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Sep-2024
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Overview
Market Insights Snapshot
In the Colorado market, 14er Gardens has shown varied performance across different product categories. The Flower category stands out with consistently strong rankings, moving from 17th in June to 11th by September 2024, indicating a solid upward trend. This category appears to be a stronghold for the brand, with sales reaching a notable high in September. Conversely, in the Concentrates category, while the brand initially improved its rank from 29th to 21st between June and July, it couldn't maintain this momentum, slipping back to 25th by September. This fluctuation suggests potential challenges in sustaining growth in this segment.
On the other hand, the Pre-Roll category presents a mixed picture for 14er Gardens. The brand was not ranked in the top 30 in August, which could be seen as a setback, but then rebounded to 48th place by September, showing potential for recovery. The Vapor Pens category, however, has been more challenging, with the brand not appearing in the top 30 after June, indicating significant room for improvement. This varied performance across categories highlights the brand's strengths in Flower while pointing to opportunities for growth and stabilization in other segments.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, 14er Gardens has demonstrated notable fluctuations in its market position from June to September 2024. Starting at rank 17 in June, 14er Gardens made a significant leap to rank 9 in July, indicating a strong surge in sales performance. However, this momentum slightly waned as it settled at rank 12 in August and improved to rank 11 in September. This trajectory suggests a competitive struggle with brands like Equinox Gardens, which maintained a relatively stable position around rank 11, and Billo, which made a remarkable ascent from rank 23 in June to rank 9 by September. Meanwhile, Green Tree Medicinals (CO) also posed a competitive threat, achieving a peak rank of 6 in August before dropping to rank 10 in September. These dynamics highlight the intense competition in the Colorado Flower market, where 14er Gardens must continue to innovate and adapt to maintain and improve its standing amidst strong competitors.
Notable Products
In September 2024, the top-performing product from 14er Gardens was Gary Payton Pre-Roll (1g) in the Pre-Roll category, securing the first rank with a sales figure of 2626.0. Mac Daddy (3.5g) in the Flower category followed closely in second place. Premium Chem De La Chem (3.5g), also in the Flower category, maintained its third rank from August 2024, showing consistent performance with sales rising from 1691.0 to 2352.0. Pancakes (3.5g), which was the top product in July, dropped to fourth place in September. Conspiracy (3.5g) made it to the fifth position, marking its first appearance in the top five during this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
