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Dec-2024
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Overview
Market Insights Snapshot
In the Colorado market, Dutch Botanicals has shown a consistent performance in the Pre-Roll category, maintaining a strong presence within the top 10 brands. Starting at the 6th position in September and October 2024, the brand improved to 4th place in November before slightly dropping to 5th in December. This indicates a robust demand for their pre-roll products despite a slight sales dip towards the end of the year. Such consistent rankings suggest a well-established foothold in this category, highlighting the brand's ability to capture and retain consumer interest over time.
Conversely, in the Vapor Pens category, Dutch Botanicals has faced more challenges in maintaining a top-tier position. The brand did not break into the top 30 in any of the months from September to December 2024, with rankings fluctuating between 39th and 49th. Despite a peak in sales in October, the subsequent decline indicates potential hurdles in gaining market share against competitors. This contrast in performance across categories suggests that while Dutch Botanicals excels in Pre-Rolls, there may be opportunities for growth and strategy refinement in the Vapor Pens segment within Colorado.
Competitive Landscape
In the competitive landscape of the pre-roll category in Colorado, Dutch Botanicals has demonstrated a consistent performance, maintaining a strong presence in the top 10 rankings throughout the last quarter of 2024. Despite a slight dip from 4th to 5th place in December, Dutch Botanicals has remained a formidable competitor. This is particularly notable when compared to Cosmos, which consistently ranked just above Dutch Botanicals, peaking at 4th place in December. Meanwhile, Cali-Blaze has shown a robust upward trend, consistently holding the 2nd or 3rd position, indicating a significant lead in sales over Dutch Botanicals. On the other hand, Stratos and Lowell Herb Co / Lowell Smokes have experienced fluctuations, with Lowell Herb Co making a notable jump to 6th place in December. These dynamics suggest that while Dutch Botanicals is performing well, it faces stiff competition from both stable and rising brands, necessitating strategic efforts to enhance its market position and sales growth.
Notable Products
In December 2024, Dutch Botanicals' top-performing product was Jet Fuel #2 Pre-Roll (1g), securing the first position with impressive sales of 22,165 units. Gelonade Pre-Roll (1g) followed closely, ranking second. Jenny's - Berry Cheesecake Pre-Roll (1g) slipped from its top spot in November to third place, while Jenny's - Fruit Punch Pre-Roll (1g) dropped two places to fourth. Jenny's - Borinquem Pre-Roll (1g) maintained its presence in the top five, albeit dropping from fourth to fifth. Notably, Jenny's - Berry Cheesecake Pre-Roll (1g) experienced a significant decline in sales compared to the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
