Highland Grow

Data Snapshot: Jun 11, 2024
Highland Grow Cannabis Brand Logo
$100K+

May-2024

Sales

Decline

Trend

6-Month

29

Product Count

SKUs

Highland Grow

Overview

Markets

Highland Grow Locations

Product Trends

Highland Grow Categories

Highland Grow Sales

Market Insights Snapshot

Highland Grow Historical Sales by Category

Highland Grow's performance in Ontario shows notable trends across different product categories. In the Concentrates category, the brand has seen a slight decline, starting from a rank of 49 in February 2024 and falling to 52 by May 2024. This downward trend in ranking is accompanied by fluctuating sales figures, with a notable drop in May. On the other hand, the Flower category tells a different story, where Highland Grow was not in the top 30 brands for any of the months from February to May 2024. The brand's sales in this category have also decreased consistently over the months, indicating a potential area for improvement.

The Pre-Roll category presents a mixed performance for Highland Grow in Ontario. The brand maintained relatively stable rankings from February to April 2024, staying within the top 50, but saw a significant drop to rank 84 in May 2024. Despite this decline in rank, the sales figures exhibit a pattern of high volume, particularly in February and March, before tapering off in April and May. This suggests a strong initial market presence that may be facing increased competition or other market dynamics affecting its recent performance.

May-2024 Rank
Concentrates
Flower
Pre-Roll
52
84
Highland Grow

Competitive Landscape

In the Ontario pre-roll category, Highland Grow has experienced a notable decline in rank over the past few months, dropping from 49th place in February 2024 to 84th place by May 2024. This downward trend in rank is significant when compared to competitors such as Nugz, which maintained a relatively stable position, fluctuating between 76th and 85th place during the same period. Similarly, Beurre Blanc showed a slight decline but remained more stable, moving from 70th to 87th place. Notably, Rizzlers entered the rankings in April 2024 at 82nd place, indicating a potential new competitor in the market. The brand BC Doobies also showed variability, with ranks missing in February and May, suggesting they were not in the top 20 during those months. These shifts highlight the competitive pressures Highland Grow faces, emphasizing the need for strategic adjustments to regain market share and improve sales performance.

Highland Grow market ranking for ON Pre-Roll

Highland Grow

Notable Products

In May-2024, Rainbow Shades Pre-Roll 3-Pack (1.5g) secured the top spot among Highland Grow products, maintaining its strong performance despite a sales dip to 1877 units. Dankarooz Pre-Roll 3-Pack (1.5g) followed closely in second place, having dropped from its previous top position in April-2024. Fossil Fuel Pre-Roll (1g) climbed to third place, showing consistent improvement from its fifth position in March-2024. Apple Mintz Pre-Roll 3-Pack (1.5g) held the fourth spot, while Pie Face Pre-Roll 3-Pack (1.5g) slipped to fifth place. Notably, Rainbow Shades Pre-Roll has shown resilience, consistently ranking in the top two positions over the past four months.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Rainbow Shades Pre-Roll 3-Pack (1.5g)
Pre-Roll
1
1
2
1
Dankarooz Pre-Roll 3-Pack (1.5g)
Pre-Roll
3
2
1
2
Fossil Fuel Pre-Roll (1g)
Pre-Roll
>5
5
4
3
Apple Mintz Pre-Roll 3-Pack (1.5g)
Pre-Roll
2
4
5
4
Pie Face Pre-Roll 3-Pack (1.5g)
Pre-Roll
>5
3
3
5
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