.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the Canadian cannabis market, Thumbs Up Brand has shown varied performance across different regions and product categories. Notably, in the Alberta market, the brand's Flower category did not make it into the top 30 rankings from June to September 2025, indicating a potential area for growth or concern. Conversely, their Pre-Roll category maintained a steady presence, ranking 17th from July through September 2025, although it saw a slight decline in sales during this period. In British Columbia, Thumbs Up Brand's Pre-Roll category performed exceptionally well, consistently holding the 3rd position from July to September 2025, demonstrating strong market acceptance and possibly a robust distribution network or consumer preference in the region.
In Ontario, Thumbs Up Brand's Pre-Roll category showed slight fluctuations in ranking, moving from 7th in June to 8th in September 2025, with sales remaining relatively stable. This suggests a steady consumer base, although there might be opportunities to climb higher in the rankings with strategic marketing or product innovation. Meanwhile, in Saskatchewan, the brand maintained a consistent 13th rank in the Pre-Roll category from August to September 2025, with sales peaking in August before a slight decline in September. This consistency in ranking suggests a stable performance, but the brand may need to explore strategies to improve its standing further and capitalize on market opportunities in the province.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Thumbs Up Brand has experienced notable fluctuations in its rank over the past few months. In June 2025, Thumbs Up Brand held a strong position at rank 7, but it saw a dip to rank 10 in July and August before recovering slightly to rank 8 in September. This movement indicates a competitive pressure from brands like Good Supply and Carmel, which maintained relatively stable ranks during this period. Notably, Fuego Cannabis (Canada) showed a significant upward trend, climbing from rank 13 in June to rank 7 by September, potentially impacting Thumbs Up Brand's market position. Meanwhile, Dime Bag (Canada) consistently held the 6th rank, indicating a strong foothold in the market. These dynamics suggest that while Thumbs Up Brand remains a key player, it faces increasing competition and must strategize to regain and maintain higher rankings in the Ontario Pre-Roll market.
Notable Products
In September 2025, Thumbs Up Brand's top-performing product was the Indica Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its consistent rank of 1 since June 2025 with sales of 136,431 units. The Sativa Pre-Roll 2-Pack (2g) also retained its second-place position for the fourth consecutive month. Notably, the Indica x Sativa Pre-Roll 2-Pack (2g) climbed to the third rank, improving from fourth place in August and fifth in July. The Sativa Pre-Roll 10-Pack (3.5g) saw a slight drop, moving from third to fourth place in September. The Variety Pack Pre-Roll 2-Pack (2g) entered the rankings for the first time in September, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
