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Dec-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Billo has shown varied performance across different cannabis product categories. In the Concentrates category, Billo experienced a notable improvement in rankings, moving from 11th in September to 7th in October, before fluctuating back to 11th in November and climbing again to 8th in December. This indicates a strong competitive presence in the Concentrates market. Conversely, the Edible category saw Billo hovering around the mid-20s in rankings, with a slight dip in December, suggesting challenges in maintaining a top-tier position. The Flower category presented a more volatile trend, with Billo dropping to 29th in November before recovering to 20th by December, highlighting potential fluctuations in consumer demand or supply chain factors.
For the Vapor Pens category, Billo maintained a relatively stable position, with a slight improvement from 27th in September and October to 23rd in December, suggesting a gradual strengthening in this segment. However, the Pre-Roll category revealed a more challenging landscape, as Billo did not break into the top 30 rankings at all, indicating a potential area for growth or reevaluation of market strategy. Overall, Billo's performance in Colorado demonstrates both strengths and areas for improvement, with certain categories showing promising upward trends while others suggest the need for strategic adjustments.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Billo experienced fluctuating rankings from September to December 2025, reflecting a dynamic market environment. Billo's rank dropped from 15th in September to 29th in November, before rebounding to 20th in December. This volatility in rank suggests challenges in maintaining market position amidst strong competition. Notably, LEIFFA demonstrated a remarkable improvement, climbing from 30th in September to 16th in November, surpassing Billo in the process. Meanwhile, Summit and Host maintained relatively stable rankings, with Host even jumping to 18th in December, indicating a competitive edge in the latter part of the year. Despite these challenges, Billo's sales showed a positive trend in December, suggesting potential for recovery and growth. This analysis highlights the importance for Billo to strategize effectively to regain and sustain a higher market rank amidst fierce competition in the Colorado flower market.
Notable Products
In December 2025, Billo's top-performing product was Mr. Nasty Bulk in the Flower category, securing the first position with sales figures reaching 2481 units. Crescendo Sour Cookies Bulk, also in the Flower category, followed closely in second place with significant sales. Chimera 1g, another Flower product, ranked third, showing consistent demand. Caps Inferno Gelato Wax 1g from the Concentrates category took the fourth spot, indicating a steady interest in concentrates. Super Boof Pre-Roll 0.75g rounded out the top five, demonstrating a preference for pre-rolls. These rankings reflect a stable performance from previous months, with Mr. Nasty Bulk maintaining its lead.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
