Market Insights Snapshot
In the edible category, Emerald Sky has maintained a consistent performance in California during the months of August to November 2023. The brand has held onto the 10th rank in the top 20 brands, demonstrating stability in the competitive market. However, it's worth noting that not advancing in the rankings could also suggest that the brand has room for growth and improvement. In terms of sales, there's been a slight fluctuation but with an overall upward trend, indicating a positive reception of the brand's products among consumers.
While the exact sales figures are proprietary, it's important to highlight the general movement. After a slight dip in sales in September 2023, Emerald Sky bounced back in October and November, with November sales surpassing those of August. This resurgence suggests that the brand's strategies may be effectively appealing to its target market. Nevertheless, without a position in the top 20 brands in other states and categories, it indicates that Emerald Sky might need to expand its reach beyond the edible category in California to enhance its market presence.
In the edible category within the California market, Emerald Sky has maintained a consistent rank at 10th place from August to November 2023, indicating stable performance in terms of sales and market presence. Among its competitors, STIIIZY showed a positive trend, improving its rank from 14th to 11th over the same period, suggesting an increase in sales. On the other hand, Clsics dropped in rank from 11th to 12th, indicating a slight decrease in sales. Brands like Highatus and Good Tide ranked higher than Emerald Sky, consistently holding the 9th and 8th positions respectively, implying higher sales. However, it's worth noting that the absence of a rank for any month indicates that the brand was not among the top 20 in the specified category and state for that month.
In November 2023, Emerald Sky's top-performing product was the 'Indica Peanut Butter Chocolate Cups 10-Pack (100mg)' with a total of 6549 units sold. This product has consistently held the top rank since August 2023. The 'Sativa Peanut Butter Milk Chocolate Cups 10-Pack (100mg)' ranked second in November, recovering its position from October when it fell to third place. The 'Indica Wild Berry Gummies 10-Pack (100mg)' moved up to the third rank in November, showing a significant increase in sales from the previous month. The 'CBD/CBN/THC 2:2:10 Sleep CBN Peanut Butter Chocolate Cups 10-Pack (20mg CBD, 20mg CBN, 100mg THC)' dropped to the fourth rank from its previous second position in October.