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Jan-2026
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis edibles, Plus has demonstrated notable performance in California. Over the last few months, Plus has consistently ranked within the top 15 brands, showing an upward trend from 11th place in October 2025 to 9th in December 2025, before slightly dipping to 10th in January 2026. This fluctuation suggests a strong presence and resilience in the California market, with sales peaking in December 2025. The brand's ability to maintain a top-tier position in a highly competitive category highlights its appeal and market penetration in California.
Despite the positive trajectory in California, the absence of Plus from the top 30 rankings in other states and provinces indicates a more localized success story. This limited geographic footprint suggests that while Plus is a formidable player in the California edibles market, it may face challenges in expanding its reach or replicating its success in other regions. Such a concentration in one market could be both a strength, allowing for focused brand development, and a vulnerability if market dynamics shift unfavorably in California. This geographic disparity in performance underscores the complexities of the cannabis market, where regional preferences and regulatory environments can significantly impact brand strategies.
Competitive Landscape
In the competitive landscape of the California edible market, Plus has demonstrated notable resilience and growth in its rankings over the past few months. Starting from the 11th position in October 2025, Plus climbed to 9th place by December 2025, before settling at 10th in January 2026. This upward trend is indicative of a strong sales performance, particularly in December where Plus outperformed its November sales figures. Comparatively, Emerald Sky maintained a consistent 8th position, showcasing slightly higher sales figures, while Smokiez Edibles remained stable at 12th, with sales trailing behind Plus. Interestingly, Drops experienced a decline in rank, dropping from 8th to 12th, which may have contributed to Plus's ability to ascend in the rankings. Meanwhile, Highatus fluctuated but ended up in the 9th position, closely competing with Plus. These dynamics highlight Plus's competitive edge and potential for continued growth in the California edible market.
Notable Products
In January 2026, the top-performing product from Plus was the Deep Sleep - THC/CBD/CBN 1:1:1 Goodnight Cherry Gummies 10-Pack, maintaining its first-place rank consistently from previous months with a notable sales figure of 17,278 units. The CBD/CBG/THC 20:5:1 Relief Tart Cherry Gummies 20-Pack held steady in second place, showing a stable trend in sales. Sour Watermelon Gummies 20-Pack climbed to third place in December 2025 and maintained this position in January 2026, indicating a solid performance. PLUS Sleep - THC/CBD/CBN 5:1:1 Cloudberry Sleep Gummies 20-Pack experienced a slight drop in sales compared to December but remained in fourth place. Finally, the Sleep - THC/CBD/CBN 10:5:5 Midnight Berry Sleep Gummies 20-Pack consistently ranked fifth, suggesting a steady but less dominant presence in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
