Billo

Data Snapshot: Jun 11, 2024
Billo Cannabis Brand Logo
$500K+

May-2024

Sales

Neutral

Trend

6-Month

186

Product Count

SKUs

Billo

Overview

Markets

Billo Locations

Product Trends

Billo Categories

Billo Sales

Market Insights Snapshot

Billo Historical Sales by Category

Billo's performance in Colorado has shown varied results across different product categories over the past few months. In the Concentrates category, Billo has maintained a steady presence within the top 30, moving from rank 34 in February 2024 to rank 29 by May 2024. This consistent ranking indicates a stable demand for their concentrates. However, their performance in the Edible category has been less consistent, with a notable drop from rank 21 in February to rank 35 in May, indicating potential challenges in maintaining market share in this segment. The Flower category has been a strong point for Billo, with a peak at rank 13 in March before settling at rank 17 in May, suggesting that their flower products are well-received despite some fluctuations.

On the other hand, Billo's performance in the Pre-Roll and Vapor Pens categories indicates areas for potential improvement. In the Pre-Roll category, Billo fell out of the top 30 after February, ranking 48th by May, which highlights a significant decline in their market position. Similarly, in the Vapor Pens category, Billo's rank dropped from 27 in February to 37 in May, suggesting a downward trend in consumer preference or competitive pressure. These movements across categories suggest that while Billo has strengths in certain areas, there are also clear opportunities for growth and improvement in others. The overall sales trend shows fluctuations, with some categories experiencing notable declines, emphasizing the need for strategic adjustments to sustain and enhance their market presence in Colorado.

May-2024 Rank
Concentrates
Edible
Flower
Pre-Roll
Vapor Pens
29
35
17
48
37
Billo

Competitive Landscape

In the competitive landscape of the Flower category in Colorado, Billo has experienced notable fluctuations in rank and sales over the past few months. From February to May 2024, Billo's rank shifted from 18th to 17th, with a peak at 13th in March. This indicates a relatively stable but competitive position. In contrast, Bonsai Cultivation saw a significant rise from 12th to 7th in April before dropping to 15th in May, suggesting a volatile performance. Similarly, Silver Lake maintained a strong presence in the top 6 until May, where it plummeted to 18th. Meanwhile, Equinox Gardens showed a steady improvement, climbing from 25th in February to 16th in May. These shifts highlight the dynamic nature of the market and suggest that while Billo remains a consistent player, it faces stiff competition from brands like Bonsai Cultivation and Silver Lake, which have shown both impressive gains and significant drops. This competitive environment underscores the importance of strategic marketing and product differentiation for Billo to maintain and improve its market position.

Billo market ranking for CO Flower

Billo

Notable Products

For May-2024, the top-performing product from Billo is Peking Duck Pre-Roll (0.75g) in the Pre-Roll category, reclaiming the number one spot with sales of $1,179. Banana MAC (3.5g) in the Flower category rose significantly to the second position, showcasing a notable increase from its fifth place in April. Sour Sage Pre-Roll (0.75g) also performed well, securing the third position after holding the top spot in April. Hybrid Watermelon Gummy 20-Pack (100mg) in the Edible category maintained a consistent performance, ranking fourth. Bifrost Pre-Roll (0.75g) saw a decline, dropping to fifth place from its previous third position in April.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Peking Duck Pre-Roll (0.75g)
Pre-Roll
>5
1
2
1
Banana MAC (3.5g)
Flower
>5
>5
5
2
Sour Sage Pre-Roll (0.75g)
Pre-Roll
>5
>5
1
3
Hybrid Watermelon Gummy 20-Pack (100mg)
Edible
4
5
>5
4
Bifrost Pre-Roll (0.75g)
Pre-Roll
>5
3
3
5
View product & sales data

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