.svg){kind=small}
Nov-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the Canadian market, Bold has shown varied performance across different provinces and product categories. In Alberta, Bold's presence in the Flower category has been inconsistent, with rankings hovering around the 40s, indicating challenges in maintaining a top position. However, the Pre-Roll category tells a different story, where Bold has consistently held a position within the top 30, indicating a stronger foothold. Notably, their Vapor Pens category has seen a slight dip in rank from 21st to 23rd between October and November 2025, despite a general upward trend in sales from August to October. Meanwhile, in Saskatchewan, Bold has maintained impressive rankings, especially in Pre-Rolls and Vapor Pens, consistently placing in the top three, which suggests a strong brand loyalty and market penetration in these categories.
Shifting focus to the United States, Bold's performance in Illinois has seen them enter the Vapor Pens category rankings in October 2025, debuting at 59th and improving to 52nd by November. This upward movement indicates potential growth and increased consumer interest. In New Jersey, Bold's Vapor Pens saw a positive trajectory, improving from 45th in August to 37th by October, before dropping out of the top 30 in November, suggesting a need to reassess market strategies to maintain momentum. Across the border in Ontario, Bold's Flower category has seen gradual improvement, climbing from 70th to 63rd from August to November, while in Pre-Rolls, Bold has made significant strides, moving from 66th to 50th, highlighting a successful brand strategy in this category.
Competitive Landscape
In the competitive landscape of vapor pens in Saskatchewan, Bold has demonstrated significant resilience and adaptability, maintaining a strong presence in the top ranks. In August 2025, Bold was ranked second, but it surged to the top position in September and October, before settling back to second place in November. This fluctuation highlights Bold's ability to compete closely with Spinach, which consistently held the first or second positions during the same period. Notably, Bold's sales in October 2025 were higher than those of Spinach, indicating a robust market performance despite the rank changes. Meanwhile, Back Forty / Back 40 Cannabis experienced a drop from third place in September to being unranked in October, before returning to fourth in November, suggesting potential volatility in its market position. Additionally, XPLOR showed a notable upward trend, climbing from eighth in August to third by October, which could signal increasing competition for Bold. Overall, Bold's ability to maintain high sales and rank positions amidst these shifts underscores its competitive strength in the Saskatchewan vapor pen market.
Notable Products
In November 2025, the top-performing product for Bold was the Root Beer Float Blunt 3-Pack (1.5g) in the Pre-Roll category, maintaining its number one rank consistently since August. The Orange Crush Pre-Roll 3-Pack (1.5g) held steady at the second position, showing resilience in its sales figures, which reached 7521 units. The Glazed Pre-Roll 2-Pack (2g) maintained its third position from October, indicating a stable sales performance. Root Beer Float (3.5g) in the Flower category climbed to the fourth rank, showcasing a resurgence in popularity. The Cool Aid Kush Pre-Roll 3-Pack (1.5g) dropped to fifth place, reflecting a decline from its earlier higher rankings in August and September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
