Market Insights Snapshot
Herban Tribe has shown a consistent performance in the Beverage category in Oregon, maintaining a position within the top 10 brands for four consecutive months from July to October 2023. However, it's important to note a slight downward trend in their rankings, moving from 6th to 7th place between September and October 2023. This is mirrored in their sales, which have seen a modest decrease over the same period. Despite this, Herban Tribe remains a strong contender in Oregon's cannabis beverage market.
On the other hand, the brand's performance in the Edible category presents a different story. Herban Tribe was not among the top 20 brands in Oregon in August and September 2023, indicating a potential area for improvement. Nevertheless, they managed to bounce back in October 2023, securing the 82nd spot. This comeback is reflected in their sales, which saw an increase from July to October. It will be interesting to observe if Herban Tribe can continue this upward trajectory in the Edible category in the coming months.
In the Beverage category in Oregon, Herban Tribe has consistently maintained a position within the top 10 brands from July to October 2023. However, there has been a slight decrease in its rank from 6th to 7th place between August and September, which has continued into October. This drop in rank coincides with a decrease in sales over the same period. Herban Tribe's main competitors include High Desert Pure, Mellow Vibes (formerly Head Trip), Verdant Leaf Farms, and Crown B Alchemy. Notably, Mellow Vibes has seen an increase in rank and sales, surpassing Herban Tribe in September. Crown B Alchemy, while ranking lower than Herban Tribe, has seen a significant increase in sales, suggesting a potential threat. On the other hand, High Desert Pure and Verdant Leaf Farms, despite their lower ranks, have shown stable sales, indicating their steady presence in the market.
In October 2023, the top-performing product from Herban Tribe was the 'Grape Juice Drink (50mg, 8.1oz, 240ml)', maintaining its position from the previous month, with sales peaking at 391 units. Following closely in the second position was the 'Orange Juice Drink (50mg THC, 8.1oz)', which had been the top product in August but fell to third place in September. The 'Sour Diesel Lemonade Drink (50mg)' secured the third spot in October, showing consistency from its September rank. 'Strawberry Lemonade Juice (100mg)' experienced a dip in its rank, moving from first place in July to fourth in October. Lastly, the 'Passion Orange Guava Juice (100mg)' remained in the fifth position, the same as in September.