.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Honey Tree Extracts concentrated 58.27% of May 2026 sales in Pre-Roll with year-over-year growth of 27.32% and month-over-month growth of 6.35%, while Vapor Pens held 36.73% share with 102.55% YoY and 11.68% MoM, and Concentrates accounted for 5.00% share with 38.29% YoY and 36.28% MoM. Average price rose 17.30% YoY to $8.20 as Pre-Roll pricing sat at $6.23 and Vapor Pens at $16.21, and the brand ranked 7 in Pre-Roll in Washington, indicating category breadth is tilting toward higher-ticket Vapor Pens while Pre-Roll scale anchors visibility.
The mix shift toward Vapor Pens’ 102.55% YoY growth alongside Pre-Roll’s larger 58.27% base and rank 7 in Washington positions Honey Tree Extracts to trade consumers up without abandoning volume, as 11.68% MoM in Vapor Pens and 6.35% MoM in Pre-Roll suggest incremental rather than cannibalistic gains. With Concentrates expanding 36.28% MoM off a 5.00% share and average price up 17.30% YoY, the portfolio signals pricing power concentrated in Vapor Pens while Pre-Roll sustains throughput, implying a two-tier strategy where Pre-Roll maintains rank-driven reach and Vapor Pens drives margin accretion.
Competitive Landscape
Honey Tree Extracts sits at rank #7 in WA Pre-Roll for May 2026, improving 5 spots year over year from #12, while holding steady versus February–May 2026 at #7 and briefly peaking at #6 in April 2026; in contrast, Ooowee moved up from #2 to #1 with a 55.2% YoY sales increase and Phat Panda slipped from #1 to #2 with a 3.7% YoY decline, indicating competitive churn at the top. With Stingers edging from #6 to #5 on a 0.7% YoY gain and Lifted Cannabis Co holding #4 despite a 4.2% YoY dip, Honey Tree Extracts’ climb from #12 to #7 alongside a one-rank pullback from April 2026 implies momentum that is stabilizing mid-tier, signaling that near-term share capture depends on converting April’s transient #6 into sustained top-5 presence.
Notable Products
Honey Stixx - Purple Planet x Grape Ape Crystal Infused Pre-Roll 2-Pack (1g) posted the steepest decline at -26.9% and slid to rank 4, while Grape Krush Infused Pre-Roll (0.75g) fell -17.6% at rank 5, signaling a pullback in grape-forward variants. Counterbalancing, Honey Stixx - ChemDawg x Durban Cookies HTE Batter Infused Pre-Roll 2-Pack (1g) surged +47.5% to rank 3 and Honey Stixx - Pineapple Express x Maui Wowie Live Resin Batte Infused Pre-Roll 2-Pack (1g) rose +44.2% to rank 1 on $16,937, and four of the top five SKUs sit within ranks 1–5. The mix implies a pivot toward tropical and classic cross strains gaining share at the very top while flavor-driven crystal-infused and single-stick formats lose momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
