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Dec-2025
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Overview
Market Insights Snapshot
In the state of California, Plus has shown a consistent upward trajectory in the Edible category rankings over the last few months of 2025. Starting at the 11th position in September, the brand maintained this rank in October before climbing to 10th in November and 9th in December. This steady improvement reflects a positive reception in the market, suggesting that Plus is gaining a stronger foothold among consumers. The brand's sales figures also support this trend, with a notable increase from September to December, indicating both growing popularity and effectiveness in capturing market share.
However, it's important to note that Plus did not appear in the top 30 brands in any other state or category during this period, which could imply a more concentrated or niche market presence. While this might be seen as a limitation in terms of geographical reach and diversification, the strong performance in California might offer a strategic advantage, allowing the brand to focus its resources and marketing efforts effectively within a key market. This concentrated success could provide a foundation for future expansion into other states and categories, depending on market conditions and consumer preferences.
Competitive Landscape
In the competitive landscape of the California edible market, Plus has shown a notable upward trend in its ranking and sales from September to December 2025. Starting at the 11th position in September, Plus climbed to the 9th spot by December, indicating a steady improvement in its market presence. This rise is accompanied by a consistent increase in sales, reflecting growing consumer preference and effective market strategies. In contrast, Emerald Sky maintained a slightly higher rank, consistently outperforming Plus, although the gap narrowed over the months. Meanwhile, Drops experienced fluctuations, dropping from 8th to 11th place in November before recovering slightly, which could suggest volatility in consumer loyalty or product availability. Froot remained a strong competitor, holding a steady 7th place throughout, indicating robust brand loyalty and market strategy. Lastly, Highatus showed a decline in rank, moving from 9th to 11th, which may present an opportunity for Plus to capitalize on shifting consumer preferences. Overall, Plus's upward trajectory in both rank and sales highlights its growing influence in the California edible market.
Notable Products
In December 2025, Plus's top-performing product was Deep Sleep - THC/CBD/CBN 1:1:1 Goodnight Cherry Gummies 10-Pack, maintaining its number one rank with notable sales of 18,569 units. The CBD/CBG/THC 20:5:1 Relief Tart Cherry Gummies 20-Pack continued to hold the second spot, consistent with previous months. Sour Watermelon Gummies 20-Pack climbed to third place, improving from its previous fourth place ranking. The PLUS Sleep - THC/CBD/CBN 5:1:1 Cloudberry Sleep Gummies 20-Pack slipped to fourth, despite steady sales. Sleep - THC/CBD/CBN 10:5:5 Midnight Berry Sleep Gummies 20-Pack remained in fifth place, showing no change in its ranking over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
