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Oct-2025
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Overview
Market Insights Snapshot
Yada Yada's performance in the California market, specifically within the flower category, has seen some fluctuations over the past few months. In July 2025, the brand held the 23rd position, but experienced a dip to the 27th position by August. This was followed by a slight recovery in September, moving up to 24th, before settling at 26th in October. Despite these changes in ranking, it's notable that Yada Yada has remained consistently within the top 30, indicating a relatively stable presence in the competitive California flower market. However, the downward trend in sales from July to October, with a decrease from over one million to approximately 860,000, suggests potential challenges in maintaining or growing their market share.
While Yada Yada's presence in the California flower category is notable, the absence of rankings in other states or categories could imply limited market penetration beyond this region. This lack of presence in the top 30 in other states might be seen as a missed opportunity for expansion or diversification. The brand's ability to sustain its ranking in California amidst sales fluctuations suggests a strong brand loyalty or niche appeal, yet it also highlights the need for strategic initiatives to enhance their competitive position both within and outside California. Understanding the dynamics of other states and categories could provide valuable insights for Yada Yada to broaden its footprint and optimize its market strategy.
Competitive Landscape
In the competitive California flower market, Yada Yada has shown a dynamic performance from July to October 2025, experiencing fluctuations in rank that reflect the intense competition in this category. Starting at rank 23 in July, Yada Yada fell to 27 in August, before climbing back to 24 in September, and then slightly dropping to 26 in October. This movement indicates a competitive struggle, particularly against brands like Eighth Brother, Inc., which consistently maintained a higher rank, peaking at 20 in July and settling at 24 in October. Meanwhile, West Coast Cure also posed a significant challenge, maintaining a stronger position with ranks ranging from 22 to 29 over the same period. Despite these challenges, Yada Yada's sales figures remained robust, suggesting a loyal customer base and potential for growth if strategic adjustments are made to improve its ranking further. Brands like Decibel Gardens and Jungle Boys also highlight the competitive landscape, with Decibel Gardens improving its rank from 33 in July to 27 in October, indicating a positive trend that Yada Yada could learn from to enhance its market position.
Notable Products
In October 2025, the top-performing product for Yada Yada was Glitter Bomb Shake Flower (14g) in the Flower category, securing the number one rank with sales of 2285 units. Governmint Oasis Ground (14g) maintained a strong performance, holding the second position with slight sales decline from the previous month. Gush Mints Smalls (20g) rose to the third rank, showing a consistent presence in the top three over the months. Chapel Of Love Shake (3.5g) entered the rankings at fourth place, indicating a new contender in the market. Glitter Bomb Pre-Ground (14g), which previously held the top spot in September, fell to fifth, showing a significant drop in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
