Dutch Botanicals

Data Snapshot: Apr 04, 2024
Dutch Botanicals Cannabis Brand Logo
$100K+

Mar-2024

Sales

Strong Growth

Trend

6-Month

16

Product Count

SKUs

Dutch Botanicals

Overview

Markets

Dutch Botanicals Locations

Product Trends

Dutch Botanicals Categories

Dutch Botanicals Sales

Market Insights Snapshot

Dutch Botanicals Historical Sales by Category

In the dynamic landscape of the cannabis market, Dutch Botanicals has shown a mixed performance across different categories within Colorado. Notably, their Pre-Roll category has seen a significant upward trajectory, moving from the 53rd position in December 2023 to an impressive 4th position by March 2024. This remarkable improvement is underscored by a substantial increase in sales, soaring from 24,103 in December 2023 to 312,674 by March 2024, indicating a strong consumer preference and market penetration in this category. Conversely, their performance in the Vapor Pens category paints a different picture, with a gradual decline from the 60th position in December 2023 to 85th by March 2024, accompanied by a sharp decrease in sales from 57,473 to 7,960, signaling a potential area of concern for the brand in maintaining its market share within this segment.

On the other hand, Dutch Botanicals has experienced varied success in other categories. The brand did not make it into the top 30 for the Flower category in December 2023 but managed to secure the 92nd rank by January 2024, without further ranking information for the subsequent months. This indicates a potential growth area but also suggests a need for strategic focus to climb higher in the rankings. The Concentrates category, however, did not see the brand in the top 30 rankings after December 2023, where it was positioned at 95th. This absence in the rankings for the following months could be interpreted as a challenge for Dutch Botanicals in establishing a strong foothold in the Concentrates market within Colorado. These insights into Dutch Botanicals' performance across different categories and the competitive landscape in Colorado offer valuable perspectives for stakeholders looking to understand market dynamics and brand positioning.

Mar-2024 Rank
Concentrates
Flower
Pre-Roll
Vapor Pens
4
85
Dutch Botanicals

Competitive Landscape

In the competitive landscape of the Pre-Roll category in Colorado, Dutch Botanicals has shown a remarkable trajectory of growth, moving from not being in the top 20 in December 2023 to securing the 4th rank by March 2024. This surge in rank is indicative of a significant increase in sales, outpacing many of its competitors. Notably, Kaviar, despite holding the top position from December 2023 to February 2024, slipped to 2nd place in March 2024, suggesting a shift in consumer preferences or Dutch Botanicals' effective strategies to capture market share. Other competitors like Pure Blaze Pre-Rolls maintained a consistent performance, staying in the 3rd rank, while TFC (The Flower Collective LTD) and LoCol Love (TWG Limited) have seen fluctuations in their rankings but remained in the top 10. Dutch Botanicals' dramatic rise in both rank and sales within a competitive market highlights its growing prominence and potential challenges for its competitors.

Dutch Botanicals market ranking for CO Pre-Roll

Dutch Botanicals

Notable Products

In March 2024, Dutch Botanicals saw a notable shift in its top-selling products, with "Jenny's - Grape Cream Cake Pre-Roll (1g)" leading the pack at 14,404 units sold, marking its debut at the top rank. Following closely were "Jenny's - Sweet Ick Pre-Roll (1g)" and "Jenny's - Hazy Cakes Pre-Roll (1g)" securing the second and third positions, respectively, also marking their first appearance in the rankings. The "Jenny's - Puerto Rican Haze Pre-Roll (1g)" landed in the fourth spot, while "Gupty Glue Pre-Roll (1g)", a previous leader in the category for the past three months, slid to the fifth position in March. This shift indicates a significant change in consumer preferences within the Pre-Roll category. The rankings highlight a dynamic market, with new products quickly rising to prominence and altering the competitive landscape of Dutch Botanicals' offerings.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Jenny's - Grape Cream Cake Pre-Roll (1g)
Pre-Roll
>5
>5
>5
1
Jenny's - Sweet Ick Pre-Roll (1g)
Pre-Roll
>5
>5
>5
2
Jenny's - Hazy Cakes Pre-Roll (1g)
Pre-Roll
>5
>5
>5
3
Jenny's - Puerto Rican Haze Pre-Roll (1g)
Pre-Roll
>5
>5
>5
4
Gupty Glue Pre-Roll (1g)
Pre-Roll
1
1
2
5
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