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Oct-2025
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Overview
Market Insights Snapshot
Hytek has shown significant progress in the Michigan market, particularly in the Concentrates category. In October 2025, the brand made a notable leap to rank 28th, climbing from a position outside the top 30 just a few months earlier in July. This upward trajectory indicates a strong and growing presence in the Concentrates category, as evidenced by a substantial increase in sales from $31,262 in July to $132,002 in October. Such a rise suggests that Hytek is rapidly gaining traction among consumers, potentially due to enhanced product offerings or increased market penetration.
In the Flower category, Hytek has maintained a stable position within the top 30 in Michigan, improving its rank from 28th in July to 20th in October. Despite a slight dip in sales during August and September, October's figures show a rebound, indicating resilience and sustained consumer interest. Meanwhile, in the Pre-Roll category, Hytek's performance has been relatively consistent, hovering around the mid-50s rank. Although they have not broken into the top 30 in this category, maintaining a steady position suggests a loyal customer base. Such insights into Hytek's performance across categories and states underscore their strategic efforts in expanding their market footprint while highlighting areas of opportunity for further growth.
Competitive Landscape
In the competitive landscape of Michigan's flower category, Hytek has shown a promising upward trajectory in its rankings over the past few months. Starting from a rank of 28 in July 2025, Hytek improved to 20 by October 2025, indicating a steady climb in its market position. This improvement is noteworthy when compared to competitors like Grown Rogue, which fluctuated in rankings, peaking at 18 in August and October but dropping out of the top 20 in September. Meanwhile, Local Grove also showed an upward trend, moving from 38 in July to 21 in October, but still trailing behind Hytek's recent performance. Dubs & Dimes maintained a relatively stable position, consistently ranking around 19, which is slightly ahead of Hytek's current standing. However, Hytek's sales growth, particularly a significant increase in October, suggests a positive momentum that could potentially challenge the stability of competitors like Dubs & Dimes. The dynamic shifts in rankings and sales figures highlight Hytek's potential to further solidify its presence in the Michigan flower market.
Notable Products
In October 2025, Hytek's top-performing product was Lantz (3.5g) in the Flower category, which rose from second place in August to secure the top spot with sales of 3407 units. Following closely was Lemon Cherry Gelato (3.5g), which ranked second, showing a significant increase from its fourth position in July. Los Muertos (3.5g) debuted in the rankings at third place, indicating strong sales momentum with 3153 units sold. Lemon Cherry Gelato Pre-Roll (1g) maintained a consistent presence in the top five, ranking fourth after peaking at third in September. Candy Floats (3.5g) also made an entry into the top five, securing the fifth position, showcasing a promising performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
