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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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MELT is stocked at 25 licensed dispensaries across New Jersey, with the deepest coverage in Bloomfield, Buena, Butler, Camden, and Elizabeth. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, MELT’s mix tilted toward Pre-Roll at 40.37% share with month-over-month growth of 46.92% and year-over-year growth of 84.60%, while Concentrates held 29.08% share with a 36.37% MoM increase and a 2,073.58% YoY surge. Vapor Pens captured 18.43% share with 11.31% MoM growth and no reported YoY baseline, and Flower accounted for 12.12% share with 10.58% MoM and 219.85% YoY. With Concentrates ranked 30th in New Jersey and the brand’s average price up 23.44% YoY to $37.18, the pattern implies MELT is over-indexing growth where price tolerance is higher while maintaining volume contribution from lower-priced Flower and Pre-Roll.
The mix shift—2,073.58% YoY growth in Concentrates alongside 46.92% MoM growth in Pre-Roll—suggests MELT is balancing premium penetration with accessible entry points, positioning the brand to climb from rank 30 in New Jersey Concentrates as awareness converts. The 18.43% share in Vapor Pens with 11.31% MoM growth and the 12.12% Flower share with 219.85% YoY indicate portfolio breadth that can absorb pricing up 23.44% YoY while sustaining total brand sales growth of 270.45% YoY, implying a deliberate push to anchor in high-margin formats without ceding scale categories.
Competitive Landscape
MELT is ranked #30 in New Jersey Concentrates for October 2026, down 8 positions from #22 in July 2026, with a 36% slide in rank percentile from the top quartile to the bottom half; by comparison, 710 Labs climbed to #2 in October 2026 from #7 year over year, while RYTHM sits at #3 despite a 38.2% year-over-year sales decline. MELT’s three-month drop from #22 in July 2026 to #30 in October 2026 contrasts with Grassroots holding #1 with 12.5% year-over-year sales growth and Locals Only Concentrates at #5 despite a 15.9% year-over-year sales decrease, implying MELT’s recent trajectory signals share erosion driven more by relative momentum loss than absolute category contraction.
Notable Products
MELT’s October 2026 lineup is highly concentrated, with the top 10 items capturing 99.3% of sales and Craft Crop Tour Pre-Roll 7-Pack (3.5g) alone at 40.4%. That concentration sits alongside a surge of recent launches contributing 47.5% of sales, so most of its sales ride on a few items and a wave of new products.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
