Froot

Data Snapshot: Apr 03, 2024
Froot Cannabis Brand Logo
$1M+

Mar-2024

Sales

Growth

Trend

6-Month

60

Product Count

SKUs

Froot

Overview

Froot is a leading brand in the cannabis industry, beloved for its high-quality, affordable products, notably featuring a dynamic range of fruit flavors tailored with a variety of terpenes. With a strong product line ranging from Lemon Sour Froot Chews, derived from Sativa strains, to uniquely balanced Froot Peach 1:1 CBD:THC Gummies, the brand also displays a keen understanding of the cannabis retail space. With a lingering trademark issue, Froot has yet to claim its profile, yet it effectively lights up its consumer's day with its dedicated mission and unique offerings.
Markets

Froot Locations

Product Trends

Froot Categories

Froot Sales

Market Insights Snapshot

Froot Historical Sales by Category

In the competitive cannabis market of California, Froot has shown remarkable consistency and growth in the Edibles category, maintaining its position in the top 5 from December 2023 through February 2024, and then improving to 4th place in March 2024. This upward movement is noteworthy, especially considering the sales in March 2024 increased to over 2 million, demonstrating a strong consumer preference and market presence. However, in the Pre-Roll category, Froot's performance has seen some fluctuations, with rankings moving from 19th in December 2023 to 16th in February 2024, but then slightly declining to 20th in March 2024. This volatility suggests a more competitive or inconsistent market positioning within the Pre-Roll category, contrasting its solid performance in Edibles.

While Froot's presence in the Edibles category is robust, indicating a well-received product line and possibly effective marketing strategies, their journey in the Pre-Roll segment tells a different story. The slight decline in ranking from February to March 2024, despite an increase in sales, might indicate that the overall market for Pre-Rolls is becoming more competitive or that consumer preferences are shifting. This discrepancy between the two categories highlights the importance of brand versatility and the ability to maintain consumer interest across different product lines. For Froot, focusing on strengths while addressing areas of inconsistency could be key to sustaining and enhancing its market position in California.

Mar-2024 Rank
Edible
Pre-Roll
4
20
Froot

Competitive Landscape

In the competitive landscape of the edible category within the California market, Froot has shown a notable performance trajectory, especially when considering its rank and sales dynamics against competitors. In the span from December 2023 to March 2024, Froot consistently held its ground in the top 5, moving from the 5th to the 4th position by March 2024. This upward movement in rank is particularly impressive when juxtaposed against brands like Heavy Hitters, which slid from the 4th to the 5th position in the same timeframe. Leading the pack is Wyld, maintaining top positions but experiencing a slight fluctuation between 1st and 2nd rank, indicating a fiercely competitive environment. Meanwhile, Kanha / Sunderstorm and Smokiez Edibles have shown consistent performance but have not overtaken Froot in terms of rank improvement. This analysis underscores Froot's resilience and potential for growth amidst stiff competition, suggesting a brand on the rise, capable of challenging even the top contenders in California's edible market.

Froot market ranking for CA Edible

Froot

Notable Products

In March 2024, Froot's top-performing product was Sour Grape Ape Chews (100mg) within the Edible category, securing the first position with impressive sales of 24,361 units. Following closely, Hybrid Blue Razz Dream Chews 10-Pack (100mg) and Hybrid Watermelon Chews 10-Pack (100mg) ranked second and third, respectively, showcasing strong consumer preference for Froot's Edible line. Notably, the M.Y. Sleep - THC/CBN/Melatonin 5:2:2 Mellow Berry Fruit Chews 20-Pack (100mg THC, 40mg CBN, 40mg Melatonin) experienced a slight dip, moving from the second position in February to the fourth in March. The entry of Sativa Sour Lemon Root Chews 10-Pack (100mg) into the top five in March, absent from previous months' rankings, indicates a dynamic shift in consumer tastes. This analysis underscores the dominance of Edible products in Froot's sales, with significant month-to-month ranking changes highlighting evolving consumer preferences.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Sour Grape Ape Chews (100mg)
Edible
1
1
3
1
Hybrid Blue Razz Dream Chews 10-Pack (100mg)
Edible
2
3
1
2
Hybrid Watermelon Chews 10-Pack (100mg)
Edible
3
4
4
3
M.Y. Sleep - THC/CBN/Melatonin 5:2:2 Mellow Berry Fruit Chews 20-Pack (100mg THC, 40mg CBN, 40mg Melatonin)
Edible
4
2
2
4
Sativa Sour Lemon Root Chews 10-Pack (100mg)
Edible
>5
5
>5
5
View product & sales data

Top Selling Cannabis Brands

Simple, transparent pricing that grows with you. Try any plan free for 30 days.
Research the top cannabis brands across markets in the US and Canada.
Header image
User rating
start Today
Connect to Headset

Get Cannabis Market Data