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Jul-2025
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Overview
Market Insights Snapshot
Fruit Lust has shown notable performance in the Oregon market, particularly in the Beverage category. Consistently maintaining a rank of 7 from April to June 2025, the brand improved to 6th place in July 2025, indicating a positive trend in market presence. This upward movement is accompanied by a sales increase, with July's sales figures surpassing those of the previous months. In contrast, their performance in the Tincture & Sublingual category was less prominent, as they only appeared in the rankings in June 2025, securing the 13th spot. This suggests that while Fruit Lust is strengthening its foothold in beverages, there is room for growth in other categories.
In the Vapor Pens category, Fruit Lust's performance in Oregon was outside the top 30 for July 2025, despite previous months showing a gradual improvement from 86th in April to 77th in May, and 78th in June. This indicates a challenge in maintaining a competitive edge in this category. The absence from the July rankings highlights a potential area for strategic focus to regain traction. Overall, while Fruit Lust is making strides in certain categories, particularly beverages, there are opportunities for improvement and expansion in others.
Competitive Landscape
In the Oregon beverage category, Fruit Lust has shown a promising upward trend in its ranking from April to July 2025, moving from 7th to 6th place. This improvement in rank is notable considering the competitive landscape. For instance, Hapy Kitchen experienced a decline, dropping from 6th to 7th place in July, which may have contributed to Fruit Lust's rise. Meanwhile, High Desert Pure maintained a consistent 8th place rank throughout this period, indicating stable performance but not enough to challenge Fruit Lust's position. Despite Crown B Alchemy and Mary Jones holding higher ranks, with Mary Jones notably fluctuating between 4th and 5th place, Fruit Lust's sales have shown a positive trajectory, especially in July where it surpassed its April sales figures. This suggests that Fruit Lust is effectively capturing market share and could continue to climb the ranks if this trend persists.
Notable Products
In July 2025, the top-performing product for Fruit Lust was Raspberry Syrup (1000mg THC, 4oz) in the Beverage category, maintaining its rank from June with sales of 421 units. Watermelon Nano Syrup (1000mg THC, 4oz) climbed to the second position, showing a significant improvement from its unranked status in June. Strawnana Distillate Cartridge (1g) secured the third spot in the Vapor Pens category, marking its debut in the rankings. Mango Syrup (1000mg THC, 4oz, 120ml) held steady at fourth place, showing consistency over the months. Lastly, Strawberry Syrup (1000mg THC, 4oz, 120ml) entered the rankings at fifth place, indicating a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
