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Sep-2025
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Overview
Market Insights Snapshot
In the state of New York, Pura has shown notable performance trends across different product categories. In the Concentrates category, Pura has demonstrated a steady climb in rankings, moving from the 22nd position in June 2025 to 18th by September 2025. This upward movement is mirrored by a significant increase in sales during the summer months, peaking in August before experiencing a slight dip in September. Such trends suggest a growing consumer preference for Pura's concentrate offerings in New York, indicating a potential area of focus for the brand.
Conversely, Pura's performance in the Flower and Vapor Pens categories presents a more varied picture. In the Flower category, Pura's ranking fell out of the top 30 by September 2025, after starting at 35th in June and dropping further in subsequent months. This decline in rank, coupled with decreasing sales figures, suggests challenges in maintaining market share. Meanwhile, in the Vapor Pens category, Pura managed to enter the top 100 by August, although it remains at the lower end of the spectrum with a rank of 96 by September. This indicates a potential opportunity for growth if strategic adjustments are made to capture consumer interest in this segment.
Competitive Landscape
In the competitive landscape of the concentrates category in New York, Pura has shown a dynamic performance over the months from June to September 2025. Pura's ranking has fluctuated, starting at 22nd in June, climbing to 17th in August, and settling at 18th by September. This upward trend in the middle months indicates a positive reception of their products, although a slight dip in September suggests increasing competition. Notably, UMAMII made a significant leap from outside the top 20 to 17th place in September, potentially challenging Pura's position. Meanwhile, Hashtag Honey experienced a decline from 16th in July to 20th in September, which might have alleviated some competitive pressure on Pura. Additionally, Pot & Head surged to 16th place in September, indicating a robust sales performance that could pose a threat to Pura's market share. Despite these fluctuations, Pura's sales figures remained relatively stable, suggesting a loyal customer base, but the brand must remain vigilant and innovative to maintain and improve its market position amidst these shifting dynamics.
Notable Products
In September 2025, Mimosa Sugar Wax (1g) from Pura rose to the top spot in the Concentrates category, having previously been ranked second in July and fourth in August. Red Velvet x LCG Cured Sugar (2g) maintained its second-place position, showing consistent performance over the past months. Purple Dino (3.5g) entered the charts for the first time, securing the third position in the Flower category. Terp Poison Live Resin (1g) debuted at fourth place in Concentrates, marking its first appearance in the rankings. Notably, Trop Cherry x Purple Punch (28g) experienced a significant drop to fifth place in September, despite having been the top-ranked product in July and August, with sales of only 143 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
