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Apr-2026
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Overview
Market Insights Snapshot
In the Maryland market, Hi*AF has shown notable progress in the Vapor Pens category. Starting the year at the 30th position, the brand made a steady climb to reach the 24th spot by April 2026. This upward movement is supported by a significant increase in sales, with April witnessing a notable jump to $180,774. Such consistent improvement in rankings and sales indicates a growing consumer preference for Hi*AF's offerings in Maryland, suggesting effective market penetration strategies or a positive reception of new product lines. However, the brand's performance in other categories within the state remains undisclosed, leaving room for further exploration of their overall market impact.
Conversely, in New York, Hi*AF's presence in the Vapor Pens category appears more volatile. The brand was not ranked in January, entered at 83rd in February, improved to 72nd in March, but then slipped back to 83rd in April. This fluctuation suggests potential challenges in maintaining a stable market position amidst competitive pressures or varying consumer preferences. While the sales figures experienced a peak in March, the subsequent drop in April may indicate issues that need addressing to stabilize and improve their market standing. The absence of Hi*AF from the top 30 in other categories within New York further highlights the brand's need to strengthen its influence across a broader spectrum of offerings.
Competitive Landscape
In the Maryland Vapor Pens category, Hi*AF has demonstrated a notable upward trajectory in its market position, climbing from 30th in January 2026 to 24th by April 2026. This improvement in rank is indicative of a positive trend in sales, as Hi*AF's sales figures have shown consistent growth, culminating in a significant increase by April. In comparison, Beezle Extracts experienced a decline, dropping out of the top 20 by April, and CULTA also fell in rank, indicating potential challenges in maintaining market share. Meanwhile, Mellow Fellow made a remarkable leap from 38th to 23rd, surpassing Hi*AF by a narrow margin in April. These shifts highlight a competitive landscape where Hi*AF's strategic positioning and sales momentum could potentially lead to further gains, especially if current trends among competitors persist.
Notable Products
In April 2026, Hi*AF's top-performing product was the Atomic Pop Liquid Diamonds Disposable (1g) in the Vapor Pens category, achieving the first rank with notable sales of 655 units. The Sour Patch Watermelon Distillate Disposable (1g) climbed to second place, showing a significant increase from its previous third rank in January 2026. The Electric Pink Lemonade Distillate Disposable (1g), which was ranked first in March, dropped to third place in April. Cherry Limeade Distillate Disposable (1g) experienced a slight decline, moving from first in January to fourth in April. Citrus Circus Distillate Disposable (1g) maintained a consistent presence in the top five, holding the fifth position in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
