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Jun-2024
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Overview
Market Insights Snapshot
Fruit Lust has demonstrated a consistent presence in the Beverage category within Oregon. Over the past four months, the brand has maintained a steady ranking, starting at 6th place in March 2024 and gradually moving to 8th place by June 2024. While the brand's sales figures show a slight decline from $34,111 in March to $26,470 in June, it remains within the top 10, indicating a strong foothold in the market. The gradual decline in ranking suggests a competitive landscape, but Fruit Lust's ability to stay within the top tier highlights its resilience and consumer loyalty.
However, it's important to note that Fruit Lust did not make it into the top 30 brands in other states or provinces during this period, which could be seen as a limitation in their market reach. This absence in rankings outside of Oregon might indicate a need for strategic expansion or increased marketing efforts in other regions. The brand's consistent performance in Oregon provides a solid foundation, but diversification across more markets could be crucial for sustained growth and broader recognition.
Competitive Landscape
In the competitive landscape of the Oregon beverage category, Fruit Lust has experienced notable shifts in its rank and sales over recent months. Starting from a strong position at rank 6 in March 2024, Fruit Lust saw a slight decline to rank 8 by June 2024. This downward trend coincides with a decrease in sales, from a peak of $34,111 in March to $26,470 in June. In comparison, Herban Tribe maintained a relatively stable performance, fluctuating between ranks 6 and 8, but experienced a similar decline in sales from $33,186 in April to $26,994 in June. High Desert Pure consistently held ranks around 8 and 9, with a steady increase in sales, reaching $23,109 in June. Meanwhile, Uncle Arnie's entered the rankings in May at rank 6 and maintained this position through June, indicating a strong market presence despite missing earlier data. Lastly, Slurp showed sporadic appearances, ranking 10 in April and June, with sales dipping to $10,024 in June. These dynamics suggest that while Fruit Lust remains a key player, it faces stiff competition and must strategize to regain its higher ranking and sales momentum.
Notable Products
In June 2024, the top-performing product from Fruit Lust was Peach Nano Syrup (1000mg THC, 120ml, 4oz), maintaining its number one rank from the previous month with notable sales of 187 units. Raspberry Syrup (1000mg THC, 4oz) ranked second, showing a slight improvement from its third position in May 2024. Mango Syrup (1000mg THC, 4oz, 120ml) dropped to third place from its consistent second position in the previous months. Blueberry Nano Syrup (1000mg) entered the rankings for the first time, securing the fourth spot. Strawberry Syrup (250mg THC, 1oz, 30ml) rounded out the top five, making its debut in the rankings.
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