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Jun-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Billo’s mix concentrated further into Flower at 42.73% share, even as Flower declined 3.19% year over year and 22.82% month over month; Vapor Pens fell harder at 32.93% YoY and 15.52% MoM, trimming their share to 19.96%. Concentrates grew 30.78% YoY but still slipped 13.75% MoM, settling at 32.75% share, while Pre-Roll contracted 73.72% YoY and 29.51% MoM to 2.95% share, and Edible shrank 57.49% YoY and 44.10% MoM to 1.62% share; paired with a 13.17% YoY rise in average price to $17.07, this mix shift implies Billo is leaning into value-sensitive Flower and higher-yield Concentrates to offset Vapor Pens weakness. With Flower ranked 18 in Colorado, the month-over-month retrenchment in Flower and cross-category pullback suggests near-term share defense hinges on Concentrates’ relative YoY momentum outpacing the deeper declines in Vapor Pens and Pre-Roll.
The pattern suggests positioning around two lanes: defend Flower where rank 18 in Colorado signals mid-pack headroom, and accelerate Concentrates where 30.78% YoY growth can absorb category volatility, while carefully managing a Vapor Pens portfolio that is down 32.93% YoY and 15.52% MoM. Given brand sales down 12.24% YoY but up 36.27% over 24 months, plus a price mix up 13.17% YoY against Flower’s 22.82% MoM volume drop, the implication is to stabilize base volume in Flower with price-pack architecture and push high-ticket Concentrates to maintain revenue density as Pre-Roll and Edible, down 73.72% and 57.49% YoY respectively, contribute less to throughput.
Competitive Landscape
In Colorado Flower for June 2026, Billo holds rank #18, slipping 3 positions year over year from #15, and falling 3 spots since March 2026 when it was also #15; against that backdrop, category leaders moved upward, as Seed & Strain Cannabis Co. climbed from #2 to #1 while Natty Rems surged from #28 to #5 on 220.97% YoY sales growth. Billo’s peak rank of #7 in January 2026 versus #18 now indicates a 11-place slide over five months, while peers like Good Chemistry Nurseries declined from #1 to #3 despite only a -2.83% YoY sales dip, suggesting that mix and velocity shifts rather than broad market contraction are reshuffling the top tier; the trajectory implies Billo’s mid-pack position risks further erosion unless it counteracts share capture by faster-rising incumbents.
Notable Products
Platinum Yoda (Bulk) delivered the standout move in June 2026 with a 129.6% month-over-month surge that propelled it to rank 2, while Slurri Crasher (1g) fell 63.6% to rank 7, indicating a sharp bifurcation within Flower. Mr. Nasty (Bulk) dropped 24.7% yet held rank 3, and Garlic Sherbert (Bulk) declined 13.2% at rank 5, whereas Banana MAC (Bulk) slipped a lighter 5.1% at rank 4, implying momentum has consolidated to a few bulk SKUs rather than distributed across the tier. Four of the top ten are Flower SKUs at ranks 1, 2, 3, and 4, and Big Chillz (Bulk) led at rank 1 with $34,944 in June 2026 while Peking Duck Pre-Roll (0.75g) contracted 35.0% at rank 9, so non-Flower formats are not offsetting volatility yet. The pattern implies Billo’s commercial direction is tilting toward high-volume bulk Flower bets with tolerance for sharper declines in smaller-pack Flower and Pre-Rolls in exchange for outsized gains in a few flagship strains.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
