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Nov-2025
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Overview
Market Insights Snapshot
Pura has shown varied performance across different categories in New York. In the Concentrates category, Pura's rank fluctuated between August and November 2025, starting at 16th place and ending at 24th. Despite a dip in September and October, the brand managed to climb back up in November, indicating resilience in this category. However, in the Flower category, Pura was only ranked in August at 85th, failing to appear in the top 30 in subsequent months, which suggests challenges in maintaining a competitive edge in this segment. This could be a concern as it might reflect a shift in consumer preferences or increased competition.
In the Vapor Pens category, Pura's performance was less stellar, with rankings consistently below the top 90, eventually dropping out of the top 100 by November. This trend might highlight a need for strategic adjustments or innovations to capture more market share. The absence of Pura in the top 30 in this category during November could be seen as a significant drawback, potentially impacting their overall brand visibility and sales within New York. Despite these challenges, the brand's ability to recover in the Concentrates category suggests there may still be untapped potential and opportunities for growth if the right strategies are employed.
Competitive Landscape
In the competitive landscape of the New York concentrates market, Pura has experienced notable fluctuations in its rankings and sales, reflecting the dynamic nature of this sector. From August to November 2025, Pura's rank shifted from 16th to 24th, indicating a competitive pressure from other brands. Notably, Lobo demonstrated a strong upward trajectory, climbing from outside the top 20 to 21st place by November, with a consistent increase in sales. Meanwhile, Kingsroad experienced a decline, dropping from 7th to 25th, which may have provided Pura with an opportunity to capture some of their market share. Additionally, So Dope made a significant leap from outside the top 20 to 20th place in November, showcasing a robust sales growth that could pose a challenge to Pura's market position. These shifts highlight the competitive intensity in New York's concentrates market and underscore the need for Pura to innovate and adapt to maintain and improve its standing.
Notable Products
In November 2025, the top-performing product from Pura was Durban Poison x Cherry Tart Sugar (2g) in the Concentrates category, climbing from its previous unranked position to first place with sales of 157 units. Following closely, Red Velvet x Lemon Cherry Gelato Cured Resin Sugar (2g) secured the second spot, improving from fourth place in October. GMO Gelato (3.5g) made a notable entry in the Flower category, landing in third place with 132 units sold. Durban Poison x Cherry Tart Cured Sugar (2g) reappeared in the rankings at fourth place after being unranked in October. Meanwhile, Terp Poison Live Resin (1g) maintained its fifth-place position from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
