.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Highly Casual has shown a notable performance in the Beverage category within the state of Michigan. Over the months from April to July 2025, the brand has consistently maintained a strong presence, with rankings fluctuating slightly but remaining within the top 6. Specifically, Highly Casual improved its position from 6th in April to 4th in both May and June, before settling at 5th in July. This stability in the top ranks suggests a strong consumer preference and effective market strategies in Michigan's competitive beverage sector. The brand's sales figures also reflect this growth, showing a steady increase from April to July, indicating successful market penetration and consumer retention.
Despite their success in Michigan, it is worth noting that Highly Casual did not appear in the top 30 brands in other states or provinces during this period. This absence could be viewed as a potential area for growth, highlighting the opportunity for expansion into new markets. The lack of presence in other regions could also suggest that Highly Casual's current market strategies are heavily concentrated in Michigan, which may need to be diversified to capture a broader audience. Understanding these dynamics can offer insights into the brand's strategic focus and areas where they might channel future efforts to enhance their market footprint outside of Michigan.
Competitive Landscape
In the competitive landscape of the Michigan beverage category, Highly Casual has shown a promising upward trajectory in sales, although its rank has seen some fluctuations. From April to July 2025, Highly Casual improved its rank from 6th to 5th, with a notable increase in sales, reflecting a strategic growth in market presence. However, it faces stiff competition from brands like tonic, which consistently held the 3rd rank with significantly higher sales figures. Meanwhile, Pot Shot experienced a volatile ranking, dropping from 3rd to 7th before rebounding to 4th, indicating potential market instability that Highly Casual could capitalize on. Additionally, CQ (Cannabis Quencher) and Pleasantea maintained consistent ranks, but with lower sales growth compared to Highly Casual, suggesting an opportunity for Highly Casual to further solidify its position in the top tier of the market.
Notable Products
In July 2025, Highly Casual's top-performing product was the Honeycrisp Apple Hang Ten Seltzer (10mg) in the Beverage category, maintaining its number one rank for four consecutive months with sales reaching 7795 units. The CBD/THC 1:1 Blueberry & Pineapple Seltzer (5mg CBD, 5mg THC, 12oz, 355ml) climbed to the second position from its consistent third-place ranking in previous months. High 5 - CBD/THC 1:1 Strawberry & Watermelon Seltzer (5mg CBD, 5mg THC) dropped to third, despite steady sales growth. A new entry, CBD/THC 1:1 Lemon + Lime Seltzer (5mg CBD, 5mg THC), debuted at fourth place. The Strawberry & Watermelon Seltzer 4-Pack (8mg) re-entered the rankings at fifth after a brief absence in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
