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Dec-2025
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Overview
Market Insights Snapshot
In the California market, Yada Yada has demonstrated a notable upward trajectory in the Flower category over the last few months of 2025. Starting in September at rank 23, the brand has improved its position to rank 18 by December. This positive movement is accompanied by a significant increase in sales, indicating a growing consumer preference for Yada Yada's offerings in this category. The brand's consistent climb in rankings suggests an effective strategy in capturing market share within the competitive California cannabis landscape.
Interestingly, while Yada Yada has made strides in California, the brand's absence from the top 30 rankings in other states and categories may indicate areas for potential growth or challenges in broader market penetration. This absence highlights a stark contrast to their performance in California, suggesting that while they have found a successful formula in one region, there may be untapped opportunities or hurdles to address in others. Observing these patterns provides valuable insights into the brand's strategic focus and market dynamics, offering a glimpse into where they might concentrate their efforts next.
Competitive Landscape
In the competitive California flower market, Yada Yada has shown a promising upward trajectory from September to December 2025. While starting outside the top 20 in September, Yada Yada climbed to rank 18 by December, indicating a significant improvement in market position. This rise contrasts with Connected Cannabis Co., which experienced a slight decline, moving from rank 12 in October to 16 in December. Meanwhile, West Coast Treez maintained a relatively stable position, ending the year at rank 17. Delighted also saw a slight dip, ending at rank 19 in December. Notably, Yada Yada's sales growth outpaced competitors like LAX Packs, which, despite a similar upward trend, remained behind Yada Yada in sales volume by December. This positive momentum for Yada Yada suggests a strengthening brand presence and increasing consumer preference in the California flower category.
Notable Products
In December 2025, the top-performing product for Yada Yada was Governmint Oasis Ground (14g) in the Flower category, maintaining its leading position for four consecutive months with sales reaching 4937 units. Gush Mints Pre-Ground (14g) made a notable entry into the rankings at the second position with significant sales. Glitter Bomb Pre-Ground (14g) ranked third, showing a slight drop from its previous first position in September. Glitter Bomb Smalls (5g) and Bob Hope Smalls (10g) were new entries, securing the fourth and fifth positions, respectively. This shift in rankings indicates a dynamic change in consumer preferences towards pre-ground and small-sized products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
