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Dec-2025
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Overview
Market Insights Snapshot
Fruit Lust has demonstrated consistent performance in the Beverage category in Oregon, maintaining a steady rank of 6th place from September to December 2025. Despite a drop in sales from October to December, the brand has managed to hold its position, indicating a strong foothold in this category. In contrast, the Tincture & Sublingual category shows a more dynamic movement, with Fruit Lust improving its ranking from 16th in October to 11th by December. This upward trend suggests a growing acceptance and demand for their products in this segment, which could be a key area of focus for the brand moving forward.
Interestingly, Fruit Lust's presence in the Vapor Pens category in Oregon was brief, with the brand appearing only once in the ranking at 80th place in September before falling out of the top 30 in subsequent months. This indicates a challenge in gaining traction within this competitive category. The absence from the rankings in the following months could be seen as a setback, suggesting that Fruit Lust may need to reassess its strategy or product offerings in this space to re-enter and climb the ranks. The contrasting performances across these categories highlight the varied market dynamics and consumer preferences that Fruit Lust contends with in Oregon.
Competitive Landscape
In the competitive landscape of the Oregon beverage category, Fruit Lust consistently held the 6th rank from September to December 2025, indicating a stable position amidst fluctuating sales figures. During this period, Fruit Lust faced stiff competition from brands like Hapy Kitchen, which maintained a close 7th rank, and Major, which made a notable leap from being unranked to securing the 10th and then the 7th position by December. Meanwhile, Crown B Alchemy and Mary Jones consistently outperformed Fruit Lust, holding the 5th and 4th ranks respectively, with significantly higher sales figures. Despite a decline in sales from November to December, Fruit Lust's steady rank suggests a loyal customer base, though the brand may need to strategize to boost sales and climb the ranks amidst strong competition.
Notable Products
In December 2025, Strawberry Juice Box Tincture (1000mg) emerged as the top-performing product for Fruit Lust, climbing from fifth place in November to secure the number one spot, with sales reaching 332 units. Raspberry Syrup (1000mg THC, 4oz) maintained a strong presence, ranking second, and showing a slight increase in sales from the previous month. Watermelon Nano Syrup (1000mg THC, 4oz) made a notable return to the rankings, securing third place after being unranked in November. Strawberry Syrup (1000mg THC, 4oz, 120ml) held steady in fourth place, despite a slight decline in sales. Mango Syrup (1000mg THC, 4oz, 120ml) dropped to fifth place, reflecting a decrease in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
