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Mar-2025
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Overview
Market Insights Snapshot
Highatus has shown consistent performance in the California edibles market, maintaining its position at rank 11 from January to March 2025. This stability in ranking suggests a strong foothold in the state, despite a slight decline in sales from December 2024 to March 2025. The brand's ability to hold its rank indicates a loyal customer base or effective market strategies that compensate for the overall sales dip. Notably, Highatus was not listed in the top 30 brands for any other category or state, which could be seen as a limitation in its market reach or a strategic focus on dominating the California edibles segment.
The lack of presence in the top 30 rankings outside of the California edibles category highlights potential growth opportunities for Highatus. Whether this is due to a strategic decision to concentrate resources or a need to diversify remains an open question. The brand's consistent performance in California suggests that similar strategies could be explored in other states to increase market penetration. Observing how Highatus might adapt or expand its offerings in the future could provide insights into its long-term growth trajectory and market adaptability.
Competitive Landscape
In the competitive landscape of California's edible cannabis market, Highatus consistently held the 11th rank from January to March 2025, showing a stable position amidst fluctuating sales figures. Notably, Smokiez Edibles experienced a significant drop in rank from 7th in December 2024 to 13th by March 2025, alongside a sharp decline in sales, which may present an opportunity for Highatus to capture some of their market share. Meanwhile, Drops maintained a steady 9th position, indicating a consistent consumer base that Highatus could aim to compete with for higher rankings. Emerald Sky also showed stability at the 10th rank, slightly ahead of Highatus, suggesting a close competition. As ABX / AbsoluteXtracts improved their rank from 16th to 12th, Highatus should be mindful of their upward trajectory as a potential threat. Overall, Highatus's consistent performance amidst these dynamics highlights its resilience and potential for strategic growth in the California edibles market.
Notable Products
In March 2025, the top-performing product for Highatus was the CBN/CBD/THC 1:1:1 Blueberry Sour Gummies 10-Pack, maintaining its number one rank consistently from December 2024 through March 2025, with sales of 13,204 units. The Sour Pineapple Gummies 10-Pack held the second position, despite a slight decrease in sales figures compared to February 2025. Sour Watermelon Gummies 10-Pack climbed to the third spot, surpassing the Sour Strawberry Lemonade Gummies 10-Pack, which fell to fourth place. Sour L'Orange Gummies 10-Pack consistently ranked fifth across the months. This stability in rankings highlights the strong consumer preference for these specific gummy flavors within the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
