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Jul-2025
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Overview
Market Insights Snapshot
In the ever-evolving cannabis market, Plus has shown a notable trend in the California edibles category. Over the months from April to July 2025, the brand experienced a gradual decline in its ranking, moving from 9th in April to 12th by July. Despite this downward shift in rankings, Plus maintained a consistent presence within the top 15, which indicates a strong foothold in the competitive Californian edibles market. This consistent presence suggests a loyal customer base, although the sales figures have shown a slight decrease over the same period, which might be a point of concern for the brand's strategists.
Interestingly, the absence of Plus from the top 30 brands in other states or provinces highlights a potential area for expansion or a need to reevaluate their market strategies outside of California. The brand's performance in California could serve as a benchmark for potential growth strategies in other markets. The data suggests that Plus has room for growth in other regions, and understanding the factors contributing to their success in California could be key to replicating this in new markets. Exploring the underlying reasons for their current standings and identifying opportunities for improvement could provide a pathway for enhanced performance across different regions and categories.
Competitive Landscape
In the competitive landscape of the California edible market, Plus has experienced a noticeable decline in its rankings over the past few months, moving from 9th place in April 2025 to 12th place by July 2025. This downward trend in rank is mirrored by a decrease in sales, indicating potential challenges in maintaining market share. Meanwhile, Smokiez Edibles has shown consistent performance, maintaining a steady 12th place rank until July when it improved to 11th, with a corresponding increase in sales. Highatus has consistently outperformed Plus, holding a stable 10th place rank, suggesting stronger market positioning. Conversely, ABX / AbsoluteXtracts and Clsics have remained lower in the rankings, with ABX dropping to 14th place in July. These dynamics highlight the competitive pressures Plus faces, emphasizing the need for strategic adjustments to regain its previous standing in the California edible market.
Notable Products
In July 2025, the top-performing product for Plus was the Deep Sleep - THC/CBD/CBN 1:1:1 Goodnight Cherry Gummies 10-Pack, maintaining its rank at number one with sales of 7280 units. Following closely, the CBD/CBG/THC 20:5:1 Relief Tart Cherry Gummies 20-Pack held steady at the second position. The PLUS Sleep - THC/CBD/CBN 5:1:1 Cloudberry Sleep Gummies 20-Pack experienced a notable rise, climbing to the third rank from its consistent fifth position in previous months. The Sleep - THC/CBD/CBN 10:5:5 Midnight Berry Sleep Gummies 20-Pack dropped slightly to fourth place. Finally, the Sour Watermelon Gummies 20-Pack saw a decline, falling to fifth place from its previous third position in May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
