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Sep-2025
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Overview
Market Insights Snapshot
Highatus has demonstrated a positive trajectory in the California edibles market. Over the summer months of 2025, the brand improved its rank from 11th in June to 9th by September. This upward movement indicates a strengthening presence in this competitive category, potentially driven by strategic product offerings or marketing efforts. The consistent climb in rankings suggests that Highatus is effectively capturing consumer interest and possibly expanding its market share within the state.
In terms of sales, Highatus experienced an increase from June to August, peaking in August before a slight dip in September. Despite this minor decline, the brand maintained its improved ranking, which could imply a stabilization or slight shift in consumer preferences. The absence of Highatus in the top 30 brands in other states or categories suggests a focused strategy on the California edibles market, where it has seen notable success. This concentrated approach might be beneficial for maintaining and furthering its position within this specific segment.
Competitive Landscape
In the competitive landscape of the California edible market, Highatus has shown a promising upward trajectory in recent months. Starting from the 11th rank in June 2025, Highatus has climbed to the 9th position by September 2025, indicating a positive shift in consumer preference and market presence. This ascent is particularly noteworthy when compared to competitors like Plus, which has experienced a decline from the 9th to the 11th rank over the same period, and Emerald Sky, which slipped from 8th to 10th. Meanwhile, Drops has maintained a steady 8th position, and Froot has consistently held the 7th spot, though their sales have shown a downward trend. The consistent improvement in Highatus's rank, coupled with its increasing sales figures, suggests a growing consumer base and effective market strategies, positioning it as a formidable contender in the California edible market.
Notable Products
In September 2025, the top-performing product from Highatus was the CBN/CBD/THC 1:1:1 Sour Blueberry Gummies 10-Pack (100mg CBN, 100mg CBD, 100mg THC), maintaining its first-place rank for the fourth consecutive month with sales reaching 16,717 units. The Sour Strawberry Lemonade Gummies 10-Pack (100mg) held steady in second place, despite a slight dip in sales compared to August. Sour Pineapple Gummies 10-Pack (100mg) and Sour Watermelon Gummies 10-Pack (100mg) also retained their third and fourth positions, respectively, although both experienced a decrease in sales figures. Sour L'Orange Gummies 10-Pack (100mg) remained in fifth place, with minor fluctuations in sales over the past months. Overall, the rankings for these top products have remained consistent from June to September, indicating stable consumer preferences within the edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
