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Sep-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Billo has showcased a consistent performance across various product categories, particularly in Concentrates and Flower. Notably, in the Concentrates category, Billo has maintained a steady ranking, holding the 8th position in June, August, and September, with a slight dip to 9th in July. This consistency indicates a strong foothold in the market, despite the fluctuations in sales figures. Meanwhile, in the Flower category, Billo demonstrated a significant rise from 17th in June to 8th in August before experiencing a drop to 22nd in September. This movement suggests a competitive space where Billo is both gaining and losing traction, reflecting the dynamic nature of consumer preferences in the state.
Conversely, Billo's performance in the Edible and Vapor Pens categories in Colorado presents a mixed picture. In Edibles, Billo improved its position from 29th in June to 21st in July, but then saw a slight decline to 27th by September, indicating potential challenges in maintaining a strong brand presence in this segment. The Vapor Pens category showed a similar trend, with Billo moving up to 22nd in August from 26th in June, only to fall out of the top 30 by September. This drop suggests increased competition or changing consumer preferences that may require strategic adjustments. Additionally, the Pre-Roll category saw Billo fall out of the top 30 by September, highlighting an area where they may need to focus on improving their market strategies or product offerings to regain a competitive edge.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Billo experienced significant fluctuations in its ranking and sales from June to September 2025. Billo started strong with a rank of 17 in June, climbing to 8 by August, before dropping out of the top 20 in September. This volatility contrasts with competitors like Summit, which showed a steady climb from rank 53 in June to 21 in September, and Canna Club, which surged from rank 27 to 20 over the same period. Despite Billo's initial sales growth, peaking in July, the brand faced a downturn in September, suggesting potential challenges in maintaining market presence. Meanwhile, Host and BULK Cannabis Co maintained more consistent sales, indicating a stable customer base. These insights highlight the dynamic nature of the market and the importance for Billo to strategize effectively to regain and sustain its competitive edge.
Notable Products
In September 2025, Billo's top-performing product was Chimera (Bulk) from the Flower category, securing the first rank with sales of 3044 units. Gelonade Wax (1g), a Concentrates product, followed closely in second place with significant sales figures. Miracle Alien Wine Wax (1g) also from Concentrates, took the third spot, showing a competitive edge in the concentrates market. Pink Runtz (Bulk) and Midori (1g), both from the Flower category, rounded out the top five, indicating a strong preference for Flower products. Compared to previous months, these products have consistently climbed the ranks, showcasing a steady increase in popularity and sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
