Market Insights Snapshot
In the California market, Yada Yada has shown consistent growth in the Flower category, steadily climbing up the ranking from 22nd in August 2023 to 19th in November 2023. This upward trend indicates a positive reception and growing demand for the brand's Flower products in this state. However, in the Pre-Roll category, Yada Yada experienced a drop in ranking from 83rd in August to disappearing from the top 20 rankings in September and October, before bouncing back to 71st in November. This fluctuation suggests some instability in this category, but the rebound in November is a promising sign of recovery.
On the other hand, Yada Yada's performance in the Vapor Pens category in California is a bit more ambiguous. In August 2023, the brand ranked 82nd, but no ranking data is available for the following months. This lack of data implies that Yada Yada did not make it to the top 20 brands in this category in these months, which could be seen as a negative sign. However, it's worth noting that the absence of ranking data does not necessarily mean a decline in sales or popularity. Further analysis would be needed to draw a more definitive conclusion about the brand's performance in this category.
In the California Flower market, Yada Yada has shown a consistent upward trend in rank from August to November 2023, moving from 22nd to 19th place. This suggests a positive growth in market position, despite fierce competition. In comparison, Cream Of The Crop (COTC) fell from 14th to 22nd, indicating a decline. Maven Genetics also saw a slight drop from 17th to 20th, while Lolo experienced a more significant fall from 10th to 17th. Interestingly, Allswell saw a remarkable rise from 29th to 18th, surpassing Yada Yada in November. While Yada Yada's rank improvement is commendable, the rapid rise of Allswell indicates a highly competitive environment. Absence of a rank for any month indicates that the brand was not among the top 20 in that month.
In November 2023, the top-performing product from Yada Yada was the Gush Mints Smalls (10g) in the Flower category, maintaining its position from the previous month with a significant sales figure of 5882 units. The Gorilla Glue #4 Smalls (10g), also in the Flower category, came second after not being ranked in October. The third spot was taken by a newcomer, the Gush Mints Pre-Roll 14-Pack (7g) from the Pre-Roll category, with a substantial initial sales figure of 4000 units. The Cherry Do-Si-Dos Smalls (10g) in the Flower category dropped from second to fourth position. The fifth position was occupied by another new entry, the GG#4 Shake (14g) from the Flower category.