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Oct-2025
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Overview
Market Insights Snapshot
Pura's performance across different categories in New York exhibits notable fluctuations. In the Concentrates category, Pura started strong in July 2025 with a rank of 20th, improving to 16th in August. However, the subsequent months saw a decline, with rankings slipping to 19th in September and further down to 27th by October. This downward trend is reflected in their sales figures, which peaked in August and then saw a significant drop by October. On the other hand, in the Flower category, Pura's presence was not as prominent, with rankings only available for July and August, where it was outside the top 30, indicating a limited impact in this segment.
In the Vapor Pens category, Pura's performance in New York has shown consistency, although it remained on the lower end of the rankings. Starting in August 2025, Pura was ranked 88th, and despite dropping to 96th in September and maintaining that position in October, the sales figures suggest a slight recovery in demand towards the end of the period. The absence of a ranking in July indicates that Pura was not among the top 30 brands in this category at that time, which could be seen as an area for potential growth. These insights reveal the challenges and opportunities Pura faces in maintaining and improving its market position across different product categories in New York.
Competitive Landscape
In the competitive landscape of the New York concentrates market, Pura has experienced notable fluctuations in rank and sales over the past few months. Despite starting strong in July 2025 with a rank of 20, Pura climbed to 16th place in August, showcasing a positive trend. However, by October, Pura's rank dropped significantly to 27th, indicating a challenging market environment. This decline in rank coincides with a sharp decrease in sales from August to October. In contrast, competitors like Veterans Choice Creations (VCC) maintained a relatively stable position, hovering around the mid-20s rank, and even saw a sales increase in October. Meanwhile, Mind Melters improved its rank from 30th in July to 25th in October, alongside a steady rise in sales. These dynamics suggest that while Pura had a strong mid-year performance, it faces stiff competition and potential challenges in maintaining its market position against brands that are either stabilizing or improving their ranks and sales.
Notable Products
In October 2025, the top-performing product for Pura was Mimosa Sugar Wax (1g) in the Concentrates category, which climbed to the number one rank from second place in September. Sour Durban Live Resin Cartridge (1g) made its debut in the rankings, securing the second position in the Vapor Pens category with sales of 113 units. Gary Payton (3.5g) in the Flower category improved its standing to third place, up from an unranked position in September. Meanwhile, Blue Lime Punch Live Rosin Disposable (0.5g) entered the rankings at fourth place in the Vapor Pens category. Red Velvet x Lemon Cherry Gelato Cured Resin Sugar (2g) saw a decline, dropping to fifth place from the top spot in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
