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Aug-2025
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Overview
Market Insights Snapshot
Froot has consistently maintained its position in the Edible category in California, ranking 7th from May through August 2025. This stability indicates a strong foothold in the market, even as sales showed a slight decrease from May to July, before picking up again in August. The brand's ability to maintain its ranking despite fluctuations in sales volume suggests effective brand loyalty and market penetration within this category. However, in the Pre-Roll category, Froot did not make it into the top 30 brands in California, ranking 34th in May and slipping to 37th by August. This downward trend could be a cause for concern, indicating potential challenges in this segment.
Analyzing the performance across categories, Froot's strong position in the Edible category contrasts with its struggles in the Pre-Roll market in California. The consistent top 10 ranking in Edibles showcases a robust product offering that resonates well with consumers, whereas the declining rankings in Pre-Rolls suggest that Froot may need to evaluate its strategies or product offerings in this segment. This disparity highlights the importance of category-specific strategies and could provide insights for Froot to leverage its strengths while addressing areas of underperformance. Such insights are crucial for brands looking to optimize their presence across different product categories in competitive markets like California.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Froot has maintained a steady rank of 7th place from May to August 2025. Despite consistent sales figures, Froot faces stiff competition from brands like Good Tide, which consistently ranks higher at 5th place, and Heavy Hitters, which slightly outpaces Froot in sales while maintaining a 6th place rank. Interestingly, Drops and Emerald Sky have shown fluctuations in their rankings, yet they remain below Froot, indicating a potential opportunity for Froot to capitalize on its stable position. While Froot's sales have experienced minor fluctuations, the brand's ability to maintain its rank suggests a loyal customer base, although strategic marketing efforts could be beneficial to climb higher in the rankings.
Notable Products
In August 2025, M.Y. Sleep - THC/CBN/Melatonin 5:2:2 Mellow Berry Fruit Chews 20-Pack continues to hold the top spot among Froot products, maintaining its number one rank consistently from May through August, with sales reaching 12,680 units. Sour Watermelon Chews 10-Pack improved its position, climbing from third place in July to second in August. Hybrid Blue Razz Dream Chews 10-Pack dropped from second to third place, reflecting a decrease in sales. CBD/THC 1:1 Peach Fruit Chews 10-Pack debuted in the rankings at fourth place in August, showing steady sales figures. Indica Cherry Pie Gummies 10-Pack remained stable in fifth place throughout the months, with a slight increase in sales in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
