Market Insights Snapshot
High Variety, a cannabis brand that has been making waves in the Arizona market, has seen some interesting shifts in their performance. In the Flower category, they have displayed a significant fluctuation in their rankings over the past few months. In June 2023, they were not among the top 20 brands, indicating a less than stellar performance. However, they showed a significant improvement in July, climbing to the 28th spot, only to fall again in August and September, ranking 45th and 39th respectively. Though the rankings have been inconsistent, it's worth noting that their sales have been on an upward trend, which is a positive sign.
High Variety's performance in the Pre-Roll category in Arizona has been quite notable. In June and July 2023, they were not among the top 20 brands, which may have been a cause for concern. However, they made a dramatic comeback in September, securing the 17th spot. This is a significant achievement and indicates a strong potential for growth in this category. While we don't have the exact sales figures for August, the substantial increase in sales in September compared to the previous months suggests a positive response from the market.
In the Pre-Roll category within Arizona, High Variety has shown a significant upward trend in rank, moving from not being in the top 20 in August 2023, to a rank of 61 in July, 77 in June, and up to 17 in September. This indicates a positive growth trajectory for High Variety in this category and state. However, they face stiff competition from brands like Paul Bunyan, Aeriz, Grow Sciences, and Tierra Grow. While Paul Bunyan's rank has fluctuated slightly, Aeriz has shown a notable improvement in rank, moving from 24th place in June and July to 16th in September. Grow Sciences and Tierra Grow have maintained a steady presence in the top 20, indicating consistent performance. The sales trends for these competing brands show a mixed picture, with some showing higher sales than High Variety and others showing lower sales, indicating a competitive and dynamic market.
In September 2023, the top-performing products for High Variety were dominated by the Pre-Roll category. The 'Super Silver Haze Pre-Roll (1g)' took the lead with a staggering 4125 units sold. Following closely behind in second and third place were the 'Donny Burger Pre-Roll (1g)' and 'Wedding Cake Pre-Roll (1g)', with 3618 and 3400 units sold respectively. The 'Georgia Pie Pre-Roll (1g)' and 'Motor Breath Pre-Roll (1g)' tied for fourth place, each with 3142 units sold. This month's rankings show a significant change from previous months, indicating a strong preference shift among High Variety's customers.