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Dec-2024
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Overview
Market Insights Snapshot
High Life Farms has shown a fluctuating performance in the Michigan market, particularly within the Flower category. In September 2024, the brand was ranked 56th, but it climbed to 34th in October, indicating a significant improvement. However, this boost was short-lived as the rankings dropped to 57th in November and further to 64th in December. This volatility could suggest challenges in maintaining consistent market traction or possibly seasonal influences affecting consumer demand. The brand's sales in Michigan reflect this inconsistency, with a notable peak in October, followed by a decline in the subsequent months.
Despite the ups and downs in Michigan, High Life Farms did not make it into the top 30 brands in any other state or category during this period, which could be a point of concern for their market expansion strategy. The absence from the top 30 list outside of Michigan suggests that High Life Farms may need to reassess its market penetration tactics or product offerings in other regions. This absence could also imply a strong competition or a more saturated market environment in those areas. Understanding these dynamics is crucial for High Life Farms as they strategize for growth and aim to solidify their presence across different markets.
Competitive Landscape
In the competitive landscape of the Michigan flower category, High Life Farms has experienced notable fluctuations in its rank and sales performance. While it achieved a significant boost in rank from 56th in September 2024 to 34th in October 2024, it faced a decline to 64th by December 2024. This volatility highlights the competitive pressures in the market. For instance, Redbud Roots consistently outperformed High Life Farms, maintaining a higher rank throughout the period, despite a drop from 30th in September to 58th in December. Meanwhile, Cloud Cover (C3) and Rkive Cannabis remained outside the top 50, indicating less direct competition in terms of rank. Interestingly, Hello showed an upward trend, improving from 91st in September to 59th in December, suggesting a potential emerging competitor. These dynamics underscore the importance for High Life Farms to strategize effectively to regain and sustain its competitive edge in the Michigan flower market.
Notable Products
In December 2024, Bahama Berry (3.5g) emerged as the top-performing product for High Life Farms, climbing from its previous second place in September to secure the number one rank with impressive sales of 3766 units. Banana Conda (3.5g) made a notable leap to the second position, having not been ranked in September and October, indicating a significant increase in popularity with sales reaching 3627 units. White Truffle Cheese (3.5g) entered the rankings at third place, showing strong sales performance with 3385 units sold. Ice Cream Cake (3.5g) also debuted in the rankings at fourth place, closely following with 3255 units sold. Melted Strawberry Pre-Roll (1g), although it started the month in the top position, saw a decline to fifth place by December, reflecting a decrease in sales to 2866 units from its previous high in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
