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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Plus remains fully concentrated in Edible at 100.0% share in May 2026, with category sales down 2.19% year over year and 1.84% month over month, while average price fell 7.84% year over year. Within California Edible, Plus holds rank 9, indicating mid-pack placement despite the category-only focus. The pattern implies a single-category reliance where pricing cuts outpace unit momentum, narrowing room to offset a 2.19% YoY sales dip and a 1.84% MoM pullback through mix.
Holding rank 9 in California Edible alongside a 100.0% category mix and a 7.84% YoY price decline suggests Plus is trading price for volume without lifting overall sales, as evidenced by the 2.19% YoY and 1.84% MoM declines. With no contributions outside Edible, the brand’s positioning is defined by price elasticity in a single lane, implying that future share defense in California hinges on stabilizing price architecture and SKU roles rather than relying on cross-category offsets.
Competitive Landscape
In May 2026, Plus sits at rank #9 in CA Edible, slipping 1 position year over year from #8 while edging up 1 spot from #10 three months ago; against a field where Wyld held #1 both this month and a year ago despite a -12.9% YoY sales change, Plus’s current #9 also trails Camino holding steady at #2 with +5.3% YoY and Good Tide improving from #6 to #5 alongside +14.4% YoY sales; given Plus peaked at #7 in October 2024 and is now one rank lower than a year ago yet one rank higher than three months ago, the pattern implies a plateauing position in the lower-top-10 where small quarterly gains are being offset by persistent annual slippage.
Notable Products
Sour Watermelon Solventless Rosin Gummies 20-Pack (100mg) posted the steepest decline in May 2026 at -11.9% MoM while dropping to rank 3, and PLUS Sleep - THC/CBD/CBN 5:1:1 Cloudberry Sleep Gummies 20-Pack (100mg THC, 20mg CBD, 20mg CBN) fell -10.8% MoM at rank 4. Deep Sleep - THC/CBD/CBN 1:1:1 Goodnight Cherry Gummies 10-Pack (100mg THC, 100mg CBD, 100mg CBN) held rank 1 despite a -5.0% MoM dip, while THC/CBC/THCV 2:1:1 Flow Tropical Twist Gummies 20-Pack (100mg THC, 50mg CBC, 50mg THCV) rose +12.2% MoM to rank 10. The pattern implies a pivot toward functional variety where minor-cannabinoid blends gain share even as flagship sleep SKUs cool.
Four of the top ten are Sleep SKUs, yet two registered double-digit MoM declines (-11.9% and -10.8%) while two non-sleep options gained between +7.0% and +12.2%. Rank stability at the top contrasts with momentum lower in the top 10 as Blackberry Lemonade Gummies 20-Pack (100mg) advanced +7.4% MoM at rank 8 alongside Classic - Clementine Gummies 20-Pack (100mg) at +9.0% MoM and rank 9, against a leader generating $219,214. The mix signals Plus is balancing a mature sleep franchise with growing demand for flavor-led and multi-minor-cannabinoid formats that can ladder up outside the sleep need state.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
