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Oct-2025
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Overview
Market Insights Snapshot
In Illinois, Hijinx has shown a notable performance in the Edible category, with a steady climb in rankings from 20th in July 2025 to 16th by October 2025. This upward trend is accompanied by a significant increase in sales, indicating a positive reception of their products in this category. Conversely, the Tincture & Sublingual category in Illinois presents a consistent yet stagnant performance, maintaining a 5th place ranking from August to October 2025. This consistency might suggest a stable market position, but the lack of movement could also imply untapped potential for growth that Hijinx might explore further.
In Nevada, Hijinx faces a different scenario in the Flower category. Despite not making it into the top 30 brands, the brand has shown an upward trajectory from July to September 2025, moving from 82nd to 66th place, where it stabilized in October. While the sales figures reflect a modest increase, the brand's inability to break into the top 30 suggests intense competition within this category. This could be seen as a challenge for Hijinx, indicating a need for strategic moves to enhance their presence and appeal in Nevada's Flower market.
Competitive Landscape
In the competitive landscape of the Illinois edible cannabis market, Hijinx has shown a promising upward trajectory in recent months. Starting from a rank of 20 in July 2025, Hijinx improved its position to 16 by October 2025, indicating a positive trend in market penetration and consumer preference. This rise in rank is significant when compared to competitors like Nature's Grace and Wellness, which maintained a relatively stable but lower rank around 16-17, and Daze Off, which also improved but remained slightly behind Hijinx. Meanwhile, Mindy's Edibles and Aeriz have seen fluctuations, with Mindy's dropping from 11 to 15 and Aeriz showing a slight improvement from 15 to 14. Hijinx's sales have also seen a notable increase, particularly in October, surpassing some competitors and closing the gap with others, suggesting a growing consumer base and effective market strategies. This data underscores Hijinx's potential to further climb the ranks and increase its market share in the Illinois edible category.
Notable Products
In October 2025, the top-performing product from Hijinx was the Space Chunk OG RSO Gummies 2-Pack (100mg) in the Edible category, maintaining its number one rank for the fourth consecutive month with sales reaching 22,054 units. The CBD/THC 1:1 Chill Space Chunk RSO Gummies 2-Pack (100mg CBD, 100mg THC) consistently held the second position, showing a slight increase in sales compared to previous months. The Space Chunk OG RSO Gummy (50mg) remained steady at third place, while the CBN/THC 1:1 Sleep Space Chunk OG RSO Gummy (50mg CBN, 50mg THC) retained its fourth position. Notably, the CBN/THC 1:1 Sleep Space Chunk OG RSO Gummies 2-Pack (100mg CBN, 100mg THC) climbed from a non-ranked position in July to fifth place by October, indicating a growing consumer interest. Overall, the rankings have shown stability, with the top products consistently performing well across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
