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Nov-2025
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Overview
Market Insights Snapshot
Thumbs Up Brand has shown varied performance across Canadian provinces in the Pre-Roll category. In Alberta, the brand maintained a steady presence, ranking 18th in both August and September 2025, with slight fluctuations in subsequent months, ending at 17th in November. Meanwhile, in British Columbia, the brand experienced a significant dip in October, falling to the 23rd position, but it rebounded impressively to 6th place by November. This volatility may indicate competitive dynamics or shifts in consumer preferences within the province. Notably, Saskatchewan saw a decline in the brand's ranking from 13th in August and September to 16th by November, which could be a cause for concern if the trend continues.
In Ontario, Thumbs Up Brand demonstrated a more consistent performance, hovering around the top 10 throughout the period, with a slight improvement from 11th in August to 8th in November. This stability suggests a strong market presence and consumer loyalty in Ontario. The brand's sales figures reflect these trends, with Ontario remaining a key market, while British Columbia's sales saw a notable drop in October before recovering. The absence of Thumbs Up Brand from the top 30 in any province or category would indicate a potential area for growth or a need for strategic adjustments, but the data suggests that they are maintaining a competitive edge in most regions.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Thumbs Up Brand has shown a promising upward trajectory in recent months. From August to November 2025, Thumbs Up Brand improved its rank from 11th to 8th, indicating a positive trend in market presence. This upward movement is particularly noteworthy when compared to brands like Carmel, which experienced a decline from 10th to 10th, and PIFF, which fluctuated and ended up at 9th. Despite Good Supply maintaining a stable position around the 6th rank, Thumbs Up Brand's consistent sales figures suggest a robust consumer base and potential for further growth. Meanwhile, Fuego Cannabis (Canada) held steady at 7th, indicating a close competition in this segment. The data reflects Thumbs Up Brand's strategic positioning and potential to climb higher in the rankings, appealing to consumers looking for reliable pre-roll options in Ontario.
Notable Products
In November 2025, the Indica Pre-Roll 2-Pack (2g) continued its reign as the top-performing product for Thumbs Up Brand, maintaining its number one rank with sales of 128,334 units. The Sativa Pre-Roll 2-Pack (2g) held steady in the second position, consistent with its ranking in previous months. The Sativa Pre-Roll 10-Pack (3.5g) improved its position, climbing to third place after a brief absence from the top ranks in October. The Sativa Pre-Roll 4-Pack (2g) remained in fourth place, showing stability in its performance. Lastly, the Variety Pack Pre-Roll 2-Pack (2g) retained its fifth position, maintaining a consistent presence in the rankings since September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
