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Jul-2025
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Overview
Market Insights Snapshot
Shango's performance across different categories and states reveals a mixed landscape of growth and challenges. In Arizona, Shango's presence in the Concentrates category shows some fluctuations with rankings shifting from 16th in April to 15th by July, despite a steady decline in sales figures. Their Flower category, however, maintained a stronger position, consistently ranking within the top 11, though sales have similarly decreased over the months. The Pre-Roll category presents a more concerning trend, with Shango dropping out of the top 30 by June and continuing to fall further by July, indicating potential issues in maintaining market share in this segment.
In Nevada, Shango's presence in the Vapor Pens category is notable, although they did not make it into the top 30 until June, where they ranked 40th, suggesting room for improvement. Meanwhile, in Oregon, Shango's Flower category performance did not make it into the top 30 until July. This indicates a significant opportunity for growth if they can leverage their brand's strengths in this region. These insights suggest that while Shango has established a foothold in certain categories and states, there are opportunities for strategic adjustments and targeted efforts to boost their standing and sales, particularly in underperforming areas.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Shango has experienced a notable shift in its market position from April to July 2025. Initially ranked 6th in April, Shango saw a decline in rank to 11th by June and maintained this position in July. This downward trend in rank coincides with a decrease in sales, highlighting a potential challenge in maintaining market share. Meanwhile, Riggs Family Farms showed a contrasting trend, improving its rank from 11th in April to 4th in June, before settling at 9th in July, suggesting a stronger market presence during this period. Similarly, Connected Cannabis Co. demonstrated resilience by improving its rank to 10th in July, surpassing Shango. Despite these challenges, Shango remains a key player in the market, but the competitive dynamics underscore the importance of strategic adjustments to regain its previous standing and boost sales performance.
Notable Products
In July 2025, Exotic (3.5g) maintained its position as the top-performing product for Shango, consistent with its rank from June, despite a slight decrease in sales from 1346 to 1591. Devil Driver (3.5g) dropped to the second position after leading in both April and May, with sales recorded at 1320. Anslinger Demise (3.5g) emerged as a new entry in the rankings, securing the third spot. Strawberry Zkillato Bx1 (3.5g) followed closely in fourth place, marking its first appearance in the rankings. Wedding Pie (3.5g) re-entered the list at fifth position, having previously been ranked fourth in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
