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Dec-2025
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Overview
Market Insights Snapshot
District Cannabis has shown a strong and consistent performance in the Maryland market, particularly in the Concentrates category where it maintained the top rank from September to December 2025. This dominance in Concentrates is underscored by a significant increase in sales from October to December, indicating a robust demand for their products. However, the Flower category presents a different narrative, where the brand slipped from 2nd to 4th place and remained steady at that position through the last quarter of the year. This decline in ranking, despite a slight recovery in sales in December, suggests increased competition or shifting consumer preferences in the Flower segment.
In other categories like Pre-Rolls and Vapor Pens, District Cannabis shows a mixed performance. In the Pre-Roll category, the brand experienced a downward trend, moving from 6th to 10th place by December, reflecting potential challenges in maintaining its market share. Despite this, the Vapor Pens category tells a more stable story with District Cannabis holding onto the 9th and 10th positions consistently, while experiencing a notable sales increase in October. The absence of District Cannabis from the top 30 in any other state or province highlights the brand's concentrated efforts and success in Maryland, but also points to potential opportunities for expansion or diversification into other markets.
Competitive Landscape
In the competitive landscape of the Maryland flower category, District Cannabis has experienced notable shifts in its market position over the last few months of 2025. Initially ranked 2nd in September, District Cannabis saw a decline to 4th place by October and maintained this position through December. This change in rank is particularly significant when compared to competitors like Fade Co., which consistently held a top 3 position, and RYTHM, which surged to the 1st position in November. Despite District Cannabis's drop in rank, its sales figures show a steady recovery from November to December, indicating a potential rebound. Meanwhile, Grassroots and Evermore Cannabis Company have shown varied performance, with Grassroots fluctuating in rank and Evermore maintaining a stable 5th position. These dynamics highlight the competitive pressure District Cannabis faces and the importance of strategic adjustments to regain a higher market standing.
Notable Products
In December 2025, Gelato Cake (3.5g) emerged as the top-performing product for District Cannabis, with a notable sales figure of 11,939 units. This product rose significantly from its previous rank of fourth place in both October and November. Layer Cake (3.5g) secured the second position, making a strong debut in the rankings. Cherry Limeade Cake (3.5g), which previously held the top spot in September and October, dropped to third place. Pavé (3.5g) experienced a slight decline, moving from second in November to fourth in December, while Florida Wedding (3.5g) rounded out the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
