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Apr-2025
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Overview
Market Insights Snapshot
In the state of Maryland, Hi*AF has demonstrated a consistent presence in the Vapor Pens category, maintaining a position within the top 30 brands throughout the first four months of 2025. Starting the year at rank 24, the brand saw a positive trajectory, reaching as high as rank 19 in March before slightly declining to rank 22 in April. This fluctuation in rankings corresponds with a notable increase in sales from January to March, followed by a slight dip in April. The movement indicates a strong foothold in the Maryland market, although the slight drop in April suggests potential challenges that the brand might need to address to maintain its upward momentum.
In contrast, Hi*AF's performance in New York paints a different picture. The brand did not manage to break into the top 30 rankings in the Vapor Pens category during the same period, with rankings hovering around the mid-70s to low 80s. Despite the lack of top-tier rankings, the sales figures reveal a declining trend, particularly a noticeable decrease from March to April. This suggests that Hi*AF may be struggling to capture market share in New York compared to its performance in Maryland. The brand's challenge in New York might be attributed to stronger local competition or differing consumer preferences, highlighting an area for potential strategic focus.
Competitive Landscape
In the competitive landscape of vapor pens in Maryland, Hi*AF has shown a dynamic performance, with its rank fluctuating from 24th in January 2025 to 22nd by April 2025. This indicates a competitive struggle as Hi*AF competes with brands like Roll One, which consistently maintained a presence in the top 20, peaking at 17th in February and March. Meanwhile, District Cannabis and Equity Extracts have shown varied performances, with District Cannabis closing in on Hi*AF's rank by April, while Equity Extracts experienced a dip. Notably, Cheetah made a significant leap from being unranked to 24th in April, highlighting emerging competition. These shifts suggest that while Hi*AF has improved its sales trajectory, maintaining a stable rank amidst rising competitors will require strategic efforts to enhance market presence and consumer loyalty.
Notable Products
In April 2025, the top-performing product for Hi*AF was the Electric Pink Lemonade Distillate Cartridge (0.5g) in the Vapor Pens category, maintaining its leading position from February. This product achieved notable sales of 653 units, reflecting a consistent upward trend since January. The Cotton Candy Distillate Cartridge (0.5g) entered the rankings at the second position, showcasing strong market entry. The Peaches & Cream Distillate Disposable (1g) followed closely, debuting in third place. Notably, the Cherry Limeade and Citrus Circus Distillate Disposables (1g) secured the fourth and fifth positions respectively, marking their initial appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
