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Jun-2024
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Overview
Market Insights Snapshot
Equity Extracts has shown significant fluctuations in its performance across various categories and states. In Maryland, the brand has demonstrated a remarkable improvement in the Concentrates category, climbing from a rank of 26 in March 2024 to 14 in May 2024, before slightly slipping to 15 in June 2024. This upward trend indicates a growing consumer preference for their products in this category. However, it's worth noting that Equity Extracts did not make it to the top 30 brands in April 2024, which could be seen as a temporary setback or a reflection of market volatility.
In contrast, the Vapor Pens category paints a different picture for Equity Extracts in Maryland. The brand started at rank 27 in March 2024 but experienced a downward trajectory, falling to rank 34 by June 2024. This decline suggests challenges in maintaining a competitive edge in the Vapor Pens market. Despite these challenges, the brand's sales figures in this category indicate substantial revenue generation, showing that while their ranking may have dropped, there is still a significant consumer base purchasing their products.
Competitive Landscape
In the Maryland concentrates market, Equity Extracts has shown significant fluctuations in rank and sales over recent months. Notably, Equity Extracts was not in the top 20 brands in March 2024, but made a remarkable leap to 14th place by May 2024, maintaining a steady position at 15th in June 2024. This upward trend indicates a strong recovery and growing consumer interest. In comparison, Kind Tree Cannabis experienced a gradual rise from 20th in April to 14th in June, while #Hash consistently held the 17th position in both May and June. Doctor Solomon's showed a more volatile pattern, dropping from 11th in March to 18th in May, before climbing back to 13th in June. Meanwhile, Temple demonstrated steady improvement, moving from 20th in March to 16th in June. These dynamics highlight the competitive nature of the market and suggest that Equity Extracts' recent performance could position it as a formidable contender among established brands.
Notable Products
In June 2024, 1812 Shatter (1g) topped the sales rankings for Equity Extracts, with a notable sales figure of $632. Lemon Royale Shatter (1g) secured the second position, followed by Cherry Dumplingz Shatter (1g) in third place. The Cookies and Cream Distillate Cartridge (0.5g) moved down to fourth place from its previous third position in April. Patapeake Shortbread Shatter (1g) rounded out the top five. Compared to previous months, 1812 Shatter (1g) showed a significant rise, moving from third in May to first in June, while Cherry Dumplingz Shatter (1g) also climbed from fourth to third place.
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