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Aug-2024
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Overview
Market Insights Snapshot
Yada Yada has demonstrated notable progress in the California market, particularly in the Flower category. Starting from a rank of 24 in May 2024, the brand climbed to its highest position of 15 by July 2024 before slightly dipping to 18 in August 2024. This upward trajectory in the middle months indicates a strong reception and increasing consumer demand, even though there was a minor fallback in the last month. The sales figures support this trend, showing a significant increase from $1,241,500 in May to $1,722,545 in July, which reflects the brand's growing market presence and consumer preference.
In contrast, Yada Yada's performance in the Pre-Roll category in California shows a different trend. The brand did not make it into the top 30 in May 2024, but it entered the rankings at position 95 in June, improving to 80 in July, and further to 69 in August. This gradual improvement suggests that while the brand is gaining traction, it still has a long way to go to become a dominant player in the Pre-Roll segment. The sales growth from June to August underscores this positive momentum, indicating that Yada Yada is successfully expanding its footprint in this category, albeit at a slower pace compared to its performance in the Flower category.
Competitive Landscape
In the competitive landscape of the California Flower category, Yada Yada has shown a notable upward trajectory in its rankings and sales over the past few months. Starting from a rank of 24 in May 2024, Yada Yada climbed to 15 by July 2024 before slightly dropping to 18 in August 2024. This positive trend is indicative of increasing consumer preference and market penetration. In comparison, West Coast Cure experienced a decline from rank 4 in May to 19 by August, suggesting a potential shift in consumer loyalty or market strategy. Similarly, Fig Farms maintained a relatively stable position around rank 16-17, while Astronauts (CA) showed improvement, moving from rank 27 in May to 16 in August. Another noteworthy competitor, Gramlin, made a significant leap from rank 59 in May to 20 in August. These shifts highlight Yada Yada's competitive edge and growing market presence, making it a brand to watch in the California Flower market.
Notable Products
In August 2024, the top-performing product from Yada Yada was Gush Mints Shake (14g), which achieved the number one rank with notable sales of 5076 units. GovernMint Oasis Smalls (10g) maintained a consistent performance, holding the second rank for three consecutive months from June to August 2024. Governmint Oasis Shake (14g) entered the rankings for the first time in August, securing the third position. Gorilla Glue #4 Smalls (10g) remained steady at the fourth rank from July to August 2024. GMO Smalls (10g) saw a slight decline, dropping from fourth in June to fifth in August 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
