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Oct-2025
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Overview
Market Insights Snapshot
In the Alberta market, Bold has shown varied performance across different categories. In the Flower category, Bold's ranking has consistently declined from 33rd in July to 42nd in October, indicating a downward trend. This is reflected in their sales, which decreased from $184,694 in July to $123,576 in October. However, in the Pre-Roll category, Bold has maintained a relatively stable position, fluctuating slightly but staying within the top 25. Notably, Bold's Vapor Pens have shown a slight improvement in rank, moving from 22nd in July to 20th in October, which corresponds with a steady increase in sales during the same period.
In Saskatchewan, Bold has performed exceptionally well in the Vapor Pens category, maintaining the top rank for the past two months. This dominance is mirrored by a significant increase in sales, peaking at $801,455 in October. Conversely, in British Columbia, Bold's presence in the Flower category is less prominent, as they did not rank within the top 30 in July. However, they made an entry in August at 60th, showing some progress by September. In the Pre-Roll category, Bold experienced a notable drop from 19th in September to 46th in October, which could be a point of concern for the brand in this region.
Competitive Landscape
In the competitive landscape of vapor pens in Saskatchewan, Bold has demonstrated a significant upward trajectory in recent months. Initially ranked second in July and August 2025, Bold ascended to the top position by September and maintained this lead through October. This rise in rank coincides with a consistent increase in sales, suggesting strong consumer preference and effective market strategies. In contrast, Spinach, which held the top rank in July and August, slipped to second place by September, indicating a potential shift in consumer loyalty or competitive advantage favoring Bold. Meanwhile, XPLOR has also shown a notable climb from the 10th position in July to 3rd in October, reflecting a dynamic and competitive market environment. These shifts highlight Bold's strong performance and suggest a need for competitors to innovate or adjust strategies to reclaim or improve their standings.
Notable Products
In October 2025, Bold's top-performing product was the Root Beer Float Blunt 3-Pack (1.5g) in the Pre-Roll category, maintaining its number one rank from previous months despite a decrease in sales to 14,615 units. The Orange Crush Pre-Roll 3-Pack (1.5g) climbed back to the second position, which it held in July and August, after briefly dropping to third in September. The Glazed Pre-Roll 2-Pack (2g) made a notable entry into the rankings, securing the third spot in October. Cool Aid Kush Pre-Roll 3-Pack (1.5g) experienced a drop to fourth place after reaching the second rank in September. In the Vapor Pens category, Glazed - Melted Strawberries Liquid Diamonds Cartridge (1g) consistently held the fifth position in the months it was ranked.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
