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Jan-2025
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Overview
Market Insights Snapshot
Fruit Lust has demonstrated a steady performance in the Beverage category in Oregon. Over the four-month period from October 2024 to January 2025, the brand maintained a consistent presence in the top 10, ranking 8th in October, improving to 7th in November and December, and then returning to 8th in January. This consistent ranking indicates a stable demand for their beverage products in the state. However, it is worth noting a significant drop in sales from December to January, suggesting potential seasonal fluctuations or other market dynamics impacting consumer purchasing behavior during that time.
In contrast, Fruit Lust's performance in the Vapor Pens category in Oregon tells a different story. The brand did not make it into the top 30 rankings for October, November, or December 2024, but it emerged in 92nd place by January 2025. This late entry into the rankings could indicate a new product launch or increased marketing efforts that began to pay off at the start of the new year. Despite not being a top player in this category, the emergence in the rankings suggests potential growth opportunities for Fruit Lust in the Vapor Pens market segment if they continue to build on this initial traction.
Competitive Landscape
In the competitive landscape of the Oregon beverage category, Fruit Lust has experienced notable fluctuations in its market position and sales performance over the recent months. Starting from October 2024, Fruit Lust was ranked 8th, showing a promising upward trend to 7th place in November and December, before slightly dropping back to 8th in January 2025. This fluctuation is particularly significant when compared to competitors like High Desert Pure, which consistently improved its rank from 9th to 6th, reflecting a steady increase in sales. Meanwhile, Medicine Farm maintained a stable position around 9th and 10th, but with a declining sales trend, indicating potential challenges in maintaining its market share. Hapy Kitchen held a strong 5th position throughout, despite a significant drop in sales by January 2025. The absence of Herban Tribe from the top 20 by December and January suggests a sharp decline in its market presence. These dynamics highlight the competitive pressures Fruit Lust faces, underscoring the importance of strategic marketing and product differentiation to sustain and improve its market position.
Notable Products
In January 2025, the top-performing product for Fruit Lust was Raspberry Syrup (1000mg THC, 4oz) in the Beverage category, maintaining its number one rank from the previous months despite a decrease in sales to 233 units. Watermelon Nano Syrup (1000mg THC, 4oz) climbed to the second position, up from fourth in December 2024, showcasing a notable improvement in its ranking. Peach Nano Syrup (1000mg THC, 120ml, 4oz) remained steady at the third position, showing consistency in its performance. A new entrant, Peach Juice Box Syrup (1000mg) in the Tincture & Sublingual category, debuted at fourth place, highlighting its potential in the market. Grapefruit Distillate Cartridge (1g) in the Vapor Pens category entered the rankings at fifth, indicating a growing interest in vapor pen products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
