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Jun-2024
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Overview
Market Insights Snapshot
Kan+Ade has shown a relatively stable performance in the Beverage category within California over the past few months. The brand maintained its position around the 19th and 20th ranks from March through June 2024. This consistency suggests that Kan+Ade has a steady consumer base in the state, although it has not broken into higher rankings that might indicate a surge in popularity. Notably, the brand's sales figures fluctuated, with a noticeable dip in May 2024 followed by a recovery in June. This pattern may point to seasonal variations or specific marketing efforts that impacted sales.
Outside of California, Kan+Ade did not appear in the top 30 brands in any other states or provinces for the Beverage category during the same period. This absence could be seen as a potential area for growth or a challenge in expanding their market presence. The fact that they are not ranked in other regions suggests that their market penetration outside California is limited or that they face stiff competition. This performance highlights the importance of localized strategies and perhaps a need for increased brand visibility and distribution efforts in other states.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Kan+Ade has shown a relatively stable performance, maintaining a rank within the top 20 brands from March to June 2024. Notably, Kan+Ade's rank improved slightly from 20th in April to 19th in June, indicating a positive trend in market presence. In contrast, Habit experienced a significant drop from 10th in April to 18th in June, which could suggest potential challenges or market shifts affecting their sales. Meanwhile, High Power demonstrated a notable upward trajectory, moving from 22nd in April to 17th in June, surpassing Kan+Ade in the process. Kikoko and Artet remained outside the top 20 for most of the period, with Kikoko barely holding onto the 20th spot in June. These dynamics highlight Kan+Ade's steady market position amidst fluctuating performances of its competitors, suggesting potential opportunities for strategic marketing and sales initiatives to capitalize on the shifting landscape.
Notable Products
In June 2024, the top-performing product from Kan+Ade was Naked Flavorless Medible Mixer (1000mg), maintaining its first-place ranking for four consecutive months with a notable sales figure of 667 units. Blueberry Pomegranate Syrup (1000mg) climbed to the second position, improving from fifth in March and April, with steady sales growth reaching 185 units. Sweet Mango Medible Mixer (1000mg) held the third spot, showing a consistent performance over the months. Juicy Watermelon Medible Mixer (1000mg THC, 150ml) secured the fourth position, reappearing in the rankings after missing April and May. Juicy Peach Syrup Medible Mixer (1000mg) dropped to fifth place from its previous fourth position, indicating a slight decline in its sales trajectory.
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