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Oct-2025
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Overview
Market Insights Snapshot
Froot has maintained a consistent presence in the California edible market, holding the 7th position from July through October 2025. This stability in ranking, despite a slight dip in sales in September, suggests a strong consumer base and brand loyalty within this category. However, the brand's performance in the pre-roll category tells a different story. While Froot was not ranked within the top 30 in the earlier months, it made significant strides to climb to the 34th position by October. This upward movement indicates a growing interest and possible expansion in their pre-roll offerings, potentially driven by strategic marketing or product enhancements.
It's noteworthy that Froot's performance in the pre-roll category in California has shown a positive trend, with sales peaking in October. This rise from previous months suggests that Froot is making inroads in a competitive space, even though it still lags behind in the edible category where it holds a stronger foothold. The lack of top-30 rankings in other states or provinces could imply either a limited market presence outside of California or a focus on consolidating their position within this state before expanding further. This strategy of maintaining a stronghold in one category while gradually building presence in another could be indicative of a broader growth plan.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Froot consistently maintained its position at rank 7 from July to October 2025. This stability indicates a strong brand presence, although it trails behind competitors like Good Tide, which held a steady rank of 5, and Heavy Hitters, consistently at rank 6. Despite Froot's consistent ranking, its sales figures show a slight decline from August to October, suggesting potential challenges in maintaining market share. Meanwhile, Emerald Sky and Drops also remained stable in their respective ranks, but with Emerald Sky experiencing a dip to rank 10 in September, indicating fluctuations that Froot has managed to avoid. This competitive analysis highlights the need for Froot to strategize on increasing its market share and sales to climb higher in the rankings, especially against brands like Good Tide, which shows robust sales performance.
Notable Products
In October 2025, the top-performing product from Froot was M.Y. Sleep - THC/CBN/Melatonin 5:2:2 Mellow Berry Fruit Chews 20-Pack, maintaining its first-place rank consistently throughout the past months with a sales figure of 10,718. Sour Grape Ape Gummies climbed to the second position, improving from third and fifth in the previous months. Hybrid Blue Razz Dream Chews secured the third spot, slightly dropping from its second-place position in September. CBD/THC 1:1 Peach Fruit Chews held steady in fourth place, showing stable performance since August. Meanwhile, Sour Watermelon Chews saw a decline, falling to fifth place after being ranked second in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
