.svg){kind=small}
Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Is this your brand?
See your full sales and distribution data: where you sell, how you're priced, and how you rank against the brands next to you on the shelf.
See your brand's dataCarry this brand in your store?
Headset Retailer is free. Connect your POS and see what's selling and what's sitting.
Sign up freeMarket Insights Snapshot
In October 2026, Thumbs Up Brand concentrated 99.66% of sales in Pre-Roll while Flower accounted for 0.34%, a mix that pairs a 151.92% year-over-year surge in Pre-Roll with a 48.46% year-over-year decline in Flower. Month over month, Pre-Roll grew 9.84% while Flower jumped 166.83% from a small base, and the brand’s average price in aggregate rose 0.61% with Pre-Roll averaging $10.08. With Pre-Roll ranked 3 in Alberta and October 2026 brand sales up 147.91% year over year, the pattern implies the brand is winning on a dominant, low-price Pre-Roll footprint while keeping Flower as a niche that is volatile but too small to sway overall results.
The near-total reliance on Pre-Roll at 99.66% share, combined with a 9.84% month-over-month gain alongside a 166.83% month-over-month rebound in a 0.34% Flower slice, implies defensible momentum built on scale efficiency rather than breadth. Being rank 3 in Alberta for Pre-Roll while Pre-Roll prices hover near $10.08 suggests price positioning is tuned for velocity, and the 151.92% year-over-year Pre-Roll expansion against a 48.46% Flower contraction indicates resources are best compounded in the lead category instead of diversifying prematurely. The implication is that sustaining a top-3 regional rank requires doubling down on the high-turn Pre-Roll engine while treating Flower as optional ballast whose swings can be tolerated without rebalancing mix.
Competitive Landscape
Thumbs Up Brand is ranked #3 in ON Pre-Roll in October 2026, improving 7 positions from #10 year over year and edging up 1 place from #4 in July 2026; this rise coincides with a peak rank of #3 in October 2026 and a top-three finish behind Back Forty / Back 40 Cannabis, which moved from #2 to #1 with a 75.64% year-over-year sales increase, while General Admission slipped from #1 to #2 with a 28.31% sales decline. Competitive pressure is intensifying from Spinach, which climbed from #17 to #4 on 152.37% year-over-year growth, contrasting with Claybourne Co. easing from #4 to #5 on a 12.37% decline; against this backdrop, holding #3 and reaching a new peak implies Thumbs Up Brand has shifted from chasing the top 10 to defending a top-three position amid faster-moving neighbors.
Notable Products
Thumbs Up Brand’s October 2026 sales are highly concentrated, with the top 10 items accounting for 92.7% of revenue and Indica Pre-Roll 2-Pack (2g) alone at 33.4%. Sales cluster in single-strain pre-rolls, so most of its sales ride on a handful of core packs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
