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Nov-2025
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Overview
Market Insights Snapshot
Highatus has shown a strong presence in the edible category within California. Over the past few months, the brand's ranking has seen some fluctuations, moving from the 10th position in August 2025 to 9th in September, then briefly dropping to 11th in October before climbing back to 9th in November. This upward trend in November is notable, especially considering the competitive nature of the California market. Despite the ranking fluctuations, Highatus has maintained a consistent sales performance, with a noticeable increase in sales from October to November, indicating a positive reception of their products.
While Highatus has managed to stay within the top 30 rankings for the edible category in California, it's important to note that their presence in other states or categories hasn't been highlighted, suggesting that they may not be in the top tier elsewhere. This could point to a strategic focus on the California market or potential growth opportunities in other regions. The absence of rankings in additional states or categories might be seen as a limitation or an area for expansion, depending on the brand's overall strategy and market goals. The data suggests that while Highatus is performing well in its primary market, there is room for growth and diversification.
Competitive Landscape
In the competitive landscape of the California edible market, Highatus has experienced notable fluctuations in its ranking over the past few months. Starting from a rank of 10 in August 2025, Highatus improved to 9th in September, only to drop to 11th in October, before regaining the 9th position in November. This dynamic shift highlights the competitive pressure from brands like Plus, which consistently held the 10th position or higher, and Emerald Sky, which showed resilience by bouncing back to the 8th position in November. Meanwhile, Froot maintained a steady 7th rank, indicating a strong market presence. Despite these challenges, Highatus demonstrated a positive sales trajectory, particularly in November, suggesting effective strategies in capturing consumer interest amidst fierce competition. These insights underscore the importance of strategic positioning and market adaptation for Highatus to sustain and improve its market standing.
Notable Products
In November 2025, the top-performing product from Highatus was the CBN/CBD/THC 1:1:1 Sour Blueberry Gummies 10-Pack, maintaining its number one rank for four consecutive months with sales reaching 20,681 units. The Sour Strawberry Lemonade Gummies 10-Pack held steady in the second position, while the Sour Pineapple Gummies 10-Pack consistently ranked third. Sour Watermelon Gummies 10-Pack also retained its fourth-place ranking, showing stable performance across the months. Lastly, the Sour L'Orange Gummies 10-Pack continued to rank fifth, demonstrating consistent demand in the market. Overall, the rankings have remained unchanged from previous months, indicating strong brand loyalty and consistent consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
