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Dec-2024
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Overview
Market Insights Snapshot
Riggs Family Farms has shown a consistent performance in the Arizona market, particularly in the Flower category. Over the last four months of 2024, they maintained a stable presence, generally ranking within the top 10. Specifically, they improved their position from 10th in September to 7th in October, before slightly dropping to 9th in November and returning to 10th in December. This indicates a strong foothold in the Flower category, despite minor fluctuations in rankings. Such stability in a competitive market highlights the brand's ability to maintain consumer interest and market share over time, even as they experienced a slight decrease in sales from October to December.
In contrast, Riggs Family Farms' performance in the Pre-Roll category in Arizona has not been as strong. The brand consistently ranked outside the top 30, maintaining a position around 41st for the entire period from September to December 2024. This suggests challenges in gaining traction or consumer preference in this category, as they did not manage to break into the more competitive rankings. The steady decline in sales from September through December further reflects the brand's struggle to capture a larger market share in the Pre-Roll segment. This disparity between the Flower and Pre-Roll categories could indicate areas for potential growth or strategic realignment for Riggs Family Farms.
Competitive Landscape
In the competitive landscape of the Arizona flower category, Riggs Family Farms has demonstrated a consistent presence, maintaining a competitive edge against notable brands. Over the last four months, Riggs Family Farms has fluctuated in rank, peaking at 7th place in October 2024 and settling at 10th by December 2024. This performance highlights its resilience amidst stiff competition. Notably, Alien Labs consistently outperformed Riggs Family Farms, holding a higher rank each month, while Connected Cannabis Co. showed a similar pattern, albeit with a slightly more volatile ranking. Meanwhile, DTF - Downtown Flower and The Pharm have shown varied performances, with The Pharm notably improving its rank from 18th in September to 9th in December, indicating a potential rising competitor. These dynamics suggest that while Riggs Family Farms is holding its ground, there is an ongoing need to innovate and adapt to maintain and improve its market position.
Notable Products
In December 2024, the top-performing product from Riggs Family Farms was the Ice Cream RTZ Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from previous months. Cherry Cheesecake (14g), a Flower category product, emerged as the second top-selling item with notable sales of 1500 units. Famous Cookies Pre-Roll (1g) ranked third, experiencing a slight drop from its second position in November. Zookies Pre-Roll (1g) followed closely, holding the fourth position after debuting at third in November. Alien Hallucination Pre-Roll (1g) consistently maintained its fifth rank, showcasing stable sales performance across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
