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Jun-2024
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Overview
Market Insights Snapshot
Highland Grow has shown varied performance across different product categories in Ontario. In the Concentrates category, the brand has maintained a relatively stable ranking, hovering around the 48th to 54th positions from March to June 2024. Despite a slight dip in May, it rebounded in June, indicating a resilient market presence. However, in the Flower category, Highland Grow faced more significant challenges. The brand dropped out of the top 100 in May, a notable decline from its 74th position in March. This suggests potential issues in maintaining consumer interest or facing stiff competition in this category.
The Pre-Roll category also exhibited fluctuations for Highland Grow in Ontario. Starting at the 50th rank in March, the brand saw a dip to 85th in May but improved to 77th in June. This recovery indicates a potential turnaround or successful marketing efforts to regain market share. The brand's movement across these rankings highlights its strengths and weaknesses, with Pre-Rolls showing promise for growth while Flower remains an area needing attention.
Competitive Landscape
In the Ontario Pre-Roll category, Highland Grow has experienced notable fluctuations in its rank and sales over recent months. Starting from a relatively strong position in March 2024 at rank 50, Highland Grow saw a decline to rank 85 in May 2024, before recovering slightly to rank 77 in June 2024. This volatility contrasts with competitors like Kolab and Bold, which have maintained more stable rankings, albeit lower overall sales compared to Highland Grow. Interestingly, Potluck showed a significant improvement, moving from rank 94 in March 2024 to rank 74 in June 2024, indicating a potential emerging competitor. The sales data reflect these trends, with Highland Grow's sales peaking in March 2024 and then dipping in May 2024 before a slight recovery in June 2024. These dynamics suggest that while Highland Grow remains a strong player, it faces increasing competition and must strategize to maintain and improve its market position in the Ontario Pre-Roll category.
Notable Products
In June 2024, the top-performing product for Highland Grow was Rainbow Shades Pre-Roll 3-Pack (1.5g), maintaining its number one ranking from May with notable sales of $3,144. Fossil Fuel Pre-Roll (1g) climbed to the second position, up from third place in May. Apple Mintz Pre-Roll 3-Pack (1.5g) held steady in the third spot. A new entry, Frostbite Iced Infused Blunt (1g), debuted at fourth place. Dankarooz (3.5g) entered the rankings at fifth place, rounding out the top five products for the month.
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