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Jul-2025
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Overview
Market Insights Snapshot
Billo has shown a notable performance trajectory in the Colorado market, particularly in the Concentrates and Flower categories. In Concentrates, Billo climbed from the 15th position in April 2025 to a peak of 6th in June before settling at 9th in July. This upward movement indicates a strong presence and growing consumer preference in this category. The Flower category also witnessed significant progress, with Billo advancing from the 22nd spot in April to an impressive 7th place by July. This upward trend is underscored by a substantial increase in sales, especially notable in July. The consistent improvement in these categories highlights Billo's strategic positioning and potential dominance in the Colorado cannabis market.
However, Billo's performance in other categories like Edibles and Pre-Rolls reveals areas of potential growth. In the Edibles category, Billo was not ranked in the top 30 in May 2025, which could be seen as a gap or opportunity for improvement. Despite this, they managed to re-enter the top 30 by June, eventually reaching the 24th position in July. Similarly, in the Pre-Roll category, Billo's rank fluctuated, starting at 31st in April, dropping out of the top 30 in May, and then recovering to 22nd by July. While these fluctuations indicate some challenges, the recovery in rankings also suggests resilience and a potential for future growth if strategic adjustments are made. The Vapor Pens category also showed a steady climb, moving from 34th to 23rd over four months, hinting at a gradual but promising increase in market share.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Billo has shown a remarkable upward trajectory in rankings over the past few months. Starting from a rank of 22 in April 2025, Billo climbed to 7 by July 2025, indicating a significant improvement in market presence. This upward movement is particularly notable when compared to competitors like Green Dot Labs, which maintained a steady rank around 4 and 5, and Bonsai Cultivation, which experienced fluctuations, peaking at rank 6 in June before dropping to 8 in July. Meanwhile, In The Flow and Equinox Gardens also showed some volatility, but Billo's consistent sales growth, culminating in a notable increase in July, suggests a strengthening brand position. This trend highlights Billo's potential to capture more market share, especially as it outpaces several competitors in both rank and sales momentum.
Notable Products
In July 2025, Billo's top-performing product was Golden Lemons (Bulk) in the Flower category, securing the number one rank with sales of 5069 units. Sour Sage (Bulk), also in the Flower category, followed closely in second place. DFO (Bulk), which previously held the top position in June, dropped to third place this month. Midori Pre-Roll (0.75g) in the Pre-Roll category ranked fourth, while Gorilla Glue #4 (Bulk) rounded out the top five. Notably, DFO (Bulk) experienced a decline from its peak position in June, indicating a shift in consumer preference towards Golden Lemons (Bulk) and Sour Sage (Bulk).
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
