Bold

Data Snapshot: May 04, 2024
Bold Cannabis Brand Logo
$1M+

Apr-2024

Sales

Decline

Trend

6-Month

69

Product Count

SKUs

Bold

Overview

Bold is a notable brand in the cannabis industry with roots in Saskatchewan and affiliates like Bold Growth Inc. and Bold Team LLC, pioneering the cultivation and processing of craft cannabis in both Canada and Arkansas. As a licensed producer, it leverages advanced growing practices and confectionary-grade silicone molds, offering unique customization options that allow consumers to personalize their cannabis experience. The brand has been instrumental in positively shifting marijuana narratives, away from taboo associations to acceptance and mainstream recognition.
Product Trends

Bold Categories

Bold Sales

Market Insights Snapshot

Bold Historical Sales by Category

In the competitive cannabis market, Bold has shown varied performance across different categories and provinces, demonstrating both growth and areas for improvement. In Alberta, Bold's presence is felt strongly in the Pre-Roll category, where it improved its ranking from 32 in January to 30 in April 2024, accompanied by a significant sales increase to 195,949. However, its performance in the Flower category paints a different picture, with a slight decline from a rank of 70 in January to 79 in April, indicating a potential area for strategic focus. The debut of Bold in the Concentrates category in March with a rank of 28 showcases a promising entrance, though without subsequent ranking data to gauge its trajectory. In contrast, the Vapor Pens category shows stability, maintaining positions within the top 30 over the four months.

Exploring Bold's performance outside Alberta reveals a mixed bag of results. In British Columbia, the brand made notable strides in the Pre-Roll category, moving from a rank of 22 in January to 22 again in April, alongside a remarkable sales jump to 248,474. This indicates a strong consumer preference and market hold in this category within the province. The Flower category, however, tells a story of gradual decline, slipping from rank 37 in January to 44 in April, suggesting challenges in maintaining market share amidst competition. In Ontario and Saskatchewan, the brand's rankings in various categories indicate a need for bolstered efforts, especially in the highly competitive Flower and Vapor Pens segments, where rankings in Ontario show a downward trend or stagnation. Saskatchewan, however, presents an opportunity, particularly in the Vapor Pens category, where Bold has maintained a strong presence within the top 15 rankings from January to April 2024, hinting at a well-received product offering in this market.

Apr-2024 Rank
Concentrates
Flower
Pre-Roll
Vapor Pens
79
30
29
44
22
80
63
63
23
14
Bold

Competitive Landscape

In the competitive landscape of the Pre-Roll category in British Columbia, Bold has experienced fluctuations in its ranking, indicating a volatile position within the market. Notably, Bold's rank dropped from 22nd in January to 31st in February, before slightly recovering to 28th in March and then back to 22nd in April. This trajectory suggests challenges in maintaining a consistent market position, especially when compared to its competitors. For instance, Castle Rock Farms has shown more stability and an upward trend, moving from the 21st position in January to the 20th by April, coupled with a significant increase in sales. On the other hand, SUPER TOAST made a remarkable leap from being ranked 47th in January to 21st in April, showcasing an extraordinary growth in both rank and sales. Other competitors like Common Ground and The Original Fraser Valley Weed Co. have also seen fluctuations but remained relatively close in ranking to Bold. These dynamics underscore the competitive nature of the Pre-Roll market in British Columbia, with Bold facing stiff competition and the need to strategize effectively to improve or maintain its market standing.

Bold market ranking for BC Pre-Roll

Bold

Notable Products

In April 2024, Bold's top-performing product was the Root Beer Float Pre-Roll 3-Pack (1.5g) within the Pre-Roll category, maintaining its number one rank from the previous months with sales figures reaching 16,994 units. Following closely, the Root Beer Float (3.5g) from the Flower category secured the second rank, showing a positive movement from its previous third position in March to second, indicating a growing preference among consumers. The Root Beer Float Blunt (1g), also in the Pre-Roll category, ranked third, despite a slight drop from its second position in February, showcasing the brand's dominance in the Pre-Roll market. The Death Star Pre-Roll 3-Pack (1.5g) was the fourth top-selling product, experiencing a slight decline in its rank from the previous month. Notably, the Vanilla Infused Blunt (1g) made its first appearance in the rankings in April, directly entering at the fifth position, highlighting a potential rising interest in flavored blunts among Bold's clientele.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Root Beer Float Pre-Roll 3-Pack (1.5g)
Pre-Roll
1
1
1
1
Root Beer Float (3.5g)
Flower
4
4
2
2
Root Beer Float Blunt (1g)
Pre-Roll
3
2
4
3
Death Star Pre-Roll 3-Pack (1.5g)
Pre-Roll
2
3
3
4
Vanilla Infused Blunt (1g)
Pre-Roll
>5
>5
>5
5
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