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Apr-2025
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Overview
Market Insights Snapshot
Equity Extracts has shown varying performance across different product categories in Maryland. In the Concentrates category, the brand has experienced a decline in rankings over the first four months of 2025, starting at 10th place in January and dropping to 18th by April. This downward trend is mirrored in their sales figures, which have decreased steadily from $207,076 in January to $94,373 in April. Such a significant drop in both rank and sales could indicate increased competition or changing consumer preferences within the Concentrates category in Maryland. However, the brand's presence in the top 30 suggests they still maintain a foothold in the market, albeit with challenges to address.
In contrast, Equity Extracts' performance in the Vapor Pens category in Maryland has been more stable, with rankings fluctuating slightly but consistently remaining within the top 30. The brand started the year ranked 23rd, briefly improved to 21st in March, before returning to 23rd in April. Notably, their sales figures in this category saw a significant increase in March, reaching $290,096, before slightly declining to $249,951 in April. This indicates a potential opportunity for growth in the Vapor Pens category, as the brand managed to capture increased consumer interest during this period. While the rankings suggest a need for strategic adjustments to climb higher, the sales data highlights a positive trajectory that could be capitalized on with the right market approach.
Competitive Landscape
In the Maryland Vapor Pens category, Equity Extracts has experienced fluctuating rankings over the first four months of 2025, indicating a dynamic competitive landscape. Starting at 23rd in January, Equity Extracts dropped to 25th in February, rebounded to 21st in March, and then settled at 23rd in April. This variability suggests a competitive pressure from brands like District Cannabis, which consistently improved its position, ranking 21st by April with a noticeable upward trend in sales. Meanwhile, Hi*AF also showed strong performance, moving from 24th to 22nd, with higher sales figures than Equity Extracts in March and April. Additionally, Cheetah made a significant leap into the rankings by April, potentially adding more competitive pressure. These movements highlight the importance for Equity Extracts to strategize effectively to maintain and improve its market position amidst these rising competitors.
Notable Products
In April 2025, Equity Extracts saw Lucky Orchard Shatter (1g) leading the sales as the top-performing product in the Concentrates category, with an impressive sales figure of 971 units. Following closely, Grand Daddy Purps Distillate Cartridge (0.5g) secured the second position in the Vapor Pens category. Apples & Bananas Distillate Cartridge (0.5g) dropped from its top position in March to third place, still maintaining strong sales at 882 units. Blueberry Cookies Distillate Cartridge (0.5g) held the fourth rank, demonstrating consistent performance in the Vapor Pens category. Emerald City Shatter (1g) rounded out the top five, showing a solid presence in Concentrates, despite being new to the rankings this month.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
