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Sep-2024
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Overview
Market Insights Snapshot
District Cannabis has shown varied performance across different categories in Maryland. In the Flower category, the brand has maintained a strong presence, consistently ranking within the top 5 over the past four months. This indicates a solid foothold in the market, with sales showing an upward trend, particularly noticeable in September. However, in the Concentrates category, District Cannabis experienced a decline, dropping out of the top 30 by August. This shift suggests potential challenges in maintaining competitiveness or changes in consumer preferences within this segment.
In the Pre-Roll category, District Cannabis started strong, maintaining a third-place ranking for three consecutive months before slipping to fourth in September. This slight dip might be attributed to increased competition or shifting consumer trends. Meanwhile, in the Vapor Pens category, the brand has struggled to maintain a higher ranking, hovering around the mid-20s and showing a downward trend in sales. The absence of a top 30 ranking in August for Concentrates highlights a significant area of concern, potentially signaling the need for strategic adjustments to regain market share.
Competitive Landscape
In the competitive landscape of the flower category in Maryland, District Cannabis has shown a resilient performance from June to September 2024. Despite facing stiff competition, District Cannabis maintained a stable position, ranking 4th in June, slipping slightly to 5th in July and August, before reclaiming the 4th spot in September. This fluctuation in rank indicates a competitive market environment, particularly with brands like Rythm consistently holding the 3rd position, and SunMed maintaining a strong presence at the 2nd rank. Notably, Strane also posed a significant challenge, moving up to the 4th position in July and August before dropping to 5th in September, closely trailing District Cannabis. Meanwhile, Grassroots remained steady at the 6th position throughout the period. District Cannabis's sales trajectory shows a positive trend, with a noticeable increase from $2,842,390 in June to $3,154,157 in September, suggesting a robust market strategy that has allowed it to regain its rank despite the competitive pressures.
Notable Products
In September 2024, Cherry Limeade Cake (3.5g) maintained its position as the top-performing product for District Cannabis, showing a significant sales increase to $18,737. Gelato Cake (3.5g) climbed to the second rank, improving from fourth place in August, with robust sales figures. Layer Cake (3.5g) entered the top three for the first time, indicating a rising popularity. Cherry Chem (3.5g) slightly improved its position from fifth to fourth, while Florida Wedding (3.5g) made its debut in the rankings at fifth place. Notably, Cherry Limeade Cake has consistently held the top spot since July, underscoring its strong market appeal.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
