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Jun-2024
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Overview
Market Insights Snapshot
Hi*AF has shown a mixed performance across various states and categories over the past few months. In Maryland, the brand's presence in the Vapor Pens category has seen slight fluctuations. Starting at rank 19 in March, Hi*AF dropped to rank 24 in April, and although it fell further to rank 25 in May, it managed to regain a spot to rank 24 by June. This indicates a relatively stable position within the top 30, despite some minor setbacks. The sales figures reflect this trend, with a notable dip from March to April, but a gradual increase in the subsequent months, suggesting a recovery in consumer interest or market dynamics.
It's important to note that Hi*AF's absence from the top 30 rankings in other states and categories could either signal a strategic focus on specific markets like Maryland or a need for improvement in broader market penetration. The brand's consistent presence in Maryland's Vapor Pens category, despite the ups and downs, highlights its potential for resilience and growth. However, the lack of top 30 rankings elsewhere might be an area of concern or opportunity for the brand to explore and expand its market share.
Competitive Landscape
In the Maryland Vapor Pens category, Hi*AF has experienced a notable shift in its market position over the past few months. Starting at rank 19 in March 2024, Hi*AF saw a decline to rank 24 in April, and further to rank 25 in May, before slightly recovering to rank 24 in June. This downward trend contrasts with the performance of competitors such as Verano, which maintained a relatively stable position around the 20th rank, and District Cannabis, which, despite a slight drop, remained within the top 22. The sales figures reflect these changes in rank, with Hi*AF's sales peaking in March and then experiencing a significant drop in April, followed by a modest recovery in subsequent months. In comparison, Flower by Edie Parker and Beboe have shown more stable or improving sales trends, which may indicate stronger brand loyalty or more effective marketing strategies. These insights suggest that Hi*AF may need to reevaluate its approach to regain its competitive edge in the Maryland Vapor Pens market.
Notable Products
In June 2024, the top-performing product from Hi*AF was Lemon Cake BDT Distillate Cartridge (0.5g) in the Vapor Pens category, reclaiming the first rank with sales of 585 units. Raspberry Crave BDT Distillate Cartridge (0.5g) followed closely in second place, showing a significant rise from its previous fourth position in April. Pineapple Orange Burst BDT Distillate Cartridge (0.5g) made its debut in the rankings at third place. Juicy Red Apple Distillate Disposable (1g) dropped to fourth place, a slight decline from its third-place ranking in March. Raspberry Crave Distillate Disposable (1g) entered the rankings at fifth place, indicating an emerging interest in this product.
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