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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Hi*AF is stocked at 135 licensed dispensaries across New York and Maryland, 76 of them in New York, with the deepest coverage in New York, Buffalo, East Syracuse, Bronx, and Cheektowaga. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Hi*AF operated as a single-category brand with Vapor Pens accounting for 100.0% of sales, while the category’s year-over-year change was -14.9% and month-over-month change was 10.7%. Average price moved -11.3% year over year alongside a 10.7% sequential sales lift, and the brand sat at rank 24 in Maryland Vapor Pens. The pattern implies a volume-led rebound within the month that did not fully offset a year-over-year pullback, leaving the brand positioned as a mid-tier operator whose July uptick was driven more by price compression than mix expansion.
The combination of a -11.3% price shift and a 10.7% month-over-month sales rise in July 2026 points to elasticity gains concentrated in Vapor Pens, while the -14.9% year-over-year sales decline and rank 24 in Maryland signal limited headroom without either premiumization or sub-brand differentiation. This implies Hi*AF’s July momentum likely came from tactical pricing that converted to units rather than share mix breadth, suggesting near-term positioning that prioritizes penetration over margin until rank improves from 24 or year-over-year comparables narrow from -14.9%.
Competitive Landscape
Hi*AF sits at rank #24 in MD Vapor Pens in July 2026, down 1 place from #23 year over year and up 1 place from #25 in April 2026, while its historical peak was #13 in October 2024; in contrast, Rove jumped from #21 to #5 year over year with a 360.65% sales increase and RYTHM climbed from #4 to #2 alongside a 39.15% YoY lift, indicating that faster-moving competitors are consolidating share as Hi*AF drifts from its prior peak and risks entrenchment in the low-20s without a catalyst.
Notable Products
Citrus Circus Distillate Disposable (1g) sets the tone with a -16.4% month-over-month slide in July 2026 and a rank of 3, while Pineapple Orange Burst Distillate Cartridge (0.5g) fell -9.0% at rank 10; this divergence implies demand is concentrating away from smaller cartridges toward disposables. Atomic Pop Liquid Diamonds Disposable (1g) holds rank 1 with an estimated $26,684 in sales and no reported MoM rate, whereas Electric Pink Lemonade Distillate Disposable (1g) climbed 9.0% at rank 2; the stability up top paired with selective gains suggests flavor-led stickiness rather than broad category lift. Four of the top ten are 1g distillate disposables, and two SKUs are 2g formats, indicating a tilt toward larger-capacity disposables as Cherry Limeade Distillate Disposable (1g) advanced 24.3% at rank 4 and Boysenberry Distillate Disposable (1g) was flat at -0.03% at rank 9. The pattern implies Hi*AF is consolidating around disposable pens with upsizing to 2g where viable, prioritizing a narrow set of winning flavors over breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
