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Oct-2025
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Overview
Market Insights Snapshot
In Washington, Honey Tree Extracts has demonstrated varied performance across different product categories. In the Concentrates category, the brand has not managed to break into the top 30, with rankings hovering in the 70s, though there was a slight upward movement from 76th in July to 69th in October. This indicates a struggle to gain significant traction in this category, despite a noticeable increase in sales in October. In contrast, the Pre-Roll category has been a consistent area of strength for Honey Tree Extracts, maintaining a strong presence within the top 10 for the past four months, and even improving from 12th in July to 9th by September and October. This suggests a strong consumer preference and brand loyalty in this segment.
The Vapor Pens category in Washington has seen Honey Tree Extracts make a commendable climb, moving from 39th place in July to 26th by September and October. This upward trend is accompanied by a steady increase in sales, reflecting a growing acceptance and popularity of their vapor pen products. However, the brand's absence from the top 30 in Concentrates highlights a potential area for strategic focus and improvement. These mixed results across categories suggest that while Honey Tree Extracts has found a solid footing in some areas, there is still room for growth and expansion, particularly in categories where they are currently less competitive.
Competitive Landscape
In the competitive landscape of the Washington pre-roll market, Honey Tree Extracts has shown a promising upward trend in its rankings over the past few months. From July to October 2025, Honey Tree Extracts improved its rank from 12th to 9th, indicating a positive trajectory in market presence and consumer preference. This improvement is noteworthy when compared to brands like Fire Bros., which maintained a relatively stable position around the 10th rank, and Hellavated, which consistently held the 8th position. Despite 2727 Marijuana experiencing a decline from 4th to 7th place, it still remains ahead in terms of rank. However, Honey Tree Extracts' sales growth, particularly in October 2025, suggests a narrowing gap with some of these competitors. Meanwhile, Captain Yeti showed a significant jump from 15th to 11th, but still trails behind Honey Tree Extracts. This competitive analysis highlights Honey Tree Extracts' strategic positioning and potential to climb further in the rankings, making it a brand to watch in the Washington pre-roll market.
Notable Products
In October 2025, the top-performing product from Honey Tree Extracts was the Honey Stixx - Pineapple Express x Maui Wowie Infused Pre-Roll 2-Pack, maintaining its number one rank from September, with sales reaching 2,647 units. The Honey Stixx - Chem Sorbet x Purple OG Kush HTE Batter Infused Pre-Roll secured the second position, climbing up from third place in August. Honey Stixx - Peach Crescendo x Strawberry Banana Infused Pre-Roll dropped to third place after holding the top spot in August and second in September. The Honey Stixx - ChemDawg x Durban Cookies HTE Batter Infused Pre-Roll rose to fourth place, showing an improvement from its fifth position in August. Lastly, the Honey Stixx - God's Gift x Permafrost Infused Pre-Roll ranked fifth, consistently moving up from fourth in July and third in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
