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Sep-2025
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Overview
Market Insights Snapshot
Bold's performance across various categories and states/provinces reveals intriguing trends and shifts. In Alberta, Bold's position in the Flower category saw a gradual improvement from June to September 2025, though it remained outside the top 30, indicating a need for strategic enhancement in this segment. Conversely, its Vapor Pens category held a steady rank of 18, suggesting a consistent consumer base. In British Columbia, Bold's Flower category ranking fluctuated, with a notable absence from the top 30 in July, highlighting potential challenges. However, the Pre-Roll category demonstrated stability, maintaining its presence within the top 30 throughout the observed period.
In the U.S. markets, Bold's performance varied significantly. In Illinois, Bold entered the Vapor Pens category rankings in July 2025, but remained outside the top 30 by September, indicating room for growth. Meanwhile, in New Jersey, the brand maintained a consistent rank in the Vapor Pens category, suggesting a stable foothold. In Ontario, Bold's Flower category showed a positive trajectory, climbing from 76th to 62nd, while its Pre-Roll category remained relatively stable. Saskatchewan emerged as a strong market for Bold, with the brand achieving top 3 positions in both Pre-Roll and Vapor Pens categories, underscoring its robust market presence and consumer appeal in this province.
Competitive Landscape
In the competitive landscape of vapor pens in Saskatchewan, Bold has consistently maintained its position as the second-ranked brand from June to September 2025. Despite not surpassing the leading brand, Spinach, which holds the top rank with a steady performance, Bold has shown a remarkable upward trend in sales, particularly in September, where it nearly matched Spinach's sales figures. This indicates a strong consumer preference and growing market share for Bold. Meanwhile, Back Forty / Back 40 Cannabis remains in third place, with sales figures consistently lower than Bold's, suggesting that Bold is effectively capturing a larger portion of the market. Sticky Greens, although improving its rank from fifth to fourth, still trails behind in sales, highlighting Bold's robust positioning in the market.
Notable Products
In September 2025, Bold's top-performing product was the Root Beer Float Blunt 3-Pack in the Pre-Roll category, maintaining its consistent rank of 1 since June 2025, with sales reaching $21,899. The Cool Aid Kush Pre-Roll 3-Pack saw a notable rise to the second position, up from third in August, reflecting a strong sales increase. The Orange Crush Pre-Roll 3-Pack dropped to third place after holding the second position in the previous two months. The Root Beer Float Blunt maintained its fourth position since its debut in August. The Glazed- Melted Strawberries Liquid Diamonds Cartridge re-entered the rankings at fifth place, showing a recovery in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
