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Sep-2025
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Overview
Market Insights Snapshot
Equity Extracts has shown varied performance across different categories and states. In the Concentrates category in Maryland, the brand has demonstrated a positive trend from July to September 2025, moving from a rank of 27 to 19. This upward trajectory indicates a strengthening position in the market, especially considering the significant improvement from the previous months. However, in the Vapor Pens category, Equity Extracts did not maintain a top 30 position in August and September 2025, highlighting a potential area of concern or opportunity for improvement. The brand's ability to sustain its ranking in Concentrates suggests a focused strength, while the drop in Vapor Pens may require strategic adjustments.
In terms of sales, Equity Extracts experienced fluctuations that mirror its ranking changes. For instance, the Concentrates category in Maryland saw a notable increase in sales from July to September, aligning with its improved rankings. This correlation suggests that the brand's efforts in this category are paying off, potentially due to enhanced product offerings or marketing strategies. Conversely, the Vapor Pens category shows a decline in sales, paralleling its drop in rankings. This indicates that while Equity Extracts is gaining traction in Concentrates, there is a clear need for a revised approach in the Vapor Pens segment to regain market presence.
Competitive Landscape
In the competitive landscape of vapor pens in Maryland, Equity Extracts has experienced notable fluctuations in its market position from June to September 2025. Initially ranked 29th in June and July, the brand saw a decline to 33rd in August and further to 38th in September. This downward trend in rank coincides with a decrease in sales, particularly from July to September. In contrast, Nature's Heritage, despite missing a rank in July, showed a strong performance with a rise from 32nd in June to 30th in August, maintaining a higher sales volume than Equity Extracts. Meanwhile, Amber demonstrated a significant upward movement, climbing from 45th in June to 36th in September, with a notable sales surge in September. These shifts highlight the competitive pressure on Equity Extracts, emphasizing the need for strategic adjustments to regain its standing in the Maryland vapor pen market.
Notable Products
In September 2025, the top-performing product for Equity Extracts was Tropical Punch Distillate Cartridge (0.5g) in the Vapor Pens category, which jumped from rank 5 in the previous months to the top position, achieving sales of 951 units. Thai Ger King Shatter (1g) made a notable entry into the ranking at second place in the Concentrates category with impressive sales figures. Orange Drizzle Shatter (1g), also in the Concentrates category, secured the third position, although it experienced a drop from its previous first-place ranking in June. Red Apple Rush Distillate Cartridge (0.5g) fell to fourth place, despite being ranked first in August, with sales reaching 532 units. Huckleberry Soda Shatter (1g) rounded out the top five, maintaining its fifth-place position from August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
