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Jun-2024
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Overview
Market Insights Snapshot
14er Gardens has shown varying performance across different product categories within Colorado. In the Concentrates category, the brand has seen a decline in rankings, moving from 19th in March 2024 to 35th by June 2024. This downward trend is also reflected in their sales figures, which dropped from $151,827 in March to $46,926 in June. However, in the Flower category, 14er Gardens has demonstrated more stability, maintaining a relatively strong position with a ranking of 13th in both April and June 2024, despite a dip to 21st in May. This suggests that while their Concentrates may be losing ground, their Flower products continue to hold a consistent market presence.
In other categories, 14er Gardens has not made a significant impact. For instance, in the Pre-Roll category, the brand was ranked 76th in March and slightly improved to 74th in April, but did not appear in the top 30 in subsequent months. Similarly, their performance in the Vapor Pens category has been inconsistent, with a ranking of 80th in March, disappearing from the top 30 in April, and then reappearing at 83rd in May. These fluctuations indicate that 14er Gardens may need to re-evaluate their strategy in these categories to achieve better market penetration and stability.
Competitive Landscape
In the competitive landscape of the Colorado flower category, 14er Gardens has shown notable fluctuations in its rank and sales over recent months. In March 2024, 14er Gardens held the 15th position, improving to 13th in April, but dropped out of the top 20 in May, only to rebound to 13th in June. This volatility indicates a competitive struggle, especially against brands like 710 Labs, which consistently maintained higher ranks, peaking at 7th in April. Another key competitor, Heartland Industries (CO), showed similar fluctuations but managed to secure the 8th spot in May, indicating stronger performance during that period. Meanwhile, Billo and Green Tree Medicinals (CO) also posed significant competition, with Billo making a notable leap to 12th in June. These dynamics suggest that while 14er Gardens has potential, it faces intense competition and must strategize to stabilize and improve its market position.
Notable Products
In June 2024, Honeymoon Haze (3.5g) maintained its top position as the best-selling product from 14er Gardens, with sales reaching $1,715. Premium DJC (3.5g) also performed strongly, holding the second rank consistently from the previous month. Cherry Diesel (3.5g) entered the rankings at third place with notable sales. Premium Chem De La Chem (3.5g) saw a decline, dropping from first position in May to fourth in June. Premier Wedding Cake (3.5g) debuted in the rankings at fifth place, showcasing its growing popularity.
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