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Jul-2025
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Overview
Market Insights Snapshot
In the state of California, Astronauts (CA) has shown a notable presence in the Flower category, consistently maintaining a position within the top 30 brands. From April to July 2025, the brand's ranking fluctuated slightly, moving from 26th to 23rd position. This steady performance is accompanied by a positive sales trend, with sales figures increasing from $844,482 in April to over $1,004,812 by July. Such growth indicates a strengthening foothold in the Californian Flower market, reflecting consumer preference and possibly effective market strategies.
Conversely, in the Concentrates category within California, Astronauts (CA) has not yet broken into the top 30 brands, with their rank standing at 67th in June and improving slightly to 61st by July 2025. While not being in the top 30 might be seen as a setback, the upward movement suggests potential for growth and increased market penetration. The brand's sales in this category have also seen an upward trend, rising from $35,917 in June to $41,869 in July, hinting at a possible positive trajectory if current efforts are sustained or enhanced.
Competitive Landscape
In the competitive landscape of the California flower category, Astronauts (CA) has shown a notable upward trend in rankings and sales from April to July 2025. Starting at rank 26 in April, Astronauts (CA) improved to rank 23 by June and maintained this position in July, reflecting a positive trajectory in market presence. This improvement is underscored by a significant increase in sales, reaching over 1 million by July. In contrast, Traditional Co. and Yada Yada have consistently ranked lower, with Yada Yada maintaining a stable rank of 24, while Traditional Co. improved slightly from 30 to 25. Meanwhile, Originals and Smoken Promises have also shown strong performances, with Originals holding steady at rank 21 and Smoken Promises making a significant leap from 33 to 22. This competitive environment highlights the dynamic shifts within the market, where Astronauts (CA) is effectively capitalizing on growth opportunities, positioning itself among the top contenders in the California flower category.
Notable Products
In July 2025, Astronauts (CA) saw Cherry Zlushie (3.5g) soar to the top of their product rankings, securing the number one spot with sales reaching 4823 units. Black Mamba (3.5g) maintained its position as the second best-selling product, indicating consistent demand from the previous month. Blue Zushimi (3.5g) climbed one spot to rank third, showing an upward trend in sales performance. Space Slushie (3.5g) experienced a slight drop in popularity, moving from second place in May to fourth place in July. Meanwhile, Space Sour (3.5g) held steady at fifth place, suggesting a stable customer base for this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
