High Variety

Data Snapshot: Mar 05, 2024
High Variety Cannabis Brand Logo
$100K+

Feb-2024

Sales

Decline

Trend

6-Month

26

Product Count

SKUs

High Variety

Overview

Markets

High Variety Locations

Product Trends

High Variety Categories

High Variety Sales

Market Insights Snapshot

High Variety Historical Sales by Category

In the Arizona market, High Variety has shown a varied performance across different cannabis categories. Notably, in the Pre-Roll category, the brand has maintained a strong presence within the top 30 brands, fluctuating slightly but showing resilience with rankings moving from 20th in November 2023 to 24th in February 2024. This demonstrates a consistent demand for their Pre-Roll products despite minor shifts in market position. Conversely, their Flower and Vapor Pens categories have struggled to break into the top 30, with rankings for Flower slipping from 63rd to 71st and Vapor Pens experiencing a slight improvement from 73rd to 67th before settling back at 71st. This indicates a challenge in these categories, potentially pointing towards an area where High Variety could focus on improvement or innovation.

The sales data further illuminates these trends, with Pre-Roll sales peaking in December 2023 at 151,590 units before experiencing a decline in the following months. This peak coincides with their highest ranking in the same period, suggesting a correlation between sales performance and market ranking. On the other hand, sales in the Flower category have shown a significant decrease from November 2023 to February 2024, aligning with its falling rankings. The Vapor Pens category, despite its lower rankings, saw a slight increase in sales from January to February 2024, indicating a potential area of growth for High Variety. These movements across categories and over time highlight the dynamic nature of the cannabis market in Arizona, with High Variety experiencing both successes and challenges in different product lines.

Feb-2024 Rank
Flower
Pre-Roll
Vapor Pens
71
24
71
High Variety

Competitive Landscape

In the competitive landscape of the Pre-Roll category in Arizona, High Variety has experienced fluctuations in its market position, indicating a challenging environment for the brand. Initially ranked 20th in November 2023, it saw a slight improvement in December, moving up to the 18th position, before dropping to 22nd in January 2024 and further to 24th in February 2024. This trend suggests a struggle to maintain or improve its market share amidst stiff competition. Notably, In House has shown remarkable performance, climbing from the 15th position in November 2023 to the 6th by January 2024, despite a slight drop to 23rd in February. Similarly, Shorties (AZ) and Cresco Labs have also experienced volatility but remained more competitive than High Variety, with Cresco Labs initially holding a strong 4th position in November before facing significant drops. This competitive analysis underscores the dynamic nature of the Pre-Roll market in Arizona, highlighting the need for High Variety to innovate and adapt strategies to enhance its market position and sales trajectory.

High Variety market ranking for AZ Pre-Roll

High Variety

Notable Products

In February 2024, the top product for High Variety was Platinum Blue Dream Pre-Roll (1g) in the Pre-Roll category, marking its debut on the list with impressive sales of 2485 units. Following closely, Gush Mints Pre-Roll (1g) secured the second position, moving up from third place in January, showcasing its growing popularity. Apples & Bananas Pre-Roll (1g) experienced a slight dip, moving from second place in December to third in February, indicating a shift in consumer preferences. Jack Herer Pre-Roll (1g) and Honey Banana Pre-Roll (1g) were new entries in February, ranking fourth and fifth respectively, highlighting a dynamic change in the top product rankings for High Variety. This month's rankings underscore a significant interest in Pre-Roll products, with newcomers and shifts indicating a competitive and changing market landscape.

Product Rank
Category
Nov-2023
Dec-2023
Jan-2024
Feb-2024
Platinum Blue Dream Pre-Roll (1g)
Pre-Roll
>5
>5
>5
1
Gush Mints Pre-Roll (1g)
Pre-Roll
>5
>5
3
2
Apples & Bananas Pre-Roll (1g)
Pre-Roll
>5
2
4
3
Jack Herer Pre-Roll (1g)
Pre-Roll
>5
>5
>5
4
Honey Banana Pre-Roll (1g)
Pre-Roll
>5
>5
>5
5
View product & sales data

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