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Apr-2025
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Overview
Market Insights Snapshot
Analyzing the performance of Thumbs Up Brand across Canadian provinces reveals interesting trends, particularly in the Pre-Roll category. In Alberta, the brand has shown steady improvement, climbing from the 14th position in January 2025 to the 11th position by April 2025. This upward trajectory is mirrored in sales figures, which have seen a notable increase over the months. Meanwhile, in British Columbia, Thumbs Up Brand has made significant strides, moving from 9th to 4th place in the same period, indicating a strong foothold in the province's market. This rise in ranking is supported by substantial sales growth, reflecting the brand's increasing popularity among consumers in the region.
In Ontario, Thumbs Up Brand has maintained a consistent ranking, holding on to the 8th spot from February through April 2025. This stability suggests a steady consumer base, although it contrasts with the dynamic movements seen in other provinces. On the other hand, Saskatchewan presents a more fluctuating scenario, with the brand's ranking peaking at 7th in March before slipping to 10th in April. Such fluctuations might indicate a competitive market environment or changing consumer preferences. The absence of Thumbs Up Brand in the top 30 rankings for certain months in other provinces or categories could suggest areas for potential growth or market entry strategies.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Thumbs Up Brand has maintained a consistent rank of 8th place from February to April 2025, after initially starting the year in 9th place. This stability in ranking suggests a solid market presence, although it remains behind competitors like Shred and Dime Bag (Canada), which have consistently held the 7th and 6th positions, respectively. Notably, Spinach has shown a significant upward trend, moving from 15th in January to 10th in April, indicating potential rising competition. Despite these dynamics, Thumbs Up Brand's sales have shown a positive trajectory, with a noticeable increase from March to April, suggesting effective strategies in customer retention and market penetration. This competitive analysis highlights the importance for Thumbs Up Brand to continue innovating and possibly expand its market strategies to climb higher in the rankings amidst strong competitors.
Notable Products
In April 2025, the Indica Pre-Roll 2-Pack (2g) maintained its position as the top-selling product for Thumbs Up Brand, with a notable sales figure of 132,819. The Sativa Pre-Roll 2-Pack (2g) also held steady in the second position, continuing its consistent performance from the previous months. The Sativa Pre-Roll 10-Pack (3.5g) remained in third place, showing a slight increase in sales compared to March. The Indica Pre-Roll 10-Pack (3.5g) stayed in fourth place, with its ranking unchanged from the previous month. A new entry, the Sativa Pre-Roll 4-Pack (2g), emerged in fifth place, marking its debut in the rankings for April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
