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Nov-2025
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Overview
Market Insights Snapshot
Highly Casual has shown notable performance in the Beverage category across several states, with particular strength observed in Michigan. In this state, the brand has consistently maintained a strong presence, improving from a rank of 5 in August to 3 by November 2025. This upward trend suggests a growing consumer preference for Highly Casual's offerings in Michigan, possibly driven by product innovation or effective market strategies. Despite a slight dip in September, where sales decreased to $103,648, the brand rebounded strongly in subsequent months, indicating resilience and a solid market foothold.
However, it is important to note that Highly Casual's performance is not uniformly strong across all regions and categories. The absence of rankings in other states and categories implies that the brand is not yet a top contender in those markets. This could highlight potential areas for growth or suggest that the brand is focusing its efforts more strategically in select markets like Michigan. Understanding these dynamics can provide valuable insights into the brand's strategic positioning and potential future movements, especially as they continue to solidify their presence in key markets.
Competitive Landscape
In the Michigan beverage category, Highly Casual has shown a promising upward trajectory in recent months, climbing from a rank of 6 in September 2025 to 3 by November 2025. This improvement in rank is indicative of a notable increase in sales, contrasting with the relatively stable performance of competitors like Keef Cola and Mary Jones, which have maintained their positions at ranks 2 and 1, respectively. Notably, Highly Casual's sales in November 2025 surpassed those of CQ (Cannabis Quencher), which has fluctuated between ranks 5 and 6, and Pot Shot, which experienced a decline from rank 3 to 4. This positive trend for Highly Casual suggests a growing consumer preference and effective market strategies, positioning it as a formidable competitor in the Michigan beverage market.
Notable Products
In November 2025, Honeycrisp Apple Hang Ten Seltzer (10mg) continued to dominate as the top-performing product for Highly Casual, maintaining its number one rank across four consecutive months with a notable sales figure of 8,625 units. The CBD/THC 1:1 Blueberry & Pineapple Seltzer (5mg CBD, 5mg THC, 12oz, 355ml) held steady in the second position, showing a consistent improvement in sales from previous months. High 5 - CBD/THC 1:1 Strawberry & Watermelon Seltzer (5mg CBD, 5mg THC) remained in third place, displaying a positive sales trend. Cold Brew Coffee (10mg) climbed to the fourth position from fifth in October, indicating a growing popularity. Meanwhile, the CBD/THC 1:1 Lemon + Lime Seltzer (5mg CBD, 5mg THC) slipped to fifth place, despite maintaining stable sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
