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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Highatus remained a single-category brand with Edible at 100.0% of mix, posting a year-over-year decline of 2.10% alongside a month-over-month drop of 8.43%. Within the California Edible set the brand held rank 10, while average price rose 1.18% YoY as unit velocity softened, aligning with the brand-level YoY sales change of -2.10%. The pattern implies overexposure to one category, where a 100.0% mix magnifies category-specific volatility and, with rank 10, limits upside without either price reframing or incremental mix diversification.
The combination of a 1.18% price increase and an 8.43% MoM sales contraction suggests elasticity pressure in May 2026, and the -2.10% YoY decline against a flat 24‑month trajectory (+0.06%) points to plateauing momentum in Edibles. Holding rank 10 while carrying a 100.0% Edible concentration indicates that near-term positioning hinges on defending share through pack/price configuration rather than assortment breadth, implying that even small pricing moves can shift rank two to three positions if competitors keep prices stable.
Competitive Landscape
Highatus sits at rank #10 in CA Edible for May 2026, a 1-place improvement from #11 year over year, but down 1 place from its peak at #9 in February 2026; that mild ascent contrasts with Wyld holding #1 while posting a -12.9% YoY sales change and Good Tide moving up from #6 to #5 alongside a 14.4% YoY increase. Relative positioning also tightened as Kanha / Sunderstorm stayed fixed at #3 with a 2.3% YoY gain while Highatus slipped from #9 in February 2026 to #10 in May 2026, implying incremental rank stability rather than breakout momentum despite peers showing both double‑digit decline and mid‑teens growth.
Notable Products
CBD/THC 1:2 Sour Green Apple Gummies 10-Pack (50mg CBD, 100mg THC) posted the steepest decline at -12.5% month over month while holding rank 6, and THC/CBN 5:1 Pomberry Sour Gummies 10-Pack (100mg THC, 20mg CBN) fell -10.8% at rank 7. The top three SKUs — CBN/CBD/THC 1:1:1 Sour Blueberry Gummies 10-Pack (100mg CBN, 100mg CBD, 100mg THC) at rank 1 with -6.6% and two sour fruit gummies at ranks 2-3 with -3.2% and -9.9% — all declined, while four of the top five are fruit-flavor gummy SKUs, signaling category concentration. Chron Bons - Cereal Milk Caramel & Sea Salt Rosin Chocolates 10-Pack (100mg) slid -14.3% at rank 10, extending a broader chocolate pullback alongside -8.5% and -6.9% for the other Chron Bons at ranks 8-9, even as the blueberry 1:1:1 anchor still delivered $185,283 in May 2026. The pattern implies Highatus is over-indexed to sour fruit gummies that are softening together, pointing to a need for mix diversification beyond fruit-forward edibles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
