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Jul-2025
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Overview
Market Insights Snapshot
In the state of Maryland, Equity Extracts has experienced notable fluctuations in its rankings within the Concentrates category. Starting at 18th place in April 2025, the brand maintained a steady 17th position for May and June, before dropping significantly to 26th in July. This decline in rank corresponds with a sharp decrease in sales, from $98,059 in April to just $14,136 in July. Such a drop signifies challenges in maintaining market presence and suggests potential issues in either product availability or consumer demand that need to be addressed to regain standing.
In contrast, Equity Extracts' performance in the Vapor Pens category in Maryland shows a different trend. Starting at 22nd place in April, the brand's ranking slipped to 26th in May and further to 29th in June, before slightly recovering to 28th in July. Despite this fluctuation, sales figures indicate a resurgence in July, suggesting a potential recovery or strategic adjustments that may have positively impacted consumer interest. However, not being in the top 30 in earlier months points to competitive pressures and the need for strategic enhancements to improve brand positioning.
Competitive Landscape
In the competitive landscape of vapor pens in Maryland, Equity Extracts has experienced a notable decline in rank over recent months, dropping from 22nd in April 2025 to 28th by July 2025. This downward trend in rank is mirrored by a decrease in sales, indicating potential challenges in maintaining market share. In contrast, Hi*AF has consistently outperformed Equity Extracts, maintaining a higher rank throughout the same period, despite a slight dip in June. Legend has shown an upward trajectory, surpassing Equity Extracts in June and July, suggesting a competitive threat. Meanwhile, Cheetah has remained a close competitor, with a rank just below Equity Extracts in April but overtaking it by July. These dynamics highlight the increasing competition Equity Extracts faces in the Maryland vapor pen market, emphasizing the need for strategic adjustments to regain its competitive edge.
Notable Products
In July 2025, Equity Extracts saw its Grape Stomper Distillate Cartridge (0.5g) leading the sales charts, securing the top rank in the Vapor Pens category with a notable sales figure of 1709 units. Following closely, the Lychee Dream BDT Distillate Cartridge (1g) claimed the second spot, while the Donny Burger Distillate Cartridge (1g) held the third position. The Tropical Punch Distillate Cartridge (0.5g) and Red Apple Rush Distillate Cartridge (0.5g) rounded out the top five, ranking fourth and fifth respectively. This is the first month these products have appeared in the rankings, indicating a strong debut in July. The data suggests a growing preference for Equity Extracts' distillate cartridges among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
