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Jul-2025
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Overview
Market Insights Snapshot
Highatus has shown a consistent performance in the California edibles market, maintaining a stable position within the top 11 brands from April to July 2025. Notably, the brand improved its ranking from 11th to 10th in June, a positive movement that indicates a strengthening presence in a competitive category. Despite a slight dip in sales from May to June, Highatus managed to regain momentum by July, suggesting effective strategies in maintaining consumer interest and market share. This stability in ranking amidst a minor fluctuation in sales volume suggests that Highatus is effectively navigating the competitive landscape of California's edible market.
In contrast, it is important to note the absence of Highatus from the top 30 rankings in other states or categories during this period, which could be a point of concern or a potential area for growth. The brand's concentrated success in California highlights a strong regional performance but also suggests untapped opportunities in other markets. This absence from broader rankings could imply a strategic focus on California or indicate challenges in scaling operations or brand recognition beyond this state. For stakeholders and potential investors, understanding the dynamics that contribute to Highatus's performance in California could provide insights into potential expansion strategies or highlight areas needing improvement.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Highatus has shown a consistent performance, maintaining its rank at 11th in April and May 2025, before improving to 10th place in June and July 2025. This steady performance is noteworthy given the dynamic shifts among its competitors. For instance, Plus experienced a decline, dropping from 9th in April to 12th by July, indicating a downward trend in sales. Meanwhile, Emerald Sky and Drops have shown resilience, with Emerald Sky climbing to 8th place in June before settling at 9th in July, and Drops maintaining a strong presence, consistently ranking 8th except for a brief dip to 9th in June. Notably, Smokiez Edibles improved its position slightly, moving from 12th to 11th by July. Highatus's stable ranking amidst these shifts suggests a solid market position, although there is room for growth to catch up with higher-ranking brands like Drops and Emerald Sky, which have demonstrated stronger sales trajectories.
Notable Products
In July 2025, the top-performing product from Highatus was the CBN/CBD/THC 1:1:1 Sour Blueberry Gummies 10-Pack, maintaining its number one rank for the fourth consecutive month with sales reaching 14,068 units. The Sour Strawberry Lemonade Gummies 10-Pack moved up from third to second place, showing a steady increase in sales over the months. The Sour Pineapple Gummies 10-Pack held its position at third, despite a slight decrease in sales compared to June. The Sour Watermelon Gummies 10-Pack remained in fourth place, following a consistent downward trend in sales since April. Lastly, the Sour L'Orange Gummies 10-Pack consistently ranked fifth, with sales figures showing minor fluctuations.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
