Market Insights Snapshot
In the edible category, Cruisers has shown a slight decline in the California market. From being ranked 27th in August 2023, it moved down to 34th by November 2023. Despite the downward trend in rankings, it's important to note that this doesn't necessarily indicate a drastic drop in performance. The brand's movement in the flower category was similar, with a ranking of 18 in August, sliding down to 25 by November. This suggests that while Cruisers is maintaining a presence in these categories, there is room for improvement.
On a brighter note, Cruisers has shown promising growth in the Pre-Roll and Vapor Pens categories in California. For Pre-Rolls, the brand climbed from 45th place in August to 21st by November, indicating a significant upward trend. Similarly, in the Vapor Pens category, Cruisers improved its ranking from 16th to 13th over the same period. These improvements suggest that Cruisers is making notable strides in these categories, and it will be interesting to see if this upward trend continues.
In the Vapor Pens category in California, Cruisers has been consistently performing well, maintaining a steady rank within the top 20 brands from August to November 2023. Despite facing stiff competition from brands like ABX / AbsoluteXtracts, Jeeter, Dime Industries, and Sauce Essentials, Cruisers has managed to improve its rank from 16th in August to 13th in November. Notably, Dime Industries has shown a significant upward trend, moving from 18th to 11th place during the same period. Jeeter, on the other hand, has seen a slight drop in rank, but still remains ahead of Cruisers. ABX / AbsoluteXtracts, despite being the last in the ranking in August, has made a remarkable leap to 15th place by November. Sauce Essentials has maintained a relatively stable position, fluctuating around the 14th rank. Overall, while Cruisers has shown a steady performance, it faces increasing competition, particularly from rapidly growing brands like Dime Industries.
In November 2023, Cruisers' top-performing product was the Indica Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from previous months. The second best-selling product was the Sativa Mix Pre-Roll (1g), also from the Pre-Roll category, which held steady at its rank from October. The third spot was occupied by the Hybrid Pre-Roll (1g), another product in the Pre-Roll category, which also maintained its previous month's rank. In the Vapor Pens category, the Pineapple Express Distillate Cartridge (1g) climbed to the fourth position, up from fifth place in October. The Granddaddy Purple Distillate Cartridge (1g), also in the Vapor Pens category, rounded out the top five. Notably, sales for the Indica Pre-Roll (1g) reached a high of 28,181 units in November.