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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Equity Extracts concentrated 57.18% of sales in Vapor Pens and 42.82% in Concentrates, with Vapor Pens down 60.07% year over year and 3.39% month over month while Concentrates fell 39.36% year over year but rose 32.36% month over month. Average price rose 1.94% year over year to $26.03, with Vapor Pens priced at $26.28 and Concentrates at $25.70, indicating a slight premium where the sharper annual decline sits alongside a monthly contraction in the larger category. The mix shift toward a smaller but accelerating Concentrates segment and away from a contracting Vapor Pens base implies the brand is leaning into a pocket of momentum despite an overall 53.23% year-over-year sales decline.
Positioning in Maryland Vapor Pens at rank 41, paired with a 3.39% month-over-month decline in that category versus a 32.36% month-over-month increase in Concentrates, signals opportunity to rebalance emphasis toward the faster-moving format while defending a mid-pack Vapor Pens foothold. With Vapor Pens still 57.18% of mix but posting a 60.07% year-over-year drop, the 42.82% share in Concentrates and its comparatively smaller 39.36% annual decline suggest reallocating assortment and pricing to capture demand where recovery is more immediate; this implies short-term share stability will come more from Concentrates while Vapor Pens requires targeted retention and price-pack architecture.
Competitive Landscape
Equity Extracts is ranked #41 in MD Vapor Pens in May 2026, down 13 positions year over year from #28, and off 1 place from February 2026 when it held #40, indicating slippage from its peak rank of #21 reached in March 2025. In the same period, Select held #1 both this year and last year while growing sales 16.3%, and RYTHM improved its position from #4 to #3 with 18.9% YoY sales growth, whereas Hellavated moved down from #3 to #5 alongside an 18.9% YoY sales decline; against this backdrop, Equity Extracts’ 13-rank YoY drop and 1-rank slide since February 2026 imply that the brand is losing share to leaders improving or holding ground while it drifts away from its prior top-25 presence.
Notable Products
Orange Guava Shatter (1g) posted the steepest movement in May 2026 with a -76.9% month-over-month drop while sliding to rank 2, whereas Gelato Distillate Cartridge (1g) was the lone material gainer at +50.1% and reached rank 5. Thai Ger King Shatter (1g) led the lineup at rank 1 with $30,773 in sales, and two Shatter SKUs occupied top-10 positions alongside five Vapor Pen SKUs, indicating a tilt toward inhalable formats concentrated in Vapor Pens. The overlapping ranks at 7 for Amnesia OG Distillate Cartridge (0.5g) at -2.3% and Blueberry Cookies Distillate Cartridge (1g) at -31.4% show mixed traction within the same shelf tier while Vapor Pens hold four of the top seven slots. The pattern implies Equity Extracts is migrating volume from legacy Shatter dependence toward a broader Vapor Pen mix, using a few breakout SKUs to buffer volatility from sharp declines in older concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
