.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Froot has maintained a consistent presence in the Edible category in California, holding steady at the 7th position from June to September 2025. This stability suggests a strong foothold in the market, even as sales showed a slight decline from July to September. The ability to maintain a top 10 ranking in a competitive market like California is indicative of the brand's strong consumer appeal and effective market strategies. However, the slight dip in sales towards September might warrant a closer examination of market dynamics or seasonal factors affecting consumer purchasing behavior.
In contrast, Froot's performance in the Pre-Roll category in California reveals a different trajectory. The brand did not break into the top 30, with rankings hovering around the late 30s and 40s, indicating challenges in capturing a significant share of this segment. Despite a slight increase in sales from June to July, the overall trend points to a decline, culminating in a reduction of sales by September. This could be a signal for Froot to reassess its strategies in the Pre-Roll category, potentially exploring product innovation or targeted marketing to improve its standing in this competitive space.
Competitive Landscape
In the competitive landscape of the California Edible market, Froot consistently held the 7th rank from June to September 2025, indicating a stable position amidst fluctuating sales numbers. Despite a dip in sales from $1,084,141 in June to $945,752 in September, Froot maintained its rank, suggesting a loyal customer base or effective marketing strategies. In contrast, Heavy Hitters and Good Tide consistently ranked higher at 6th and 5th positions, respectively, with Good Tide experiencing a steady increase in sales over the same period. Meanwhile, Drops improved its rank from 10th in June to 8th by July and maintained that position, while Highatus climbed from 11th to 9th, indicating competitive pressure on Froot. This stable yet competitive environment suggests that while Froot has maintained its rank, there is potential for growth if strategic adjustments are made to counteract the rising competition from brands like Drops and Highatus.
Notable Products
In September 2025, the top-performing product for Froot was M.Y. Sleep - THC/CBN/Melatonin 5:2:2 Mellow Berry Fruit Chews 20-Pack, maintaining its consistent first-place ranking since June 2025, despite a slight drop in sales to 10,681 units. The Hybrid Blue Razz Dream Chews 10-Pack climbed to the second position, improving from its third-place rank in August. Sour Watermelon Chews 10-Pack slipped to third place, swapping positions with Hybrid Blue Razz Dream Chews. The CBD/THC 1:1 Peach Fruit Chews 10-Pack held steady in fourth place, showing stability in its ranking. Indica Cherry Pie Gummies 10-Pack remained in fifth place throughout the four-month period, reflecting consistent performance in its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
