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Mar-2026
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Overview
Market Insights Snapshot
Highly Casual has shown varied performance across different categories and states, with notable movements in the Beverage category in Michigan. In December 2025, the brand held a strong position at rank 3, but experienced a gradual decline to rank 7 by March 2026. This downward trend could indicate increasing competition or shifting consumer preferences within the state. Despite this decline in ranking, Highly Casual maintained a significant presence in the top 10, suggesting resilience and continued consumer interest. The sales figures also reflect this trend, with a noticeable decrease from December to February, followed by a slight recovery in March.
Interestingly, Highly Casual did not appear in the top 30 rankings for other states or categories during this period, which could be seen as a limitation in their market penetration beyond Michigan or a strategic focus on the Beverage category within this state. The absence of rankings in other states might suggest potential areas for growth or a need for strategic realignment to expand their footprint. The brand's performance in Michigan's Beverage category highlights both opportunities and challenges, with room for improvement and expansion into new markets or categories. This data presents a picture of a brand that is well-positioned in its chosen niche but might benefit from exploring additional avenues for growth.
Competitive Landscape
In the competitive landscape of the Michigan cannabis beverage market, Highly Casual has experienced a notable shift in its ranking and sales trajectory from December 2025 to March 2026. Initially holding the third position, Highly Casual saw a gradual decline, dropping to seventh place by March 2026. This decline can be attributed to the rising performance of competitors such as Chill Medicated, which improved its rank from ninth to sixth, and Pleasantea, which climbed from seventh to fifth. Despite these changes, Highly Casual remains a strong contender, maintaining higher sales figures than tonic and Armada Cannabis Co. over the same period. The brand's resilience in sales, despite a dip in rank, indicates a loyal customer base and potential for strategic adjustments to regain its higher position in the market.
Notable Products
In March 2026, the Honeycrisp Apple Hang Ten Seltzer maintained its position as the top-performing product for Highly Casual, with sales figures reaching 5,971 units. The CBD/THC 1:1 Blueberry & Pineapple Seltzer held steady in the second position, showing consistent performance from the previous month. The High 5 - CBD/THC 1:1 Strawberry & Watermelon Seltzer remained in the third spot, indicating a stable demand. The CBD/THC 1:1 Lemon + Lime Seltzer also retained its fourth place, while the Cold Brew Coffee continued to trail in fifth, with a notable decline in sales. Overall, the rankings for March 2026 showed no changes from February 2026, suggesting a steady consumer preference for these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
