.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Equity Extracts has shown noteworthy performance in the Maryland market, particularly within the Concentrates category. Over the last few months of 2024, the brand has demonstrated a steady upward trajectory, moving from a rank of 25 in September to 16 by December. This positive trend is accompanied by a significant increase in sales, peaking in November. The consistent improvement in ranking suggests a growing consumer preference and possibly an expanding market presence in this category. However, the Vapor Pens category tells a slightly different story, where the brand's ranking dipped to 32 in October before recovering to 26 by December, indicating some volatility in consumer demand or competitive pressure in this segment.
Despite the challenges faced in the Vapor Pens category, Equity Extracts managed to maintain a presence within the top 30 rankings by the end of the year in Maryland. This resilience can be seen as a positive indicator of the brand's ability to adapt and compete in a fluctuating market environment. The absence from the top 30 in October might have been a temporary setback, but the quick recovery suggests strategic adjustments or successful marketing efforts. While specific sales figures for December are not disclosed here, the overall trend across categories highlights Equity Extracts' potential for growth and the importance of monitoring their strategies in these competitive segments.
Competitive Landscape
In the Maryland Vapor Pens category, Equity Extracts has experienced fluctuating rankings over the last few months, indicating a competitive market landscape. In September 2024, Equity Extracts held a strong position at rank 26, but by October, it had slipped to rank 32, before recovering to rank 27 in November and maintaining rank 26 in December. This volatility suggests challenges in maintaining consistent market presence, possibly due to aggressive competition. Notably, Verano and Blink have shown more stable rankings, with Verano consistently hovering around the mid-20s and Blink improving from rank 28 in October to 23 in November. Meanwhile, 1937 has shown a positive trend, climbing from rank 31 in September to 27 in December, suggesting an upward trajectory in market influence. These shifts highlight the competitive pressures Equity Extracts faces, emphasizing the need for strategic adjustments to regain and sustain higher rankings in this dynamic market.
Notable Products
In December 2024, the top-performing product for Equity Extracts was Deadband Shatter (1g) in the Concentrates category, securing the number one rank with sales of 1343 units. Rainbow Belts Shatter (1g), also in Concentrates, followed as the second best-seller. Pineapple Express Distillate Cartridge (1g) in the Vapor Pens category took the third spot. Notably, Amnesia BDT Distillate Cartridge (0.5g) showed a drop from first place in October to fourth in December, indicating a shift in consumer preference. Tangie Sunrise BDT Distillate Cartridge (1g) maintained steady performance, holding the fifth position from November to December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
