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Oct-2025
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Overview
Market Insights Snapshot
Billo's performance in Colorado exhibits notable trends across various product categories. In the Concentrates category, Billo has shown a consistent upward trajectory, climbing from rank 13 in July to 7 by October 2025, indicating a strengthening market position and possibly an increase in consumer preference. This positive movement is supported by a steady rise in sales figures, culminating in a significant jump to $274,010 in October. However, the brand's performance in the Edible category tells a different story, as it dropped out of the top 30 by October, which could signal challenges in maintaining consumer interest or increased competition in that segment.
In contrast, the Flower category experienced a decline in rankings, dropping from 11 in July to 29 in October, suggesting potential difficulties in sustaining its market share. This downward trend is mirrored in their sales figures, which saw a substantial decline over the same period. The Pre-Roll category also reflects challenges, as Billo fell out of the top 30 by October. Meanwhile, in the Vapor Pens category, Billo's fluctuating rankings, including a drop to 36 in October, might indicate volatility in consumer demand or competitive pressures. These insights offer a glimpse into the dynamic nature of the cannabis market in Colorado, where Billo's performance varies significantly across different categories.
Competitive Landscape
In the competitive landscape of the Colorado concentrates market, Billo has demonstrated a notable upward trajectory in brand ranking over the past few months. Starting from a rank of 13 in July 2025, Billo has climbed to the 7th position by October 2025. This positive shift in rank is indicative of a strategic gain in market share and consumer preference, as evidenced by a consistent increase in sales, culminating in a peak in October. In contrast, Denver Dab Co has experienced a decline in both rank and sales, dropping from 6th to 9th place, which may suggest a loss in competitive edge or consumer interest. Meanwhile, Dabble Extracts has made a significant leap from 12th to 8th place, showcasing a strong recovery in sales. Nomad Extracts and Sunshine Extracts have maintained relatively stable positions, with Nomad Extracts experiencing a slight dip from 3rd to 5th, while Sunshine Extracts holds steady at 6th. These dynamics highlight Billo's competitive momentum in the concentrates category, positioning it as a brand to watch in the Colorado market.
Notable Products
In October 2025, Pink Runtz (Bulk) from the Flower category emerged as the top-performing product for Billo, climbing from a fifth place in September to secure the number one spot with sales reaching 3855 units. Chimera (Bulk), also in the Flower category, saw a slight decline, moving from second to third place, indicating a shift in consumer preference. Caps Tropical Daiquri Sugar Wax (1g) made a notable debut in the rankings, securing the second position in the Concentrates category with significant sales of 1719 units. Pop Junky Sugar Wax (1g) and Galactic Goo Wax (1g) followed in fourth and fifth places respectively, both maintaining strong performances in the Concentrates category. The October rankings reflect a dynamic change from previous months, highlighting Pink Runtz (Bulk) as a standout performer.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
