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Aug-2024
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Overview
Market Insights Snapshot
Highly Casual has shown a consistent upward trajectory in the Beverage category within Michigan. Starting from a rank of 6 in May 2024, the brand maintained this position in June before climbing to 5 in July and reaching 4 in August. This steady improvement in rankings is indicative of an increasing consumer preference for Highly Casual's offerings in Michigan. The brand's sales figures also reflect this positive trend, with a notable increase from $61,778 in May to $110,967 in August. This growth suggests that Highly Casual is successfully capturing a larger market share and resonating well with consumers in Michigan.
However, Highly Casual's performance in other states and categories appears to be less prominent, as the brand did not make it into the top 30 rankings outside of Michigan in the Beverage category during the same period. This could be seen as a potential area for improvement or expansion for the brand. The absence from the top 30 in other markets might indicate either a lack of presence or competitive challenges that Highly Casual needs to address. Focusing on these areas could provide new growth opportunities and help the brand replicate its success in Michigan across other states.
Competitive Landscape
In the competitive landscape of the Michigan cannabis beverage market, Highly Casual has shown a notable upward trend in rankings over the past few months. Initially ranked 6th in May 2024, Highly Casual climbed to 4th place by August 2024, indicating a positive shift in market presence and consumer preference. This upward movement is significant when compared to competitors like Pleasantea, which saw a decline from 5th to 6th place during the same period. Meanwhile, Tonic and CQ (Cannabis Quencher) maintained their strong positions at 2nd and 3rd respectively, showcasing stable consumer loyalty. On the other hand, Northern Connections experienced fluctuations, dropping to 6th place in July before recovering to 5th in August. The consistent rise in Highly Casual's rank suggests an effective marketing strategy and growing consumer base, making it a brand to watch in the evolving Michigan cannabis beverage market.
Notable Products
For August 2024, the top-performing product from Highly Casual is the High 5 - CBD/THC 1:1 Strawberry & Watermelon Seltzer 4-Pack (20mg CBD, 20mg THC) with sales of 2359 units, maintaining its number one rank from July. Following closely is the High 5 - CBD/THC 1:1 Blueberry & Pineapple Seltzer 4-Pack (20mg CBD, 20mg THC), which climbed to the second spot with a notable sales increase. The Honeycrisp Apple Hang Ten Seltzer (10mg) dropped to third place despite a rise in sales. The High 5 - CBD/THC 1:1 Lemon & Lime Seltzer 4-Pack (10mg CBD, 10mg THC) remains consistently in fourth place. Finally, the Strawberry & Watermelon Seltzer 4-Pack (8mg) re-entered the rankings at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
