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Jun-2024
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Overview
Market Insights Snapshot
Billo's performance in the Colorado cannabis market has shown notable fluctuations across various categories. In the Concentrates category, Billo's rank improved from 32nd in May 2024 to 24th in June 2024, indicating a positive trend despite not being in the top 30 in May. The Edible category, however, presented a mixed performance; Billo dropped out of the top 30 in April and May but managed to climb back to 27th in June. This suggests a potential recovery but highlights the volatility in this segment. Notably, the Flower category showed a consistent improvement, moving from 22nd in May to 12th in June, reflecting strong consumer demand and effective market strategies for this product line.
In contrast, the Pre-Roll and Vapor Pens categories have been more challenging for Billo in Colorado. The Pre-Roll category saw Billo drop out of the top 30 in April and May, only to re-enter at 32nd in June, indicating some recovery but also significant competition. The Vapor Pens category presented a similar trend, with Billo failing to make the top 30 in both April and May, before slightly improving to 36th in June. These movements suggest that while Billo is making strides in certain categories, it faces considerable competitive pressure in others, making it essential for the brand to continually adapt its strategies to maintain and improve its market position.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Billo has experienced notable fluctuations in its rank and sales over the past few months. In March 2024, Billo was ranked 14th but saw a significant drop to 22nd in April and May, before rebounding to 12th in June. This volatility contrasts with more stable competitors such as 710 Labs, which maintained a top 20 position throughout the period, and The Organic Alternative, which improved its rank from 17th to 10th. Despite the fluctuations, Billo's sales showed a recovery in June, indicating potential resilience. However, the brand faces stiff competition from Green Tree Medicinals (CO), which surged from 25th in April to 12th in May, and 14er Gardens, which also saw a rebound in June. These dynamics suggest that while Billo has the potential for recovery, it must navigate a highly competitive market with several brands showing strong performance and upward trends.
Notable Products
In June 2024, the top-performing product for Billo was the Banana MAC Pre-Roll (0.75g) with sales of 2,073 units. Following closely was the Lilac Diesel Pre-Roll (0.75g) in second place. The Bifrost Pre-Roll (0.75g) ranked third, improving from its fifth-place position in March and April. The Sour Sage Pre-Roll (0.75g) held the fourth spot, slightly dropping from its first-place ranking in April and third in May. The Hybrid Watermelon Gummy 20-Pack (100mg) rounded out the top five, debuting in the rankings this month.
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