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Aug-2024
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Overview
Market Insights Snapshot
Highatus has maintained a consistent performance in the California market, specifically within the Edible category. Over the span of four months from May to August 2024, the brand has held steady at the 10th position. This stability suggests a strong and loyal customer base, with sales figures showing minor fluctuations but generally hovering around the $750,000 mark. The brand's consistency in ranking indicates a solid presence in the California edible market, although there is room for growth if they aim to break into the top 5.
While Highatus's performance in California is noteworthy, the absence of ranking data for other states or categories highlights potential areas for expansion or concern. The fact that Highatus does not appear in the top 30 brands in other states or categories could be seen as a missed opportunity for market penetration. This lack of presence may indicate either a strategic focus solely on California or challenges in scaling their operations to other markets. For stakeholders and potential investors, this information could be crucial in understanding the brand's current market strategy and identifying areas for future growth.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Highatus has maintained a consistent rank of 10th place from May 2024 through August 2024. This stability in rank is notable, especially when compared to competitors like Smokiez Edibles, which saw a slight decline from 7th to 8th place over the same period. Meanwhile, Emerald Sky and Drops have shown some fluctuations but generally hover around the 11th and 12th positions. Despite these shifts, Highatus's sales figures have remained relatively stable, showing a slight increase from $723,334 in June to $762,505 in August. This consistency in both rank and sales suggests that Highatus has a loyal customer base and effective market strategies, even as competitors like Good Tide maintain a higher rank at 9th place with a steady increase in sales. For businesses looking to understand market dynamics, these insights highlight the importance of consistent performance and customer retention in maintaining a competitive edge.
Notable Products
In August 2024, the top-performing product for Highatus was the CBD/CBN/THC 1:1:1 Blueberry Sour Gummies 10-Pack (100mg CBD, 100mg CBN, 100mg THC), maintaining its number one rank from previous months with sales of 12,547 units. The Sour Pineapple Gummies 10-Pack (100mg) climbed to the second position, up from third place in the previous months. The Sour Strawberry Lemonade Gummies 10-Pack (100mg) dropped to third place, having consistently held the second spot earlier. The Sour Watermelon Gummies 10-Pack (100mg) remained in fourth place, showing steady performance. Lastly, the Sour L'Orange Gummies 10-Pack (100mg) stayed in the fifth position, consistent with its ranking in prior months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
