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Jun-2024
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Overview
Market Insights Snapshot
In the state of California, Cruisers has shown mixed performance across different cannabis categories. In the Edible category, the brand's ranking has declined, starting at 39th place in March 2024 and falling out of the top 30 by June 2024. This downward trend could be a point of concern for the brand as it indicates a loss of market presence in this category. Conversely, in the Vapor Pens category, Cruisers has maintained a relatively stable position, holding steady at 21st place from May to June 2024. This stability suggests that Cruisers has a more consistent consumer base for its vapor pen products in California, which could be a strong area for the brand to focus on.
When examining the Flower category, Cruisers has remained in the top 40 but has seen a slight decline, moving from 35th place in March to 37th place in June 2024. This minor drop might not be alarming but indicates a need for strategic adjustments to improve or maintain its ranking. In the Pre-Roll category, Cruisers experienced a more notable improvement, climbing from 53rd place in March to 39th place by May 2024, before slightly falling back to 43rd in June. This upward movement followed by a slight decline suggests that while there are positive trends, there is still room for improvement to solidify its position. Overall, Cruisers' performance across categories in California shows areas of both opportunity and challenge, with Vapor Pens and Pre-Rolls showing potential for growth.
Competitive Landscape
In the competitive landscape of vapor pens in California, Cruisers has shown a notable fluctuation in its ranking over recent months. While Cruisers was ranked 24th in March 2024, it saw a dip to 25th in April before climbing back to 21st in May and maintaining that position in June. This upward trend in the latter months indicates a potential recovery or strategic improvement. In contrast, ABX / AbsoluteXtracts experienced a decline, falling out of the top 20 in June after holding the 19th and 20th positions earlier. Similarly, Dime Bag and Alien Labs also showed instability, with Dime Bag consistently ranking lower than Cruisers and Alien Labs dropping to 20th in June. On the other hand, Papa's Herb demonstrated a strong performance by climbing to 18th in May before slightly dropping to 19th in June. These shifts suggest that while Cruisers faces stiff competition, its recent rank improvement could signal a positive trend, potentially driven by strategic adjustments or market responses. For a deeper understanding of these dynamics and to explore advanced data, further insights are recommended.
Notable Products
In June 2024, the top-performing product for Cruisers was the Hybrid Pre-Roll (1g) in the Pre-Roll category, which ascended to the first rank with notable sales of 15,856 units. The Blue Dream Distillate Cartridge (1g) in the Vapor Pens category followed closely at the second rank, maintaining a consistent position from the previous month. The Indica Pre-Roll (1g) dropped to the third rank after leading in May 2024. The Strawberry Cough Distillate Cartridge (1g) made a notable entry at the fourth rank. Lastly, the Pineapple Express Distillate Cartridge (1g) retained its fifth position, showing steady performance over the past months.
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