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Sep-2025
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Overview
Market Insights Snapshot
In the California market, Plus has maintained a steady presence within the Edible category, although there has been a slight decline in their rankings over the months from June to September 2025. Starting at the 9th position in June, Plus dropped to the 11th position by August and maintained this ranking through September. This downward trend in rankings coincides with a gradual decrease in sales figures, from $834,649 in June to $774,234 in September. Despite these changes, Plus remains within the top 15 brands, indicating a consistent consumer base and a strong foothold in the California edible market.
While Plus has shown resilience in the California market, it is notable that the brand does not appear in the top 30 rankings for other states and provinces in the Edible category. This absence could suggest a limited geographical reach or varying competitive dynamics in different regions. The lack of presence in other markets might present an opportunity for Plus to explore expansion strategies or to strengthen its competitive edge in California. Understanding these dynamics could be crucial for stakeholders looking to assess the brand's performance and potential growth areas.
Competitive Landscape
In the competitive landscape of the California edible market, Plus has experienced a slight decline in its rank over the past few months, moving from 9th place in June 2025 to 11th place by September 2025. This shift is notable as it reflects a broader trend of fluctuating sales figures, with Plus's sales decreasing from June to September. Despite this, Plus remains a strong contender, outperforming brands like Smokiez Edibles and ABX / AbsoluteXtracts, which have consistently ranked lower. However, Plus faces stiff competition from Emerald Sky and Highatus, both of which have shown resilience and growth, with Highatus notably improving its rank from 11th to 9th over the same period. This competitive dynamic suggests that while Plus maintains a solid position, strategic efforts may be needed to regain upward momentum in rank and sales.
Notable Products
In September 2025, the top-performing product from Plus was the Deep Sleep - THC/CBD/CBN 1:1:1 Goodnight Cherry Gummies 10-Pack, maintaining its position at rank 1 with sales of 13,206 units. The CBD/CBG/THC 20:5:1 Relief Tart Cherry Gummies 20-Pack held steady at rank 2, showing consistent performance over the past months. PLUS Sleep - THC/CBD/CBN 5:1:1 Cloudberry Sleep Gummies 20-Pack improved its ranking earlier in the summer and secured the 3rd position in September. The Sleep - THC/CBD/CBN 10:5:5 Midnight Berry Sleep Gummies 20-Pack saw a slight recovery, moving up to rank 4 from 5 in August. Sour Watermelon Gummies 20-Pack remained at rank 5, facing a slight decline in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
