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Nov-2025
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Overview
Market Insights Snapshot
In Arizona, Shango has shown a promising upward trajectory in the Concentrates category, moving from rank 15 in August 2025 to rank 13 by November 2025. This consistent improvement indicates a growing consumer preference for their products in this category. In contrast, their performance in the Pre-Roll category has been less favorable, as they dropped out of the top 30 by October 2025, maintaining a rank of 40 in November. This indicates a potential area for improvement or reevaluation of their market strategy in the Pre-Roll category. Meanwhile, Shango's Flower category performance is particularly noteworthy, as they climbed from rank 9 in August to rank 5 by October, maintaining this position into November, reflecting strong consumer demand and effective market penetration.
In Oregon, Shango's performance in the Flower category has been more volatile. Starting at rank 81 in August, they improved to rank 71 by October, although they were not in the top 30 by November. This suggests that while there was a positive trend, it was not sustained enough to maintain a strong presence in the market. The absence of a November ranking indicates a potential challenge in maintaining consistent sales momentum in Oregon's competitive market. This fluctuation highlights the need for strategic adjustments to enhance brand visibility and consumer loyalty in Oregon's Flower category.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Shango has demonstrated a notable upward trajectory in its market positioning. From August to November 2025, Shango improved its rank from 9th to 5th, indicating a significant increase in market share and consumer preference. This advancement is particularly impressive given the competitive environment, with brands like Abundant Organics and Dr. Greenthumb's experiencing more modest rank changes, with Abundant Organics moving from 8th to 7th and Dr. Greenthumb's from 7th to 6th. Meanwhile, Find. and Brown Bag maintained their strong positions at 3rd and 4th, respectively. Shango's sales growth, particularly in October and November, suggests a robust consumer response, potentially driven by strategic marketing efforts or product innovations. This upward trend positions Shango as a formidable contender in the Arizona Flower market, challenging established brands and capturing a larger share of consumer spending.
Notable Products
In November 2025, Zoap (3.5g) emerged as the top-performing product for Shango, securing the number one rank with sales of 1830 units. Glazed Apricot Gelato (3.5g) maintained its strong position, ranking second, showing an increase from its previous second-place rank in September. Glitter Bomb (3.5g) made a significant entry at third place, marking its first appearance in the top rankings. Orion's Belt Shake (14g) followed closely, debuting at fourth place. Lemon Cherry Gelato (3.5g) rounded out the top five, showcasing a noteworthy performance this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
