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Apr-2025
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Overview
Market Insights Snapshot
Heirbloom by CBX has shown a dynamic performance across different product categories and states, particularly in California. In the concentrates category, the brand has experienced a fluctuating presence, starting at rank 85 in January 2025 and improving to rank 64 by April 2025, demonstrating a positive trajectory. This improvement is indicative of strategic efforts or market shifts that have benefited the brand. However, the brand was not in the top 30 for any of these months, which suggests there is still significant room for growth and increased market penetration. Meanwhile, the sales figures for concentrates show a notable increase from $27,808 in January to $38,844 in April, reflecting a strengthening position despite not yet breaking into the top 30.
In contrast, Heirbloom by CBX's performance in the flower category in California has been more consistent and robust. The brand started the year at rank 45, steadily climbing to rank 27 by April. This upward movement into the top 30 is a significant achievement, indicating strong consumer demand and possibly effective marketing strategies or product improvements. The sales figures reinforce this trend, with a substantial increase from $583,668 in January to $865,152 in April, suggesting that the brand's flower products are gaining traction in the competitive California market. This data highlights the brand's potential in the flower category, contrasting with the challenges faced in the concentrates category.
Competitive Landscape
In the competitive landscape of the California flower category, Heirbloom by CBX has demonstrated a notable upward trajectory in brand rank from January to April 2025, climbing from 45th to 27th position. This significant improvement is indicative of a robust growth in sales, which have increased consistently over the months. In contrast, competitors like Yada Yada and Astronauts (CA) have experienced a decline in rank, suggesting potential market share capture by Heirbloom by CBX. Cruisers, while starting strong in January, saw a slight dip by April, which may have contributed to Heirbloom by CBX's rise. The brand's strategic positioning and marketing efforts appear to be paying off, as evidenced by its ability to outpace several established competitors in the California market.
Notable Products
In April 2025, Master Kush (3.5g) maintained its position as the top-performing product for Heirbloom by CBX, with sales reaching 4485 units. Green Crack (3.5g) followed closely in second place, consistent with its ranking from March. Super Silver Haze (3.5g) held steady in third position, showing a positive sales trend from previous months. Blueberry (3.5g) remained fourth, while Orange Crush (3.5g) stayed in fifth place, having entered the rankings in February. Overall, the rankings have shown stability since March, with Master Kush continuing its lead from February onwards.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
