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Apr-2025
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Overview
Market Insights Snapshot
In the California market, Astronauts (CA) has shown varied performance across different cannabis categories. Notably, their presence in the Flower category has been relatively consistent, although there is a slight downward trend in their ranking from 22nd in January 2025 to 26th by April 2025. Despite this, the brand has maintained a strong foothold within the top 30, indicating a stable consumer base for their flower products. On the other hand, Astronauts (CA) did not make it into the top 30 rankings for Concentrates, Pre-Roll, or Vapor Pens during the same period, suggesting potential areas for growth or re-evaluation of their strategies in these segments.
The sales figures for Astronauts (CA) in the Flower category reveal a gradual decline from January to April 2025, with sales decreasing from over one million to approximately 866,782 by April. This trend could be indicative of increasing competition or changing consumer preferences within the California market. The absence of top 30 rankings in Concentrates, Pre-Roll, and Vapor Pens could be seen as a challenge for the brand, highlighting the need for strategic innovation or marketing efforts to boost their visibility and sales in these categories. Overall, while Astronauts (CA) remains a notable player in the Flower category, there is significant room for improvement and expansion across other product lines.
Competitive Landscape
In the competitive landscape of the California flower category, Astronauts (CA) has experienced a gradual decline in rank from January to April 2025, moving from 22nd to 26th position. This shift is notable when compared to competitors like Cruisers, which improved its rank from 30th in January to 25th in April, and Heirbloom by CBX, which climbed from 45th to 27th in the same period. Despite these changes in rank, Astronauts (CA) maintained competitive sales figures, although they showed a downward trend, contrasting with Cruisers, which saw a notable increase in sales. Meanwhile, Yada Yada and Jungle Boys remained relatively stable in their rankings, but Astronauts (CA) faces a challenge in regaining its position amidst these dynamic market shifts.
Notable Products
In April 2025, the top-performing product for Astronauts (CA) was Space Gelato (3.5g) in the Flower category, which ascended to rank 1 from rank 2 in March, with sales of 4260. Space Mamba (3.5g) maintained strong performance, ranking 2, an improvement from its rank 3 in March. Space Lollipops (3.5g) experienced a decline, dropping to rank 3 from its previous top position in March. Space OG (3.5g) re-entered the rankings at position 4, showing a steady presence after being unranked in February and March. Finally, Space Gummies (3.5g) made its debut at rank 5, indicating a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
