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Mar-2026
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Overview
Market Insights Snapshot
Billo has shown a steady performance in the Colorado concentrates market, maintaining a consistent ranking at 7th place from December 2025 through March 2026. This indicates a stable presence in the concentrates category, even as sales figures fluctuated slightly over the months. In contrast, the flower category saw more volatility, with Billo's ranking experiencing a peak at 8th place in January 2026, before dropping back to 16th by March. This movement suggests a potential challenge in maintaining a top 10 position in the flower category, despite a strong showing in January.
In the edible category, Billo improved its standing from 23rd in December 2025 to 20th by January 2026, maintaining this rank through March, which could indicate successful efforts to bolster its presence in this segment. However, the pre-roll category presents a different narrative, as Billo did not make it into the top 30 brands for the months analyzed, highlighting a significant area for potential growth or reevaluation. Meanwhile, the vapor pens category remained relatively stable, with a slight improvement from 17th to 16th in February, suggesting a steady, if not dominant, presence in this market segment.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Billo has shown a dynamic performance in recent months. Starting from a rank of 12th in December 2025, Billo improved to 8th in January 2026, which marked a significant upward movement. However, by February and March 2026, Billo's rank slipped back to 12th and then 16th respectively. Despite these fluctuations, Billo's sales remained relatively stable, indicating a strong customer base. In comparison, LEIFFA maintained a slightly better position, ranking 9th in January 2026 but also experienced a decline to 17th by March. Meanwhile, The Original Jack Herer showed a notable improvement, climbing from 24th in December to 14th in March, suggesting a growing market presence. Boulder Built and Dro also faced challenges, with ranks fluctuating and sales showing a downward trend. These insights highlight the competitive pressures Billo faces, emphasizing the need for strategic marketing efforts to regain and sustain a higher rank in the market.
Notable Products
In March 2026, the top-performing product from Billo was Billo Sherb Shake (3.5g) in the Flower category, securing the number one rank with notable sales of 1364 units. Crescendo Sour Cookies (Bulk), also in the Flower category, held the second position, dropping from its top rank in January 2026. Peking Duck (14g) and Banana MAC (3.5g), both in the Flower category, took the third and fourth spots respectively, showing strong debuts in the rankings. Midori Pre-Roll (0.75g) was ranked fifth, indicating a solid performance among pre-rolls. Compared to previous months, the rankings reveal a dynamic shift, particularly with Billo Sherb Shake (3.5g) making a significant leap to the top.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
