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Sep-2025
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Overview
Market Insights Snapshot
Fruit Lust has shown a consistent performance in the Beverage category within Oregon, maintaining its position at rank 7 in both June and July 2025, and improving slightly to rank 6 in August and September 2025. This indicates a stable and potentially growing consumer base for their beverages in the state. In contrast, their presence in the Tincture & Sublingual category has been less prominent, with a rank of 15 in June 2025 and no presence in the top 30 in the following months, suggesting either a drop in market interest or increased competition. Such data points could be crucial for strategic planning and identifying areas for potential growth or improvement.
In the Vapor Pens category, Fruit Lust has faced challenges in Oregon, with rankings of 78 in June 2025 and a decline to 86 by September 2025. This downward trend highlights a potential issue in market competitiveness or product differentiation for their vapor pens. The lack of ranking in July 2025 further underscores the volatility or shifting dynamics within this category. These insights could be instrumental for stakeholders looking to understand market positioning and the competitive landscape in Oregon's cannabis industry.
Competitive Landscape
In the competitive landscape of the Oregon beverage category, Fruit Lust has shown a steady performance, maintaining a consistent rank of 6th place from August to September 2025, after climbing from 7th in July. This upward trend in rank is indicative of its growing appeal among consumers, despite the presence of strong competitors. Notably, Mary Jones has been a formidable competitor, consistently ranking higher and experiencing robust sales figures, which could pose a challenge for Fruit Lust in maintaining its upward trajectory. Meanwhile, Crown B Alchemy and Hapy Kitchen have also maintained stable positions, with Crown B Alchemy consistently holding the 5th rank and Hapy Kitchen closely trailing Fruit Lust. This competitive environment underscores the need for Fruit Lust to innovate and differentiate itself further to capture a larger market share and potentially climb higher in the rankings.
Notable Products
In September 2025, the top-performing product from Fruit Lust was Raspberry Syrup (1000mg THC, 4oz) in the Beverage category, maintaining its first-place ranking from June and July, despite a slight dip in sales to 381 units. Mango Syrup (1000mg THC, 4oz, 120ml) saw a significant rise, moving from fifth place in August to second in September, with sales reaching 375 units. Strawberry Syrup (1000mg THC, 4oz, 120ml) held steady in third place, showing consistency in its appeal. Cherry Pop Distillate Cartridge (1g) experienced a drop, falling from first place in August to fourth in September, indicating a shift in consumer preference. Notably, Peach Nano Syrup (1000mg THC, 120ml, 4oz) entered the rankings in September at fifth place, marking its debut in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
