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Oct-2025
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Overview
Market Insights Snapshot
Highly Casual has demonstrated a consistent performance in the Beverage category within the state of Michigan. Over the months from July to October 2025, the brand maintained a solid presence, ranking 5th in July, August, and October, with a slight dip to 6th in September. This indicates a stable market position with a brief fluctuation, potentially due to competitive shifts or seasonal factors. Notably, the brand's sales figures also reflect this stability, with a minor dip in September but a rebound in October, suggesting resilience and effective market strategies.
However, Highly Casual's performance across other states and categories is less visible, as it did not rank within the top 30 brands in any other state or category during these months. This absence could be seen as a missed opportunity for expansion or an area requiring strategic focus. The brand's consistency in Michigan's Beverage category could serve as a blueprint for improvement and growth in other markets. By analyzing the factors contributing to its success in Michigan, Highly Casual might identify strategies to enhance its presence in other states or categories, potentially leading to a broader market footprint.
Competitive Landscape
In the competitive landscape of the Michigan beverage category, Highly Casual has shown resilience and adaptability, maintaining a steady rank between 5th and 6th place from July to October 2025. Despite facing fierce competition, Highly Casual outperformed Pleasantea, which consistently ranked 7th, and remained competitive with CQ (Cannabis Quencher), which fluctuated between 5th and 6th place. However, Highly Casual trails behind tonic and Pot Shot, which have consistently held top positions. Notably, Highly Casual's sales showed a positive trend in October, surpassing its September figures, indicating potential for growth and an opportunity to climb the ranks if this momentum continues.
Notable Products
In October 2025, the top-performing product for Highly Casual was the Honeycrisp Apple Hang Ten Seltzer (10mg) in the Beverage category, maintaining its consistent number one rank with sales of 7559 units. The CBD/THC 1:1 Blueberry & Pineapple Seltzer (5mg CBD, 5mg THC, 12oz, 355ml) held the second rank, showing an improvement from its third position in September. The High 5 - CBD/THC 1:1 Strawberry & Watermelon Seltzer (5mg CBD, 5mg THC) dropped to third place after being second in September. The CBD/THC 1:1 Lemon + Lime Seltzer (5mg CBD, 5mg THC) remained steady at fourth place, but with a notable increase in sales. The Cold Brew Coffee (10mg) made its debut in the rankings at fifth place, suggesting a positive reception among customers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
