Market Insights Snapshot
In the Edible category, Froot has maintained a steady presence in the top five in California over the period from July to October 2023. The brand's consistency in this category is noteworthy, holding the 4th rank throughout these months. However, it's important to observe a slight downward trend in sales over these months, suggesting that despite its strong ranking, the brand may be facing increasing competition or other market challenges.
Turning our attention to the Pre-Roll category, Froot has shown a promising upward movement in California. Starting at the 20th position in July 2023, the brand has gradually climbed up the ranks, reaching the 16th spot by October 2023. This upward trend is also reflected in the brand's sales figures, which have shown a steady increase over this period. However, it's worth noting that the brand was not in the top 20 in August, indicating a potential area for improvement.
In the California edible market, Froot has maintained a consistent 4th place ranking from July to October 2023, indicating a strong presence in the market. However, it's worth noting that Froot's sales have been on a slight downward trend during this period. Among its competitors, WYLD and Kanha / Sunderstorm have consistently held the top two positions, with sales significantly higher than Froot. Heavy Hitters and Plus are ranked just below Froot, with Plus showing an upward trend in sales. It's important to note that any missing rank for a month indicates that the brand was not in the top 20 for that month in the California edible market.
In October 2023, the top-performing product from Froot was the Sour Grape Ape Chews (100mg) in the Edible category, securing the top rank as it did in the previous three months. The Hybrid Watermelon Chews 10-Pack (100mg) maintained its second position, while the Hybrid Blue Razz Dream Chews 10-Pack (100mg) remained steady at third place. The M.Y. Sleep - THC/CBN/Melatonin 5:2:2 Mellow Berry Fruit Chews 20-Pack (100mg THC, 40mg CBN, 40mg Melatonin) dropped to the fourth rank. A new entrant in the top five was the Sour Cherry Fruit Chews (100mg), which debuted at the fifth rank with sales reaching 14,520 units.