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Aug-2024
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Overview
Market Insights Snapshot
In the Alberta market, Thumbs Up Brand has shown varied performance across its product categories. Notably, their Flower category experienced fluctuations in ranking, starting at 64 in May 2024 and dropping to 79 in July 2024 before rebounding to 61 in August 2024. This indicates a volatile but ultimately positive trend. Conversely, their Pre-Roll category demonstrated more consistent improvement, rising from rank 63 in May 2024 to 48 in August 2024. This steady performance in Pre-Rolls suggests a stronger market presence and growing consumer preference in this category.
In Ontario, Thumbs Up Brand's performance in the Flower category showed some inconsistency, with rankings moving from 89 in May 2024 to 85 in August 2024, reflecting a slight upward trend. However, their Pre-Roll category in Ontario exhibited significant progress, improving from rank 37 in May 2024 to 28 in August 2024, suggesting a robust growth trajectory. Meanwhile, in British Columbia, the brand's Flower category struggled to make a substantial impact, only entering the top 100 by July 2024. This varied performance across different provinces highlights the brand's strengths in some markets and challenges in others, providing valuable insights for strategic adjustments.
Competitive Landscape
In the Ontario Pre-Roll category, Thumbs Up Brand has shown a consistent improvement in rank over the past four months, moving from 37th in May 2024 to 28th in August 2024. This upward trend in rank is accompanied by a notable increase in sales, indicating growing consumer preference. Comparatively, Dab Bods maintained a relatively stable rank around the mid-20s, while Divvy and The Loud Plug also showed minor fluctuations but remained ahead of Thumbs Up Brand in the rankings. Interestingly, SUPER TOAST experienced a significant jump from 40th in May to 29th in August, suggesting a competitive push in the market. These dynamics highlight Thumbs Up Brand's positive momentum in a competitive landscape, with its improving rank and sales positioning it as an emerging contender among established brands.
Notable Products
In August 2024, the top-performing product from Thumbs Up Brand was Indica Pre-Roll 2-Pack (2g), maintaining its first-place ranking for four consecutive months with impressive sales of 56,077 units. Sativa Pre-Roll 2-Pack (2g) held steady in second place throughout the same period, showing consistent popularity. Pink Cookies x Kush Mints (3.5g) remained in third place as it did in July 2024, despite fluctuating sales figures. Fresh Grind Spice Rack Milled (14g) consistently held the fourth position from June 2024 onwards. Notably, Pineapple Coconut Gummy (10mg) entered the rankings in fifth place in August 2024, highlighting a growing interest in edibles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
