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Dec-2024
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Overview
Market Insights Snapshot
Astronauts (CA) has demonstrated a dynamic performance in the Flower category within California. In September 2024, the brand held a rank of 23, but it slipped out of the top 30 in October, indicating a potential challenge in maintaining consistent market presence. However, the brand rebounded effectively by November, reclaiming the 23rd position, and further improved to 21st by December. This upward trajectory towards the end of the year suggests a strategic recovery, possibly driven by adjustments in product offerings or marketing efforts. Such fluctuations highlight the competitive nature of the Flower category in California and underscore the importance of agility in brand strategy.
The sales figures for Astronauts (CA) in California reflect these ranking movements, with a notable dip in October followed by a resurgence in the subsequent months. December's sales figures show a positive trend, indicating that the brand not only regained its footing but also captured additional market share. The absence from the top 30 in October could be perceived as a setback, but the strong finish in December suggests resilience and adaptability. This pattern of performance showcases the volatility and potential for growth within the cannabis market, especially in a competitive landscape like California.
Competitive Landscape
In the competitive landscape of the California flower category, Astronauts (CA) has shown a dynamic performance over the last few months, with notable fluctuations in its ranking and sales. Despite a dip in October 2024, where it fell to a rank of 31, Astronauts (CA) rebounded to 21 by December 2024, indicating a strong recovery and resilience in a competitive market. This recovery is particularly impressive when compared to Coastal Sun Cannabis, which, despite a consistent presence, only managed to reach a rank of 19 in December. Meanwhile, Dime Bag (CA) experienced a decline from rank 14 in October to 23 in December, highlighting the volatility within the market. West Coast Treez maintained a steady position, ending at rank 20 in December, while Traditional Co. saw a slight improvement, climbing to rank 22. These shifts suggest that while Astronauts (CA) faces stiff competition, its ability to bounce back and improve its rank positions it as a formidable player in the California flower market.
Notable Products
In December 2024, Space Mamba (3.5g) emerged as the top-performing product for Astronauts (CA), climbing to the number one rank with notable sales of 10,430 units. Following closely, Space Lollipops (3.5g) secured the second position, showing a consistent upward trend from its third rank in November. Space Gelato (3.5g) held the third spot, having previously been the top performer in November. Space OG (3.5g) experienced a slight dip, moving from second in November to fourth in December. Lastly, Space Mintz (3.5g) re-entered the top five, marking its presence at fifth place after being unranked in the previous two months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
