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Jun-2024
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Overview
Market Insights Snapshot
High Variety's performance across various categories in Arizona has shown significant fluctuations over recent months. In the Flower category, the brand witnessed a steady decline, moving from 20th place in March 2024 to 58th place by June 2024. This downward trend is indicative of challenges in maintaining market share in this highly competitive segment. Conversely, in the Pre-Roll category, High Variety's performance has been relatively stable, maintaining a consistent presence within the top 30 for most months, although it did slip from 13th place in March to 24th place in June 2024. This suggests a stronger foothold in Pre-Rolls compared to Flower.
In the Edible category, High Variety did not rank within the top 30 brands from March to June 2024, indicating a need for strategic adjustments to gain traction. Meanwhile, the Vapor Pens category showed a positive movement, with the brand improving its rank from 65th place in March to 48th place in June 2024. This upward trend in Vapor Pens could be a promising area for growth if the brand continues to leverage its strengths. Overall, while High Variety faces challenges in certain categories, there are also areas of potential growth that could be capitalized upon with targeted strategies.
Competitive Landscape
In the Arizona Pre-Roll category, High Variety experienced notable fluctuations in rank and sales over the past few months. Starting from a strong position at rank 13 in March 2024, High Variety's rank slipped to 19 in April and May, and further down to 24 in June. This decline coincided with a significant drop in sales, from a high of $301,206 in March to $92,701 in June. In contrast, competitors like High Grade saw an improvement in rank from 35 in March to 18 in May before slightly dropping to 23 in June, with a corresponding increase in sales. Similarly, Birdies climbed from rank 59 in March to 25 in June, showing a steady increase in sales. FENO and Pressd also demonstrated upward trends in rank and sales, indicating a competitive market landscape. These shifts suggest that High Variety needs to reassess its market strategies to regain its competitive edge and stabilize its sales performance in the Arizona Pre-Roll category.
Notable Products
In June 2024, Chem Sis Pre-Roll (1g) emerged as the top-performing product for High Variety, achieving the highest sales figure of 5,515 units. Lemon Sponge Cake Pre-Roll (1g) secured the second position with notable sales, followed by Chem D Pre-Roll (1g) in third place. Super Lemon Haze Pre-Roll (1g), which held the top rank in March and April, dropped to fourth place in June. Rainbow Shnizz Pre-Roll (1g) rounded out the top five. This shift in rankings highlights a significant change, especially for Super Lemon Haze Pre-Roll (1g), which experienced a decline from its previous top positions.
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