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Aug-2025
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Overview
Market Insights Snapshot
In examining Billo's performance across various categories in Colorado, there are notable trends that suggest strategic positioning in the market. Within the Concentrates category, Billo has demonstrated a consistent upward trend, moving from 12th place in May 2025 to 7th in August 2025. This progression indicates a strengthening presence in a competitive category. Conversely, the Pre-Roll category tells a different story; Billo's rank fluctuated significantly, peaking at 25th in June but dropping to 40th by August. Such volatility could suggest challenges in maintaining a consistent product or market demand. Meanwhile, in the Flower category, Billo has shown remarkable improvement, ascending from 21st in May to 6th in August, which is indicative of a successful strategy or product line in this segment.
In the Edible category, Billo's performance was relatively stable, with a notable improvement from 30th in May to 22nd by July, where it maintained its position into August. This consistent ranking suggests a steady consumer base or effective marketing strategies. The Vapor Pens category also saw a positive trajectory, with Billo climbing from 31st in May to 21st by August, reflecting potential growth or innovation in their product offerings. It's important to note that Billo did not rank in the top 30 for the Pre-Roll category in August, highlighting a potential area for improvement. Such insights can provide valuable guidance for stakeholders looking to capitalize on Billo's strengths and address its weaknesses in the Colorado market.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Billo has shown remarkable upward mobility over the summer of 2025. Starting from a rank of 21 in May, Billo climbed to 15 in June, then made a significant leap to 8 in July, and continued its ascent to 6 by August. This trajectory indicates a strong growth trend, contrasting with the more stable performance of competitors like Green Dot Labs and Classix, both of which maintained consistent rankings at 4 and 5, respectively, during the same period. Despite not reaching the top 5, Billo's sales figures in July and August were notably close to those of Bonsai Cultivation, which hovered around ranks 6 to 9. This suggests that Billo's strategic initiatives are effectively enhancing its market position, potentially setting the stage for further gains against established players in the Colorado Flower market.
Notable Products
In August 2025, Sour Sage (Bulk) maintained its position as the top-selling product for Billo, with a notable sales figure of 4,174 units. Midori (Bulk) climbed to the second position, marking its first appearance in the top ranks. Lilac Diesel (Bulk) followed closely in third place, also debuting in the rankings. Golden Lemons (Bulk) experienced a slight drop, moving from second place in July to fourth in August. Super Boof (Bulk), which held the top spot in May, saw a decline to fifth place by August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
