Market Insights Snapshot
In the edible category, Highatus has shown consistent performance in California. The brand maintained its 9th rank from August to November 2023, indicating a steady demand for its products in the market. However, it's worth noting that there was a slight dip in sales in November, compared to the preceding months. This could be attributed to various factors, including market dynamics and consumer preferences, which would require further analysis to fully understand.
Although Highatus has held a firm position in the top 10 brands in the edible category in California, there's room for growth. The fact that the brand didn't drop out of the top 20 in any of the months examined is a positive sign. However, the consistent ranking also suggests that the brand may be facing stiff competition, and might need to explore innovative strategies to climb higher in the ranking. The specifics of these strategies would depend on a more detailed examination of the market trends and competitive landscape.
In the California Edibles market, Highatus has maintained a steady rank of 9th from August to November 2023. This consistency, however, does not reflect in their sales which show a slight decrease in November compared to the previous months. Highatus's closest competitors, Good Tide and Emerald Sky, have consistently ranked higher and shown more stable sales, with Good Tide even showing a slight increase in November. On the other hand, STIIIZY has been steadily climbing the ranks, moving from 14th to 11th place from August to November, and their sales reflect this positive trend. Smokiez Edibles, despite maintaining a rank of 7th, has seen a slight decrease in sales over the period. This analysis indicates a highly competitive market where Highatus needs to focus on strategies to boost sales and improve their ranking.
In November 2023, the top-performing product from Highatus was the Sour Strawberry Lemonade Gummies 10-Pack (100mg), maintaining its number one position from the previous month with a sales figure of 9615 units. The THC/CBN 5:1 Pomberry Sour Gummies 10-Pack (100mg THC, 20mg CBN) came in second, dropping from its third position in October. The Indica Sour Watermelon Nighttime Gummies 10-Pack (100mg) moved up a rank to the third position from its fourth position in October. Interestingly, the Sour Pineapple Gummies 10-Pack (100mg) which was the second best-selling product in October, dropped to the fourth position in November. The CBD/THC 1:2 Green Apple Sour Gummies 10-Pack (50mg CBD, 100mg THC) remained at the fifth position, consistent with its ranking in previous months.