Heartland Industries (CO)

Data Snapshot: May 05, 2024
Heartland Industries (CO) Cannabis Brand Logo
$100K+

Apr-2024

Sales

Decline

Trend

6-Month

19

Product Count

SKUs

Heartland Industries (CO)

Overview

Heartland Industries, located in Colorado, is one of the world's largest Cannabis cultivation centers specializing in wholesale cannabis flowers and edibles. Not only a prominent player in the cannabis industry, Heartland also ventures into material sciences, engineering natural fibers as additives to plastic with proprietary technologies. Altogether, Heartland prioritizes strict production standards and is known for providing innovative, high-quality cannabis products to dispensaries across the state.
Markets

Heartland Industries (CO) Locations

Product Trends

Heartland Industries (CO) Categories

Heartland Industries (CO) Sales

Market Insights Snapshot

Heartland Industries (CO) Historical Sales by Category

In the competitive cannabis market of Colorado, Heartland Industries (CO) has shown a diverse performance across different categories. In the Flower category, the brand maintained a strong presence within the top 30 brands from January to April 2024, albeit with a slight downward trend in its ranking; starting at 7th in January and slipping to 20th by April. This decline in ranking, despite a significant sales figure in January of $818,072, suggests a competitive market environment and possibly shifting consumer preferences or increased competition. The fluctuating sales figures, peaking in March before a notable dip in April, further highlight the volatile nature of the market and the brand's need to adapt to maintain its strong position.

On the other hand, Heartland Industries (CO)'s performance in the Concentrates category tells a different story. The brand was ranked 60th in January 2024, with sales of $16,055, and did not make it into the top 30 brands for the subsequent months up to April. This absence from the top rankings from February to April indicates a significant challenge in this category, either due to a lack of consumer interest, strong competition, or possibly inventory issues. For a brand that shows such strength in the Flower category, the stark contrast in its Concentrates performance underscores the complexities of consumer preferences and market dynamics in the cannabis industry in Colorado. This divergence offers valuable insights into the brand's overall market strategy and areas for potential growth or realignment.

Apr-2024 Rank
Concentrates
Flower
20
Heartland Industries (CO)

Competitive Landscape

In the competitive landscape of the Flower category in Colorado, Heartland Industries (CO) has experienced a notable shift in its market position, moving from 7th in January 2024 to 20th by April 2024. This decline in rank is accompanied by a significant drop in sales, indicating a challenging period for the brand. Competitors such as Indico have shown remarkable improvement, climbing from 36th to 18th in the same timeframe, with a corresponding increase in sales that suggests a strong upward trajectory. Similarly, Clarity Gardens has maintained a relatively stable position near Heartland Industries but has also faced a slight decline by April. Other brands like Bloom County and Shift Cannabis, despite lower initial rankings, have shown resilience and a steady sales performance, indicating a fiercely competitive market. Heartland Industries' changing rank and sales amidst this competitive backdrop highlight the brand's current challenges and the dynamic nature of the Colorado Flower market.

Heartland Industries (CO) market ranking for CO Flower

Heartland Industries (CO)

Notable Products

In April 2024, Heartland Industries (CO) saw Golden Goat (Bulk) leading the sales chart within the Flower category, maintaining its top position from March with sales figures reaching 37,660 units. Following closely, Divine Kush Breath (Bulk) made a notable entrance directly into the second rank, showcasing significant consumer interest. Garlic Breath (Bulk) held steady in the competition, securing the third position, consistent with its performance in the previous months except for a slight dip in March. Super Boof (Bulk) experienced a drop, moving down to the fourth rank after not being ranked in the previous two months, indicating a fluctuating consumer preference. Lastly, Glueball #7 (Bulk) also saw a decline, falling to the fifth position from being second in March, reflecting changing market dynamics and consumer tastes within the Flower category.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Golden Goat (Bulk)
Flower
4
>5
1
1
Divine Kush Breath (Bulk)
Flower
>5
>5
>5
2
Garlic Breath (Bulk)
Flower
3
3
4
3
Super Boof (Bulk)
Flower
1
>5
>5
4
Glueball #7 (Bulk)
Flower
>5
2
2
5
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