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Apr-2025
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Overview
Market Insights Snapshot
Plus has shown a consistent presence in the California edibles market, maintaining a steady position within the top 10 brands from January to April 2025. While it started the year ranked 8th, a slight decline to 9th place in April indicates a need to monitor their competitive strategy. Despite this minor drop in ranking, Plus has demonstrated resilience in sales, with a noteworthy spike in March, although it did not sustain this momentum into April. This fluctuation could be indicative of seasonal trends or shifts in consumer preferences within the state.
Outside of California, Plus's absence from the top 30 lists in other states or provinces signals potential growth opportunities or challenges in expanding their market reach. The lack of ranking in these areas might suggest either a strategic focus on their stronghold in California or a need to enhance their brand presence and distribution channels elsewhere. Understanding the dynamics of these markets could provide insights into potential areas for expansion or improvement for Plus in the future.
Competitive Landscape
In the competitive landscape of the California edible market, Plus has maintained a strong presence, consistently ranking within the top 10 from January to April 2025. However, a slight dip in rank from 8th to 9th in April indicates increasing competition. Notably, Drops improved its position from 9th to 8th, surpassing Plus in April, while Froot experienced a decline from 5th to 7th, yet still maintained higher sales figures than Plus throughout the period. Meanwhile, Smokiez Edibles and Emerald Sky remained stable in their rankings, with Smokiez Edibles showing a notable sales increase in April. These dynamics suggest that while Plus remains a key player, the brand faces pressure from competitors like Drops, which are closing in on its market share, and Froot, which continues to lead in sales despite its ranking fluctuations.
Notable Products
In April 2025, Plus's top-performing product was the CBD/CBG/THC 20:5:1 Relief Tart Cherry Gummies 20-Pack, maintaining its top ranking from March, despite a slight decrease in sales to 8,841 units. The Sleep - THC/CBD/CBN 10:5:5 Midnight Berry Sleep Gummies 20-Pack held steady at the second position, continuing its consistent performance from February and March. Notably, the Sour Watermelon Gummies 20-Pack climbed to third place, improving from its fourth position in previous months. The PLUS Sleep - THC/CBD/CBN 5:1:1 Cloudberry Sleep Gummies 20-Pack slipped to fourth place after holding third for three consecutive months. The Deep Sleep - THC/CBD/CBN 1:1:1 Goodnight Cherry Gummies 10-Pack maintained its fifth position since its introduction in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
