Market Insights Snapshot
In the Oregon market, Fruit Lust has demonstrated varying performance across different categories. In the Beverage category, the brand has maintained a steady presence in the top 20 rankings from July to September 2023, although there was a slight drop from 9th to 10th place. However, in October, the brand fell to 14th place. This could be indicative of increased competition in the marketplace or a shift in consumer preferences. It's important to note that despite this drop in ranking, Fruit Lust remains a strong player in the Beverage category.
In contrast, Fruit Lust's performance in the Vapor Pens category in Oregon has been less stellar. The brand has consistently been outside the top 20 brands from July to October 2023, with a notable drop from 65th to 79th place in October. This could be due to various factors such as market saturation, brand positioning, or product quality. Despite this, the brand has shown resilience in maintaining its presence in the Vapor Pens category, and it will be interesting to see how it navigates this challenging market segment moving forward.
In the Vapor Pens category for Oregon, Fruit Lust has seen a steady climb in rank from July to September 2023, moving from 64th to 65th place, but experienced a drop to 79th in October. This drop in rank coincides with a decrease in sales, suggesting a potential loss in market share. In comparison, AiroPro (formerly IndigoPro) and Culture Farms have also seen a similar downward trend in both rank and sales. However, Halo, despite missing data for September, has maintained a relatively stable rank and sales, indicating a more consistent performance. Interestingly, Legends has shown a significant increase in sales from August to September, moving up 20 ranks, suggesting a successful marketing strategy or product launch. These trends highlight the competitive landscape in which Fruit Lust operates, with fluctuations in rank and sales reflecting the dynamic nature of the market.
In October 2023, the top-performing product from Fruit Lust was the Lemon Drop Exotics Botanical Distillate Cartridge (1g) in the Vapor Pens category, with a notable sales figure of 189 units. Following closely in second place was the Rainbow Sorbet Distillate Cartridge (1g), also in the Vapor Pens category, showing a significant improvement from its 4th place rank in September. The third highest seller was the Watermelon Slice Exotics Botanical Distillate Cartridge (1g), making its first appearance in the top ranks. In the Beverage category, the Mango Syrup (1000mg THC, 4oz, 120ml) maintained its 4th place ranking from July, while the Raspberry Syrup (1000mg THC, 4oz) dropped from first place in July to fifth in October.