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Oct-2026
Sales
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6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Plus is stocked at 142 licensed dispensaries across California, with the deepest coverage in Los Angeles, San Jose, San Francisco, San Diego, and Sacramento. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
Plus operated as a single-category brand in October 2026, with Edible accounting for 100.0% of sales, posting a 20.6% year-over-year increase and a 2.6% month-over-month gain, while average price declined 7.4% YoY to $12.18. Within California Edibles, Plus held rank 10, implying unit growth outpaced price compression as category share consolidated entirely in Edibles; the pattern suggests Plus is leaning into volume-led expansion rather than multi-category breadth.
The 20.6% YoY sales lift alongside a 7.4% YoY price drop indicates elasticity-driven unit uptake, and the 2.6% MoM rise paired with a stable 100.0% Edible mix signals consistent pull-through without diversification risk this month. Holding rank 10 in California while prices fall implies Plus is trading down to defend or grow share through velocity, positioning the brand as a value-leaning Edible player where incremental gains are more likely to come from distribution depth and pack architecture than premiumization.
Competitive Landscape
Plus sits at rank #10 in CA Edible in October 2026, improving 1 position YoY from #11, but slipping 1 spot from July 2026’s #9 while still trailing its peak of #7 from October 2024; meanwhile, Wyld held #1 with a 6.2% YoY sales lift and Kanha / Sunderstorm stayed #3 with a 24.6% YoY increase, indicating that Plus’s modest rank gain is occurring as higher-ranked competitors post double-digit growth and maintain position. The directional pattern—incremental YoY rank improvement (+1) alongside a recent 3-month dip (-1) while leaders stabilize at #1–#3—implies Plus is consolidating around the lower top-10 unless it accelerates share capture against faster-growing incumbents.
Notable Products
Plus sells through a concentrated gummies lineup in October 2026, with 79.0% of sales coming from its top 10 items and its leading Goodnight Cherry 10-pack alone accounting for 26.7%. New launches contributed just 0.6%, so most of its sales ride on a few established gummies.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
