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Aug-2025
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Overview
Market Insights Snapshot
Equity Extracts has exhibited varied performance across different product categories and states. In the Concentrates category within Maryland, the brand maintained a stable ranking at 17th place in both May and June 2025, but experienced a significant drop to 27th in July, before recovering slightly to 21st in August. This fluctuation indicates a volatile market presence, with a notable dip in sales during July. The recovery in August suggests a potential rebound, although the brand's ability to maintain a consistent top 20 position remains uncertain. Such movements highlight the competitive nature of the Concentrates market in Maryland, where maintaining a steady position can be challenging.
In contrast, the Vapor Pens category in Maryland presents a different narrative for Equity Extracts. The brand's ranking fell from 26th in May to 33rd in August, indicating a downward trend and suggesting struggles in maintaining a foothold in this segment. Despite a brief stabilization in June and July, the brand's inability to stay within the top 30 in August underscores potential challenges in product appeal or market strategy. This decline in ranking, coupled with the fluctuation in sales, suggests that Equity Extracts may need to reassess its approach to remain competitive in the Maryland Vapor Pens market.
Competitive Landscape
In the Maryland Vapor Pens category, Equity Extracts has experienced notable fluctuations in its rank and sales over the summer of 2025. Starting in May, Equity Extracts held a strong position at rank 26 but saw a decline to rank 33 by August. This downward trend in rank coincided with a decrease in sales, from a high in May to a significant drop by August. In contrast, Exotic Elevations demonstrated a positive trend, improving from rank 42 in May to 32 in August, with sales increasing steadily. Meanwhile, Nature's Heritage maintained a relatively stable presence, reappearing at rank 31 in August after being absent from the top 20 in July. Organic Remedies also showed a consistent performance, closely trailing Equity Extracts by August. These dynamics suggest that while Equity Extracts faced challenges in maintaining its market position, competitors like Exotic Elevations are gaining traction, potentially impacting Equity Extracts' future strategies in the Maryland Vapor Pens market.
Notable Products
In August 2025, Equity Extracts' top-performing product was the Red Apple Rush Distillate Cartridge (0.5g) in the Vapor Pens category, which climbed impressively to the number one spot from fifth place in July 2025, with sales reaching 606 units. The Pink Rozay Distillate Cartridge (0.5g), also in the Vapor Pens category, secured the second position, making a notable debut in the rankings. Sunset Octane Shatter (1g) from the Concentrates category followed in third place, showing strong performance upon its first entry into the rankings. Lucky Orchard Shatter (1g) took the fourth spot, while Tropical Punch Distillate Cartridge (0.5g) experienced a slight drop to fifth place from its previous fourth position in July. This month saw a reshuffling in product rankings, highlighting dynamic changes in consumer preferences within the brand's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
