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Apr-2025
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Overview
Market Insights Snapshot
Highly Casual has demonstrated notable growth in the Beverage category in Michigan. Over the first four months of 2025, the brand has moved up steadily in rankings, starting from 7th place in January and reaching 4th place by April. This upward trajectory is supported by a consistent increase in sales, with a significant jump in March. The brand's performance in Michigan indicates a successful strategy in capturing market share within the Beverage category, suggesting that they are effectively meeting consumer demands and preferences in this region.
While Highly Casual's rise in Michigan is impressive, it is important to note that their presence in other states or provinces within the Beverage category is not highlighted in the top 30 rankings. This absence could indicate either a strategic focus on Michigan or a need for expansion and increased competitiveness in other markets. Such information could be crucial for stakeholders looking to understand the brand's overall market positioning and potential areas for growth. Analyzing the brand's performance in other regions could provide further insights into their market strategy and execution.
Competitive Landscape
In the competitive landscape of the Michigan beverage category, Highly Casual has demonstrated a notable upward trajectory in rankings over the first four months of 2025. Starting from a rank of 7th in January, Highly Casual improved to 4th by April, indicating a positive trend in market positioning. This ascent is particularly significant given the competitive pressure from brands like Mary Jones, which saw a dramatic rise from 9th to 2nd place during the same period, and Chill Medicated, which maintained a strong presence in the top 5. Despite these challenges, Highly Casual's sales growth reflects a robust consumer demand, outpacing CQ (Cannabis Quencher), which remained relatively stable in rank but with less dynamic sales growth. This momentum positions Highly Casual as a formidable contender in the Michigan beverage market, suggesting potential for further gains if the brand continues to capitalize on its current growth strategy.
Notable Products
In April 2025, the top-performing product for Highly Casual was the Honeycrisp Apple Hang Ten Seltzer (10mg), maintaining its rank as number one since February 2025, with notable sales of 6,447 units. The High 5 - CBD/THC 1:1 Strawberry & Watermelon Seltzer (5mg CBD, 5mg THC) consistently held the second position from March to April. The CBD/THC 1:1 Blueberry & Pineapple Seltzer (5mg CBD, 5mg THC, 12oz, 355ml) secured the third spot, showing steady performance since March. The High 5 - CBD/THC 1:1 Lemon & Lime Seltzer 4-Pack (20mg CBD, 20mg THC) remained fourth in rank, unchanged since January. Lastly, the Lemon & Lime Seltzer 4-Pack (8mg) re-entered the rankings in April, placing fifth after being unranked for two months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
