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Mar-2025
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Overview
Market Insights Snapshot
Thumbs Up Brand has shown a varied performance across different regions and product categories. In the Alberta market, the brand's Flower category did not make it into the top 30 rankings from December 2024 through March 2025, which could indicate challenges in this category or increased competition. However, the Pre-Roll category in Alberta displayed a positive trend, moving from 17th place in December 2024 to 12th place by March 2025. This upward movement suggests a growing consumer preference or successful marketing strategies in Pre-Rolls within the province.
In British Columbia, Thumbs Up Brand has made significant strides in the Pre-Roll category, climbing from 11th in December 2024 to a steady 5th position by February and March 2025. This consistent improvement highlights the brand's strengthening market position in this category. In Ontario, the brand maintained a stable presence in the Pre-Roll category, holding the 8th spot for February and March 2025. Meanwhile, Saskatchewan saw a steady climb from 12th in December 2024 to 7th by March 2025 in the same category, indicating a positive reception in this province as well. These movements across different provinces suggest a strategic focus on Pre-Rolls, which appears to be paying off for Thumbs Up Brand.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Thumbs Up Brand has shown a consistent upward trajectory in its ranking from December 2024 to March 2025, moving from 13th to 8th place. This improvement in rank suggests a positive reception in the market, even though sales figures saw a slight dip in January and February before recovering in March. In comparison, Shred consistently maintained a higher rank, holding steady at 7th place from January to March 2025, indicating a strong market presence. Meanwhile, Carmel and MTL Cannabis experienced fluctuations in their rankings, with Carmel improving to 9th place by March and MTL Cannabis dropping to 10th. Dime Bag (Canada) maintained a stable 6th position throughout, consistently outperforming Thumbs Up Brand in sales. These dynamics highlight Thumbs Up Brand's potential for growth amidst strong competition, as it continues to climb the ranks and recover sales momentum in a competitive market.
Notable Products
In March 2025, the top-performing product from Thumbs Up Brand remains the Indica Pre-Roll 2-Pack (2g), maintaining its number one rank consistently from December 2024 with a notable sales figure of 122,166. The Sativa Pre-Roll 2-Pack (2g) also held steady in the second position, showing a significant increase in sales compared to previous months. The Sativa Pre-Roll 10-Pack (3.5g) secured the third rank, climbing from fifth place in December 2024, indicating a positive trend in consumer preference. The Indica Pre-Roll 10-Pack (3.5g) experienced a slight decline, dropping to fourth place from its previous third-place ranking in December 2024. Lastly, the Indica x Sativa Pre-Roll 2-Pack (2g) reappeared in the rankings at fifth place, demonstrating a recovery in sales after being absent in February 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
