.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Bold has shown a mixed performance across different categories and regions, with notable movements in the rankings. In Alberta, the brand's Flower category experienced a significant improvement, climbing from 49th in June to 32nd in July, before slipping to 37th in August. This fluctuation is contrasted by their stable performance in the Vapor Pens category, maintaining a steady 19th rank from June through August. However, it's worth noting that Bold did not make it into the top 30 brands for the Flower category in British Columbia, indicating potential challenges in that market. Meanwhile, the Pre-Roll category in Saskatchewan remained strong, consistently holding a top 5 position throughout the observed months.
In the Ontario market, Bold's performance in the Flower category saw a gradual improvement, moving from 76th in June to 68th in August, suggesting a positive trajectory. However, the Vapor Pens category in Illinois and New Jersey presents a different picture. In Illinois, Bold entered the rankings at 48th in July but dropped to 60th by August, while in New Jersey, they improved from 48th in June to 35th in July, before declining to 42nd in August. This indicates varying levels of competitiveness and consumer reception in these states. Additionally, Bold's absence from the top 30 in some categories suggests areas where the brand might focus on enhancing their market presence.
Competitive Landscape
In the competitive landscape of vapor pens in Saskatchewan, Bold has shown resilience and adaptability, maintaining a strong presence despite intense competition. Over the past few months, Bold has consistently ranked within the top three, demonstrating its ability to capture consumer interest and sustain sales momentum. In May and June 2025, Bold secured the second position, only to be briefly overtaken by Back Forty / Back 40 Cannabis in July, before reclaiming its spot in August. This fluctuation highlights a competitive rivalry with Back Forty, which also reflects in their sales figures, as both brands exhibit a close contest in market share. Meanwhile, Spinach remains the dominant leader, consistently holding the top rank with a significant sales lead. Sticky Greens, while trailing behind, maintains a steady fourth position, indicating a stable, albeit smaller, market presence. These dynamics suggest that while Bold is a formidable player, it must continue to innovate and strategize to challenge Spinach's dominance and fend off Back Forty's competitive advances.
Notable Products
In August 2025, Bold's top-performing product was the Root Beer Float Blunt 3-Pack (1.5g) in the Pre-Roll category, maintaining its number one rank for four consecutive months with a sales figure of 24,620 units. The Orange Crush Pre-Roll 3-Pack (1.5g) held steady at the second position, showing a significant sales increase from previous months. Cool Aid Kush Pre-Roll 3-Pack (1.5g) rose to third place, marking an improvement from its debut at fourth in July. The Root Beer Float Blunt (1g) entered the rankings at fourth place in August. Meanwhile, Root Beer Float (3.5g) in the Flower category slipped to fifth, continuing its downward trend from May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
