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Jul-2025
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Overview
Market Insights Snapshot
In the state of California, Froot has shown consistent performance in the Edible category, maintaining a steady rank of 7th from April to July 2025. Despite a slight decline in sales over these months, the brand's ability to hold its position suggests a strong market presence and consumer loyalty. This stability in ranking amidst fluctuating sales figures highlights Froot's resilience and the potential effectiveness of their product offerings or marketing strategies within the Edible segment. It's noteworthy that Froot's consistent ranking in this category indicates a well-established brand reputation, which could be an advantage in maintaining consumer trust and market share.
Conversely, Froot's performance in the Pre-Roll category within California presents a different narrative. Starting at the 30th position in April, the brand slipped out of the top 30 by May and remained outside this ranking through July. This decline could point to increased competition or a shift in consumer preferences within the Pre-Roll market. The absence from the top 30 in subsequent months suggests challenges in maintaining competitive edge or market visibility in this category. This drop could be a signal for Froot to reassess its strategies in the Pre-Roll segment to regain its footing and enhance its market position.
Competitive Landscape
In the competitive landscape of the edible cannabis category in California, Froot consistently held the 7th rank from April to July 2025, showcasing stability amidst a dynamic market. This steadiness in rank is notable, especially when compared to competitors like Heavy Hitters and Good Tide, which maintained higher ranks at 5th and 6th positions, respectively. Despite Froot's consistent rank, its sales figures showed a gradual decline over the months, indicating potential challenges in market penetration or consumer retention. Meanwhile, Emerald Sky and Drops experienced fluctuations in their rankings, with Emerald Sky improving its position from 10th to 9th, and Drops maintaining a steady 8th rank, except for a brief dip to 9th in June. These shifts suggest that while Froot's market position remains stable, there is a competitive pressure from brands that are either improving their rank or maintaining a strong presence, potentially impacting Froot's sales trajectory in the long term.
Notable Products
In July 2025, the top-performing product for Froot was M.Y. Sleep - THC/CBN/Melatonin 5:2:2 Mellow Berry Fruit Chews 20-Pack (100mg THC, 40mg CBN, 40mg Melatonin), maintaining its first-place ranking for four consecutive months with sales of 11,940 units. Hybrid Blue Razz Dream Chews 10-Pack (100mg) secured the second position, rebounding from a third-place rank in June. Sour Watermelon Chews 10-Pack (100mg) ranked third, slightly declining from its second-place position in June. Sour Grape Ape Gummies (100mg) returned to the rankings in fourth place after missing data for May and June. Indica Cherry Pie Gummies 10-Pack (100mg) consistently held the fifth spot since May, showing steady sales growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
