.svg){kind=small}
Apr-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the competitive cannabis market of Michigan, Highly Casual has shown a consistent presence in the Beverage category, albeit with a slight decline in its ranking over the first quarter of 2024. Starting the year at a strong fourth position, the brand experienced a gradual slip, moving down to fifth in February and landing at sixth in both March and April. Despite this downward trend in rankings, it's important to note that Highly Casual's sales figures tell a different story. January kicked off with sales amounting to $80,622, and by April, there was a noticeable increase, with sales climbing to $96,721. This indicates a growing consumer base or increased purchase frequency, even as the brand faced stiffer competition within the state.
While the rankings provide a snapshot of Highly Casual's competitive stance within Michigan's Beverage category, the absence of ranking data for other states or categories suggests a focused or limited market presence. The dip in rankings from fourth to sixth place over four months could be seen in two lights: either as a sign of challenges in maintaining market share against competitors or as a reflection of the dynamic nature of consumer preferences in the cannabis industry. However, the increasing sales trajectory in Michigan, in spite of falling rankings, is a testament to the brand's resilience and potential for growth. This nuanced performance highlights the importance of looking beyond rankings to understand a brand's true market position and potential for success.
Competitive Landscape
In the competitive landscape of the Michigan beverage market, Highly Casual has demonstrated a consistent performance, maintaining its position within the top ranks among its peers. Initially ranked 4th in January 2024, it slightly slipped in rank over the following months, settling at 6th by April 2024. This shift in rank comes amidst a backdrop of fluctuating sales figures, where Highly Casual saw an increase in sales from January to April, indicating a growing consumer base despite the slight drop in rank. Notably, its competitors have shown varied trajectories. Chill Medicated started strong but experienced a gradual decline from 2nd to 5th place, despite maintaining higher sales figures than Highly Casual. Conversely, Armada Cannabis Co., after not ranking in the top 20 in January, made a significant leap to 5th by March and settled at 7th by April, showcasing a remarkable surge in both rank and sales. CQ (Cannabis Quencher) and Pleasantrees also remained strong contenders, with CQ notably jumping to 4th place by April. This competitive analysis highlights the dynamic nature of the Michigan beverage market, where brands like Highly Casual navigate through shifts in consumer preferences and competitive pressures, maintaining a solid presence while facing the challenge of emerging and fluctuating competitors.
Notable Products
In April 2024, Highly Casual's top-selling product was the High 5 - CBD/THC 1:1 Strawberry & Watermelon Seltzer 4-Pack (20mg CBD, 20mg THC) with sales reaching 1892 units, maintaining its number one rank consistently from January. Following closely, the High 5 - CBD/THC 1:1 Blueberry & Pineapple Seltzer 4-Pack (20mg CBD, 20mg THC) secured the second spot, also holding its position steady since the beginning of the year. The third place was taken by the High 5 - CBD/THC 1:1 Lemon & Lime Seltzer 4-Pack (10mg CBD, 10mg THC), which has shown a significant increase in sales from 859 units in March to 1331 units in April. Newcomers to the top 5 list, Raspberry Tea (10mg) and Peach Tea (10mg), debuted in the fourth and fifth positions respectively, indicating a growing interest in tea-based cannabis beverages. These rankings illustrate a stable preference for the High 5 seltzer line, while also highlighting a potential market expansion into teas within Highly Casual's product range.
Top Selling Cannabis Brands
