Highatus

Data Snapshot: Jun 11, 2024
Highatus Cannabis Brand Logo
$500K+

May-2024

Sales

Growth

Trend

6-Month

13

Product Count

SKUs

Highatus

Overview

Highatus, a venture of Cannabiotix (CBX), is a noted California brand revered for its award-winning indoor cannabis cultivation. It specializes in offering THC and CBD-infused edibles packaged with a balance of 10mg THC and 5mg CBD per gummy, inducing energizing, soothing, and euphoric effects. Their signature blend of strawberries and lemons exemplify their attention to flavor, while their progressive online ordering option and association with recognized cannabis retailers signify the brand's commitment to quality and accessibility.
Markets

Highatus Locations

Product Trends

Highatus Categories

Highatus Sales

Market Insights Snapshot

Highatus Historical Sales by Category

Highatus has shown consistent performance in the Edible category within California. Over the months from February to May 2024, the brand has maintained its position within the top 11, demonstrating a stable market presence. Specifically, Highatus ranked 10th in both February and April, and 11th in March, before returning to the 10th position in May. This stability is a positive indicator of the brand's sustained consumer interest and market penetration in the highly competitive California edibles market. The sales figures also reflect a gradual upward trend, with a notable increase in May 2024, suggesting effective marketing strategies or product acceptance.

However, the performance of Highatus in other states and categories is not detailed here, which might indicate that the brand has yet to break into the top 30 in those markets. This absence from the rankings could be interpreted as a challenge for the brand to expand its footprint beyond its stronghold in California. While the brand's consistent ranking in California is commendable, the lack of presence in other states and categories could be seen as an area for growth and opportunity. The focus for Highatus might be on leveraging its success in California to strategize entry and performance improvements in other states and categories.

May-2024 Rank
Edible
10
Highatus

Competitive Landscape

In the competitive landscape of the California edible cannabis market, Highatus has shown consistent performance, maintaining its rank at 10th place in both February and April 2024, despite a slight dip to 11th in March. This stability is notable when compared to competitors like Plus, which has consistently held the 8th position, and Good Tide, which has maintained the 9th position throughout the same period. Highatus's sales have demonstrated a positive trend, increasing from $603,632 in February to $741,680 in May, indicating a growing consumer preference. In contrast, Drops and Clsics have experienced more fluctuations in their rankings and sales, with Drops falling to 14th in April before recovering to 12th in May, and Clsics showing a steady but less pronounced growth in sales. This data suggests that while Highatus is not leading the market, its steady rank and increasing sales position it well against its competitors, making it a strong contender in the California edible cannabis market.

Highatus market ranking for CA Edible

Highatus

Notable Products

In May-2024, the top-performing product from Highatus was Sour Strawberry Lemonade Gummies 10-Pack (100mg), which reclaimed the number one rank with sales of 10,236 units. Sour Pineapple Gummies 10-Pack (100mg) dropped to the second position after leading in March and April. The CBD:CBN:THC 1:1:1 Blueberry Sour Gummies 10-Pack (100mg CBD, 100mg CBN, 100mg THC) moved up to third place, maintaining a steady climb since its introduction. Indica Sour Watermelon Nighttime Gummies 10-Pack (100mg) dropped to fourth place, continuing its downward trend from earlier months. Sour L'Orange Gummies 10-Pack (100mg) remained consistent in the fifth position throughout the analyzed period.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Sour Strawberry Lemonade Gummies 10-Pack (100mg)
Edible
1
2
2
1
Sour Pineapple Gummies 10-Pack (100mg)
Edible
2
1
1
2
CBD:CBN:THC 1:1:1 Blueberry Sour Gummies 10-Pack (100mg CBD, 100mg CBN, 100mg THC)
Edible
>5
4
4
3
Indica Sour Watermelon Nighttime Gummies 10-Pack (100mg)
Edible
4
3
3
4
Sour L'Orange Gummies 10-Pack (100mg)
Edible
5
5
5
5
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