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Aug-2026
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In August 2026, Thumbs Up Brand’s mix concentrated further into Pre-Roll, reaching 99.81% share while ranking 3 in Ontario Pre-Roll; Pre-Roll sales grew 60.05% year over year and 8.78% month over month. Flower contracted to 0.18% share with a -85.10% YoY decline and a -49.08% MoM drop, and Concentrates slipped to 0.00% share with a -63.60% MoM move; alongside this tilt, the brand’s average price fell 6.84% YoY as Pre-Roll average price sat at $10.21. The pattern implies the brand is consolidating into a single-category engine where volume growth and a modest MoM uplift are offsetting price compression, while exit velocity from minor categories limits diversification risk management.
Given a 60.05% YoY and 8.78% MoM rise in the dominant Pre-Roll line versus a -85.10% YoY and -49.08% MoM slide in Flower, the brand’s positioning hinges on depth within one category rather than breadth across formats. Holding the number 3 rank in Ontario Pre-Roll amid a 6.84% YoY price decrease suggests the playbook prioritizes share capture through accessible pricing and scale, but the near-total mix concentration at 99.81% implies exposure to category-specific shocks and a need to defend rank through assortment and pack-size strategy rather than cross-category hedging.
Competitive Landscape
Thumbs Up Brand sits at rank #3 in ON Pre-Roll in August 2026 after climbing 7 spots year over year from #10 to #3, and rising 2 places since May 2026 from #5 to #3; this coincides with reaching a peak rank of #3 in August 2026 while narrowing the gap to the top two. In the same period, Back Forty / Back 40 Cannabis advanced from #2 to #1 with a 56.6% YoY sales increase, while General Admission slipped from #1 to #2 alongside a 28.1% YoY sales decline, and Jeeter fell from #3 to #4 with a 44.5% YoY drop; meanwhile, Spinach jumped from #14 to #5 on 81.8% YoY growth, indicating competitive churn both above and below #3. The pattern implies Thumbs Up Brand’s upward rank trajectory is driven by displacement of declining incumbents and defense against fast risers, positioning the brand at a pivotal point where sustaining gains depends more on holding share against #2 and #5 than closing the absolute dollar gap to #1.
Notable Products
Hybrid Pre-Roll 2-Pack (2g) posted the month’s sharpest move with +15.4% MoM at rank 3, while Sativa Pre-Roll 10-Pack (5g) slipped -6.9% at rank 10, indicating momentum is concentrated in smaller pack formats rather than bulk. Indica Pre-Roll 2-Pack (2g) held rank 1 with +5.1% MoM and Sativa Pre-Roll 2-Pack (2g) stayed at rank 2 with +9.8% MoM, and eight of the top ten are Pre-Roll SKUs clustered in 2-pack and 4-pack sizes. The 10-pack tier was mixed, with Sativa Pre-Roll 10-Pack (3.5g) up +17.1% at mid-table while Indica Pre-Roll 10-Pack (5g) rose +11.1% yet trailed the 2-pack leaders in rank. The pattern implies Thumbs Up Brand’s commercial direction is tilting toward fast-rotating 2-pack offerings that secure top-3 ranks, while larger multi-packs play a secondary, price-per-unit role.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
