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Dec-2024
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Overview
Market Insights Snapshot
In the dynamic landscape of cannabis sales, Bold has shown varied performance across different categories and provinces. In Alberta, Bold's presence in the Flower category has been declining, with its rank slipping out of the top 30 by December 2024. This indicates a significant challenge in maintaining market share in this category. However, Bold's performance in the Pre-Roll category in Alberta remains relatively stable, consistently ranking within the top 30, although there was a slight dip from 21st in November to 23rd in December. In the Vapor Pens category, Bold's rank dropped from 19th in November to 22nd in December, reflecting a downward trend that warrants attention.
Saskatchewan presents a more promising picture for Bold, especially in the Pre-Roll category where the brand improved its rank from 12th in September to an impressive 4th by December. This upward trajectory suggests a strong consumer preference for Bold's Pre-Roll products in this region. In contrast, Bold's performance in the Flower category in Ontario remains outside the top 30 as of December, indicating potential areas for improvement. The Vapor Pens category in Ontario shows a sharp decline, with Bold dropping from 54th in September to 80th by December, highlighting a significant challenge in capturing consumer interest. Meanwhile, in British Columbia, Bold's Pre-Roll category maintains a steady rank, demonstrating consistent consumer demand.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Bold has experienced fluctuations in its ranking, maintaining a position within the top 20 brands. From September to December 2024, Bold's rank shifted from 18th to 19th, with a peak at 17th in November. This slight decline in rank coincides with a decrease in sales from October to December. Notably, MTL Cannabis showed an upward trend, surpassing Bold in November by climbing to 16th place, while Rizzlers consistently held a higher rank, despite a slight drop from 13th to 17th over the same period. Meanwhile, Common Ground and DEBUNK remained outside the top 20 until October, indicating a competitive pressure on Bold as these brands gained traction. This dynamic suggests that while Bold remains a strong contender, there is a need to strategize for maintaining or improving its market position amidst rising competitors.
Notable Products
In December 2024, the top-performing product for Bold was the Root Beer Float Blunt 3-Pack (1.5g), which maintained its number one rank consistently from September through December, despite a slight dip in sales to 15,875. The Death Star Pre-Roll 3-Pack (1.5g) held steady at the second position since October, indicating stable consumer demand. The Root Beer Float Blunt (1g) improved its rank slightly, moving up from fourth in November to third in December. A newcomer to the rankings, the Orange Crush Pre-Roll 3-Pack (1.5g), debuted at fourth place, highlighting its growing popularity. Meanwhile, the Root Beer Float (3.5g) saw a decline in rank, dropping from third in November to fifth in December, suggesting a shift in consumer preferences within the flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
