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Market Insights Snapshot
Pot Shot operated as a single-category brand in May 2026, with Beverage accounting for 100.0% of sales and ranking 5 in Michigan Beverage, while average item price moved 0.52% year over year and sales advanced 63.15% year over year. Month over month, Beverage sales rose 35.83% alongside a stable price posture, and the brand’s top-state concentration in Michigan aligns with a category-exclusive mix that left no portfolio dilution from other formats; this pattern implies Pot Shot is capturing incremental Beverage demand through velocity rather than assortment breadth.
The 63.15% year-over-year uplift paired with a 35.83% month-over-month gain, both inside a 100.0% Beverage mix, suggests Pot Shot’s positioning leans on repeatable Beverage occasions rather than cross-category trial, and the rank of 5 in Michigan implies headroom if velocity continues at similar month-over-month rates. With a 0.52% year-over-year price change and an average price of $8.86, the volume-to-price balance favors unit expansion over ticket-size growth; this implies the brand’s near-term leverage is distribution depth and pack architecture within Beverage, not price-led margin widening.
Competitive Landscape
Pot Shot sits at #5 in MI Beverage in May 2026, improving 2 ranks year over year from #7 and up 1 spot versus February 2026’s #6, while still trailing its peak of #3 in January 2026; in contrast, Mary Jones moved from #2 to #1 with 87.3% YoY sales growth and Keef Cola slipped from #1 to #2 amid a 9.6% YoY sales decline, as CQ (Cannabis Quencher) climbed from #8 to #3 on 150.3% YoY growth and Chill Medicated advanced from #9 to #4 with 130.4% YoY growth; this mix of upward mobility above and contraction at the top implies Pot Shot’s incremental rank gains risk being outpaced by faster-rising rivals unless its velocity accelerates beyond the recent 1-rank improvement over three months.
Notable Products
Warped Watermelon Shot (100mg THC, 2oz) posted the largest movement with a +68.3% month-over-month gain to rank 3 in May 2026, while Martian Mango Shot (100mg, 2oz, 50ml) jumped +61.7% to rank 1. Blasted Berry Shot (100mg, 2oz, 50ml) rose +17.0% at rank 2, and Lunar Lime Shot (100mg THC, 2oz) was nearly flat at +0.7% at rank 4, concentrating all top-four placements in the Beverage category and pointing to a narrow product footprint driving share. Despite only one SKU exceeding $41,607 in May 2026, three of the top four SKUs posted double-digit gains, implying velocity is being pulled by flavor-led line extensions rather than broad category expansion. The pattern implies Pot Shot is consolidating leadership through a Beverage-heavy mix where incremental flavors are scaling faster than the portfolio is diversifying.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
