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Aug-2025
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Overview
Market Insights Snapshot
Pura's performance in the New York market has exhibited interesting trends across different product categories. In the Concentrates category, Pura has maintained a consistent presence in the top 30 rankings, fluctuating slightly from 27th in May to 24th in July, before settling back at 27th in August. This stability suggests a steady demand for their concentrates, despite a slight dip in sales from July to August. Meanwhile, in the Flower category, Pura's ranking has experienced a more dramatic decline, dropping from 26th in May to 79th by August. This indicates a significant reduction in market share and demand, as reflected by the decreasing sales figures over these months.
In contrast, Pura's presence in the Vapor Pens category in New York was not notable until August, where they entered the rankings at 87th. This suggests a late entry or a resurgence in this category, although their positioning outside the top 30 indicates they have substantial room for growth. The absence of Pura from the top 30 in previous months for Vapor Pens highlights a potential area for strategic focus, as this category might offer untapped potential. Overall, while Pura shows strength in Concentrates, their performance in Flower and Vapor Pens suggests they need to bolster their strategies to regain and expand their market presence in these categories.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Pura has experienced notable fluctuations in its ranking and sales over the past few months. Starting from a strong position in May 2025 at rank 26, Pura saw a decline to rank 79 by August 2025. This downward trend in ranking is mirrored by a significant drop in sales, from being a leader in May to aligning more closely with mid-tier brands by August. In comparison, Hudson Cannabis also faced a decline, dropping from rank 45 in May to 81 in August, suggesting a broader market shift or increased competition. Meanwhile, Country Cannabis showed resilience, maintaining a relatively stable position, ending at rank 77 in August. The competitive dynamics indicate that Pura may need to reassess its strategies to regain its earlier momentum, especially as brands like Canna Cure Farms improved their ranking from 92 in May to 74 in August, highlighting the potential for upward mobility in this market.
Notable Products
In August 2025, Pura's top-performing product was Trop Cherry x Purple Punch in the Flower category, maintaining its number one rank from July with a significant sales figure of 505 units. Mimosa Sugar Wax in the Concentrates category moved up to the second position from its third-place rank in July, indicating a positive trend in customer preference. Gary Payton, another Flower product, climbed to the third spot, showing a resurgence after not ranking in July. Purple Dino, also in the Flower category, entered the rankings at fourth place, demonstrating a new interest among consumers. Lastly, Blue Lime Punch Live Rosin Disposable in the Vapor Pens category debuted at fifth, marking its presence as a notable newcomer in Pura's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
