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Aug-2025
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Overview
Market Insights Snapshot
In the state of California, Highatus has shown a consistent performance in the Edible category, maintaining a steady rank at number 10 from June to August 2025. This stability in ranking suggests a strong foothold in the market. Despite a slight dip in sales in June, the brand quickly rebounded in July and saw an increase in August, indicating resilience and effective market strategies. The ability of Highatus to maintain its position within the top 10 highlights its competitive edge in the California Edible market, which is known for its high level of competition.
It is noteworthy that Highatus was not ranked in the top 30 brands in any other state or category during this period, which could be interpreted as a potential area for growth or a focus on strengthening their market presence in California. The absence of rankings outside California may suggest a strategic choice to concentrate efforts and resources within a specific geographic area, maximizing impact and brand recognition there. However, this also presents an opportunity for expansion into other states and categories, should the brand choose to diversify its market reach.
Competitive Landscape
In the competitive landscape of the California edible market, Highatus has demonstrated a consistent performance, maintaining its rank at 10th place from June through August 2025. This stability is noteworthy, especially as other brands such as Plus have seen a decline, dropping from 10th in May to 12th by July and August. Meanwhile, Smokiez Edibles and Emerald Sky have shown a slight upward trend, with Smokiez Edibles improving its rank from 12th to 11th and Emerald Sky maintaining a strong 9th position. Highatus's sales have shown a positive trajectory, increasing from June to August, which contrasts with the declining sales of Plus. This indicates a strengthening market position for Highatus, potentially driven by effective marketing strategies or product offerings that resonate well with consumers. As the edible market continues to evolve, Highatus's ability to hold its rank amidst shifting dynamics highlights its competitive resilience.
Notable Products
In August 2025, the top-performing product for Highatus was the CBN/CBD/THC 1:1:1 Sour Blueberry Gummies 10-Pack, maintaining its number one rank consistently from May to August, with 15,153 units sold. The Sour Strawberry Lemonade Gummies 10-Pack held the second position throughout the same period, with a slight increase in sales to 10,280 units. The Sour Pineapple Gummies 10-Pack remained third, showcasing steady sales figures. Sour Watermelon Gummies 10-Pack and Sour L'Orange Gummies 10-Pack continued to hold the fourth and fifth positions, respectively, with stable but lower sales compared to the top products. Notably, the rankings for these products have not changed over the past months, indicating strong and consistent consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
