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Mar-2026
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Overview
Market Insights Snapshot
Thumbs Up Brand has demonstrated notable performance in the Pre-Roll category across various Canadian provinces. In Ontario, the brand has experienced a steady climb in rankings, moving from 7th position in December 2025 to 4th by March 2026. This upward trajectory is indicative of their growing popularity and market penetration in the province. Meanwhile, in Alberta, Thumbs Up Brand has also shown improvement, moving from 17th to 13th place over the same period. The brand's performance in British Columbia has been relatively consistent, maintaining a top 5 position, though there was a slight dip from 3rd to 4th place by March 2026.
The sales figures further underline Thumbs Up Brand's strong presence in these markets. Notably, in Ontario, the brand saw a significant increase in sales from February to March 2026, suggesting a successful strategy or product launch during this period. However, in British Columbia, despite a high-ranking position, sales have shown some fluctuation, with a decrease from December to February, followed by a rebound in March. This could indicate a competitive market environment or shifting consumer preferences. It's also worth mentioning that the brand did not appear in the top 30 in some other categories or provinces, which presents both a challenge and an opportunity for further expansion and diversification.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Thumbs Up Brand has demonstrated a notable upward trajectory in brand ranking over the past few months. Starting from a rank of 7th in December 2025, Thumbs Up Brand improved to 6th in January 2026, climbed to 5th in February, and reached 4th place by March 2026. This consistent rise in rank is indicative of a positive trend in sales performance, as evidenced by a significant increase in sales from February to March. In contrast, competitors such as Good Supply have maintained a stable position but experienced a decline in sales over the same period. Meanwhile, Claybourne Co. saw a slight dip in rank from 4th to 5th in March, and Jeeter consistently held the 3rd position despite a downward sales trend. The leading brand, General Admission, maintained its stronghold at the top, although its sales have also shown a downward trend, suggesting potential opportunities for Thumbs Up Brand to further capitalize on its current momentum.
Notable Products
In March 2026, the top-performing product from Thumbs Up Brand was the Indica Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its number one rank consistently since December 2025 with a sales figure of 150,921. The Sativa Pre-Roll 2-Pack (2g) also held its steady position at rank two, showing a significant sales increase to 127,324. Notably, the Indica x Sativa Pre-Roll 2-Pack (2g) improved its rank from fifth to third place, indicating a rise in consumer preference. The Sativa Pre-Roll 4-Pack (2g) remained stable at rank four, while the Sativa Pre-Roll 10-Pack (3.5g) slipped from third to fifth place, showing a slight decline in sales. Overall, the Pre-Roll category products dominated the sales, with minor shifts in rankings reflecting changing consumer trends.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
