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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Bold concentrated over half of May 2026 sales in Pre-Roll at 50.77% share with 71.20% year-over-year growth and a 5.72% month-over-month lift, while Vapor Pens held 34.36% share with 112.65% year-over-year growth but a 2.66% month-over-month dip. Flower contributed 14.87% share with 27.44% year-over-year growth and a 1.50% month-over-month decline, as the brand’s average price fell 5.31% year over year to $25.12. The mix indicates Bold is pivoting toward higher-velocity inhalables where Pre-Roll drives incremental monthly volume and Vapor Pens fuels annual expansion, implying a deliberate balance between near-term basket turns and longer-cycle trading up.
With Vapor Pens ranked 2 in Saskatchewan and posting 112.65% year-over-year growth alongside a 2.66% month-over-month pullback, Bold’s positioning appears anchored in a premium-adjacent pen portfolio that scales annually but is sensitive to monthly promo and assortment timing. Simultaneously, Pre-Roll’s 5.72% month-over-month increase versus Flower’s 1.50% month-over-month decline and 27.44% year-over-year growth signals the brand is leaning into formats that expand household penetration and repeat, suggesting a strategy to use Pre-Roll for traffic and Vapor Pens for share capture in Saskatchewan.
Competitive Landscape
Bold sits at rank #2 in SK Vapor Pens in May 2026, unchanged from #2 year over year, after slipping from #1 in March 2026 to #2 by May 2026; that drop from a peak rank of #1 to #2 across three months indicates a near-term loss of category lead even as annual placement held steady. Spinach holds #1 now versus #1 a year ago while its sales grew 108.7% year over year, widening the gap above Bold, and Back Forty / Back 40 Cannabis remains #3 versus #3 a year ago with 81.9% YoY growth pressing upward from below. The pattern implies Bold’s stable #2 rank masks share pressure from a faster-rising #1 and a rapidly growing #3, suggesting the trajectory points toward a squeeze unless momentum is recaptured.
Notable Products
Glazed Pre-Roll 2-Pack (2g) posted the largest movement with a 72.7% month-over-month gain to $220,519 and held rank 1, while Cool Aid Kush Pre-Roll 3-Pack (1.5g) fell 19.2% to rank 5. Root Beer Float Blunt 3-Pack (1.5g) declined 11.2% but still sat at rank 2, and Glazed - Juicy Pineapple Liquid Diamonds Cartridge (1g) dropped 26.6% at rank 6. With eight of the top ten in Pre-Roll and only two Vapor Pens, the pattern implies Bold is consolidating demand around value-forward multi-pack Pre-Rolls even as select Vapor Pens soften.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
