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Dec-2025
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Overview
Market Insights Snapshot
Highly Casual has shown impressive growth in the Beverage category within the state of Michigan. Over the last few months of 2025, the brand has climbed the ranks significantly, moving from 6th place in September to securing the 3rd position by November and maintaining it through December. This upward trajectory indicates a strong market presence and increasing consumer preference in Michigan's competitive beverage sector. Notably, the brand's sales in this category also reflect this positive trend, with a substantial increase from September to November, before a slight dip in December.
In contrast, Highly Casual's performance in other states and categories is not detailed here, suggesting that the brand may not have made it into the top 30 rankings elsewhere. This absence could be interpreted as a potential area for growth or an indication of strong competition in those markets. The data presents an opportunity for Highly Casual to leverage its success in Michigan as a blueprint for expansion into other territories or categories. Observing how the brand adapts its strategy to penetrate these markets could provide further insights into its overall market strategy and potential for future growth.
Competitive Landscape
In the Michigan beverage category, Highly Casual has shown a notable upward trajectory in its market position over the last few months of 2025. Starting from a rank of 6th in September, Highly Casual climbed to 5th in October, and further improved to 3rd place by November, maintaining this position in December. This positive shift in rank is indicative of a strong sales performance, as Highly Casual's sales figures increased significantly from October to November, before slightly declining in December. This upward trend is particularly impressive given the consistent top rankings of competitors like Mary Jones and Keef Cola, which have maintained their 1st and 2nd positions respectively throughout the same period. Meanwhile, Pot Shot and CQ (Cannabis Quencher) have seen less fluctuation in their ranks, with Pot Shot consistently holding the 4th position after a brief rise to 3rd in October, and CQ maintaining a stable presence around the 5th and 6th spots. Highly Casual's ability to surpass these competitors highlights its growing influence and potential in the Michigan market.
Notable Products
In December 2025, Honeycrisp Apple Hang Ten Seltzer (10mg) maintained its top position as the leading product in sales for Highly Casual, with a notable sales figure of 7971 units. High 5 - CBD/THC 1:1 Strawberry & Watermelon Seltzer (5mg CBD, 5mg THC) rose to the second position, showing a significant increase in sales from previous months. CBD/THC 1:1 Blueberry & Pineapple Seltzer (5mg CBD, 5mg THC, 12oz, 355ml) slipped to the third position, despite a strong sales performance. CBD/THC 1:1 Lemon + Lime Seltzer (5mg CBD, 5mg THC) remained steady at the fourth rank, showing consistent growth. Cold Brew Coffee (10mg) dropped to fifth place after a peak in sales in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
