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Dec-2025
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Overview
Market Insights Snapshot
Honey Tree Extracts has shown varied performance across different product categories in Washington. In the Concentrates category, the brand's rankings have fluctuated, with their position moving from 77th in September to 79th in December, indicating a challenge in maintaining a strong foothold in this segment. Despite the fluctuations in rankings, the sales figures have remained relatively stable, albeit with a slight dip in December. The Pre-Roll category tells a different story, where Honey Tree Extracts has consistently improved its ranking, moving from 12th in September to a peak of 9th in November, before settling at 10th in December. This upward movement in the Pre-Roll category suggests a growing consumer preference for their products in this segment.
In the Vapor Pens category, Honey Tree Extracts has experienced some volatility. The brand maintained a steady 26th position from September to October but slipped to 29th in November before recovering slightly to 28th in December. This indicates a competitive market where maintaining a top position is challenging. The sales data for Vapor Pens highlights a decrease in November, which correlates with the drop in rankings, but there was a recovery in December, suggesting a potential rebound. Overall, Honey Tree Extracts has shown resilience in certain categories while facing challenges in others, particularly in the highly competitive Concentrates and Vapor Pens markets in Washington.
Competitive Landscape
In the competitive landscape of the Washington state pre-roll category, Honey Tree Extracts has demonstrated a consistent performance with a notable upward trajectory in rankings over the last few months of 2025. Starting from a rank of 12th in September, Honey Tree Extracts climbed to 10th in October and reached 9th in November, before slightly dropping back to 10th in December. This trend indicates a strong market presence and growing consumer preference. In comparison, Fire Bros. maintained a relatively stable position, fluctuating between 11th and 13th place, while The Happy Cannabis showed improvement, moving from 12th to 9th place by December. Meanwhile, Equinox Gardens experienced a decline, dropping from 8th to 12th place. Hellavated consistently held a strong position within the top 10, ranking 8th throughout most of the period. These dynamics suggest that Honey Tree Extracts is effectively capturing market share, although it faces stiff competition from brands like Hellavated and The Happy Cannabis, which are also showing robust sales performance.
Notable Products
In December 2025, Honey Tree Extracts' top-performing product was the Honey Stixx - God's Gift x Permafrost Infused Pre-Roll 2-Pack (1g), maintaining its number one rank from November, with sales reaching 2928 units. The Honey Stixx - Peach Crescendo x Strawberry Banana Infused Pre-Roll 2-Pack (1g) climbed to the second spot, showing a notable improvement from its absence in the November rankings. The Grape Krush Infused Pre-Roll (0.75g) secured the third position, marking its first appearance in the rankings since September. Honey Stixx - Purple Planet x Grape Ape Crystal Infused Pre-Roll 2-Pack (1g) entered the rankings at fourth place, while Strawberry Bliss Infused Pre-Roll (0.75g) held steady at fifth, down from its fourth place in November. Overall, December saw some reshuffling in the ranks, with new entries and shifts reflecting dynamic sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
