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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Billo’s category mix concentrated in Flower at 38.95% share and Concentrates at 37.61% share, with Vapor Pens at 19.06% and the remainder split between Edible (2.42%) and Pre-Roll (1.95%). Year over year, Concentrates expanded 128.17% while Flower rose 22.38%, yet month over month Concentrates grew 20.25% as Flower fell 17.24% and Vapor Pens declined 22.40%, compressing higher-ticket volume despite a 9.26% YoY increase in average price to $16.33. The pattern implies Billo is tilting toward Concentrates for incremental growth while de-risking reliance on Flower, with May 2026 mix changes signaling a pivot toward categories with faster velocity even as Vapor Pens softness pulls against premium price realization.
Billo’s 30.80% YoY brand sales lift alongside a -37.64% MoM drop in Pre-Roll and -13.31% MoM decline in Edible indicates the brand is deprioritizing low-share, shrinking formats to defend margins and mix, while maintaining Flower scale at a 21st rank in Colorado and using Concentrates momentum to offset MoM volatility. With Vapor Pens up only 3.82% YoY against a 22.40% MoM dip and a 41.50 average unit price in the segment, Billo’s near-term positioning favors depth in mid-price inhalables (Flower at $13.68 average price and Concentrates at $15.67) to convert traffic, while selectively ceding premium vape dollars to stabilize throughput and protect the May 2026 growth base.
Competitive Landscape
Billo is ranked #21 in CO Flower in May 2026, improving 1 place YoY from #22 but sliding 9 places from #12 in February 2026 to #21 in May 2026, with the brand still off its peak of #8 in January 2026; meanwhile, Seed & Strain Cannabis Co. held #1 YoY to #1 current while growing sales by 62.8%, and Good Chemistry Nurseries stayed at #2 with 40.2% YoY sales growth, indicating leaders are widening the gap as Billo’s three-month drop of 9 ranks contrasts with only a 1-rank YoY gain. With Triple Seven (777) stable at #3 on 38.7% YoY growth and Green Dot Labs steady at #4 with 45.6% YoY growth, Billo’s trajectory from #8 in January 2026 to #21 in May 2026 implies share is consolidating at the top while mid-tier churn increases, signaling the need to arrest recent rank erosion to avoid further displacement.
Notable Products
Super Boof (Bulk) led May 2026 with a 121.7% month-over-month gain and the number 1 rank, while Crescendo Sour Cookies (Bulk) fell 53.1% to rank 4. Garlic Sherbert (Bulk) rose 96.1% to rank 3, and Mr. Nasty (Bulk) declined 20.9% to rank 5. With eight of the top ten in Flower and only one raw dollar figure noted at $26,444 for Melted Marker Wax (4g), the mix implies Billo is leaning into bulk Flower volatility to win share at the top while tolerating sharper downside in trailing SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
