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Apr-2025
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Overview
Market Insights Snapshot
Highatus has shown a consistent presence in the California edible category, starting the year ranked 11th from January through March 2025. However, in April, there was a slight dip as they moved to the 13th position. This minor drop in ranking could indicate increased competition or a change in consumer preferences within the state. Despite this, the sales figures reveal a relatively stable performance, with a small decrease from January to March, followed by a rebound in April. This suggests that while they may have slipped in rankings, Highatus is maintaining a steady sales volume, which could be a positive sign for their market presence.
It's noteworthy that Highatus did not appear in the top 30 rankings for any other state or province during this period, which could be seen as a limitation in their geographic market reach. This absence from other major markets might suggest a strategic focus or a need for expansion beyond California. The brand's performance in California alone, while commendable, highlights the potential benefits of diversifying their market presence to bolster overall brand recognition and sales across different regions. Observing how Highatus navigates these opportunities in the coming months will be crucial for understanding their growth trajectory.
Competitive Landscape
In the competitive landscape of the California edible market, Highatus has experienced notable fluctuations in its rank, which could impact its sales trajectory. Starting the year strong in January 2025 with an 11th place rank, Highatus maintained this position through February and March, but saw a slight dip to 13th in April. This change in rank is particularly significant when compared to competitors like Smokiez Edibles, which improved its position from 13th in March to 11th in April, overtaking Highatus. Meanwhile, ABX / AbsoluteXtracts consistently climbed the ranks from 16th in January to 12th by March, maintaining this position in April, indicating a strong upward trend. Despite these shifts, Highatus's sales remained relatively stable, suggesting that while rank changes can be indicative of market dynamics, they do not always directly correlate with immediate sales performance. This competitive analysis highlights the importance of monitoring rank trends and competitor movements to strategize effectively in the evolving California edible market.
Notable Products
In April 2025, the top-performing product from Highatus was the CBN/CBD/THC 1:1:1 Blueberry Sour Gummies 10-Pack, maintaining its number one rank for the fourth consecutive month with sales figures reaching 13,020 units. The Sour Pineapple Gummies 10-Pack held steady at the second rank, while the Sour Strawberry Lemonade Gummies 10-Pack improved its position to third place from fourth in March. The Sour Watermelon Gummies 10-Pack slid to fourth place, reflecting a slight decline in its rank compared to March. Finally, the Sour L'Orange Gummies 10-Pack consistently remained in fifth place, showing a gradual increase in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
