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Jul-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Pot Shot has demonstrated a dynamic performance in the Beverage category over the past few months. Starting from a strong position in April 2025, ranked third, the brand experienced a dip in both May and June, dropping to fifth and seventh place, respectively. However, July saw a remarkable recovery, as Pot Shot climbed back up to fourth place. This resurgence was accompanied by a significant increase in sales, indicating a potential strategic adjustment or market response that favored their offerings. It's noteworthy that despite the fluctuations, Pot Shot maintained its presence within the top 10, showcasing resilience in a competitive market.
The absence of Pot Shot in the top 30 rankings in other states and categories highlights areas where the brand might be lacking visibility or market penetration. This could be considered a drawback, as expanding into additional markets and categories might offer new growth opportunities. The consistent presence in Michigan, however, suggests a strong brand loyalty or successful marketing strategies within that state. While the specifics of their strategies remain undisclosed, the performance in Michigan could serve as a blueprint for potential expansion plans elsewhere. Observing how Pot Shot leverages its strengths in Michigan could provide valuable insights into its future trajectory in the cannabis beverage sector.
Competitive Landscape
In the competitive landscape of the Michigan beverage category, Pot Shot experienced notable fluctuations in its ranking and sales from April to July 2025. Initially holding a strong position at rank 3 in April, Pot Shot saw a decline to rank 7 by June, before rebounding to rank 4 in July. This volatility contrasts with the consistent performance of competitors like Mary Jones, which maintained a steady rank of 2 throughout the same period, and tonic, which consistently held the 3rd position from May to July. The sales trajectory for Pot Shot mirrored its ranking shifts, with a significant dip in May and June, followed by a recovery in July. Meanwhile, Mary Jones demonstrated a robust upward trend in sales, further solidifying its competitive edge. Pot Shot's ability to regain its rank in July suggests potential for recovery, but the brand faces stiff competition from consistently performing brands like tonic and Highly Casual, which also showed an upward movement in rank during this period.
Notable Products
In July 2025, the top-performing product for Pot Shot was Blasted Berry Shot (100mg), which secured the number one rank, moving up from its consistent second-place position in the preceding months, with a notable sales figure of 6,494 units. The Lunar Lime Shot (100mg THC, 2oz) slipped to the second rank after leading the charts from April to June 2025. Warped Watermelon Shot (100mg) maintained a steady rise, securing the third position in July, up from fourth in April and June. Martian Mango Shot (100mg) held the fourth rank, consistent with its position in May, despite a slight dip in sales compared to previous months. This reshuffling of ranks highlights a dynamic shift in consumer preferences within the Beverage category for Pot Shot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
