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Aug-2025
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Overview
Market Insights Snapshot
In the state of California, Astronauts (CA) has demonstrated notable performance in the Flower category. Over the summer months, their ranking improved from 29th in May to 22nd by August, indicating a consistent upward trajectory. This positive movement in the rankings suggests a strengthening presence in the highly competitive California market. However, the Concentrates category paints a different picture, as Astronauts (CA) did not secure a spot in the top 30 brands, and their ranking fluctuated between 61st and 67th from June to August. This indicates potential challenges or a lack of focus in this particular category, which could be an area for strategic improvement.
The sales figures for Astronauts (CA) in the Flower category reveal a steady increase, peaking in July before a slight dip in August. This trend underscores their growing popularity and market penetration in California. Conversely, the Concentrates category did not experience the same success, with sales showing inconsistent performance and failing to secure a top 30 ranking throughout the summer. This disparity between categories highlights the brand's stronger foothold in Flower, while also pointing to potential opportunities for growth and expansion in Concentrates if strategic adjustments are made. Overall, Astronauts (CA) is making strides in the Flower market, but there is room for growth in other categories.
Competitive Landscape
In the competitive landscape of the California flower category, Astronauts (CA) has shown a promising upward trend, improving its rank from 29th in May 2025 to 22nd by August 2025. This positive trajectory in ranking is indicative of a robust growth strategy, as evidenced by the steady increase in sales from May to July, before a slight dip in August. Notably, Dime Bag (CA) experienced a decline in rank from 20th to 24th over the same period, alongside a decrease in sales, which could suggest a shift in consumer preference towards brands like Astronauts (CA). Meanwhile, Eighth Brother, Inc. maintained a stable position around the 20th rank, with consistent sales figures, indicating a steady market presence. Delighted, despite starting strong at 17th, saw a decline to 20th, with sales following a downward trend, potentially opening opportunities for Astronauts (CA) to capture more market share. The competitive dynamics in this category highlight Astronauts (CA)'s potential to further ascend the ranks if it continues its current momentum.
Notable Products
In August 2025, the top-performing product for Astronauts (CA) was Black Mamba (3.5g) in the Flower category, achieving the highest rank of 1 with notable sales of 5129. Blue Zushimi (3.5g) also reached the top rank of 1 in the Flower category, marking a significant improvement from its previous rank of 3 in July. Space OG (3.5g) saw a resurgence, climbing to rank 2 from being unranked in June and July. The Astronauts x Catalyst - Cherry Zlushie (3.5g) dropped from the top spot in July to rank 3 in August. Space Lollipops (3.5g) experienced a decline, falling to rank 4 from its consistent top rank positions in May and June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
