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Aug-2024
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Overview
Market Insights Snapshot
High Variety's performance in Arizona has shown notable variations across different product categories over the past few months. In the Edible category, the brand did not rank within the top 30 brands from May to August 2024, indicating a potential area for improvement. Their Flower category also saw a decline, with rankings dropping from 52nd in May to 64th in June, and then falling out of the top 30 altogether in subsequent months. This downward trend in the Flower category highlights a significant challenge for High Variety in maintaining market presence.
Conversely, High Variety has experienced mixed results in other categories within Arizona. In the Pre-Roll category, the brand maintained a relatively stable position, ranking 18th in May and fluctuating slightly between 23rd and 26th from June to August. This consistency suggests a steady consumer base for their Pre-Roll products. The Vapor Pens category, however, presented a more volatile performance, with High Variety ranking 41st in June, improving to 22nd in July, but then dropping to 46th in August. This volatility could indicate varying consumer preferences or competitive pressures impacting their sales performance.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Arizona, High Variety has experienced notable fluctuations in its ranking over the past few months. Starting from a rank of 18 in May 2024, High Variety dropped to 26 in June, then slightly recovered to 24 in July, and finally settled at 23 in August. This trend indicates a struggle to maintain a stable position amidst fierce competition. For instance, Shango saw a significant decline from rank 6 in May to 21 by August, which might have opened opportunities for High Variety to gain market share. Conversely, LEUNE demonstrated a remarkable improvement, climbing from rank 60 in May to 25 in August, suggesting strong upward momentum that could pose a threat to High Variety's market position. Additionally, Bangers and Riggs Family Farms have shown consistent performance, maintaining ranks in the mid-20s, which indicates steady competition. These dynamics highlight the need for High Variety to implement strategic marketing and sales initiatives to enhance its competitive edge and stabilize its ranking in the Arizona Pre-Roll market.
Notable Products
In August 2024, the top product from High Variety was Super Lemon Haze Pre-Roll (1g), which climbed to the number one spot with sales of 2,305 units. Chem 91 Pre-Roll (1g) secured the second position, followed by Grape Pie Pre-Roll (1g) in third place. Strawberry Nightcap Pre-Roll (1g) held steady at fourth place, although its sales figures dropped to 1,608 units. P Wing Pre-Roll (1g) slipped to fifth place from its previous third position in July 2024. Notably, Super Lemon Haze Pre-Roll (1g) showed significant improvement from its fourth-place ranking in June 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
