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Feb-2026
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Overview
Market Insights Snapshot
Billo has shown a notable performance in the Colorado market, particularly in the Concentrates category, where it maintained a steady 7th place ranking from December 2025 through February 2026. This consistency suggests a strong foothold in the Concentrates segment, despite a slight decline in sales from January to February 2026. In the Flower category, Billo has demonstrated impressive upward momentum, climbing from 24th place in November 2025 to 10th place by February 2026. This upward trajectory indicates an increasing consumer preference or effective market strategy in this category.
However, not all categories have seen such positive trends for Billo. In the Edible category, Billo's ranking improved from 25th to 20th by January 2026 but fell out of the top 30 by February, indicating potential challenges or increased competition. Similarly, in the Pre-Roll category, Billo was not ranked in the top 30 in November 2025 and slipped further from 42nd in December to 45th in January, eventually dropping out of the top 30 in February. This suggests potential areas for growth or reevaluation. Meanwhile, the Vapor Pens category saw an initial improvement in ranking from 28th to 17th, but a subsequent drop to 24th by February 2026, indicating fluctuating performance and possible volatility in consumer demand or market conditions.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Billo has demonstrated a notable upward trajectory in rank and sales from November 2025 to February 2026. Starting at rank 24 in November, Billo climbed to rank 10 by February, showcasing a significant improvement in market position. This upward trend is contrasted by brands like 710 Labs, which saw a decline from rank 6 to 11 in the same period, and Silver Lake, which dropped from rank 8 to 12. Meanwhile, Natty Rems experienced fluctuations but ultimately improved to rank 9 by February. Despite these shifts, LIT (CO) maintained a relatively stable position, only slipping from rank 5 to 8. Billo's consistent rise in rank, coupled with its steady increase in sales, positions it as a growing contender in the Colorado Flower market, suggesting a positive reception among consumers and a potential for continued growth.
Notable Products
In February 2026, the top-performing product for Billo was Gorilla Glue #4 Bulk, which secured the number one rank, ascending from its previous position as second in January 2026 with sales reaching 3,247 units. DFO Bulk made a notable leap to the second position, having been unranked since November 2025. Super Boof 3.5g emerged as the third top seller, marking its debut in the rankings. Garlic Sherbert Bulk also entered the top five, landing in fourth place, while Hollywood Peaches Wax 1g rounded out the list at fifth. This shift highlights a strong performance in the Flower category, particularly for bulk products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
