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Jun-2024
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Overview
Market Insights Snapshot
Froot has shown a consistent presence in the California market, particularly in the Edible category. Over the past four months, Froot has maintained a steady position, ranking between 5th and 6th place. This stability indicates strong consumer loyalty and a solid product offering. However, it is worth noting that while their rank remained relatively stable, their sales figures have seen a gradual decline from March to June, suggesting potential challenges in maintaining market share or facing increased competition.
In the Pre-Roll category within California, Froot's performance has been more variable. Their rank fluctuated between 24th and 26th place over the same period. Despite these fluctuations, there was a notable increase in sales from April to June, indicating a potential upward trend or successful marketing efforts. The fact that Froot did not drop out of the top 30 brands in any month is a positive indicator of their resilience and ability to capture consumer interest in a highly competitive market.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Froot has shown notable fluctuations in its rank and sales over the past few months. From March to June 2024, Froot's rank oscillated between 5th and 6th place, indicating a competitive but relatively stable position. In March and April, Froot held the 6th rank, briefly climbing to 5th in May before dropping back to 6th in June. This movement suggests that while Froot is a strong contender, it faces stiff competition from brands like Heavy Hitters, which consistently held the 5th rank except for May, and Lost Farm, which maintained a solid 4th rank throughout the period. Additionally, Smokiez Edibles and Plus remained steady at 7th and 8th ranks, respectively, posing less immediate threat to Froot's position. The sales trends for Froot show a gradual decline from $1,855,553 in March to $1,604,801 in June, which mirrors the overall market trend of decreasing sales for many brands in this category. This competitive analysis highlights the importance for Froot to innovate and differentiate to maintain and potentially improve its market position in the California edible cannabis market.
Notable Products
In June 2024, M.Y. Sleep - THC/CBN/Melatonin 5:2:2 Mellow Berry Fruit Chews 20-Pack (100mg THC, 40mg CBN, 40mg Melatonin) maintained its top position as the best-selling product for Froot with sales of $17,813. Sour Grape Ape Chews (100mg) remained in the second spot, continuing its steady performance from previous months. Hybrid Watermelon Chews 10-Pack (100mg) held onto the third rank, consistent with its May 2024 ranking. Hybrid Blue Razz Dream Chews 10-Pack (100mg) stayed in fourth place, showing stable sales figures. Lastly, CBD/THC 1:1 Peach Fruit Chews 10-Pack (100mg CBD, 100mg THC) consistently occupied the fifth position across the months from March to June 2024.
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