Market Insights Snapshot
In Arizona, Shango's performance has been impressive, particularly in the Flower category where it consistently held the 2nd rank from July to October 2023. This solidified its strong presence in this category, despite the slight decrease in sales from September to October. The brand also showed significant improvement in the Pre-Roll category, moving from the 11th rank in July to 4th by October. However, its performance in the Concentrates category was inconsistent, with rankings fluctuating within the top 30s, but it still managed to improve from 31st in September to 24th in October.
Shango's performance in Michigan and Missouri was less stellar compared to Arizona. In Michigan, the brand struggled to break into the top 20 in both the Concentrates and Edibles categories, with the absence of a ranking for Concentrates in October indicating it fell out of the top 20. In Missouri, Shango managed to improve its ranking in the Edibles category from 49th in July to 40th in October. The Vapor Pens category also saw a significant improvement, moving from 78th in July to 60th in October. In Nevada, Shango maintained a consistent performance in the Flower and Pre-Roll categories, ranking within the top 10. However, there was a noticeable drop in the Vapor Pens category from 27th in September to 53rd in October.
In the Flower category within Arizona, Shango consistently held the second rank from July to October 2023, indicating a strong market presence. However, it's worth noting that Shango's competitors have been making significant strides. The Pharm maintained the top position throughout the same period, indicating a higher sales volume. Mohave Cannabis Co. and Aeriz have also shown upward mobility, improving their ranks and potentially threatening Shango's position. Particularly, Mohave Cannabis Co. saw a significant sales increase in October, hinting at a growing consumer preference. These trends suggest a highly competitive market where brands are constantly vying for the top positions, and Shango needs to be proactive to maintain its rank.
In October 2023, the top-performing products from Shango were predominantly from the Pre-Roll category. The highest-selling product was 'Space Dawg Pre-Roll (0.7g)', with a significant sales figure of 16,987 units. Following closely behind was 'Modified Banana Pre-Roll (0.7g)', which maintained its second position from the previous month. Notably, 'Gelato 41 Pre-Roll (0.7g)' dropped from first to third place compared to September 2023. 'Chem Chillz Pre-Roll (0.7g)' and 'Alien Banana Candy (3.5g)', a Flower category product, rounded out the top five, indicating a strong performance across both categories.