, West Edison's performance in the Vapor Pens category in Colorado was less impressive, as the brand did not break into the top 30 at any point during the months analyzed. Starting from a rank of 35 in June, West Edison's position slipped further to 42 by September, reflecting a downward trend in sales and market presence in this category. This decline might indicate challenges in capturing consumer interest or facing stronger competition in the Vapor Pens segment. The absence from the top 30 suggests that West Edison may need to reassess its strategy in this category to regain its competitive edge.
Competitive Landscape
In the competitive landscape of the Colorado concentrates market, West Edison has experienced notable fluctuations in its ranking over the past few months. Starting from a rank of 17 in June 2025, West Edison saw a dip to 20 in July, a recovery to 15 in August, and then a decline back to 20 in September. This volatility in rank is mirrored in its sales performance, which peaked in August before dropping significantly in September. In comparison, Colorado's Best Dabs (CBD) showed a similar pattern but managed to climb to the 17th position in August, surpassing West Edison. Meanwhile, Newt Brothers Artisanal maintained a relatively stable presence, peaking at 18 in July, while Kush Masters (Kush Master LLC) showed a positive trend, moving up to 18 in September. TFC (The Flower Collective LTD) also demonstrated resilience, improving its rank to 19 by September. These dynamics suggest that while West Edison remains a key player, it faces stiff competition and must strategize to maintain and improve its market position.
Notable Products
In September 2025, the top-performing product for West Edison was Durban Poison Shatter (1g) in the Concentrates category, achieving the number one rank with sales of 475 units. Following closely, Pineapple Express Distillate Cartridge (1g) in the Vapor Pens category secured the second position. Cherry Starburst Wax (1g), also in the Concentrates category, held the third rank. Apple Fritter Wax (1g) and Blueberry Dream Wax (1g), both in the Concentrates category, completed the top five, ranking fourth and fifth respectively. Notably, all these products were new entrants to the top ranks, as they had no recorded ranks in the previous three months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
