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Jun-2024
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Overview
Market Insights Snapshot
High Score has demonstrated notable performance in the Pre-Roll category across different states, particularly in Arizona. Over the last few months, the brand has shown significant movement in its rankings. For instance, in March 2024, High Score was ranked 18th in Arizona, and by June 2024, it had climbed to 12th. This upward trend indicates a positive reception and increasing market share within the state. Notably, despite a dip in sales in May, the brand managed to bounce back and improve its ranking, suggesting resilience and effective market strategies.
However, High Score's performance isn't uniformly strong across all markets and categories. In some states or categories, the brand did not make it into the top 30 rankings, which could be a point of concern. This absence highlights areas where the brand may need to focus more resources or adjust its strategies. The fluctuations in rankings and sales figures underscore the dynamic nature of the cannabis market and the importance of continually adapting to consumer preferences and competitive pressures.
Competitive Landscape
In the competitive Arizona Pre-Roll market, High Score has experienced notable fluctuations in its ranking and sales over recent months. After a dip in May 2024, where it fell out of the top 20, High Score rebounded impressively in June 2024, climbing to the 12th position. This resurgence positions High Score ahead of 22Red, which has consistently hovered around the 14th rank, and Mohave Cannabis Co., which slipped to 13th in June. However, High Score still trails behind Sublime, which has maintained a stronger presence, ranking 11th in June, and DTF - Downtown Flower, which secured the 10th spot. These dynamics suggest that while High Score has the potential for rapid recovery and growth, it faces stiff competition from established brands that consistently perform well. Understanding these trends can help strategize for sustained improvement in market positioning and sales performance.
Notable Products
In June 2024, the top-performing product for High Score was Strawberry Mo'nana x Cali-O-Socks Sauce Infused Pre-Roll (1.2g) with notable sales of 2071 units. Ranking second was Wedding Cake x Fatso Sauce Infused Pre-Roll (1.2g), followed by Strawberry Mo'nana x Pineapple Express Infused Pre-Roll (1.2g) in third place, which saw a significant rise from its fifth position in April and second in May. The Strawberry Mo'nana Sauce Infused Pre-Roll (1.2g) secured the fourth spot, climbing from its fifth place in May. The Strawberry Mo'nana x Pineapple Express Infused Pre-Roll 4-Pack (2.4g) rounded out the top five. Overall, there was a noticeable upward trend for Strawberry Mo'nana variants across the months.
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