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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Hytek concentrated 83.10% of May 2026 sales in Flower, where category sales grew 3.80% year over year and 12.00% month over month, while Pre-Roll held 10.40% share with faster gains of 21.80% YoY and 17.06% MoM. Smaller lines were volatile: Concentrates at 4.08% share surged 398.69% YoY but fell 36.17% MoM, and Vapor Pens at 2.41% share rose 433.30% YoY yet declined 21.05% MoM. Average price climbed 22.03% YoY to $20.45, against Flower’s higher ticket at $27.91, implying mix-down pressure was limited despite Pre-Roll expansion. The pattern implies Hytek’s growth engine in May 2026 was breadth expanding in Pre-Roll while core stability rested in Flower, with short-term pullbacks in concentrates and vapes moderating—but not reversing—the annual diversification trend.
With Flower anchoring the portfolio at 83.10% share and Hytek ranked 17 in Flower in Michigan, the double-digit MoM lift of 12.00% in the core suggests near-term demand depth, while Pre-Roll’s 17.06% MoM and 21.80% YoY gains indicate an on-ramp to incremental occasions that do not rely on price cutting given the 22.03% brand-level price increase. The sharp YoY jumps in Concentrates (398.69%) and Vapor Pens (433.30%) paired with MoM contractions of 36.17% and 21.05% imply early-stage penetration with episodic sell-in rather than steady pull-through. Together, these shifts indicate Hytek’s positioning is tilting toward a Flower-led base that supports share defense in rank 17, while selective Pre-Roll expansion provides volume leverage and the nascent inhalables portfolio remains tactical rather than a primary share driver.
Competitive Landscape
Hytek sits at rank #17 in MI Flower for May 2026, a 2-position improvement versus May 2025 when it was #19, but down 2 spots from February 2026 when it was #15; that slippage from the recent quarter contrasts with its prior peak at #13 in November 2024. Competitive motion is bifurcated: Goodlyfe Farms advanced from #7 to #2 year over year with a 66.2% sales increase, while High Minded held #1 despite a 14.5% YoY sales decline, suggesting Hytek’s 2-rank YoY climb is occurring as the top tier both consolidates and churns. The mix of upward mobility at #2 and deterioration at #1, alongside Hytek’s quarter-on-quarter dip of 2 ranks and YoY gain of 2 ranks, implies a mid-pack oscillation pattern where incremental share capture is plausible but sustained ascent back toward the #13 peak will require outpacing fast risers.
Notable Products
Lantz (3.5g) posted the standout May 2026 move with a 139.6% month-over-month gain, jumping into rank 2, while Pink Runtz (3.5g) rose 62.8% to rank 3. In contrast, Lantz Pre-Roll (1g) led the board at rank 1 with a 25.2% increase, and Lowtek - Pink Runtz Pre-Roll (1g) advanced 53.4% at rank 8; six of the top ten are Flower SKUs, concentrating momentum in that category. The single largest dollar contributor among the gainers was Lantz (3.5g) at $127,140, paired with Pink Runtz (3.5g) at rank 3 signaling breadth across premium eighths rather than just a single hero SKU. The pattern implies Hytek is tilting toward Flower-led premiumization, using high-velocity eighths to pull Pre-Rolls upward and consolidate share at the top ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
