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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Hi*AF’s category mix concentrated entirely in Vapor Pens with a 100.0% share, pairing a year-over-year sales change of -26.29% with a month-over-month decline of -8.96%. Average price moved to $27.49 alongside a -17.43% YoY price shift, while the brand held rank 28 within Vapor Pens in Maryland. The pattern implies Hi*AF is operating as a single-category brand whose short-term contraction and lower pricing are eroding both volume and rank resilience within Vapor Pens.
The full allocation to Vapor Pens means any unit or pricing decision directly moves total brand performance, with the -26.29% YoY and -8.96% MoM drops indicating limited buffer from portfolio diversification; combined with a -17.43% YoY price change, the trade-off suggests discount-led share defense is not offsetting volume loss. Holding rank 28 in Maryland within Vapor Pens signals mid-pack positioning vulnerable to further slippage if price cuts continue without mix expansion. The implication is that Hi*AF’s current positioning depends on optimizing Vapor Pen pack sizes and subsegments rather than cross-category balance, which concentrates risk and limits upside.
Competitive Landscape
Hi*AF sits at rank #28 in MD Vapor Pens in June 2026, down 4 positions year over year from #24 and flat versus March 2026 at #28, while its historical peak of #13 in October 2024 underscores a 15-position slide since that high; in the same period, Select held at #1 year over year with a +14.97% sales change and RYTHM advanced from #4 to #2 alongside +35.93% sales growth, whereas &Shine slipped from #2 to #3 with -19.80% sales and Rove surged from #47 to #5 on +5,061.66% sales, indicating Hi*AF’s static three-month rank and multi-year descent leave it ceding visibility to both entrenched leaders and fast risers.
Notable Products
Electric Pink Lemonade Distillate Disposable (1g) posted the steepest movement in June 2026 with a -60.3% month-over-month drop while sliding to rank 2, whereas Citrus Circus Distillate Disposable (1g) rose +38.8% and held rank 1. Cherry Limeade Distillate Disposable (1g) declined -11.3% at rank 4, and Pineapple Orange Burst Distillate Cartridge (0.5g) fell -13.2% at rank 5, indicating pressure on both disposables and cartridges despite Citrus Circus’ growth. With all top-10 SKUs concentrated in Vapor Pens and three of the top four being 1g disposables, the mix points to a disposables-first focus where a single hero SKU offsets volatility elsewhere, implying Hi*AF is leaning into flavor-led 1g disposables while rationalizing weaker variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
