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Apr-2025
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Overview
Market Insights Snapshot
In reviewing Bold's performance across different Canadian provinces, notable movements can be observed in the Flower category. In Alberta, Bold has shown a significant upward trend, moving from a rank of 68 in January 2025 to 44 by April, reflecting a positive reception in this category. This contrasts with British Columbia, where Bold's rank has fluctuated but ultimately improved from 62 in January to 53 in April. Meanwhile, in Ontario, Bold entered the top 100 only in March, starting at rank 98 and climbing to 77 by April, indicating a growing presence. However, Bold's consistent performance in Saskatchewan with a stable rank of 27 throughout the months suggests a steady consumer base in this region.
Examining Bold's performance in the Pre-Roll category reveals varied results across provinces. In Alberta, Bold's rank fluctuated, peaking at 17 in February before settling at 25 in April. In British Columbia, Bold maintained a stronger position, moving from 22 in January to 18 in April, demonstrating a solid foothold in this category. Ontario's Pre-Roll market saw Bold consistently improve its rank from 63 in January to 60 by April, showing a steady upward trajectory. Notably, in Saskatchewan, Bold's rank dropped from 3 in January to 7 by April, although it remains within the top 10, underscoring its continued strength in this category despite the decline. Meanwhile, in the Vapor Pens category, Bold maintained a consistent third rank in Saskatchewan, highlighting its dominance, while in Ontario, the absence of a rank in April suggests a potential opportunity for improvement.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Bold has shown notable progress in its rankings over the first quarter of 2025. Starting the year outside the top 20, Bold climbed to the 17th position by March, indicating a positive trajectory in market presence. This upward movement contrasts with competitors like Good Supply, which experienced fluctuations, dropping to 17th in April from a peak of 14th in January. Meanwhile, Claybourne Co. demonstrated a steady climb, reaching 16th in April. Pure Sunfarms maintained a relatively stable position, consistently ranking around 19th. Bold's sales performance also reflects this upward trend, with a significant increase from February to March, suggesting effective strategies in capturing market share. As competitors like Common Ground struggled to maintain a consistent rank, Bold's improvement in both rank and sales highlights its potential to further solidify its position in the market.
Notable Products
In April 2025, the top-performing product for Bold was the Root Beer Float Blunt 3-Pack (1.5g) in the Pre-Roll category, maintaining its consistent rank of 1 since January. The Root Beer Float (3.5g) in the Flower category climbed back to rank 2, matching its position from January and February, with notable sales of 6,283 units. The Death Star Pre-Roll 3-Pack (1.5g) held steady at rank 3, experiencing a dip in sales compared to March. Orange Crush Pre-Roll 3-Pack (1.5g) remained at rank 4, showing a slight decrease in sales from the previous month. Munyunz Pre-Roll 3-Pack (1.5g) re-entered the rankings at position 5, having been absent in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
