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Dec-2025
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Overview
Market Insights Snapshot
Highatus has shown a notable presence in the California market, particularly within the Edible category. Over the last four months of 2025, Highatus maintained a strong position, fluctuating between the 9th and 11th ranks. Despite a slight dip from 9th to 11th in December, the brand's sales have demonstrated a general upward trend, peaking in November. This suggests that while their rank saw minor fluctuations, consumer demand for their products remained robust, indicating a solid foothold in the competitive California market.
Interestingly, the data does not reflect Highatus in the top 30 brands for any other states or categories during these months, which could be interpreted in a couple of ways. This absence might highlight a concentrated effort and success in the California Edible market, or it could point to opportunities for expansion in other regions or categories. The brand's focused presence in California may allow for deeper market penetration and consumer loyalty, but it also presents a potential risk if market dynamics shift unfavorably in this single region. Exploring broader market opportunities could be a strategic move for Highatus moving forward.
Competitive Landscape
In the competitive landscape of the California edible market, Highatus has experienced fluctuations in its ranking over the last few months of 2025. Despite a strong start in September, where it held the 9th position, Highatus saw a slight dip to 10th in October, briefly reclaiming the 9th spot in November, before dropping to 11th in December. This movement suggests a competitive pressure from brands like Plus, which consistently climbed from 11th in September to 9th by December, and Drops, which, despite a dip in November, maintained a strong presence. Meanwhile, Smokiez Edibles held steady at 12th place, showing a robust sales increase that could pose a future threat to Highatus. The competitive dynamics indicate that while Highatus remains a significant player, it needs to strategize effectively to maintain and improve its market position amidst rising competitors.
Notable Products
In December 2025, Highatus's top-performing product was the CBN/CBD/THC 1:1:1 Sour Blueberry Gummies 10-Pack in the Edible category, maintaining its first-place ranking from previous months with sales of 17,154 units. The Sour Pineapple Gummies 10-Pack climbed to second place, surpassing the Sour Strawberry Lemonade Gummies, which dropped to fourth. Sour Watermelon Gummies 10-Pack held steady in third place, showing consistent performance. Sour L'Orange Gummies 10-Pack remained in fifth position, with slight sales growth over the months. This data reflects a stable product hierarchy with minor shifts in the middle rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
