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Oct-2025
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Overview
Market Insights Snapshot
Highatus has shown a consistent performance in the edible category within the state of California. Over the months from July to October 2025, the brand has maintained a position within the top 15, with a slight fluctuation between the 9th and 11th ranks. This stability indicates a strong foothold in the California market, with sales figures hovering around the $800,000 mark each month. The brand's highest ranking was in September at 9th place, suggesting a peak in consumer interest or promotional activity during that period.
Despite the positive trends in California, Highatus's absence from the top 30 rankings in other states or provinces could suggest limited market penetration outside its stronghold. This might indicate a strategic focus on California, or it could highlight potential growth opportunities in untapped regions. The lack of presence in other locations might be seen as a missed opportunity, or it could reflect a deliberate strategy to dominate a specific market before expanding. Understanding the reasons behind this geographical concentration could provide insights into the brand's broader market strategy.
Competitive Landscape
In the competitive landscape of the California edible market, Highatus has demonstrated a notable trajectory in recent months. From July to October 2025, Highatus experienced fluctuations in its rank, peaking at 9th place in September before settling back to 10th in October. This movement indicates a competitive edge, especially as it surpassed Plus in September, which consistently held the 11th rank. Despite this achievement, Highatus remains behind Emerald Sky, which maintained a strong presence, ranking 9th or higher throughout the period. Meanwhile, Drops consistently held the 8th spot, indicating a stable lead over Highatus. The sales figures suggest that while Highatus is closing the gap with some competitors, it still faces challenges in overtaking brands like Drops and Emerald Sky, whose sales remained robust. Highatus's ability to climb the ranks and maintain a top 10 position highlights its potential for growth, but the brand must strategize to capture more market share from these established competitors.
Notable Products
In October 2025, the top-performing product for Highatus was the CBN/CBD/THC 1:1:1 Sour Blueberry Gummies 10-Pack, consistently holding the number one rank across the months with sales reaching 17,432 units. Following this, the Sour Strawberry Lemonade Gummies 10-Pack maintained its second position, showing stable performance over the months. The Sour Pineapple Gummies 10-Pack and Sour Watermelon Gummies 10-Pack also retained their third and fourth positions, respectively, indicating a strong preference for these flavors. The Sour L'Orange Gummies 10-Pack remained in fifth place, although it experienced a slight decline in sales compared to previous months. Overall, the rankings for Highatus products have shown remarkable consistency, highlighting their popularity and steady demand in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
