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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Fruit Lust concentrated 66.98% of May 2026 sales in Beverage with a year-over-year change of 19.38% but a month-over-month decline of 7.76%, while Tincture & Sublingual held 33.02% share with a 267.65% year-over-year increase and a 55.70% month-over-month rise. The average price rose 9.46% year over year to $22.80, with Beverage priced at $25.92 versus Tincture & Sublingual at $18.33, indicating a price-tier spread that widened alongside mix shift. With overall brand sales up 10.95% year over year and a two-year change of 33.34%, the offset between Beverage softness and Tincture & Sublingual surge suggests May 2026 growth relied on diversification rather than Beverage expansion, and the pattern implies short-term volume risk if Beverage’s 7.76% month-over-month dip persists while mix continues tilting to lower-priced units.
Fruit Lust’s rank of 6 in Beverage in Oregon positions the brand as a mid-pack player within its lead category while the 33.02% share from Tincture & Sublingual grows as a secondary pillar, up 55.70% month over month against Beverage’s 7.76% decline. The 19.38% Beverage year-over-year lift alongside a 267.65% Tincture & Sublingual spike indicates that incremental gains are coming disproportionately from outside the core, and the pricing gap ($25.92 vs. $18.33) means mix shifts can pull average revenue per unit down even as unit velocity rises. The implied positioning is a hybrid of premium Beverage credentials supported by fast-scaling, value-leaning Tincture & Sublingual, which can sustain share in the near term but will cap average price expansion unless Beverage reverses its month-over-month decline or Tincture & Sublingual moves up-tier.
Competitive Landscape
Fruit Lust sits at #6 in OR Beverage in May 2026, a 1-place improvement from #7 year over year, and it matches its 3-month position at #6 while also marking a peak rank of #6 in May 2026. Up-market movement around it is mixed: Mary Jones climbed from #4 to #3 with a 49.5% YoY sales increase, while Mule Extracts slipped from #3 to #4 with a 14.0% YoY sales decline, and category leadership remained stable as Magic Number held #1 with 9.8% YoY growth. At the same time, Keef Cola held #2 despite a 16.9% YoY contraction and Crown B Alchemy stayed at #5 with a 22.3% YoY decline, indicating adjacent slots are under pressure while the top tier is relatively steady; the net pattern implies Fruit Lust’s slight rank gain is more about holding ground amid competitor volatility than a breakout trajectory.
Notable Products
Mango Syrup (1000mg THC, 4oz, 120ml) posted the steepest decline in May 2026 at -32.3% and slid to rank 8, while Raspberry Syrup (1000mg THC, 4oz) fell -21.6% despite holding a shared rank 5, indicating flavor volatility within the Beverage lineup. In contrast, Strawberry Syrup (1000mg THC, 4oz, 120ml) jumped +37.3% to rank 2 and Strawberry Juice Box Tincture (1000mg) rose +25.3% to rank 1 with $7,666 in sales, and six of the top ten are Beverage SKUs, concentrating demand in drinkable formats. The combination of double-digit declines for two fruit syrups alongside a top-two surge for strawberry variants implies the portfolio is consolidating around a few breakout flavors while underperforming syrups require pruning or repositioning.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
