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Sep-2024
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Overview
Market Insights Snapshot
In the state of Oregon, Herban Tribe has shown consistent performance in the Beverage category over the past few months. The brand maintained a steady presence within the top 10, ranking 7th in June, July, and September, and briefly climbing to 6th place in August. This indicates a strong foothold in the market, although the slight drop back to 7th in September suggests potential competitive pressures or market fluctuations. The sales figures reflect a positive trend, with a noticeable peak in August, which could be attributed to strategic marketing efforts or seasonal demand variations.
While Herban Tribe's performance in Oregon is commendable, the absence of rankings in other states or provinces highlights a potential area for growth or expansion. Not being in the top 30 in other markets may suggest limited distribution or brand recognition outside of Oregon. This presents both a challenge and an opportunity for Herban Tribe to explore strategies to increase their market presence and consumer base in other regions. Focusing on replicating their successful strategies from Oregon in new markets could be a viable path forward for the brand.
Competitive Landscape
In the Oregon beverage category, Herban Tribe has shown a steady presence, maintaining a consistent rank between 6th and 7th place from June to September 2024. This stability is noteworthy given the competitive landscape, where brands such as Hapy Kitchen have consistently held the 5th position, indicating a strong foothold in the market. Meanwhile, High Desert Pure made a significant leap from 9th to 6th place in September, surpassing Herban Tribe, which could suggest a shift in consumer preferences or successful marketing strategies by High Desert Pure. On the other hand, Fruit Lust experienced a decline, dropping from 7th to 9th place, which may indicate challenges in maintaining their market share. Herban Tribe's sales figures have shown a positive trend, particularly in August, where they peaked, suggesting effective sales strategies or product offerings that resonated well with consumers during that period. This competitive analysis highlights the dynamic nature of the Oregon beverage market and the importance for Herban Tribe to continue innovating and adapting to maintain or improve its market position.
Notable Products
In September 2024, Strawberry Lemonade Juice (100mg) reclaimed its top position among Herban Tribe's products, with sales reaching 413 units. Sour Diesel Lemonade Drink (50mg) rose to the second spot, marking a significant increase from the previous months, particularly with a notable jump in sales. Orange Juice Drink (50mg THC, 8.1oz) maintained a consistent performance, holding the third rank across consecutive months. Grape Juice Drink (50mg, 8.1oz, 240ml) experienced a decline to fourth place, despite being the leader in August. Passion Orange Guava Juice (100mg) remained stable at fifth rank, showing a slight decrease in sales compared to the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
