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Feb-2026
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Overview
Market Insights Snapshot
Highatus has shown a consistent performance in the Edible category within the state of California. In November 2025, the brand was ranked 10th, and while it slipped to 11th in December, it regained its position by moving up to 9th in January 2026 and maintained this rank into February. This upward trend in rankings coincides with a notable increase in sales from December to January, suggesting a strong demand for Highatus products during this period. The ability to remain within the top 10 over several months highlights the brand's resilience and appeal in the competitive California market.
However, the absence of Highatus from the top 30 rankings in other states signifies potential challenges or opportunities for growth outside of California. This lack of presence could be interpreted as a strategic focus on their home market or a need to enhance their competitive edge in other regions. Understanding the dynamics and consumer preferences in different states could be crucial for Highatus if they aim to replicate their California success elsewhere. The performance in California might serve as a benchmark for potential market strategies in other regions.
```Competitive Landscape
In the competitive landscape of the California edible market, Highatus has shown resilience and adaptability, maintaining a steady presence in the top 10 rankings. Despite facing stiff competition, Highatus improved its rank from 11th in December 2025 to 9th by January 2026, a notable achievement considering the consistent performance of competitors like Emerald Sky and Froot, which have maintained higher ranks throughout the period. Highatus's sales trajectory also reflects a positive trend, with a significant increase in January 2026, positioning it competitively against brands like Plus and Drops. This upward movement in both rank and sales suggests that Highatus is effectively capturing market share and could continue to climb the rankings if it sustains this momentum.
Notable Products
In February 2026, the top-performing product for Highatus was the CBN/CBD/THC 1:1:1 Sour Blueberry Gummies 10-Pack, maintaining its number one rank for the fourth consecutive month with sales of 18,168 units. The Sour Pineapple Gummies 10-Pack held steady in the second position, showing consistent popularity across recent months. Sour Strawberry Lemonade Gummies 10-Pack moved up to the third position from fourth in January, indicating a growing customer preference. Sour Watermelon Gummies 10-Pack dropped to fourth place, experiencing a decline in sales compared to January. Finally, Sour L'Orange Gummies 10-Pack remained in fifth place, demonstrating stable but modest sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
