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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, District Cannabis concentrated its sales in Flower at 66.77% share with year-over-year growth of 26.85% and month-over-month growth of 46.11%, while Concentrates reached 13.93% share with a sharper 73.36% YoY and 36.76% MoM lift; Vapor Pens held 12.59% share with 25.98% YoY and 10.31% MoM, and Pre-Roll sat at 6.72% share with -6.25% YoY but 29.42% MoM. Average price rose 2.56% YoY to $33.13 as Flower averaged $38.31 and Vapor Pens $33.22, indicating premium-weighted mix alongside volume expansion; taken together with a rank of 5 in Flower in Maryland, the mix skew and growth rates imply the brand’s near-term revenue trajectory is being pulled by higher-ticket Flower while secondary categories add incremental breadth.
The category shifts point to a positioning centered on premium inhalables: Flower scale plus 46.11% MoM momentum and a rank of 5 in Maryland create headroom to convert trial from Vapor Pens, which advanced 10.31% MoM, into repeat within Flower and Concentrates, which surged 73.36% YoY. With Pre-Roll contracting -6.25% YoY yet rebounding 29.42% MoM, the brand can use price architecture — anchored by a $38.31 Flower average versus $19.79 in Pre-Roll — to defend mix and margin, implying an emphasis on up-tier SKUs in Flower and Concentrates while using Pre-Roll as a recruitment on-ramp rather than a volume anchor.
Competitive Landscape
District Cannabis sits at rank #5 in MD Flower for May 2026, down 1 position from #4 year over year, and also down 1 place from its three-month position of #4, while still trailing its peak of #2 from September 2025; in contrast, Fade Co. climbed from #3 to #1 and Strane moved up from #8 to #4, indicating that upward mobility is concentrating among faster risers. Relative movement is mixed across the podium, with SunMed slipping from #1 to #2 and RYTHM easing from #2 to #3, yet District Cannabis lost share of rank versus both a +2-position gain by Strane and a +2-position gain by Fade Co.; the pattern implies District Cannabis is ceding ladder position to brands with stronger momentum, making a return toward its September 2025 peak unlikely without a catalyst that reverses the current rank drift.
Notable Products
Gelato Cake (3.5g) delivered the most pronounced movement in May 2026 with a 239% month-over-month increase and a leap to rank 1, while Lemon Royale (3.5g) and Beach Cake (3.5g) posted smaller gains of 38.9% and 39.3% yet sat lower at ranks 4 and 5. With nine of the top ten products in Flower and three Cake-family SKUs inside the top five, the rank clustering at 1, 3, and 5 indicates that flavor-family cohesion rather than one-off novelty drove the laddering.
Layer Cake (14g) reached rank 9 despite no reported month-over-month figure and carried the single largest dollar contribution at $273,292, while Berry Payton (3.5g) grew just 7.8% and held at rank 10. The combination of a high-velocity 3.5g leader at rank 1 and a value-size 14g entry in the top 10 suggests District Cannabis is tilting toward a barbell pack-size strategy that concentrates demand in Cake-led Flower while capturing bulk-oriented shoppers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
