.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the Vapor Pens category, Hi*AF has shown varied performance across different states. In Maryland, the brand maintained a presence in the top 30 throughout the last quarter of 2024, although it experienced a decline in rankings from 14th in September to 22nd by December. This downward trend in Maryland is accompanied by a significant decrease in sales, indicating potential challenges in maintaining consumer interest or increased competition. Conversely, in New York, Hi*AF has struggled to break into the top 30, with rankings outside the top 60, and missing entirely in November, suggesting a tougher market environment or a need for strategic adjustments.
It's noteworthy that while Hi*AF's performance in Maryland's Vapor Pens category saw a decline, it still held a position within the top 30, which could be seen as a positive indicator of its established presence in the market. In contrast, the absence of a ranking in New York during November highlights a significant challenge for the brand, pointing towards potential market entry barriers or less effective market penetration strategies. This disparity in performance between Maryland and New York raises questions about regional consumer preferences and the brand's ability to adapt its offerings to meet diverse market demands.
Competitive Landscape
In the Maryland Vapor Pens category, Hi*AF experienced notable fluctuations in its ranking and sales throughout the last quarter of 2024. Starting strong in September with a rank of 14, Hi*AF saw a rise to 13 in October, but then dropped to 19 in November and further to 22 in December. This downward trend in rank corresponds with a significant decrease in sales from October to December. In contrast, competitors like Magnitude improved their position from 23 in October to 20 by December, and Flower by Edie Parker climbed from 25 in October to 21 in December, indicating their growing market presence. Meanwhile, Organic Remedies experienced a decline in rank similar to Hi*AF, moving from 21 in October to 23 in December, suggesting a competitive and dynamic market landscape. These shifts highlight the importance for Hi*AF to strategize effectively to regain its earlier momentum and address the competitive pressures in the Maryland Vapor Pens market.
Notable Products
In December 2024, the top-performing product from Hi*AF was the Juicy Red Apple Distillate Disposable (1g) in the Vapor Pens category, achieving the number one rank, despite a decrease in sales to 574 units. Following closely was the Kiwi Berry Bliss Distillate Disposable (1g), which ranked second, showing a notable drop from its first place in October 2024. Tigers Blood Distillate Cartridge (0.5g) fell to third place after previously holding the top position in November. The Rainbow Sherbert Distillate Cartridge (0.5g) entered the rankings for the first time at fourth place, while the Lemon Cake Distillate Disposable (1g) dropped significantly to fifth place from its consistent second place in prior months. This shift in rankings indicates a dynamic market with changing consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
