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Apr-2025
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Overview
Market Insights Snapshot
Pura's performance in the New York market reveals interesting trends across different categories. In the Concentrates category, Pura has seen a steady decline in its rankings, dropping from 11th in January 2025 to 23rd by April 2025. This downward movement is mirrored by a decrease in sales figures, which fell from $87,596 in January to $24,515 by April. Such a decline indicates challenges in maintaining consumer interest or facing increased competition within the state. The fact that Pura remained within the top 30 brands, however, suggests that while they are losing ground, they still hold a significant presence in the market.
Conversely, Pura's performance in the Flower category in New York shows a more positive trend. Starting at 40th place in January, Pura's ranking improved significantly to reach 22nd by April 2025. This improvement is accompanied by a notable increase in sales, with April figures reaching $478,136, which is more than double the sales in January. The rise in both rank and sales might indicate a successful strategy or product offering that resonates well with consumers in this category. The absence of Pura in the top 30 for some months in other categories could either highlight strategic focus or potential areas for growth and improvement.
Competitive Landscape
In the competitive landscape of the flower category in New York, Pura has demonstrated a significant upward trajectory in its market position over the first four months of 2025. Starting from a rank of 40 in January, Pura impressively climbed to 22 by April, indicating a strategic improvement in its market presence and sales performance. This ascent is particularly notable when compared to competitors like Grassroots, which consistently ranked lower and experienced a decline in sales, and Veterans Choice Creations (VCC), which saw a drop from rank 17 to 20. Meanwhile, Heady Tree started strong but fell out of the top 20 by April, highlighting Pura's ability to capture market share amidst fluctuating competitor performances. Additionally, Doobie Labs showed a similar upward trend but remained slightly behind Pura in April. Pura's strategic positioning and growth in sales suggest a robust response to market dynamics, setting it apart from its competitors in the New York flower category.
Notable Products
In April 2025, RS-11 x Soap (3.5g) emerged as the top-performing product for Pura, climbing from a rank of 4 in March to 1, with sales reaching 890 units. Oreoz x Purple Punch (3.5g) maintained strong performance, securing the second position after leading in March. Banana Cream Cake (3.5g) improved its standing from fifth to third place, indicating a steady increase in popularity. Skywalker x Lemon Cherry Gelato (28g) and Ghost Train (28g) entered the rankings for the first time, taking fourth and fifth positions respectively. This month witnessed a reshuffling in the rankings, highlighting dynamic shifts in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
