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Aug-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Pura is stocked at 29 licensed dispensaries across New York and California, 28 of them in New York, with the deepest coverage in New York, Brooklyn, Queens, Staten Island, and Beacon. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Pura’s category mix concentrated in Concentrates at 56.66% share with a month-over-month increase of 28.43% but a year-over-year decline of 82.70%, while Vapor Pens held 42.05% share with a 6.16% month-over-month decline and a 65.98% year-over-year drop; Flower contracted to 1.29% share with a 59.08% month-over-month decrease and a 99.78% year-over-year fall. With Concentrates ranked 47th in New York and the brand’s average price down 30.96% year over year, the tilt toward higher-priced Concentrates (average price $49.11) alongside retreating Vapor Pens and Flower implies a deliberate retrenchment into a narrower, premium-leaning mix despite overall brand sales falling 90.32% year over year.
The shift raises positioning implications: the 28.43% month-over-month lift in Concentrates against a 6.16% month-over-month drop in Vapor Pens suggests Pura is prioritizing potency-led formats where it holds a 56.66% share of its own sales, even as the 82.70% year-over-year decline indicates demand headwinds; combined with a 30.96% average price reduction and a 47th rank in New York Concentrates, the mix points to price-led customer re-entry rather than breadth expansion. Given Flower’s 1.29% share and 59.08% month-over-month contraction alongside Vapor Pens’ 65.98% year-over-year decline, the brand is signaling a focus on depth within a single category over multi-category coverage, which implies a need to convert Concentrates momentum into rank gains before re-scaling secondary categories.
Competitive Landscape
Pura sits at rank #47 in NY Concentrates in August 2026, down 30 positions year over year from #17, and down 4 positions versus May 2026 when it was #43; this contrasts with Mfny (Marijuana Farms New York) holding #1 both this year and last, and UMAMII jumping from #33 to #3 alongside a 3,294.5% year-over-year sales change, indicating Pura’s relative demand and shelf presence have weakened as faster-climbing rivals compress its share and make a return toward its September 2024 peak of #7 increasingly costly.
Notable Products
Terp Poison Live Resin (1g) posted the steepest decline in August 2026 at -38.2% and slid to rank 6, while Pura x Kushie - Sour Durban Live Resin Cartridge (1g) delivered the largest gain at +55.8% and climbed to rank 3, indicating a rapid shift in demand toward Vapor Pens. Durban Poison x Cherry Tart Sugar (2g) held rank 1 with +15.9% MoM, whereas Durban Poison x Cherry Tart Cured Sugar (2g) fell -16.1% to rank 6, and Mimosa Sugar Wax (1g) advanced +43.2% alongside a Vapor Pens peer at +36.2% in rank 5. Four of the top ten are Concentrates while three are Vapor Pens, and the only raw dollar standout is $2,989 at rank 1, pointing to a portfolio where sugar and resin formats still anchor volume even as cartridges accelerate. The pattern implies Pura is reallocating momentum from legacy concentrates toward co-branded cartridges, signaling a commercial pivot toward higher-velocity Vapor Pens while keeping flagship sugars as traffic drivers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
