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Oct-2025
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Overview
Market Insights Snapshot
Pot Shot's performance in the Michigan cannabis beverage category has shown notable consistency and strength over the past few months. In July 2025, Pot Shot was ranked 4th, and it improved to 3rd place in August, maintaining this position in October after a slight dip back to 4th in September. This back-and-forth movement within the top 5 highlights Pot Shot's competitive edge in the Michigan market, where it has managed to stay relevant despite fluctuations in sales. The brand's sales performance, peaking in August, suggests a strategic push or seasonal demand that could have influenced its ranking. However, the fact that it has consistently remained in the top 4 indicates strong brand loyalty or effective market penetration in Michigan's beverage segment.
It is interesting to note that Pot Shot's absence from the top 30 in other states or provinces suggests a more localized strength or a strategic focus on the Michigan market. This could be seen as both a limitation and an opportunity, depending on the brand's long-term goals. The lack of presence in other regions might imply potential growth areas if the brand decides to expand its geographical footprint. However, the consistent ranking in Michigan could also indicate a deliberate strategy to dominate a specific market before scaling operations elsewhere. Such insights could be crucial for stakeholders looking to understand Pot Shot's market strategy and potential avenues for growth.
Competitive Landscape
In the competitive landscape of the Michigan beverage category, Pot Shot has shown notable fluctuations in its market position, which could impact its strategic decisions moving forward. Pot Shot's ranking improved from 4th in July 2025 to 3rd in August 2025, before dropping back to 4th in September and climbing again to 3rd in October. This oscillation highlights a competitive tussle with tonic, which mirrored Pot Shot's rank changes in the same months. Despite Pot Shot's dynamic positioning, it consistently trails behind the top two brands, Mary Jones and Keef Cola, which have maintained their 1st and 2nd ranks respectively throughout this period. The sales trajectory for Pot Shot also reflects this competitive pressure, with a significant spike in August followed by a decline, suggesting potential volatility in consumer demand or market strategy. Understanding these dynamics could be crucial for Pot Shot to strategize effectively and potentially capture a larger market share.
Notable Products
In October 2025, the top-performing product for Pot Shot was Blasted Berry Shot (100mg THC) in the Beverage category, reclaiming the first position with sales of 5,452 units. Lunar Lime Shot (100mg THC, 2oz) climbed to the second position from fourth in September, showing a strong recovery. Warped Watermelon Shot (100mg THC, 2oz) dropped to third place after leading in September, indicating a slight decline in sales momentum. Martian Mango Shot (100mg THC) maintained a consistent performance, holding the fourth position after a peak in August. Overall, the rankings indicate a dynamic competition among the top products, with notable shifts in consumer preferences over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
