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Aug-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Highly Casual has shown consistent performance in the Beverage category, maintaining a strong presence with a rank of 4 in both May and June 2025, and slightly dropping to 5 in July and August 2025. This minor dip in ranking does not seem to have significantly impacted their sales, which have seen a steady upward trend from $96,542 in May to $131,665 in August. This suggests that while their relative position among competitors has shifted slightly, their overall market traction and consumer demand remain robust. However, it's important to note that Highly Casual's absence from the top 30 in other states might indicate potential areas for growth or a need to reevaluate their strategy in those regions.
The consistent presence of Highly Casual in Michigan's Beverage category top rankings highlights their strong foothold in this specific market. Despite the minor drop in rank from 4 to 5 over the summer months, the brand's sales trajectory indicates a positive growth trend, suggesting effective marketing strategies or product offerings that resonate well with consumers. However, their lack of presence in the top 30 brands in other states and categories could be a signal of untapped opportunities or challenges in expanding their market reach. This regional concentration might present both a strength in terms of focused market strategies and a potential vulnerability if not addressed strategically.
Competitive Landscape
In the competitive landscape of the Michigan cannabis beverage market, Highly Casual has maintained a steady presence, consistently ranking 4th or 5th from May to August 2025. Despite facing strong competition, Highly Casual's sales have shown a positive trajectory, peaking in August 2025. Notably, tonic has been a dominant force, consistently holding the 3rd rank, although its sales dipped slightly in August. Meanwhile, Pot Shot experienced a remarkable surge, climbing from 7th in June to 3rd in August, with a significant increase in sales. CQ (Cannabis Quencher) and Pleasantea have also been notable competitors, with CQ improving its rank to 5th in August, while Pleasantea slipped to 7th. This dynamic environment highlights the importance for Highly Casual to continue its upward sales trend to maintain and potentially improve its competitive position.
Notable Products
In August 2025, the top-performing product for Highly Casual was the Honeycrisp Apple Hang Ten Seltzer (10mg) in the Beverage category, maintaining its consistent first-place ranking from previous months with notable sales of 10,151 units. The CBD/THC 1:1 Blueberry & Pineapple Seltzer (5mg CBD, 5mg THC, 12oz, 355ml) held its second-place position, although its sales decreased compared to July. The High 5 - CBD/THC 1:1 Strawberry & Watermelon Seltzer (5mg CBD, 5mg THC) remained in third place, showing a slight decline in sales. The CBD/THC 1:1 Lemon + Lime Seltzer (5mg CBD, 5mg THC) maintained its fourth-place ranking, with sales improving from July. The Strawberry & Watermelon Seltzer 4-Pack (8mg) consistently ranked fifth, showing marginal sales growth over the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
