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Oct-2026
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Highatus is stocked at 354 licensed dispensaries across California, with the deepest coverage in Los Angeles, San Diego, La Mesa, Fresno, and Long Beach. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In October 2026, Highatus operated as a single-category brand with Edible accounting for 100.0% of sales, while the Edible line posted a year-over-year change of -19.7% and a month-over-month shift of -1.1%. Average price fell 11.3% year over year to $10.51, and brand-wide year-over-year sales moved -19.7%, aligning with the Edible category’s trajectory, while 24‑month sales were up 3.1%. Within California Edibles, Highatus held rank 12, indicating mid‑tier placement as pricing contracted and volume had to carry more of the mix; the pattern implies a price-led strategy did not offset unit elasticity enough to prevent share pressure at rank 12.
The combination of a 100.0% Edible mix and an 11.3% price decline alongside a 1.1% month-over-month sales dip suggests discounting is nearing diminishing returns, as unit gains were insufficient to change monthly direction at rank 12. With year-over-year sales at -19.7% against a modest 3.1% gain over 24 months, the brand’s positioning skews toward defending existing Edible penetration rather than expanding into adjacent categories; the implication is that sustaining or improving rank 12 will require either mix diversification beyond Edibles or a recalibration of price-pack architecture to convert price cuts into measurable share gains.
Competitive Landscape
Highatus is ranked #12 in CA Edible for October 2026, down 2 positions year over year from #10 and slipping 1 spot from July 2026’s #11, while still trailing its February 2026 peak at #9; in contrast, Wyld held #1 with a 6.2% year-over-year sales increase and Camino stayed at #2 with 17.6% year-over-year growth, indicating competitors are adding share as Highatus cedes rank. The combination of a 2-rank decline year over year and a 1-position slide versus three months ago, alongside competitors maintaining #1–#2, implies Highatus is drifting from its February 2026 peak and requires mix or pricing moves to prevent further rank erosion.
Notable Products
Highatus leans on one format in October 2026, with Gummies accounting for 90.9% of brand sales and the top 10 items covering 95.7% of volume. The CBN/CBD/THC 1:1:1 Sour Blueberry Gummies 10-Pack holds 19.2% alone, so most of its sales ride on a concentrated gummies lineup.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
