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Dec-2024
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Overview
Market Insights Snapshot
Highly Casual has demonstrated a consistent performance in the Beverage category within the state of Michigan. Over the months from September to December 2024, the brand maintained a strong presence, ranking consistently in the top five. Despite a slight dip in October where they moved from fourth to fifth place, they quickly regained their fourth-place standing in November and December. This stability in the rankings suggests that the brand has a solid customer base and effective product offerings that resonate well with consumers in Michigan. Notably, the sales figures for December 2024 indicate an upward trend, reaching nearly $90,000, which reflects a positive growth trajectory for Highly Casual in this market.
While Highly Casual's performance in Michigan is commendable, it is important to note that the brand's presence outside of this state might not be as strong, as there are no rankings available for other states or categories in the top 30. This absence could indicate either a strategic focus on Michigan or potential areas for growth and expansion in other markets. The consistency in Michigan could serve as a foundation for Highly Casual to explore opportunities in other states, potentially leveraging their successful strategies in the Beverage category. Observing how the brand navigates these opportunities could provide further insights into their overall market strategy and adaptability.
Competitive Landscape
In the competitive landscape of the Michigan cannabis beverage market, Highly Casual has shown resilience and adaptability, maintaining a steady presence in the top rankings from September to December 2024. Despite facing stiff competition from brands like tonic, which consistently held the second rank, and CQ (Cannabis Quencher), which maintained the third position, Highly Casual managed to improve its rank from fifth in October to fourth in November and December. This upward trend in rank is indicative of a positive trajectory in sales performance, as Highly Casual's sales figures showed a consistent increase over the months, contrasting with the fluctuating sales of competitors like Northern Connections. As Highly Casual continues to strengthen its market position, it remains a formidable contender in the Michigan cannabis beverage sector, demonstrating the potential for further growth and increased market share.
Notable Products
In December 2024, the top-performing product from Highly Casual was the High 5 - CBD/THC 1:1 Strawberry & Watermelon Seltzer 4-Pack (20mg CBD, 20mg THC), maintaining its number one ranking from previous months with sales of 1570 units. The High 5 - CBD/THC 1:1 Blueberry & Pineapple Seltzer 4-Pack (20mg CBD, 20mg THC) ranked second, showing a consistent performance since October. The High 5 - CBD/THC 1:1 Lemon & Lime Seltzer 4-Pack (20mg CBD, 20mg THC) held the third position, slightly dropping from its second-place rank in November. A new entrant, the Strawberry & Watermelon Seltzer 4-Pack (8mg), debuted at fourth place in December. The Blueberry & Pineapple Seltzer 4-Pack (8mg) remained stable in fifth position, showing a slight increase in sales from November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
