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Oct-2025
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Overview
Market Insights Snapshot
Plus has demonstrated a consistent performance in the California edible market, maintaining a steady rank of 11th from August through October 2025. This stability in ranking, despite a slight dip in sales during September, suggests a resilient brand presence in a competitive category. The minor fluctuations in sales figures from month to month hint at a relatively stable consumer base, with a notable rebound in October. This could be indicative of seasonal trends or effective marketing strategies during that period.
In other regions, Plus's absence from the top 30 brands in certain states and categories could be a point of concern or an opportunity for growth. This lack of presence suggests that Plus may need to reassess its market strategies or product offerings outside of California to enhance its footprint. The consistent performance in its home state provides a solid foundation, but expanding its reach could be crucial for long-term growth and success in the broader cannabis market.
Competitive Landscape
In the competitive landscape of the California edible market, Plus has maintained a steady presence, consistently ranking at 11th position from August to October 2025, after a slight drop from 10th in July. This stability in rank reflects a resilient performance despite fluctuations in sales, which saw a dip in September but rebounded in October. Notably, Highatus has shown a competitive edge, overtaking Plus in August and maintaining a higher rank through October, supported by a consistent increase in sales. Meanwhile, Emerald Sky has also outperformed Plus, holding a higher rank in three of the four months, although it experienced a sales dip similar to Plus in September. Smokiez Edibles and Clsics have remained lower in rank, indicating a less competitive threat to Plus in this period. This analysis suggests that while Plus remains a strong contender in the market, it faces significant competition from brands like Highatus and Emerald Sky, which are crucial to monitor for strategic positioning and sales optimization.
Notable Products
In October 2025, the top-performing product for Plus was the Deep Sleep - THC/CBD/CBN 1:1:1 Goodnight Cherry Gummies 10-Pack, maintaining its number one rank across four consecutive months, with sales reaching 15,091 units. The CBD/CBG/THC 20:5:1 Relief Tart Cherry Gummies 20-Pack held steady in second place, showing consistent performance since July. The PLUS Sleep - THC/CBD/CBN 5:1:1 Cloudberry Sleep Gummies 20-Pack remained in third place, marking a slight increase in sales compared to September. Sour Watermelon Gummies 20-Pack climbed to fourth place, overcoming its fifth-place rank from July and September. The Sleep - THC/CBD/CBN 10:5:5 Midnight Berry Sleep Gummies 20-Pack dropped to fifth place, showing a decline in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
