.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Billo's performance across various categories in Colorado reveals some interesting trends. In the Concentrates category, Billo has shown a consistent upward trajectory, moving from the 25th position in January 2025 to 12th by April 2025, indicating a strengthening market presence. This positive momentum is further reflected in their sales figures, which saw a notable increase from January to March before a slight dip in April. On the other hand, Billo's performance in the Edible category has been less consistent, maintaining a presence within the top 30 but falling to the 30th spot by April, which could indicate rising competition or a shift in consumer preferences.
In the Flower category, Billo has maintained a fairly stable ranking, oscillating between the 12th and 15th positions over the first four months of 2025. This suggests a steady demand for their flower products in Colorado. However, the Pre-Roll category presents a different story, with Billo experiencing a decline from 13th in January to 24th by April, which may point to challenges in maintaining market share. The Vapor Pens category also saw a significant drop in ranking, from 14th place in March to 30th in April, highlighting potential issues such as increased competition or changes in consumer preferences. These fluctuations across categories underscore the dynamic nature of the cannabis market in Colorado and suggest areas where Billo might focus their strategic efforts.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Billo experienced fluctuations in its ranking over the first four months of 2025, with its rank oscillating between 12th and 15th place. Notably, Vera showed a significant upward trend, moving from 25th in January to 12th by April, surpassing Billo. Meanwhile, Artsy Cannabis Co maintained a competitive edge, consistently ranking close to Billo, although it slipped from 10th to 13th over the same period. Shift Cannabis made a remarkable leap from 29th in January to 9th in March, before settling at 15th in April, showcasing a volatile yet upward trajectory. TREES, on the other hand, experienced a decline from 7th to 16th, indicating a potential loss in market share. These shifts highlight the dynamic nature of the market and suggest that Billo needs to strategize effectively to maintain and improve its position amidst rising competitors.
Notable Products
In April 2025, Billo's top-performing product was Gorilla Glue #4 Pre-Roll (0.75g) in the Pre-Roll category, securing the number one rank with 2509 units sold. Caps Frozen Lemons (Bulk) from the Flower category followed closely in second place, while Super Boof (Bulk) also in the Flower category held the third position. Malibu Thai Pre-Roll (0.75g) ranked fourth, showcasing a strong presence in the Pre-Roll category. Lilac Diesel Pre-Roll (0.75g) dropped to fifth place after previously holding the top rank in February and second in March, indicating a slight decline in its sales momentum. Overall, the rankings highlight a competitive landscape with Pre-Roll products prominently featured among the top performers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
