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Aug-2025
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Overview
Market Insights Snapshot
Pot Shot has shown a dynamic performance across various categories and states, reflecting its strategic positioning in the cannabis market. In the Michigan market, Pot Shot's presence in the Beverage category has been particularly noteworthy. Over the summer months, Pot Shot improved its ranking from 7th place in June 2025 to an impressive 3rd place by August 2025. This upward trend suggests a growing consumer preference and increased market penetration within the state. The brand's sales in Michigan also reflect significant growth, with sales figures more than doubling from June to August, indicating a successful marketing or distribution strategy that has resonated well with local consumers.
However, Pot Shot's performance across other states and categories is not uniformly strong. The absence of ranking data for some states in certain categories suggests that Pot Shot did not make it into the top 30 brands, which could indicate areas where the brand is struggling or where competition is particularly fierce. This lack of visibility in certain markets could provide Pot Shot with opportunities for targeted growth strategies or product innovation to capture more market share. Understanding these dynamics and leveraging them effectively could be crucial for Pot Shot's future expansion and success in the broader cannabis industry.
Competitive Landscape
In the competitive Michigan beverage category, Pot Shot has shown a notable upward trajectory in rankings from May to August 2025. Initially ranked 5th in May, Pot Shot experienced a dip to 7th in June but made a significant comeback to 4th in July and further climbed to 3rd in August. This upward movement is particularly impressive given the competitive landscape dominated by brands like Keef Cola, which held the top spot for three months before dropping to 2nd in August, and Mary Jones, which ascended to 1st place in August. Pot Shot's sales growth is evident, with a substantial increase from June to August, indicating a successful strategy in capturing market share and consumer interest. This positive trend positions Pot Shot as a formidable competitor against established brands like tonic and Highly Casual, both of which maintained relatively stable rankings but did not exhibit the same level of dynamic growth.
Notable Products
In August 2025, Pot Shot's top-performing product was the Warped Watermelon Shot (100mg) in the Beverage category, ascending from the third position in July to claim the top spot with sales reaching 10,909 units. The Martian Mango Shot (100mg) followed closely, maintaining a steady climb from fourth in May to second in August. Previously leading the charts, the Blasted Berry Shot (100mg) fell from first place in July to third in August. The Lunar Lime Shot (100mg THC, 2oz), once the leader in May and June, continued its descent to fourth place. This shift in rankings highlights a dynamic and competitive market for Pot Shot's beverage offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
