.svg){kind=small}
Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Highly Casual is concentrated entirely in Beverage at 100.0% category share, with June 2026 year-over-year sales up 16.27% and month-over-month up 21.83%, while average price fell 10.19% YoY to $4.45 and the category mix remained 100.0% Beverage. With no diversification beyond Beverage, the brand’s rank at 6 in Beverage in Michigan anchors performance to a single demand stream, implying that the double-digit MoM acceleration alongside a double-digit YoY price decline points to volume-led gains rather than mix expansion.
The combination of a 21.83% MoM lift and a 10.19% YoY price reduction, under a 100.0% Beverage mix, suggests Highly Casual is leaning into accessible price points to convert incremental units and defend rank 6 in Michigan. This pattern implies positioning as a value-forward Beverage specialist where scale is built through unit velocity, and the lack of cross-category presence means future share movement will depend on sustaining unit growth at lower price bands rather than benefiting from higher-margin category offsets.
Competitive Landscape
Highly Casual ranks #6 in MI Beverage in June 2026, sliding 2 positions year over year from #4 while holding flat versus March 2026 at #6; by contrast, Mary Jones climbed from #2 to #1 and Keef Cola fell from #1 to #2, and mid-pack movers like CQ (Cannabis Quencher) surged from #7 to #3 alongside Chill Medicated rising from #8 to #4; with Pleasantea advancing from #6 to #5 while Highly Casual remains below its #3 peak from December 2025, the pattern implies share is consolidating around faster risers and Highly Casual’s rank trajectory points to a need to defend mid-tier position against upward pressure from adjacent brands.
Notable Products
CBD/THC 1:1 Blueberry & Pineapple Seltzer (5mg CBD, 5mg THC, 12oz, 355ml) posted the standout move in June 2026 with +124% month over month to rank 2, while Honeycrisp Apple Hang Ten Seltzer (10mg, 12oz, 355ml) rose a modest +5% yet held rank 1; the steepest pullbacks were Honeycrisp Apple Hang Ten Seltzer (5mg, 12oz, 355ml) at -55% in rank 10 and Blueberry & Pineapple Seltzer (2mg THC, 12oz, 355ml) at -51% in rank 8. High 5 - CBD/THC 1:1 Strawberry & Watermelon Seltzer (5mg CBD, 5mg THC, 12oz, 355ml) climbed +66% to rank 3, and Cold Brew Coffee (10mg THC, 12oz, 355ml) advanced +82% to rank 5, while High 5 - Fruit Punch Seltzer (50mg THC, 12oz, 355ml) dipped -2% in rank 4. Eight of the top ten are Beverage SKUs, with low-dose 1:1 offerings rising in ranks 2–3 as 2mg and 5mg THC-only variants dropped more than -50%, indicating a shift toward balanced microdose formats over ultra-low THC alone. This mix, anchored by a stable 10mg flagship at rank 1 and fast-rising 1:1 entries in ranks 2–3, implies Highly Casual is tilting its summer lineup toward scalable 1:1 and moderate-dose staples to capture repeat, sessionable occasions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
