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Aug-2024
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Overview
Market Insights Snapshot
Shango has demonstrated notable performance across various categories and states, with some significant movements worth highlighting. In Arizona, Shango's Concentrates category has shown a steady improvement, maintaining the 18th rank in both May and June before climbing to the 14th position in July and August. This upward trend is indicative of growing consumer preference and effective market strategies. On the other hand, the Pre-Roll category saw a decline, dropping from the 6th rank in May to the 21st rank in both July and August. This drop suggests potential challenges in maintaining market share in this category within Arizona.
In contrast, Shango's performance in Arizona's Flower category has been relatively stable, with minor fluctuations between the 4th and 6th ranks over the four months. This consistency in a highly competitive category is commendable. However, Shango's presence in Nevada within the Vapor Pens category has been less impressive, failing to secure a spot in the top 30 until August, where it ranked 37th. This indicates a significant opportunity for improvement and market penetration in Nevada. Overall, while Shango has areas of strength, particularly in Arizona's Flower and Concentrates categories, there are clear opportunities for growth and enhancement in other segments and states.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Shango has experienced notable fluctuations in its rank and sales over the past few months. Shango maintained a steady 4th place rank in May and June 2024, but saw a dip to 6th place in July before recovering slightly to 5th place in August. This variability in rank is mirrored by its sales, which peaked at $1,124,826 in May, dipped to $932,342 in July, and then rebounded to $1,170,989 in August. Competitors like High Grade consistently held the 3rd place rank throughout this period, indicating a stable market presence with sales figures significantly higher than Shango's. Meanwhile, The Giving Tree showed a positive trend, climbing from 6th place in May to 4th place in August, with sales surpassing Shango's in the latter months. Additionally, Cheech & Chong's demonstrated a competitive edge by moving from 12th place in May to 6th place in August, reflecting a strong upward trajectory in both rank and sales. These dynamics suggest that while Shango remains a key player, it faces significant competition from brands that are either maintaining or improving their market positions.
Notable Products
In August 2024, the top-performing product for Shango was Gold - Modified Banana (3.5g) in the Flower category, maintaining its first-place ranking from July with sales of $3,198. Alien Pharaoh (3.5g), also in the Flower category, moved up one spot to second place with sales of $2,855. Eye Candy Pre-Roll (0.5g) in the Pre-Roll category secured third place, improving from fourth place in June with sales of $2,405. Orion's Belt Pre-Roll (0.7g) re-entered the rankings in fourth place with sales of $2,011, having been ranked second in May. Grape Valley Kush (3.5g) in the Flower category dropped to fifth place from its second-place ranking in July, with sales of $1,980.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
