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Nov-2025
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Overview
Market Insights Snapshot
Billo's performance across different categories in Colorado shows varying trends. In the Concentrates category, Billo maintained a fairly steady presence within the top 10, except for October when it climbed to 7th place, indicating a potential uptick in consumer preference or successful marketing strategies during that period. However, in the Flower category, Billo experienced a notable decline, moving from 8th in August to 44th by November, suggesting a significant drop in market share or increased competition. This downward trend could be a point of concern for the brand, as it indicates a need to reassess their positioning or offerings in the Flower segment.
In other categories, Billo's performance was mixed. The Edible category saw Billo ranked at 24th in August and September, but then it dropped out of the top 30, which could imply a loss of consumer interest or the emergence of stronger competitors. Similarly, in the Pre-Roll category, Billo's absence from the top 30 in recent months may signal challenges that need addressing. Meanwhile, in the Vapor Pens category, Billo's ranking slightly declined from 22nd in August to 33rd in November, reflecting a gradual decrease in sales momentum. Analyzing these trends could provide insights into strategic adjustments needed for Billo to regain or enhance its market position across these categories.
Competitive Landscape
In the competitive landscape of concentrates in Colorado, Billo has demonstrated a dynamic performance from August to November 2025. Initially ranked 10th in August, Billo experienced a notable rise to 7th place in October, indicating a positive reception in the market. However, by November, the brand slipped back to 10th, suggesting a need to maintain momentum against strong competitors. Olio, a key competitor, maintained a relatively stable position, ranking 6th in August and 8th in November, with sales consistently higher than Billo's. Meanwhile, Denver Dab Co showed a slight decline in rank from 8th to 9th, with sales decreasing over the months, which could present an opportunity for Billo to capitalize on. Additionally, LEIFFA made a significant leap from 27th in August to 7th in September, maintaining a competitive edge close to Billo's ranking. The fluctuating ranks and sales figures of these brands highlight the competitive nature of the concentrates market in Colorado, emphasizing the importance for Billo to strategize effectively to enhance its market position.
Notable Products
In November 2025, the top-performing product for Billo was the Pyxy Styx Live Nectar Cartridge (1g) in the Vapor Pens category, achieving the highest sales at 1,612 units. Following closely were products in the Concentrates category, with Lilac Cherries Wax (1g), Yerba Junky Sugar Wax (1g), and Caps Truffle Lemons Wax (1g) securing the second, third, and fourth positions, respectively. Notably, the La Kush Cake Live Nectar Cartridge (1g) also performed well, ranking fifth. This marks a significant debut for these products as they did not appear in the top rankings in previous months, indicating a strong market entry for November. The shift in rankings suggests a growing consumer interest in both Vapor Pens and Concentrates from Billo.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
