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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, Thumbs Up Brand was almost singularly concentrated in Pre-Roll, with a 99.85% category share and a rank of 3 in Ontario Pre-Roll, while overall brand sales rose 48.87% year over year and Pre-Roll sales grew 51.19% YoY. Month over month, Pre-Roll advanced 2.00% as Flower contracted 33.58% MoM and 86.77% YoY, while Concentrates jumped 125.23% MoM off a 0.01% share base. Average price fell 7.72% YoY to $10.02 alongside Pre-Roll’s 2.00% MoM lift and dominance at 99.85% share, implying price elasticity is supporting unit velocity in the core format rather than mix-driven revenue expansion.
The category shifts indicate a deliberate deepening in value-leaning Pre-Rolls at a 99.85% mix and a #3 rank in Ontario Pre-Roll, while Flower’s 0.14% share and 86.77% YoY decline signal a de-prioritized premium tier. With Concentrates up 125.23% MoM but still at 0.01% share, expansion bets are exploratory rather than material, and the 7.72% YoY price decrease paired with 51.19% YoY Pre-Roll growth suggests the brand is competing on accessible price points within Pre-Roll rather than diversifying into higher-price categories; the implication is a volume-first positioning that trades breadth for depth in Ontario Pre-Roll.
Competitive Landscape
Thumbs Up Brand holds rank #3 in ON Pre-Roll in September 2026 after climbing 5 spots from #8 year over year, matching its three-month position at #3 while also marking a peak at #3 in September 2026; this contrasts with Back Forty / Back 40 Cannabis sitting at #1 versus #2 a year ago and growing sales by 46.6%, and General Admission slipping to #2 from #1 with a 38.2% sales decline, while Spinach has surged to #4 from #17 on 141.2% growth. With Thumbs Up Brand’s upward rank shift of 5 positions against mixed competitor trajectories and a fast-chasing #4, the pattern implies the brand has moved into a defended top-tier position but must convert rank stability into incremental share before the gap with rising challengers compresses further.
Notable Products
Variety Pack Pre-Roll 2-Pack (2g) posted the steepest decline in September 2026 at -19.7% MoM while sitting at rank 10, contrasting with Indica Pre-Roll 2-Pack (2g) at rank 1 with +113.6% MoM and Sativa Pre-Roll 2-Pack (2g) at rank 2 with +106.3% MoM; this split implies buyers are consolidating toward core flagships while variety experimentation cools. Hybrid Pre-Roll 2-Pack (2g) slid -363.9% MoM at rank 3 and Sativa Pre-Roll 10-Pack (3.5g) fell -7.2% at rank 7, whereas Sativa Pre-Roll 4-Pack (2g) gained +13.6% at rank 4; the combination indicates multi-pack upsizing is working only at smaller formats. All top-10 items are Pre-Roll SKUs, with Indica Pre-Roll 2-Pack (2g) alone generating $1,675,088 in September 2026 and Sativa Pre-Roll 2-Pack (2g) close behind, signaling a deliberate focus on two-pack staples over larger packs for velocity and shelf-turn efficiency.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
