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Nov-2025
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Overview
Market Insights Snapshot
Plus has shown a consistent presence in the California edible category, maintaining its position within the top 11 brands over the past few months. Notably, Plus improved its ranking from 11th in August and September to 10th in October and November, indicating upward momentum in this competitive market. This suggests a positive reception of their products, as they not only retained their market position but also managed to climb higher in rankings. The steady increase in sales from September to November further underscores their growing influence in the California edible segment.
However, it's important to note that Plus's presence is not observed in the top 30 brands across other states or categories, which could be viewed as a limitation in their market reach. This lack of visibility outside California highlights potential areas for growth and expansion. It raises questions about their strategy in other regions and whether they are considering extending their footprint beyond the California market. The data indicates that while Plus is performing well in its home state, there might be untapped opportunities in other states or categories that could contribute to their overall growth.
Competitive Landscape
In the competitive landscape of the California edible market, Plus has shown a consistent performance, maintaining a strong position with a rank of 10 in both October and November 2025. This stability is notable compared to competitors like Drops, which saw a decline from 8th to 12th place in November. Plus's sales have demonstrated an upward trend, increasing from September to November, which contrasts with Smokiez Edibles, whose sales fluctuated but ultimately remained lower. Despite Emerald Sky reclaiming the 8th position in November, Plus's consistent ranking and sales growth suggest a solid market presence. Meanwhile, Highatus experienced a similar trajectory to Plus, but with slightly lower sales figures. These dynamics highlight Plus's resilience and potential for continued success in the competitive California edible market.
Notable Products
In November 2025, Plus's top-performing product was the Deep Sleep - THC/CBD/CBN 1:1:1 Goodnight Cherry Gummies 10-Pack, maintaining its number one ranking for the fourth consecutive month with sales reaching 16,573 units. The CBD/CBG/THC 20:5:1 Relief Tart Cherry Gummies 20-Pack also held steady at the second position, showing a notable increase in sales to 9,251 units. The PLUS Sleep - THC/CBD/CBN 5:1:1 Cloudberry Sleep Gummies 20-Pack remained in the third spot, continuing its consistent performance. Sour Watermelon Gummies 20-Pack ranked fourth, recovering from a dip in rank in September. Lastly, the Sleep - THC/CBD/CBN 10:5:5 Midnight Berry Sleep Gummies 20-Pack stayed in fifth place, showing stable sales figures compared to the previous month.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
