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Jul-2025
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Overview
Market Insights Snapshot
Thumbs Up Brand has shown varied performance across Canadian provinces in the Pre-Roll category, with notable differences in rankings and sales trends. In British Columbia, the brand has maintained a consistent presence, holding steady in the third position from May to July 2025, indicating a strong market position and steady consumer demand. Conversely, in Alberta, the brand experienced a decline, dropping from 11th place in April to 17th place by July 2025, which suggests challenges in maintaining market share. Similarly, in Saskatchewan, Thumbs Up Brand fluctuated significantly, moving from 10th to 14th place over the same period, reflecting potential volatility in consumer preferences or competitive pressures.
In Ontario, Thumbs Up Brand showed a slight dip in rankings, moving from 7th in May and June to 10th in July 2025, despite an overall increase in sales, indicating that while the brand is selling more, competitors might be growing at a faster rate. This kind of dynamic can be crucial for strategic planning and understanding market positioning. The absence of Thumbs Up Brand from the top 30 in any category or province would be a red flag, but fortunately, they have maintained presence across all listed provinces. This consistent visibility across multiple regions highlights the brand's broad appeal, although the fluctuations in rankings suggest areas for potential growth and stabilization.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Thumbs Up Brand has experienced notable fluctuations in its ranking over recent months. Starting at 8th place in April 2025, Thumbs Up Brand improved to 7th in both May and June, before slipping to 10th in July. This decline in rank, despite a steady increase in sales from April to July, suggests intensified competition. Notably, Good Supply has shown a consistent upward trend, moving from 15th to 8th place, matching Thumbs Up Brand's June rank by July. Meanwhile, Pure Sunfarms maintained a stable position around 11th and 12th, indicating a steady performance without significant rank changes. Carmel held a consistent 9th place, showcasing stable sales performance. The competitive dynamics, particularly the rise of Good Supply, highlight the need for Thumbs Up Brand to strategize effectively to regain and maintain its position in the top ranks.
Notable Products
In July 2025, Thumbs Up Brand's Indica Pre-Roll 2-Pack (2g) maintained its position as the top-performing product, continuing its consistent streak as the number one ranked product since April, with sales reaching 139,390 units. The Sativa Pre-Roll 2-Pack (2g) also held steady in second place, mirroring its ranking from previous months. The Sativa Pre-Roll 10-Pack (3.5g) remained in third place, showing slight growth in sales from June. The Sativa Pre-Roll 4-Pack (2g) improved in rank from fifth in May to fourth in June, maintaining this position in July. Meanwhile, the Indica Pre-Roll 10-Pack (3.5g) saw a drop in sales, holding the fifth position consistently since May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
