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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Honey Tree Extracts concentrated 58.77% of June 2026 sales in Pre-Roll with year-over-year growth of 24.68% but a month-over-month decline of 3.83%, while Vapor Pens held 36.17% share with year-over-year growth of 89.55% and a month-over-month decline of 3.57%. Concentrates remained a small 5.06% share yet posted a 74.70% year-over-year increase and a 2.91% month-over-month gain, contrasting with the two larger segments’ monthly pullbacks. Average price rose 12.34% year over year to $8.03, alongside Pre-Roll’s lower average price at $6.15 versus Vapor Pens at $15.67, indicating a volume-led mix skew. The pattern implies the brand is anchored in Pre-Roll but is increasingly leveraged to higher-velocity Vapor Pens growth despite short-term monthly softness, with Concentrates acting as a stabilizer that offsets some of the month-over-month contraction in the two core segments.
Within Washington Pre-Roll, Honey Tree Extracts sits at rank 8, and the category’s 3.83% month-over-month dip versus its 24.68% year-over-year gain suggests share can fluctuate intra-quarter even as the base expands. The 89.55% year-over-year surge in Vapor Pens against a 3.57% month-over-month decline indicates a growth engine that is sensitive to monthly volatility but additive to annual scale, while the 2.91% month-over-month rise in Concentrates at 5.06% share provides a hedge. Taken together, the reliance on a value-priced Pre-Roll core at $6.15 and an up-market Vapor Pens tier at $15.67 positions the brand to capture both value and premium baskets, implying pricing power headroom as mix shifts toward higher-ticket formats without forfeiting Pre-Roll-driven traffic.
Competitive Landscape
Honey Tree Extracts is ranked #8 in WA Pre-Roll for June 2026, improving 3 positions from #11 year over year, yet down 2 spots from its #6 placement in April 2026; this mix of a 3-rank YoY climb and a 2-rank slide since April indicates mid-year slippage after earlier gains. Against competitors, Ooowee advanced from #2 to #1 with 68.9% YoY sales growth while Honey Tree Extracts ceded ground from #6 to #8 since April, and Lifted Cannabis Co rose from #6 to #4 with 16.8% YoY growth as Honey Tree Extracts fell 2 ranks quarter-to-date from March to June. With Phat Panda sliding from #1 to #2 despite 1.8% YoY growth and Mama J's holding #3 alongside 39.3% YoY growth, the pattern implies Honey Tree Extracts’ YoY rank improvement masks a share squeeze in late spring, and the trajectory points to pressure to defend a top-10 position if post–April rank losses persist.
Notable Products
Honey Stixx - Lemon Tree x White Widow HTE Batter Infused Pre-Roll 2-Pack (1g) posted the steepest decline in June 2026 at -40.1% while sliding to rank 6, and Honey Stixx - Pineapple Express x Maui Wowie Live Resin Batte Infused Pre-Roll 2-Pack (1g) fell -24.0% at rank 2, together signaling a reset among higher-volume duos despite one holding a $13,120 sales base. In contrast, Grape Krush Infused Pre-Roll (0.75g) climbed +32.1% to rank 1 as Honey Stixx - Dark Rainbows x Blackberry Bubble Hash Infused Pre-Roll 2-Pack (1g) added +10.2% at rank 4, and eight of the top ten are Pre-Roll SKUs in the Honey Stixx family, concentrating share at the top. The pattern implies Honey Tree Extracts is leaning into single-stick and select duo formats that convert on velocity while pruning underperforming premium batter lines.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
