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Aug-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis edibles, Plus has shown a consistent presence in California. Over the months from May to August 2025, Plus maintained its position within the top 15 brands, although there was a slight decline in their rankings from 10th in May to 12th in both July and August. This indicates a need to monitor their strategies as they face stiff competition in the California edibles market. Despite this downward trend in ranking, Plus still managed to achieve substantial sales figures, with their May sales reaching over $770,000. This highlights their ability to maintain a significant market share despite the challenges.
Interestingly, the data does not show Plus ranking in the top 30 for any other states or provinces, which could be a potential area for growth or concern depending on their strategic goals. The absence from other markets might suggest a strong focus or dependency on the California market, which could be both a strength and a vulnerability. This concentrated presence in California underscores the importance of their performance in this state, as it appears to be their primary market. The overall trend in sales from May to August shows a gradual decline, which might prompt a reevaluation of their marketing or product strategies to regain momentum.
Competitive Landscape
In the competitive landscape of the California edible market, Plus has experienced a notable decline in its ranking over the summer months of 2025. Starting in May at the 10th position, Plus dropped to 12th by August, indicating a downward trend in its market standing. This shift is particularly significant when compared to competitors such as Highatus, which consistently maintained its 10th rank throughout the same period, and Smokiez Edibles, which improved its rank from 12th to 11th. Despite Plus's sales figures being higher than those of ABX / AbsoluteXtracts and Clsics, the consistent performance and slight upward movement of these competitors highlight the increasing pressure on Plus to innovate and capture consumer interest to regain its previous standing.
Notable Products
In August 2025, the top-performing product for Plus was the Deep Sleep - THC/CBD/CBN 1:1:1 Goodnight Cherry Gummies 10-Pack, maintaining its number one rank consistently from May through August, with sales reaching 7,280 units. The CBD/CBG/THC 20:5:1 Relief Tart Cherry Gummies 20-Pack held steady in the second position across these months. The PLUS Sleep - THC/CBD/CBN 5:1:1 Cloudberry Sleep Gummies 20-Pack saw a notable rise, climbing from fifth in May and June to third in July and August. The Sleep - THC/CBD/CBN 10:5:5 Midnight Berry Sleep Gummies 20-Pack remained at the fourth rank since June, following a slight drop from third in May. Sour Watermelon Gummies 20-Pack consistently ranked fifth, despite a decrease in sales from May to July, with a slight rebound in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
