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Jan-2026
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Overview
Market Insights Snapshot
Thumbs Up Brand has shown noteworthy performance in the Pre-Roll category across several Canadian provinces. In Alberta, the brand has experienced a steady upward trajectory, moving from 19th place in October 2025 to 14th place by January 2026. This consistent improvement suggests a growing acceptance and preference for Thumbs Up Brand among consumers in the province. Meanwhile, in British Columbia, the brand has made a remarkable leap, climbing from 23rd in October to securing a stable 3rd place by December, maintaining this position into January 2026. This dramatic rise indicates a significant market penetration and strong consumer demand within the region.
In Ontario, Thumbs Up Brand has maintained a robust presence, consistently ranking within the top 10, peaking at 6th place in January 2026. This stability reflects a strong foothold and sustained consumer loyalty in Ontario's competitive market. However, the performance in Saskatchewan tells a different story, where the brand's ranking has declined over the months, starting at 14th in October and dropping out of the top 30 by January 2026. This downturn may indicate challenges in maintaining market share or increasing competition within the province. Such variations highlight the dynamic nature of the cannabis market and the importance of adapting strategies to regional consumer preferences.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Thumbs Up Brand has demonstrated a notable upward trajectory in its rankings from October 2025 to January 2026. Initially ranked 10th in October 2025, Thumbs Up Brand improved its position to 6th by January 2026, indicating a positive trend in market presence. This advancement is significant when compared to competitors like Redecan, which saw a decline from 5th to 7th place during the same period, and PIFF, which maintained a lower rank, fluctuating between 8th and 9th. Meanwhile, Claybourne Co. consistently held a strong position at 4th, and Good Supply showed a slight improvement, moving from 6th to 5th. Thumbs Up Brand's sales figures also reflect a stable performance, with a slight increase in January 2026, contrasting with the declining sales of some competitors. This upward movement in rank and stable sales suggest a growing consumer preference and effective market strategies for Thumbs Up Brand in Ontario's Pre-Roll segment.
Notable Products
In January 2026, the Indica Pre-Roll 2-Pack (2g) maintained its position as the top-performing product for Thumbs Up Brand, with an impressive sales figure of 134,317. The Sativa Pre-Roll 2-Pack (2g) also held steady in second place, although its sales saw a slight dip compared to previous months. Notably, the Sativa Pre-Roll 4-Pack (2g) climbed from fifth place in November and December 2025 to third place in January 2026, indicating a positive shift in consumer preference. The Sativa Pre-Roll 10-Pack (3.5g) experienced a drop in rank from third to fourth place, while the Indica x Sativa Pre-Roll 2-Pack (2g) remained consistent in fifth place. Overall, the rankings highlight a strong performance by pre-roll products, with some shifts in consumer demand reflected in the changing positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
