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Oct-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
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Froot is stocked at 376 licensed dispensaries across California and Washington, 374 of them in California, with the deepest coverage in Los Angeles, San Diego, Sacramento, San Jose, and Long Beach. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Froot’s mix in October 2026 concentrated further into Edible at 77.18% share with 16.19% year-over-year growth and 4.77% month-over-month, while Pre-Roll held 20.79% share with 10.70% YoY and 7.37% MoM. Flower remained a niche at 2.03% share, growing 9.71% YoY but slipping 9.25% MoM, as the brand’s overall sales rose 14.87% YoY alongside a 3.51% YoY decline in average price to $8.82. With Edible ranked 7th in California and Pre-Roll expanding faster MoM than Edible by 2.60 percentage points, the pattern implies Froot is reinforcing an Edible-led core while tactically leaning into faster near-term velocity in Pre-Roll without materially diversifying away from its anchor.
The widening gap between a 77.18% Edible share and a 2.03% Flower share, paired with Pre-Roll’s 7.37% MoM versus Edible’s 4.77% and Flower’s -9.25% MoM, implies a barbell positioning: protect scale in Edible while using Pre-Roll as the incremental growth wedge. Given California Edible rank at 7 and brand-level 14.87% YoY sales growth against a 3.51% YoY price decline, the mix suggests price-supported volume gains are concentrated in Edible, while Pre-Roll momentum can lift visibility and traffic; the implication is to prioritize portfolio depth and promotional efficiency in Edible while allocating test-and-learn innovation to Pre-Roll, with minimal resource drag from Flower.
Competitive Landscape
Froot sits at rank #7 in CA Edible in October 2026, unchanged from #7 year over year, with the brand holding the same #7 spot for the last three months while its peak was #5 in February 2025; in contrast, Wyld stayed at #1 with a 6.20% YoY sales increase and Camino held #2 alongside a 17.62% YoY lift, indicating leaders are adding incremental share while Froot’s flat rank signals relative under-penetration in faster-growing pockets even as the top five includes Kanha / Sunderstorm at #3 with 24.60% YoY growth and Good Tide at #5 with 17.03% YoY growth; the pattern implies that maintaining #7 amid 6–25% competitor growth pressures suggests a need for mix or distribution shifts if the brand aims to reclaim or surpass its prior #5 peak.
Notable Products
Froot leans on value pricing in October 2026, with average prices 27.9% below similar products across its lineup, and key gummies like CBD/THC 1:1 Peach Gummies priced 31.1% under comparable items. That discount positioning pairs with a focused set of winners, as the top 10 products account for 47.8% of sales, so most of its sales ride on a concentrated, lower-priced core.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
