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Jun-2024
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Overview
Market Insights Snapshot
Shango has shown a strong performance in Arizona across multiple categories. Notably, in the Flower category, Shango consistently ranked within the top 10, peaking at 4th place in April and May 2024 before slightly dropping to 5th in June 2024. This consistent high ranking indicates a robust demand for their Flower products. In the Concentrates category, Shango made a significant leap from 28th place in March to 18th from April through June, showcasing a remarkable improvement and stability in their market position. However, the Pre-Roll category saw some fluctuations, with Shango climbing to 5th place in April and May but slipping to 8th in June, which suggests a need to maintain momentum to avoid further declines.
In contrast, Shango's performance in Nevada presents a different picture. Shango's Vapor Pens did not make it into the top 30 rankings for March, May, or June, and only appeared in 42nd place in April. This indicates a weaker presence in the Nevada market for this specific category, highlighting potential areas for improvement or strategic shifts. The lack of consistent ranking in Nevada's Vapor Pens category could be seen as a challenge for Shango, suggesting that they may need to enhance their product offerings or marketing efforts in this state to gain a stronger foothold.
Competitive Landscape
In the competitive landscape of the Arizona flower category, Shango has demonstrated notable fluctuations in rank and sales over recent months. Shango's rank improved from 7th in March 2024 to 4th in April and May, before slightly dropping to 5th in June. This indicates a strong performance, though there was a slight dip in sales from April to June. In contrast, Cheech & Chong's saw a significant rise from being outside the top 20 in March and April to 11th in May and 6th in June, reflecting a sharp increase in sales. Meanwhile, High Grade consistently maintained a top 3 position throughout the period, suggesting a stable and dominant market presence. Tru Infusion experienced a decline from 3rd in March to 7th in June, indicating potential challenges in maintaining their market share. Similarly, The Giving Tree showed consistent performance, remaining in the 4th to 6th range. These dynamics highlight Shango's competitive positioning, with opportunities to capitalize on the fluctuating performances of its competitors to potentially regain and sustain higher rankings.
Notable Products
In June 2024, the top-performing product for Shango was Guava Tangie Pre-Roll (0.7g), with notable sales of $13,502. Modified Banana Pre-Roll (0.7g) followed closely in second place, having previously held the top spot in April and May 2024. Frosted Donuts Pre-Roll (0.7g) secured the third position, showing a consistent presence in the top ranks since April. Eye Candy Pre-Roll (0.5g) and Guava Tangie Shake (14g) rounded out the top five, indicating strong consumer preference for pre-rolls and flower categories. Overall, the rankings reflect a dynamic shift, particularly for Modified Banana Pre-Roll, which saw a slight decline from the previous months.
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