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Dec-2025
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Overview
Market Insights Snapshot
Thumbs Up Brand has exhibited a varied performance across Canadian provinces in the Pre-Roll category. In Alberta, the brand has shown a steady upward trajectory, moving from the 19th position in September 2025 to 16th by December 2025. This consistent climb is accompanied by a notable increase in sales, indicating growing consumer interest. Conversely, in Saskatchewan, the brand's ranking has declined from 13th to 18th over the same period, reflecting a challenge in maintaining market presence despite an initial boost in sales in October 2025. Such contrasting trends highlight the brand's varying reception and competitive dynamics across regions.
In British Columbia, Thumbs Up Brand has experienced significant fluctuations, with a remarkable recovery from the 20th position in October 2025 to the 2nd position by December 2025. This dramatic rebound suggests a successful strategy or market response that warrants further investigation. Meanwhile, in Ontario, the brand has maintained a relatively stable performance, showing a slight improvement from 9th to 7th place. The steady rankings in Ontario, coupled with consistent sales figures, indicate a strong foothold in this market. These movements across different provinces suggest that while Thumbs Up Brand faces challenges in certain areas, it also has the potential for significant growth in others.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Thumbs Up Brand has shown a promising upward trajectory in its rankings from September to December 2025. Starting at 9th place in September, Thumbs Up Brand improved to 7th by December, indicating a positive shift in market positioning despite a slight decrease in sales over the same period. This advancement in rank is notable when compared to competitors like Redecan, which maintained a stable rank but experienced a sales decline, and Good Supply, which saw a consistent rank improvement coupled with increasing sales. Meanwhile, Fuego Cannabis (Canada) and PIFF both experienced fluctuations in their rankings and sales, with Fuego dropping to 8th in December and PIFF maintaining a 9th place rank. Thumbs Up Brand's ability to climb the ranks amidst these dynamics suggests a strengthening brand presence and potential for continued growth in the Ontario Pre-Roll market.
Notable Products
In December 2025, Thumbs Up Brand's top-performing product was the Indica Pre-Roll 2-Pack (2g), maintaining its first-place ranking for four consecutive months with sales of $127,842. The Sativa Pre-Roll 2-Pack (2g) consistently held the second position throughout the same period, showing a steady sales increase to $94,895 in December. The Sativa Pre-Roll 10-Pack (3.5g) ranked third, maintaining its position from November after a brief absence from the October rankings. The Indica x Sativa Pre-Roll 2-Pack (2g) consistently ranked fourth across the months from September to December. Newly introduced to the rankings, the Indica Pre-Roll 10-Pack (5g) entered at fifth place in December, indicating a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
