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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Plus is stocked at 172 licensed dispensaries across California, with the deepest coverage in San Francisco, Los Angeles, San Jose, Santa Rosa, and Sacramento. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
Edible accounted for 100.0% of Plus in July 2026, with year-over-year sales up 5.4% and month-over-month down 6.2%, while average price declined 8.6% YoY to $12.23. Within California Edibles, Plus held rank 9, a position consistent with incremental YoY growth but pressured by the MoM dip; the single-category concentration amplifies exposure to seasonal or promotional swings. The pattern implies that Plus is trading share stability for category focus: YoY recovery paired with MoM softness and a top-10 rank suggests reliance on pricing and promo cadence rather than mix diversification to drive volume.
Given 100.0% of sales in Edible and a rank of 9 in California, the 5.4% YoY gain alongside a 6.2% MoM decline indicates that Plus’s positioning hinges on price-led demand rather than cross-category buffering. With a 22.1% decline over 24 months and an 8.6% YoY price drop, the thesis is that Plus is leaning into value-led Edibles to protect rank 9 while accepting higher volatility month to month, implying that sustained advancement will require either further price efficiency or selective mix expansion within Edibles formats rather than new category entry.
Competitive Landscape
Plus sits at rank #9 in CA Edible for July 2026, a 1-place improvement from #10 year over year, while holding flat versus April 2026 at #9; this stability contrasts with Wyld maintaining #1 year over year with a 2.20% sales lift and Camino steady at #2 alongside a 14.77% sales increase, indicating Plus is gaining rank modestly but not matching top-tier growth rates. Plus remains two spots below its October 2024 peak at #7 and has not moved from #9 over the past three months, whereas Good Tide held #5 with a 22.07% YoY sales increase and Kanha / Sunderstorm stayed at #3 with 14.64% YoY growth, implying Plus’s slight rank uptick without momentum suggests reliance on incumbency rather than share expansion unless conversion or distribution efficiency improves.
Notable Products
Sour Watermelon Solventless Rosin Gummies 20-Pack (100mg) posted the steepest decline at -22.1% and sits at rank 4, while Classic - Clementine Gummies 20-Pack (100mg) fell -10.3% at rank 9, signaling pressure on non-sleep flavor-led SKUs. In contrast, Deep Sleep - CBN/CBD/THC 10:10:1 Elderberry Gummies 10-Pack (100mg CBN, 100mg CBD, 10mg THC) rose 18.7% into rank 7 as Sleep - THC/CBD/CBN 10:5:5 Midnight Berry Sleep Gummies 20-Pack (100mg THC, 50mg CBD, 50mg CBN) gained 11.5% at rank 5, creating a split where sleep-formulated products firm up while classic and rosin offerings retrench. With the top three ranks all Edibles and two of the top five being Sleep SKUs, July 2026 tilts the mix toward function-first gummies, implying Plus is concentrating demand around sleep and relief use cases rather than flavor experimentation.
At the top, Deep Sleep - THC/CBD/CBN 1:1:1 Goodnight Cherry Gummies 10-Pack (100mg THC, 100mg CBD, 100mg CBN) remains rank 1 despite a -12.2% drop to $196,461, and CBD/CBG/THC 20:5:1 Relief Tart Cherry Gummies 20-Pack (400mg CBD, 100mg CBG, 20mg THC) holds rank 2 with a -12.2% decline, while PLUS Sleep - THC/CBD/CBN 5:1:1 Cloudberry Sleep Gummies 20-Pack (100mg THC, 20mg CBD, 20mg CBN) edges down -2.9% at rank 3. With three sleep or relief SKUs occupying ranks 1–3 and another two sleep SKUs within the top five, five of the top ten are Sleep-family products, concentrating share at the high ranks even as several flavors contract by -10% to -22%. The pattern implies Plus is consolidating leadership in functional sleep and relief formats while accepting volume volatility in flavor-forward and rosin variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
