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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Highly Casual is stocked at 309 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Detroit, Grand Rapids, Lansing, and Monroe. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Highly Casual operated as a single-category brand with Beverage at 100.0% of sales mix, posting a 47.5% year-over-year increase alongside a 4-place rank position of 4 in Michigan Beverage and a month-over-month decline of 4.0%. The combination of a 20.3% average price increase and a -4.0% MoM volume signal suggests demand elasticity within Beverage, while the 47.5% YoY growth and rank 4 indicate sustained relevance despite short-term softness. The pattern implies that reliance on a single category magnifies volatility month to month, yet the YoY trajectory and current rank position support maintaining Beverage leadership while tightening promotional cadence.
The 100.0% category concentration, paired with a -4.0% MoM pullback against a 47.5% YoY gain, implies that Highly Casual is trading up on price (20.3% higher) while absorbing some near-term unit pressure, consistent with a premium-leaning positioning inside Beverage at rank 4. The rank 4 in Michigan Beverage alongside a 47.5% YoY increase suggests headroom to gain share if mix depth is preserved, but the single-category scope heightens exposure to seasonal effects that typically drive low single-digit MoM dips. The pattern implies that price pack architecture within Beverage—rather than diversification—will be the primary lever to close the gap to rank 3 while stabilizing MoM swings.
Competitive Landscape
Highly Casual sits at #4 in MI Beverage in August 2026, up 2 ranks year over year from #6 and 1 position from May 2026’s #5, while still trailing its December 2025 peak of #3 by 1 slot; meanwhile, Mary Jones held #1 with a 0-rank YoY shift and CQ (Cannabis Quencher) climbed from #7 to #3 as its sales rose 61.76%, placing direct upward pressure on the #4 position. Compared with Keef Cola steady at #2 with 4.66% YoY sales growth and Chill Medicated advancing from #9 to #5 on 118.91% sales growth, Highly Casual’s 2-rank YoY improvement and 1-step rise versus three months ago suggest a recovery path that narrows the gap to #3 but risks being crowded by faster climbers from below; the rank trajectory implies the brand is oscillating just below the podium and must defend against accelerating mid-pack momentum to convert incremental gains into a sustained top‑3 return.
Notable Products
Haha Blast - Tropical Soda (50mg) posted the steepest decline at -24.6% month over month, sliding to rank 9 while Honeycrisp Apple Hang Ten Seltzer (10mg THC, 12oz, 355ml) fell -10.6% at rank 1. Offsetting softness at the top, Fruit Punch Drink (50mg THC, 12oz, 355ml) surged +50.4% into rank 5 while High 5 - CBD/THC 1:1 Strawberry & Watermelon Seltzer (5mg CBD, 5mg THC, 12oz, 355ml) climbed +31.4% at rank 2. With eight of the top ten as Beverage SKUs and one leader still delivering $31,150 despite a double-digit dip, the mix points to a pivot toward higher-dosage and flavor-forward beverages concentrating share even as flagships mature.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
