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Aug-2025
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Overview
Market Insights Snapshot
Honey Tree Extracts has exhibited varied performance across different product categories in Washington. In the Concentrates category, the brand has not managed to break into the top 30 rankings over the months from May to August 2025, indicating a challenging competitive landscape. Despite this, sales have shown a slight upward trend from June to August, suggesting a potential for growth if the brand can improve its market positioning. In contrast, Honey Tree Extracts has maintained a strong presence in the Pre-Roll category, consistently ranking around the 11th to 13th positions. This stability in ranking, coupled with a steady increase in sales from May to August, highlights the brand's strong foothold in this segment.
The Vapor Pens category presents an interesting narrative for Honey Tree Extracts. Starting at the 44th position in May, the brand has made significant strides to reach the 28th position by August. This consistent upward movement in rankings is accompanied by a notable increase in sales, suggesting successful strategies in capturing consumer interest and market share. The improvement in the Vapor Pens category contrasts with the stagnant rankings in Concentrates, indicating a potential strategic focus on the former. While Honey Tree Extracts shows promising trends in some areas, the absence from the top 30 in Concentrates suggests room for strategic adjustments to enhance overall market performance.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Washington, Honey Tree Extracts has shown a steady performance over the summer months of 2025, maintaining a rank within the top 15 brands. Despite a slight dip in July, Honey Tree Extracts regained its position by August, ranking 11th, which is indicative of a resilient market presence. Notably, Fire Bros. has been on an upward trajectory, climbing from 13th in May to 9th by August, suggesting a significant increase in consumer preference and sales. Meanwhile, The Happy Cannabis has remained relatively stable, consistently ranking around the 10th position, while From the Soil experienced fluctuations, dropping to 14th in June but recovering to 12th by August. Equinox Gardens saw a decline in August, dropping to 13th from a consistent 9th place in the previous months. These shifts highlight the dynamic nature of the market and underscore the importance for Honey Tree Extracts to continue innovating and strengthening its brand presence to maintain and improve its competitive standing.
Notable Products
In August 2025, the top-performing product for Honey Tree Extracts was the Honey Stixx - Peach Crescendo x Strawberry Banana Infused Pre-Roll 2-Pack (1g), which ranked first in sales. Following closely was the Strawberry Bliss Infused Pre-Roll (0.75g), which held the second position, a slight drop from its top position in May and July 2025. The Honey Stixx - Chem Sorbet x Purple OG Kush HTE Batter Infused Pre-Roll 2-Pack (1g) secured the third spot, maintaining its rank from the previous month. The Honey Stixx - ChemDawg x Durban Cookies HTE Batter Infused Pre-Roll 2-Pack (1g) and the Honey Stixx - Super Silver Haze x Purple Haze Infused Pre-Roll 2-Pack (1g) rounded out the top five, with rankings of fourth and fifth, respectively. Notably, the Honey Stixx - Peach Crescendo x Strawberry Banana Infused Pre-Roll 2-Pack (1g) achieved sales of 2,578 units, illustrating its strong market performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
