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Dec-2025
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Overview
Market Insights Snapshot
Froot has demonstrated consistent performance in the California market, particularly in the Edible category, where it has maintained a steady rank of 7th from September through December 2025. This stability is underscored by a notable upward trend in sales, culminating in a significant increase by December. However, in the Pre-Roll category, Froot's performance is more dynamic. Although it started outside the top 30 in September, the brand climbed to the 36th position by December, indicating an improving presence in this segment. This upward trajectory in Pre-Roll rankings suggests a growing consumer interest and potential for further market penetration.
The data highlights Froot's strategic positioning in the California cannabis market, where its Edible products are a strong performer. The consistent rank in this category implies a loyal customer base and effective brand recognition. On the other hand, the movement in the Pre-Roll category from an unranked position to 36th suggests that Froot is making strides in diversifying its product appeal. The brand's ability to improve its standing in the Pre-Roll market could be indicative of successful marketing strategies or product innovations that resonate with consumers. This dual performance across categories provides a nuanced view of Froot's market dynamics and potential areas for growth.
Competitive Landscape
In the competitive California edible market, Froot consistently maintained its 7th place rank from September to December 2025, showcasing stable performance amidst dynamic market shifts. Notably, Good Tide held a steady 5th rank, consistently outperforming Froot with higher sales figures, indicating a strong consumer preference. Meanwhile, Heavy Hitters also maintained its 6th rank, closely competing with Froot but with a noticeable sales advantage. The upward trajectory of Plus, which climbed from 11th to 9th place, and Emerald Sky, which rose from 10th to 8th, suggests increasing competition in the lower ranks, potentially pressuring Froot to innovate or enhance its offerings to maintain its position. These insights indicate that while Froot's sales are on an upward trend, the brand faces significant competition from both established and rising brands in the California edible market.
Notable Products
In December 2025, the top-performing product for Froot was the Hybrid Blue Razz Dream Chews 10-Pack (100mg), which rose to the number one spot with sales reaching 14,343 units. The M.Y. Sleep - THC/CBN/Melatonin 5:2:2 Mellow Berry Gummies 20-Pack slipped to second place but maintained strong sales. The CBD/THC 1:1 Peach Fruit Chews 10-Pack secured the third position, showing a consistent upward trend over the months. Sour Watermelon Chews 10-Pack moved up to fourth place, while Sour Grape Ape Gummies fell to fifth despite having previously held higher ranks. This shift in rankings indicates a growing preference for the Hybrid Blue Razz Dream Chews among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
