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Aug-2024
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Overview
Market Insights Snapshot
Fruit Lust's performance in the Oregon market has shown notable trends across different categories. In the Beverage category, the brand maintained a consistent presence within the top 10, starting at rank 7 in May 2024 and moving to rank 6 by August 2024. This upward movement indicates a positive reception and growing market share within this segment. The sales figures reinforce this trend, with a significant increase from $25,226 in June to $41,410 in August. This growth highlights the brand's ability to capture consumer interest and drive sales within the Beverage category in Oregon.
Conversely, Fruit Lust's performance in the Vapor Pens category in Oregon has been more volatile. The brand was not in the top 30 for May and June 2024, indicating a struggle to gain traction in this segment initially. However, by July, Fruit Lust entered the rankings at position 89 and climbed to rank 64 by August, suggesting a gradual improvement. Despite these gains, the absence from the top 30 in earlier months signifies a challenging market environment for the brand in this category. The sales data, which shows a rise from $13,700 in July to $29,177 in August, indicates that while there is progress, there is still substantial room for growth and stabilization in the Vapor Pens market.
Competitive Landscape
In the competitive landscape of the Oregon cannabis beverage market, Fruit Lust has shown notable fluctuations in its ranking over the past few months. While it started at 7th place in May 2024, it dropped to 8th place in both June and July, before climbing back up to 6th place in August. This upward movement in August suggests a positive trend in consumer preference or effective marketing strategies. In comparison, High Desert Pure has seen a steady rise from 10th to 8th place, indicating consistent growth. Meanwhile, Hapy Kitchen and Crown B Alchemy have maintained their positions in the top 5, with Crown B Alchemy even reaching 3rd place in July. Herban Tribe has also shown a positive trend, moving from 8th to 6th place before settling at 7th in August. These dynamics highlight the competitive pressures Fruit Lust faces, but also its potential for growth as it managed to surpass Herban Tribe in August. Understanding these trends can help stakeholders make informed decisions to enhance Fruit Lust's market position.
Notable Products
In August 2024, Raspberry Syrup (1000mg THC, 4oz) maintained its top position for Fruit Lust, with a notable sales figure of 567 units. The Hawaiian Distillate Cartridge (1g) emerged as a strong contender, securing the second spot. Watermelon Botanical Distillate Oil Cartridge (1g) followed closely in third place. Mango Syrup (1000mg THC, 4oz, 120ml) and Peach Nano Syrup (1000mg THC, 120ml, 4oz) experienced a decline, dropping to fourth and fifth positions respectively. These rankings reflect significant shifts from previous months, particularly for the vapor pen products which were not ranked earlier.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
