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Oct-2025
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Overview
Market Insights Snapshot
Hi*AF's performance in the Maryland market for Vapor Pens has shown a consistent presence within the top 30 brands, though it appears to be facing challenges in maintaining higher ranks. Over the period from July to October 2025, Hi*AF's rank fluctuated slightly, moving from 22nd to 24th. This slight decline in ranking is paired with a noticeable drop in sales, from $266,575 in July to $162,552 in October, indicating a downward trend in consumer demand or increased competition. Such movements suggest that while Hi*AF remains a recognized name in Maryland, it may need to strategize to regain and sustain higher positions in this competitive category.
In contrast, Hi*AF's ranking in the New York market for Vapor Pens did not enter the top 30, consistently staying at 84th and 85th positions from July to October 2025. Although these rankings indicate that Hi*AF is not a leading player in New York, the sales figures reveal some resilience, with sales figures remaining relatively stable despite the low rank. This might suggest a loyal customer base or niche market presence that keeps the brand afloat in a competitive landscape. The brand's consistent presence outside the top 30 could be seen as a challenge, but also an opportunity for growth if strategic adjustments are made to capture a larger market share.
Competitive Landscape
In the Maryland vapor pens category, Hi*AF has shown a consistent performance in the rankings over the past few months, maintaining a position within the top 25 brands. Despite a slight dip in sales from July to October 2025, Hi*AF's rank remained relatively stable, fluctuating between 22nd and 24th place. This stability is notable when compared to competitors like DomPen, which saw a significant jump from 42nd to 20th place in August but then fell back to 26th by October. Meanwhile, Flower by Edie Parker and Grass also experienced fluctuations, with Grass overtaking Hi*AF in October. Interestingly, Cheetah made a notable leap from 29th in August to 22nd in October, surpassing Hi*AF. These shifts highlight a competitive landscape where Hi*AF's consistent ranking suggests a stable customer base, but the brand may need to innovate or adjust strategies to improve sales and regain a higher rank amidst dynamic competitors.
Notable Products
In October 2025, the top-performing product for Hi*AF was Electric Pink Lemonade Distillate Disposable (1g) in the Vapor Pens category, which climbed to the first position with sales of 438 units. Strawberry Milkshake Distillate Disposable (1g) maintained a strong presence, holding the second spot, although its sales slightly decreased to 419 units from the previous month. Cherry Limeade Distillate Disposable (1g) dropped to third place, indicating a decline in popularity compared to its top rank in August. Sour Patch Watermelon Distillate Disposable (1g) showed a positive movement, moving up to fourth place after not being ranked in September. Lemon Cake Distillate Disposable (1g) experienced a decline, slipping to fifth place from its previous top rank in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
