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Sep-2025
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Overview
Market Insights Snapshot
Highly Casual has demonstrated consistent performance in the Beverage category within the state of Michigan. Over the past few months, the brand maintained a steady ranking, holding the 5th position from July through September 2025, after initially ranking 4th in June. This slight drop in ranking from June to July could be indicative of increased competition or changes in consumer preferences, but the brand's ability to stabilize at 5th suggests resilience. Notably, sales figures peaked in August, highlighting a positive trend in consumer demand during the summer months, before experiencing a slight dip in September.
In contrast, the absence of Highly Casual from the top 30 rankings in other states and categories suggests potential areas for growth or a need for strategic adjustments. The brand's absence from these rankings could be seen as a missed opportunity, especially in burgeoning markets or categories where consumer interest is on the rise. This presents a dual-sided narrative: while Highly Casual is performing well in Michigan's Beverage sector, there is significant room for expansion and increased market penetration in other regions and product categories. Such insights could be crucial for stakeholders looking to optimize the brand's market strategy and capitalize on emerging trends.
Competitive Landscape
In the Michigan beverage category, Highly Casual maintained a steady presence with a consistent rank of 5th from July to September 2025, despite a slight drop from 4th in June. This stability in rank is notable given the fluctuating performances of competitors. For instance, Pot Shot saw a significant rise from 7th in June to 3rd in August, before settling at 4th in September, indicating a volatile yet upward trend in sales. Meanwhile, tonic consistently held a top position, fluctuating slightly but remaining a strong competitor with ranks between 3rd and 4th. CQ (Cannabis Quencher) and Northern Connections showed more stability in their lower ranks, with CQ maintaining 6th place except for a brief dip in July. Highly Casual's consistent ranking amidst these dynamics suggests a strong brand loyalty and market presence, although the brand may need to strategize to climb higher against the rising competition, particularly from Pot Shot and tonic.
Notable Products
In September 2025, the top-performing product from Highly Casual was the Honeycrisp Apple Hang Ten Seltzer (10mg) in the Beverage category, maintaining its position as the number one product for four consecutive months, with sales reaching 9222 units. The High 5 - CBD/THC 1:1 Strawberry & Watermelon Seltzer (5mg CBD, 5mg THC) secured the second spot, consistently holding this rank since July. The CBD/THC 1:1 Blueberry & Pineapple Seltzer (5mg CBD, 5mg THC, 12oz, 355ml) remained third, showing stable performance over recent months. The CBD/THC 1:1 Lemon + Lime Seltzer (5mg CBD, 5mg THC) retained its fourth place since July, indicating steady demand. Lastly, the Strawberry & Watermelon Seltzer 4-Pack (8mg) continued to rank fifth, with a noticeable drop in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
