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Dec-2025
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Overview
Market Insights Snapshot
In the province of Alberta, Bold's performance across categories shows some fluctuations. The Flower category saw a minor dip in rankings, remaining outside the top 30, while sales showed a noticeable increase in November before slightly decreasing in December. The Pre-Roll category maintained a consistent position at 22nd place from October through December, despite a gradual decline in sales. Interestingly, Vapor Pens in Alberta experienced a slight drop in rankings from 21st to 24th by December, yet sales demonstrated a positive trend, ending the year on an upward trajectory.
In Saskatchewan, Bold's Vapor Pens have consistently performed exceptionally well, holding either the 1st or 2nd position throughout the last quarter of 2025, with sales peaking in December. The Flower category also witnessed a significant rise, climbing from 14th in September to an impressive 7th by December, indicating strong growth momentum. Meanwhile, in Ontario, Bold's Pre-Roll category showed steady improvement, moving from 62nd to 52nd, with sales reflecting this positive trend. However, the Vapor Pens category only appeared in the rankings in December, suggesting a late but noteworthy entry into the top 30.
Competitive Landscape
In the competitive landscape of vapor pens in Saskatchewan, Bold has demonstrated a strong performance, consistently maintaining a top position. Throughout the last quarter of 2025, Bold has shown resilience, starting and ending the period as the number one brand, despite a brief dip to second place in November. This fluctuation coincided with a notable surge by Spinach, which temporarily claimed the top spot in November. However, Bold's robust sales growth, culminating in a significant increase by December, helped it reclaim its leading position. Meanwhile, Back Forty / Back 40 Cannabis experienced inconsistency, missing from the top 20 in October and fluctuating in rank across the other months. This competitive dynamic highlights Bold's ability to adapt and thrive, reinforcing its market dominance in Saskatchewan's vapor pen category.
Notable Products
In December 2025, Bold's top-performing product was the Root Beer Float Blunt 3-Pack (1.5g) in the Pre-Roll category, maintaining its consistent number one rank from previous months with sales of 17,784 units. The Orange Crush Pre-Roll 3-Pack (1.5g) held its position as the second-best seller, showing stability in its ranking since November. The Glazed Pre-Roll 2-Pack (2g) climbed to the third spot, improving from its previous rank. Meanwhile, the Glazed - Melted Strawberries Liquid Diamonds Cartridge (1g) in the Vapor Pens category moved up to fourth place, indicating a positive shift in consumer preference. Cool Aid Kush Pre-Roll 3-Pack (1.5g) re-entered the top five, securing the fifth position, demonstrating a recovery in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
