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Apr-2025
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Overview
Market Insights Snapshot
Hijinx has shown notable progress in the Illinois market, particularly in the Edible category. Starting the year outside the top 30, their ranking improved to 27th place by April 2025. This upward movement is indicative of a strategic push or increased consumer interest, as evidenced by their sales more than doubling from January to April. On the other hand, their presence in the Tincture & Sublingual category is more nascent, as they entered the top rankings only by March, achieving a 6th place rank. This suggests a strong initial impact, possibly due to a new product launch or successful marketing campaign.
It's worth noting that Hijinx's absence from the top 30 in the Edible category for the first two months of 2025 in Illinois could be seen as a missed opportunity or a sign of competitive challenges. However, their rapid ascent by April demonstrates resilience and potential for sustained growth. The lack of sales data for Tincture & Sublingual prior to March might imply a recent entry into this category, yet their immediate high ranking suggests they are making significant strides. Overall, Hijinx's performance across different categories and months highlights both the challenges and opportunities present in the dynamic cannabis market.
Competitive Landscape
In the competitive landscape of the Illinois edible cannabis market, Hijinx has demonstrated a significant upward trajectory in recent months. Starting from a rank of 45 in January 2025, Hijinx climbed to 27 by April 2025, indicating a robust improvement in market presence. This rise is particularly notable when compared to brands like Tastebudz, which maintained a relatively stable but lower rank around the mid-20s, and OGEEZ, which saw fluctuations but remained consistently ahead of Hijinx until April. The sales growth for Hijinx is impressive, especially when juxtaposed with Bedford Grow and Midweek Friday, both of which experienced more stable sales figures. Hijinx's ability to leap in rank suggests a successful strategy in capturing consumer interest and expanding its market share, making it a brand to watch in the Illinois edibles category.
Notable Products
In April 2025, Hijinx's top-performing product was the Space Chunk OG RSO Gummies 2-Pack (100mg), maintaining its consistent first-place ranking from previous months with impressive sales of 10,098 units. The CBD/THC 1:1 Space Chunk RSO Gummies 2-Pack (100mg CBD, 100mg THC) held steady in second place since March, showing a significant increase in sales. The Space Chunk OG RSO Gummy (50mg) also retained its third position, demonstrating a stable performance. The CBD/THC 1:1 Space Chunk RSO Gummy (50mg CBD, 50mg THC) entered the rankings in fourth place. The Whoopie Hi Chocolate Sandwich Cookie (100mg) reappeared in the rankings at fifth place, showing a resurgence after not being ranked in February and March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
