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Nov-2025
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Overview
Market Insights Snapshot
Froot's performance in the California edible category has been notably consistent, maintaining a steady rank of 7th place from August through November 2025. This stability in ranking suggests a strong foothold in the market despite fluctuations in monthly sales figures, with sales peaking in August and seeing a slight decline by November. The brand's ability to sustain its ranking amidst these sales variations highlights its resilience and consumer loyalty within the edible segment. It's worth noting that Froot did not make it into the top 30 for other states or provinces in the edible category during this period, indicating an area for potential growth or a strategic focus on maintaining its presence in California.
In the pre-roll category, Froot's performance in California shows a positive trend, with a notable climb from the 42nd position in September to 36th in both October and November. This upward movement suggests an increasing consumer interest or improved distribution strategies in this segment. However, the fact that Froot does not appear in the top 30 rankings for pre-rolls in any other states or provinces could be seen as a limitation in their market reach or a deliberate strategic choice to concentrate efforts in California. This presents an opportunity for Froot to evaluate its market strategies and consider expansion or diversification to enhance its competitive edge across more regions.
Competitive Landscape
In the competitive landscape of the California edible market, Froot has maintained a consistent rank at 7th place from August to November 2025. Despite this stability, Froot faces stiff competition from brands like Good Tide, which consistently holds the 5th position, indicating a stronger market presence. Meanwhile, Heavy Hitters remains steady at 6th place, just above Froot, suggesting a close competition in sales performance. Interestingly, Emerald Sky and Highatus exhibit more fluctuation in their ranks, with Emerald Sky moving between 8th and 10th positions, and Highatus oscillating between 9th and 11th. This volatility among competitors could present opportunities for Froot to leverage its consistent performance to potentially climb higher in the rankings. The data suggests that while Froot's sales have shown a slight decline from August to November, the brand's stability in rank amidst fluctuating competitors could be a strategic advantage in capturing more market share.
Notable Products
In November 2025, the top-performing product from Froot was Hybrid Blue Razz Dream Chews 10-Pack (100mg), which climbed to the number one spot with sales of 11,073 units. M.Y. Sleep - THC/CBN/Melatonin 5:2:2 Mellow Berry Fruit Chews 20-Pack dropped to second place after consistently holding the top rank in the previous three months. CBD/THC 1:1 Peach Fruit Chews 10-Pack improved its position to third place, maintaining a steady sales performance. Sour Grape Ape Gummies saw a slight decline, dropping to fourth place from its second-place finish in October. Sour Watermelon Chews 10-Pack continued its downward trend, finishing in fifth place for November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
