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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Pura is stocked at 36 licensed dispensaries across New York, with the deepest coverage in New York, Syracuse, Bayside, Beacon, and Bensonhurst. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Pura’s July 2026 mix is concentrated in Concentrates at 56.64% share with year-over-year sales down 87.19% and month-over-month down 47.05%, while Vapor Pens hold 38.24% share with a 68.39% YoY decline and a 34.55% MoM drop; Flower trails at 5.12% share with a 99.55% YoY fall and a 47.49% MoM decline. Against a brand-level sales contraction of 94.12% YoY and a 35.58% YoY decrease in average price to $38.83, this category skew implies a pivot toward higher-ticket Concentrates (current average price $46.12) as volume compresses, with Vapor Pens absorbing less of the decline but still retrenching, indicating a consolidation around two categories while Flower effectively exits relevance.
The sharper MoM contraction in Concentrates at 47.05% versus 34.55% in Vapor Pens, combined with Concentrates’ 56.64% share versus Vapor Pens’ 38.24%, suggests Pura’s lead category is becoming more volatile than its secondary pillar at current scale; the 99.55% YoY collapse in Flower alongside a 5.12% share concentrates risk into fewer formats. With average price down 35.58% year over year against category average prices of $46.12 in Concentrates and $31.60 in Vapor Pens, the pricing gap implies Pura is discounting across the portfolio yet still leaning on premium-leaning Concentrates for mix, which positions the brand toward a smaller but higher-priced core that may amplify variability when category-level demand softens.
Competitive Landscape
Pura sits at rank #47 in NY Concentrates in July 2026, down 29 spots year over year from #18, and 5 places below its April 2026 position of #42; the brand also trails far from its peak of #7 in September 2024, indicating a multi-quarter slide. In contrast, Mfny (Marijuana Farms New York) held #1 with a steady year-over-year position of #1 and a 47.5% sales increase, while UMAMII surged from #27 to #3 alongside a 1,758.2% sales jump; this divergence suggests Pura’s rank trajectory signals share redistribution toward faster-scaling rivals rather than category contraction.
Notable Products
Durban Poison x Cherry Tart Sugar (2g) posted the largest month-over-month gain at 91.2% and rose to rank 1, while Durban Poison x Cherry Tart Cured Sugar (2g) fell 69.4% to rank 4; this split inside the same strain family indicates buyers shifted from cured to fresher textures. Pura x Kushie - Sour Durban Liquid Diamonds Cartridge (1g) declined 14.9% yet held rank 2, whereas Pura x Kushie - Limeade Liquid Diamonds Cartridge (1g) dropped 40.4% and sat at rank 8, pointing to uneven traction within Liquid Diamonds despite Vapor Pens occupying five of the top ten. With Concentrates occupying four of the top ten and one SKU driving $2,790, the mix implies Pura is tilting toward high-velocity Concentrates anchored by fresh sugar formats while deprioritizing weaker Vapor Pen variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
