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Oct-2025
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Overview
Market Insights Snapshot
Fruit Lust has shown varied performance across different product categories in Oregon. In the Beverage category, the brand consistently maintained a solid position, ranking 6th from July to September 2025, before slipping to 7th in October 2025. This indicates a slight decline in their market presence in this category, reflected in their sales numbers, which decreased from $40,541 in July to $33,457 in October. Meanwhile, in the Tincture & Sublingual category, Fruit Lust made its first appearance in October 2025, debuting at 16th place. This new entry into the top 30 suggests a potential growth area for the brand, as it had previously not ranked in this category.
In the Vapor Pens category, Fruit Lust experienced fluctuations in its rankings throughout the months. The brand was not in the top 30 in July 2025, but made a re-entry at 87th in August, slightly dropped to 89th in September, and then improved to 74th in October. This upward trend in October indicates some recovery and potential for further growth in this competitive category. Despite these movements, the brand's sales figures in the Vapor Pens category showed a positive trend, increasing from $12,932 in August to $15,995 in October, suggesting that their efforts to capture more market share might be starting to pay off. These dynamics highlight the brand's varied performance across categories, with some areas showing promise for growth while others may require strategic adjustments.
Competitive Landscape
In the competitive landscape of the beverage category in Oregon, Fruit Lust has experienced a slight decline in its market position over the past few months. Starting from a stable 6th rank from July to September 2025, Fruit Lust slipped to 7th in October. This shift is notably influenced by the consistent performance of Hapy Kitchen, which improved its position from 7th to 6th in October, and High Desert Pure, which maintained a close competition despite a slight drop from 8th to 9th. Meanwhile, Crown B Alchemy has held a steady 5th position, showcasing a robust sales performance that remains significantly higher than Fruit Lust's. The overall sales trend for Fruit Lust shows a downward trajectory from July to October, which contrasts with the upward sales movement of Hapy Kitchen in October, suggesting a need for strategic adjustments to regain market share and improve sales figures in the competitive Oregon beverage market.
Notable Products
In October 2025, the top-performing product from Fruit Lust was the Cherry Pop Distillate Cartridge (1g) in the Vapor Pens category, reclaiming its number one rank after slipping to fourth in September. Watermelon Nano Syrup (1000mg THC, 4oz) surged to the second position with a notable sales figure of 313 units, improving from its absence in September rankings. Hawaiian Distillate Cartridge (1g) appeared for the first time in the rankings, securing the third spot. Mango Syrup (1000mg THC, 4oz, 120ml) maintained a strong presence, ranking fourth, while Raspberry Syrup (1000mg THC, 4oz) saw a decline, dropping to fifth from first in September. This month showed a dynamic shift in consumer preferences, particularly favoring the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
