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Aug-2024
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Overview
Market Insights Snapshot
Billo has shown a notable performance improvement across various categories in Colorado. In the Concentrates category, Billo climbed from being outside the top 30 in May 2024 to ranking 19th by August 2024, indicating a significant upward trend. The Edible category also saw Billo entering the rankings in June 2024 at 31st and improving to 27th by August 2024. Their Flower category performance is particularly impressive, moving from 27th in May to a strong 7th position by August. This upward trajectory in multiple categories highlights Billo's growing market presence and consumer preference in Colorado.
In the Pre-Roll category, Billo advanced from 37th in May 2024 to 18th by August 2024, demonstrating consistent progress. However, their performance in the Vapor Pens category saw some fluctuations, peaking at 29th in July before slightly dropping to 31st in August. The initial absence from the top 30 in several categories and subsequent entry and rise in rankings suggest that Billo is effectively capturing market share. The overall trend across categories indicates a positive growth pattern, making Billo a brand to watch in the Colorado cannabis market.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Billo has shown a significant upward trajectory in its rankings over the past few months. Starting from a rank of 27 in May 2024, Billo has impressively climbed to the 7th position by August 2024. This remarkable rise in rank indicates a strong growth in market presence and consumer preference. In comparison, Green Dot Labs has maintained a consistent 5th position throughout the same period, suggesting a stable but non-dynamic market position. Meanwhile, The Health Center and Artsy Cannabis Co have experienced fluctuations, with The Health Center peaking at 6th in July before dropping to 9th in August, and Artsy Cannabis Co oscillating between 8th and 15th positions. Another notable competitor, Green Tree Medicinals (CO), has also seen a significant rise, moving from 20th in May to 6th in August. These shifts highlight a competitive and dynamic market environment where Billo's rapid ascent could be indicative of effective marketing strategies, product quality, or consumer loyalty, positioning it as a formidable player in the Colorado Flower market.
Notable Products
In August 2024, the top-performing product for Billo was Peking Duck Pre-Roll (0.75g), maintaining its number one rank from previous months with impressive sales of 2506 units. Sour Sage Pre-Roll (0.75g) followed closely in second place, climbing from fourth place in June 2024, with a notable increase in sales. Gorilla Glue #4 Pre-Roll (0.75g) held third place, showing consistent performance since its introduction in July 2024. Crescendo Sour Cookies (Bulk) ranked fourth, marking its entry into the top five for the first time. Banana MAC (Bulk) rounded out the top five, also making its debut in the rankings this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
