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Jun-2024
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Overview
Market Insights Snapshot
Astronauts (CA) has demonstrated a consistent performance in the Flower category within California. Over the past four months, the brand has fluctuated within the top 30 rankings but has maintained a presence, indicating steady consumer demand. Starting at rank 25 in March 2024, Astronauts (CA) saw a slight improvement to rank 24 in April, followed by a dip to rank 26 in May, and then a return to rank 24 in June. This movement suggests that while the brand is not leading the category, it has managed to sustain a competitive position. Notably, the brand's sales figures show a positive trend, with an increase from $1,049,643 in March to $1,275,659 in June, reflecting growing consumer interest and market penetration.
Despite these positive signs, the absence of Astronauts (CA) from the top 30 rankings in other states and categories could be a point of concern. The brand's visibility and performance outside of California remain underwhelming, which may limit its overall market reach and growth potential. This lack of presence in other significant markets highlights the need for strategic expansion and targeted marketing efforts to enhance brand recognition and sales performance across a broader geographic area. However, the steady sales growth within California could serve as a foundation for future endeavors in new markets.
Competitive Landscape
In the competitive landscape of the Flower category in California, Astronauts (CA) has shown a relatively stable performance in terms of rank, fluctuating between 24th and 26th place from March to June 2024. This stability contrasts with the more volatile rankings of competitors such as Rio Vista Farms, which improved from 27th to 23rd place, and Pacific Reserve, which saw a significant rise from 34th to 22nd place before dropping to 25th. Meanwhile, Ember Valley experienced a decline, moving from 23rd to 26th place. Despite these shifts, Astronauts (CA) has maintained a steady upward trend in sales, indicating a strong and consistent market presence. This consistency in both rank and sales suggests that Astronauts (CA) is effectively retaining its customer base, even as other brands experience more dramatic changes in their market positions.
Notable Products
In June 2024, the top-performing product from Astronauts (CA) was Space Gelato (3.5g), which ranked first with notable sales of 6579 units. Space JawBreakers (3.5g) followed in second place, maintaining a strong position with 6319 units sold. Space Mamba (3.5g) rose to third place from its fifth position in May, showing a significant improvement in sales. Space OG (3.5g), which had been the top product in previous months, fell to fourth place in June with 5651 units sold. Finally, Space Gummies (3.5g) secured the fifth spot, marking its re-entry into the rankings with 5593 units sold.
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