Cruisers

Data Snapshot: Apr 03, 2024
Cruisers Cannabis Brand Logo
$1M+

Mar-2024

Sales

Decline

Trend

6-Month

81

Product Count

SKUs

Cruisers

Overview

"Cruisers," an emerging cannabis brand, has carved a niche for itself in the value segment with its vapes, rapidly becoming the market's bestseller. Born out of a collaboration with the consumer-focused cannabis company, GRAMF, the brand emphasizes a fun, frills-free experience with strains spanning from sativa, hybrid, to indica, and THC levels averaging 22-90%, while also offering CBD profiles up to 2%. Originated in the single-state cannabis operator hub, California, Cruisers also encompasses a line of cannabis concentrates, edibles, and vaping goods, promising a throwback to marijuana's early days- all at competitively low prices.
Markets

Cruisers Locations

Product Trends

Cruisers Categories

Cruisers Sales

Market Insights Snapshot

Cruisers Historical Sales by Category

In the highly competitive California cannabis market, Cruisers has shown a varied performance across different product categories. Notably, in the Vapor Pens category, Cruisers has maintained a strong position within the top 20, only fluctuating slightly between ranks 17 and 19 from December 2023 to February 2024, before slightly improving to rank 18 in March 2024. This consistency is a positive indicator of the brand's strength in this category, especially considering the vast number of competitors. On the other hand, the Pre-Roll category tells a different story, with Cruisers experiencing a gradual decline from rank 33 in December 2023 to rank 39 in March 2024. This downward trend might signal a need for strategic adjustments to regain market share and improve visibility among consumers in this segment.

Looking at the Edibles and Flower categories, Cruisers has showcased some interesting dynamics. In Edibles, the brand made a significant leap from rank 39 in December 2023 to rank 26 in February 2024, although it slightly dropped to rank 32 in March 2024. This jump could reflect a successful marketing campaign or product improvements that resonated well with consumers, despite the slight fallback. Conversely, in the Flower category, while Cruisers maintained a relatively stable position, it experienced a gradual rank decrease from 38 in December 2023 to 36 in March 2024. This slight decline, coupled with a notable drop in sales from February to March 2024, suggests the brand faces challenges in maintaining its foothold amidst fierce competition. These insights into Cruisers' performance across different categories in California offer a nuanced understanding of its market dynamics, highlighting areas of strength and potential vulnerabilities.

Mar-2024 Rank
Edible
Flower
Pre-Roll
Vapor Pens
32
36
39
18
Cruisers

Competitive Landscape

In the competitive landscape of the Vapor Pens category in California, Cruisers has experienced slight fluctuations in its ranking over the recent months, indicating a dynamic competitive environment. Starting at rank 17 in December 2023, it slipped to rank 19 in January 2024, before stabilizing at rank 18 in March 2024. This shift in rank is reflective of the intense competition within the category, notably from brands like Dime Industries which consistently held ranks above Cruisers, and Dabwoods Premium Cannabis which showed a slight improvement in March 2024. Interestingly, Cold Fire saw a significant drop in rank from 13 in January to 20 in March, suggesting volatility that could present opportunities for Cruisers. Despite these shifts, Papa's Herb managed to break into the top 20 by March, underscoring the competitive nature of the market. Cruisers' ability to maintain or improve its position amidst these dynamics will be crucial for its sales and market share in the highly competitive California Vapor Pens market.

Cruisers market ranking for CA Vapor Pens

Cruisers

Notable Products

In March 2024, Cruisers saw Sativa Mix Pre-Roll (1g) from the Pre-Roll category maintaining its top position with a sales figure of 18,504 units, leading for the fourth consecutive month. Granddaddy Purple Distillate Cartridge (1g) in the Vapor Pens category made a significant leap to the second rank with notable sales, showcasing a remarkable entry into the top ranks. Blue Dream Distillate Cartridge (1g) also in the Vapor Pens category, secured the third position, consistently performing well and maintaining its rank from the previous month. Sunset Sherbet Distillate Cartridge (1g), another product in the Vapor Pens category, debuted in the rankings directly at the fourth position, indicating a strong market entry. Strawberry Cough Distillate Cartridge (1g) rounded out the top five, climbing from its previous positions to secure a spot in the top rankings for March 2024.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Sativa Mix Pre-Roll (1g)
Pre-Roll
1
1
1
1
Granddaddy Purple Distillate Cartridge (1g)
Vapor Pens
>5
>5
4
2
Blue Dream Distillate Cartridge (1g)
Vapor Pens
5
>5
3
3
Sunset Sherbet Distillate Cartridge (1g)
Vapor Pens
>5
>5
>5
4
Strawberry Cough Distillate Cartridge (1g)
Vapor Pens
>5
3
>5
5
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