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Sep-2024
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Overview
Market Insights Snapshot
Kan+Ade has shown a steady performance in the Beverage category in California over the past few months. In June 2024, the brand was ranked 19th, and while it improved to 17th place in July, it slipped back to 19th in August before slightly recovering to 18th in September. This fluctuation in rankings suggests a competitive market space where Kan+Ade is maintaining its presence but facing challenges in climbing higher. Despite these shifts, the sales figures have shown resilience, with a notable peak in July, hinting at a potential seasonal or promotional influence during that month.
It is important to note that Kan+Ade's presence in the top 30 rankings is limited to California, indicating that the brand does not feature prominently in other states or provinces within the same category. This absence from the rankings in other regions could either signal a strategic focus on the Californian market or a need for expansion and increased market penetration elsewhere. The performance in California, however, does provide a solid foundation for Kan+Ade, as they continue to navigate the competitive landscape of cannabis beverages. The brand's ability to remain consistently ranked, albeit with minor fluctuations, highlights its established consumer base and potential for growth if strategic adjustments are made.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Kan+Ade has shown a steady performance, maintaining a consistent presence in the top 20 brands from June to September 2024. Kan+Ade's rank fluctuated slightly, moving from 19th in June to 17th in July, then back to 19th in August, and finally settling at 18th in September. This stability is noteworthy, especially when compared to Kikoko, which also remained in the top 20 but showed more volatility, and Artet, which dropped out of the top 20 in June and September. Despite facing tough competition from higher-ranked brands like High Power, which consistently outperformed Kan+Ade, and Canna-Lean, which saw a dramatic drop from 7th in June to 14th in September, Kan+Ade's sales figures indicate a resilient market position. This suggests that while Kan+Ade may not be leading the pack, its consistent ranking and sales stability position it as a reliable choice for consumers in the California beverage category.
Notable Products
In September 2024, the top-performing product from Kan+Ade was the Naked Flavorless Medible Mixer (1000mg) in the Beverage category, maintaining its first-place rank consistently since June. Despite a slight decrease in sales to 543 units, it remained the best-seller. The Kiwi Strawberry Medible Mixer (1000mg) climbed to the second position, showing an improvement from its third-place rank in July. The Sweet Mango Medible Mixer (1000mg) held steady in the third position, with sales increasing to 188 units. The Juicy Watermelon Medible Mixer (1000mg THC, 150ml) improved its rank from fifth in July to fourth in September, while the Grape Medible Mixer (1000mg) entered the top five for the first time since June, securing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
