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Dec-2024
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Overview
Market Insights Snapshot
In the Alberta market, MELT's performance in the Flower category has seen a downward trajectory throughout the latter part of 2024, with their rank slipping from 51 in September to 100 by December. This consistent decline is mirrored in their sales figures, which show a significant reduction from over 100,000 in September to just over 23,000 by December. Such a drop indicates challenges in maintaining consumer interest or possibly increased competition in the market. In contrast, in Ontario, MELT's presence in the Flower category was short-lived, as they managed to appear in the top 100 rankings only for September and October before disappearing from the top 30 entirely. This suggests that while there was initial traction, sustaining it proved difficult.
In the Arizona market, MELT's performance in the Concentrates category presents a more stable picture, albeit with some fluctuations. Starting from a rank of 16 in September, MELT saw a dip to 29 in November but managed to recover slightly to 27 by December. This movement suggests that while the brand faces volatility, it remains competitive within the top 30, unlike its Flower category performance in Canada. The sales trajectory in Arizona also reflects this pattern, with numbers decreasing but not as drastically as in Alberta's Flower category. This indicates a relatively stronger market presence in Arizona, where MELT continues to hold its ground amidst competitive pressures.
Competitive Landscape
In the competitive landscape of the Arizona concentrates market, MELT has experienced a notable decline in both rank and sales over the last few months of 2024. Starting from a rank of 16 in September, MELT fell out of the top 20 by October and continued to slide, reaching a rank of 27 by December. This downward trend is mirrored in its sales figures, which have decreased significantly, indicating a potential loss of market share. In contrast, Abundant Organics has shown a steady improvement, climbing from a rank of 32 in September to 28 in December, with a corresponding increase in sales. Similarly, Earth Extracts maintained a relatively stable position, consistently ranking around 21 to 25, with sales figures that suggest a more resilient performance compared to MELT. Meanwhile, Varz and WZRD have shown fluctuations in their rankings, with Varz improving from 35 to 26 and WZRD experiencing a dramatic rise to 17 in October before dropping to 29 by December. These shifts highlight the dynamic nature of the market and suggest that MELT may need to reassess its strategies to regain its competitive edge.
Notable Products
In December 2024, Cookie Dawg (3.5g) maintained its position as the top-performing product for MELT, with sales figures reaching 1294 units. Sugar Crush (3.5g) held steady at the second rank, showing consistent performance since November. Sunset Angel (3.5g) remained in the third position, although its sales declined slightly compared to the previous month. Dragon Cookies Pre-Roll 10-Pack (5g) entered the rankings in December at fourth place, marking its debut in the top five. Tropical Vortex (3.5g) experienced a drop to fifth place, continuing its downward trend from earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
