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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Froot concentrated 78.46% of sales in Edible, with Pre-Roll at 19.47% and Flower at 2.07%, a mix that kept brand sales down 2.81% year over year while average price fell 5.79%. Within the mix, Edible eked out 0.40% YoY but slipped 1.39% month over month, whereas Pre-Roll declined 12.32% YoY yet grew 1.37% MoM, and Flower fell 18.29% YoY while rising 10.54% MoM; this divergence implies a portfolio leaning on a stable core while volatility shifts to smaller segments that can nudge near-term momentum without lifting annual comps.
Positionally, anchoring in Edible aligns with a #7 rank in California Edible, but the 1.39% MoM dip in the largest category alongside a 10.54% MoM lift in the 2.07%-share Flower suggests incremental upside depends on niche expansion rather than core acceleration. With brand sales down 2.81% YoY against a 32.20% decline over 24 months, and average price at $8.82 as Pre-Roll holds a higher $11.99, the pattern implies Froot is trading mix and price for volume resilience, which may preserve rank in California Edible while capping margin recovery unless Pre-Roll and Flower sustain their month-over-month gains.
Competitive Landscape
Froot sits at rank #7 in CA Edible for May 2026 with no year-over-year rank change from #7, while improving 1 position versus February 2026’s #8 and remaining two spots below its peak rank of #5 from February 2025; meanwhile, Wyld holds #1 but posted a -12.9% year-over-year sales change, and Good Tide advanced from #6 to #5 with a 14.4% year-over-year sales increase, indicating that Froot’s flat YoY rank alongside upward moves from select competitors suggests a stable but crowded tier where small execution gains could convert into share capture.
Notable Products
CBD:THC 1:1 Peach Gummies 10-Pack (100mg CBD, 100mg THC) posted the steepest movement in May 2026 with a -10.2% month-over-month drop while holding rank 4, contrasting with modest gains of 3.4% at rank 8 for Sativa Sour Lemon Chews 10-Pack (100mg) and 3.5% at rank 9 for Watermelon Gummies 10-Pack (100mg). M.Y. Sleep - THC/CBN/Melatonin 5:2:2 Mellow Berry Gummies 20-Pack (100mg THC, 40mg CBN, 40mg Melatonin) stayed at rank 1 with a -3.1% dip as the category’s top ticket at $119,129, while Hybrid Blue Razz Dream Chews 10-Pack (100mg) in rank 2 inched up 2.0%.
Nine of the top ten are Edible SKUs concentrated in 10-Pack gummies, with only one 20-Pack format leading the chart, indicating consumer gravitation toward familiar dosage counts despite the premium sleep bundle’s persistence at rank 1. The mix implies Froot’s commercial direction is shifting toward breadth across flavor-led 10-Pack edibles, with functional formulations anchoring the top slot but not expanding share through May 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
