.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the Canadian market, Thumbs Up Brand has shown varying performance across different provinces and categories. In the Alberta market, the brand has consistently been in the top 20 for Pre-Rolls, though it saw a slight decline from 12th place in May to 17th by August. This downward trend could be a point of concern, especially given the competitive nature of the Pre-Roll category. Meanwhile, in British Columbia, Thumbs Up Brand has maintained a strong position, consistently ranking 3rd from May through August, which indicates a stable and robust presence in this market. The steady sales increase in British Columbia suggests a growing consumer base or improved product offerings that resonate well with local consumers.
In Ontario, Thumbs Up Brand experienced a slight decline in ranking, moving from 7th place in May and June to 10th in July and August. Despite this drop, the sales figures remained relatively stable, indicating a loyal customer base that continues to support the brand. On the other hand, Saskatchewan saw more fluctuation, with the brand dropping to 13th place in June and maintaining that position in August, after a brief dip to 14th in July. The brand's performance in Saskatchewan might need strategic adjustments to regain a stronger foothold in the market. The absence of Thumbs Up Brand from the top 30 in any other category or province highlights areas where the brand could potentially expand or improve its market strategies.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll market, Thumbs Up Brand has experienced notable fluctuations in its rank and sales over the past few months. Starting from May 2025, Thumbs Up Brand maintained a strong position at rank 7, but by July and August, it had slipped to rank 10. This decline in rank coincides with a slight increase in sales from May to July, followed by a small dip in August, suggesting that while sales remained relatively stable, competitors gained ground. Notably, Shred showed a dynamic shift, dropping from rank 8 in May to 10 in June, then climbing back to 7 in July, before falling again to 11 in August. Meanwhile, Carmel consistently held its position at rank 9, indicating steady performance. Fuego Cannabis (Canada) made a significant leap from rank 12 in May to 8 in August, reflecting a strong upward trend in sales. These movements highlight the competitive pressure on Thumbs Up Brand, emphasizing the need for strategic adjustments to regain its higher ranking in the Ontario pre-roll market.
Notable Products
In August 2025, the top-performing product for Thumbs Up Brand was the Indica Pre-Roll 2-Pack (2g), maintaining its number one position for the fourth consecutive month, with sales reaching 146,940. The Sativa Pre-Roll 2-Pack (2g) also held steady at the second rank, continuing its consistent performance over the months. The Sativa Pre-Roll 10-Pack (3.5g) remained in third place, showing a slight increase in sales figures compared to previous months. The Sativa Pre-Roll 4-Pack (2g) maintained its fourth position, while the newly ranked Variety Pack Pre-Roll 2-Pack (2g) entered the list at fifth place, indicating a positive reception. These rankings reflect a stable preference for pre-roll products among consumers, with minimal shifts in product popularity from May to August 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
