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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Bangers split its revenue between Pre-Roll at 59.20% share and Vapor Pens at 40.80% share, with Pre-Roll up 8.19% MoM but down 21.01% YoY and Vapor Pens up 6.96% MoM with no YoY baseline reported. Overall brand sales rose 31.98% YoY while average price climbed 37.18%, indicating mix and pricing effects are outpacing unit trends; within that, Pre-Roll’s average price at $12.99 sits below the brand’s $14.77 average while Vapor Pens’ average price at $18.44 sits above it. This pattern implies Bangers is leaning into higher-priced Vapor Pens to offset Pre-Roll’s YoY contraction while still capturing MoM volume in both, positioning the portfolio to trade customers up without abandoning the lower-priced Pre-Roll base.
Bangers’ rank of 30 in Vapor Pens in Oregon and a top-state concentration in Oregon, paired with Vapor Pens at a 40.80% mix and a +6.96% MoM lift, suggests room to climb share through deeper penetration in that segment while protecting the 59.20% Pre-Roll anchor that gained 8.19% MoM despite a -21.01% YoY drag. Given the 24-month brand sales growth of 24.23% versus a 31.98% YoY surge, the recent acceleration alongside the higher-priced Vapor Pens skew indicates a pivot toward premiumization as the primary growth lever, implying that near-term positioning should prioritize Vapor Pens visibility and pricing discipline while using Pre-Roll as a scale driver to stabilize monthly volatility.
Competitive Landscape
Bangers sits at rank #30 in OR Vapor Pens in May 2026, improving 3 positions from #33 in February 2026 and marking its peak rank at #30 in May 2026, while year-over-year rank is unavailable and thus offers no direct baseline change; in contrast, Buddies moved to #1 with a +2 YoY rank shift and +17.2% sales growth, and FRESHY advanced to #2 with a +7 YoY rank shift alongside +78.5% sales growth, indicating competitors are accelerating faster than Bangers’ 3-position quarter-on-quarter climb and implying that Bangers’ current trajectory is one of incremental share defense rather than catch-up against the category leaders.
Notable Products
Pineapple OG Infused Pre-Roll 2-Pack (1.2g) posted the largest month-over-month lift at +52.4% to reach rank 2, while Grape Ape Infused Pre-Roll 2-Pack (1.2g) slipped 4.3% at rank 3, and Purple Punch Distillate Cartridge (2g) in rank 5 inched up 2.7%, indicating demand concentrated in a few movers rather than broad-based acceleration. Four of the top ten are Pre-Roll SKUs clustered at ranks 1, 2, 3, and 4, with Frosted Blueberry OG Infused Pre-Roll 2-Pack (1.2g) up 43.9% at rank 1 and Cherry Zlushie Infused Pre-Roll 2-Pack (1.2g) up 43.4% at rank 4, while Watermelon Sorbet Infused Pre-Roll 2-Pack (1.2g) dipped 4.4% at rank 9, pointing to flavor-led winners carrying the segment. Vapor Pens hold ranks 5, 7, 8, and 10, with White Widow Distillate Cartridge (2g) up 17.3% at rank 7 and two new or reintroduced SKUs without prior baselines at ranks 8 and 10, suggesting a two-tier mix where Pre-Rolls drive velocity and Pens provide depth; this pattern implies Bangers is tilting assortment toward fast-turn Pre-Rolls while using 2g cartridges to stabilize basket size around $29,221.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
