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Jun-2024
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Overview
Market Insights Snapshot
In Colorado, Dutch Botanicals has shown a notable performance in the Pre-Roll category. Over the span from March to June 2024, the brand has consistently maintained a position within the top 10, peaking at rank 4 in April before slightly dropping to rank 7 in June. This indicates a strong and steady presence in the market, although there was a dip in May where the brand fell to rank 9. The sales figures reflect this trend, with a peak in April followed by a decrease in May, and a slight recovery in June. This fluctuation suggests that while Dutch Botanicals remains competitive, it faces challenges in maintaining a consistent upward trajectory in sales.
Conversely, Dutch Botanicals' performance in the Vapor Pens category in Colorado has been less impressive. The brand has struggled to break into the top 30, with ranks hovering in the mid-30s and even dropping to 44 in both March and June. While there was a slight improvement in April and May, reaching ranks 40 and 36 respectively, the overall trend suggests that Dutch Botanicals is facing significant competition in this category. The sales data corroborates this, showing a peak in May but a notable decline in June. This indicates that while there is some interest in their Vapor Pens, it is not enough to secure a strong foothold in the market.
Competitive Landscape
In the competitive landscape of the Colorado Pre-Roll category, Dutch Botanicals has experienced notable fluctuations in its rank over the past few months. Starting strong in March 2024 at rank 5, Dutch Botanicals climbed to rank 4 in April, but then saw a decline to rank 9 in May before recovering slightly to rank 7 in June. This volatility contrasts with more stable competitors like Cosmos, which maintained a consistent presence in the top 6, and Stratos, which hovered around the 6th to 9th positions. Meanwhile, Good Chemistry Nurseries surged from rank 14 in March to rank 5 in May, indicating a significant upward trend. The fluctuating ranks of Dutch Botanicals suggest a need for strategic adjustments to maintain a competitive edge and capitalize on market opportunities. For a more comprehensive understanding of these dynamics and to drive informed decision-making, advanced data insights are essential.
Notable Products
In June 2024, the top-performing product for Dutch Botanicals was Jenny's - Purple Punch Pre-Roll (1g), which jumped to the number one spot with sales of 26,094 units. Jenny's - Meat Breath Pre-Roll (1g) secured the second position, reflecting strong market demand. Jenny's - Cake Dough Pre-Roll (1g) held the third rank, showing consistent performance from the previous months. Jenny's - Mint Koffee #3 Pre-Roll (1g) entered the rankings at fourth place, indicating growing popularity. Notably, Jenny's - Apple Fritter Pre-Roll (1g) dropped to fifth place from its top position in May, highlighting a shift in consumer preferences.
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