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Dec-2024
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Overview
Market Insights Snapshot
In the state of California, Kan+Ade has consistently maintained its position in the beverage category, holding steady at the 18th rank from September to December 2024. This stability suggests a strong foothold in the market, with sales showing a positive upward trend. The sales figures reflect a gradual increase from $33,506 in September to $43,377 by December, indicating a growing consumer base or effective marketing strategies. However, the brand's absence from the top 30 in other states or categories could point to potential areas for expansion or improvement.
While the consistent ranking in California is promising, Kan+Ade's performance across other states and categories seems limited, as indicated by the lack of rankings in any other top 30 lists. This absence may highlight challenges in market penetration or competition within other regions or product categories. Understanding the factors contributing to their success in California could provide insights into opportunities for growth elsewhere. The data suggests that while Kan+Ade has a strong presence in the California beverage market, there's significant room for expansion and increased brand recognition in other states and categories.
Competitive Landscape
In the competitive landscape of the California beverage category, Kan+Ade has maintained a consistent rank at 18th place from September to December 2024. This stability in ranking suggests a steady presence in the market, although it highlights room for growth compared to competitors like Cannavis Syrup, which fluctuated between 13th and 16th place during the same period. Notably, High Power experienced a decline from 11th to 17th, indicating potential market volatility that Kan+Ade could capitalize on. Meanwhile, Kikoko and Tonik remained outside the top 20, suggesting that Kan+Ade is outperforming these brands in terms of rank. Despite not breaking into the top 15, Kan+Ade's sales have shown an upward trend, particularly in November and December, which could signal growing consumer interest and potential for upward mobility in the rankings if this momentum continues.
Notable Products
In December 2024, the top-performing product for Kan+Ade remained the Naked Flavorless Medible Mixer, maintaining its consistent first-place rank across the months despite a slight decline in sales to 422 units. The Blueberry Pomegranate Syrup showed notable improvement, climbing from fourth in November to second place, with sales reaching 249 units. Sweet Mango Medible Mixer secured the third spot, having previously been unranked in November, indicating a resurgence in popularity. Juicy Peach Syrup Medible Mixer, which was second in November, fell to fourth in December, suggesting a shift in consumer preference. Overall, Kan+Ade's beverage category saw dynamic changes in product rankings, reflecting varying consumer tastes and seasonal demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
