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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Highatus operated as a single-category brand with Edible accounting for 100.0% of sales, while brand sales grew 12.18% year over year and rose 2.81% month over month; average price fell 7.96% year over year alongside a 2.81% MoM sales lift, indicating volume expansion outpacing price compression. Within California Edibles, the brand held rank #10 as of June 2026 and sustained a 24‑month sales increase of 21.97%, implying that category concentration is not currently diluting competitive standing.
The combination of a 7.96% decline in average price and a 12.18% YoY sales increase suggests a value-led positioning where unit throughput offsets margin pressure, and the 2.81% MoM uptick alongside rank #10 in California implies that tactical pricing is effective at defending placement without diversification. With 100.0% of mix in Edibles and a 21.97% 24‑month sales rise, the pattern implies that near-term share gains are more likely to come from deeper penetration within Edibles than from cross-category expansion, with price elasticity currently favoring volume-led share capture over premiumization.
Competitive Landscape
Highatus is ranked #10 in CA Edible in June 2026, improving 1 rank position year over year from #11, while holding flat versus March 2026 at #10; its peak of #9 in February 2026 indicates a narrow band of movement rather than breakout. Competitively, Wyld stayed #1 year over year despite a -1.9% sales change, and Camino maintained #2 with a 12.9% YoY sales increase, implying that the ceiling above the #10 spot is controlled by incumbents with either stable ranks or double‑digit growth. With Kanha / Sunderstorm steady at #3 on 10.9% YoY growth and Good Tide fixed at #5 while growing 28.5% YoY, Highatus’s 1‑spot YoY climb but failure to retake February 2026’s #9 suggests incremental gains are being outpaced by faster‑growing leaders, implying that without a step‑change in velocity or mix, the brand is likely to oscillate around the #10 tier rather than advance materially.
Notable Products
Chron Bons - S'mores Rosin Chocolate 10-Pack (100mg) posted the steepest decline at -28.7% and slipped within the bottom of the top ten at rank 10, while Chron Bons - Cereal Milk Caramel & Sea Salt Rosin Chocolates 10-Pack (100mg) fell -10.9% at rank 9. At the top, CBN/CBD/THC 1:1:1 Sour Blueberry Gummies 10-Pack (100mg CBN, 100mg CBD, 100mg THC) held rank 1 with +2.0% MoM and Sour Pineapple Gummies 10-Pack (100mg) sat at rank 2 with +11.3% MoM. With eight of the top ten as Gummies and the three Chron Bons chocolate SKUs down between -10.0% and -28.7%, the mix signals a pivot toward fruit gummy formats over rosin chocolates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
