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Jun-2024
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Overview
Market Insights Snapshot
Emerald Sky has shown a consistent presence in the California market, particularly in the Edible category. Over the past four months, the brand has maintained a steady ranking, fluctuating between 12th and 13th place. This indicates a stable performance and suggests that Emerald Sky has a solid customer base in this category. Despite a slight dip in sales from April to June, the brand's ability to stay within the top 15 demonstrates resilience and a strong market position. The sales trend shows a peak in April followed by a gradual decline, which could be indicative of seasonal variations or market saturation.
It's noteworthy that Emerald Sky did not appear in the top 30 brands in any other state or category during this period, which could be seen as a limitation in their market reach or category diversification. This absence from other rankings might be a point of concern for the brand's growth strategy. However, their strong performance in California's Edible category suggests that they have a niche focus that they excel in. Monitoring future movements and expansions into other states or categories will be crucial to understanding the brand's overall market strategy and potential for growth.
Competitive Landscape
In the competitive landscape of the California edibles market, Emerald Sky has shown consistent performance, maintaining a rank between 12th and 13th from March to June 2024. This stability is notable, especially when compared to competitors such as Kiva Chocolate, which fluctuated between 13th and 15th place over the same period. Meanwhile, Drops demonstrated a slight upward trend, moving from 14th to 11th place, indicating a potential threat to Emerald Sky's position. Clsics experienced a decline, dropping from 10th to 13th, which could present an opportunity for Emerald Sky to capture more market share. Highatus remained steady in the 10th position, consistently outperforming Emerald Sky in sales. These dynamics suggest that while Emerald Sky is holding its ground, there is both competition and opportunity in the market, emphasizing the need for strategic marketing and product innovation to improve its rank and sales further.
Notable Products
In June 2024, the top-performing product from Emerald Sky was Berry Blaze Gummy 100mg, maintaining its number one rank from the previous month with sales of 5616 units. Citrus Burst Gummies 10-Pack 100mg climbed to the second position from third in May 2024. Indica Peanut Butter Dark Chocolate Cups 10-Pack 100mg dropped to third place after being first in March and April 2024. Melon Thunder Hybrid Gummy 100mg held steady at fourth place for two consecutive months. Sativa Peanut Butter Milk Chocolate Cups 10-Pack 100mg consistently stayed in the fifth position throughout the observed period.
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