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Aug-2025
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Overview
Market Insights Snapshot
In Illinois, Hijinx has shown consistent performance in the Edible category, maintaining its rank at 22 from June through August 2025 after a slight climb from 26 in May. This stability is reflected in their sales figures, which saw a peak in July before a slight decline in August. However, the Tincture & Sublingual category presents a stark contrast, where Hijinx emerged in August as the 5th ranked brand, indicating a significant leap from not being in the top 30 in the preceding months. This suggests a strategic focus or a new product launch that captured consumer interest, but further details would require deeper exploration.
In Nevada, Hijinx's performance in the Flower category has been more volatile, with rankings fluctuating between 66 and 79 from May to August. Despite these fluctuations, the brand managed to improve its position in August compared to July, hinting at a potential recovery or adjustment in their product strategy. The lack of presence in the top 30 for other categories in Nevada suggests that Hijinx may need to diversify or strengthen its market presence beyond Flower to capture a larger share of the market. This dynamic performance across states and categories highlights both the challenges and opportunities Hijinx faces in optimizing its market strategy.
Competitive Landscape
In the competitive landscape of the Illinois edible cannabis market, Hijinx has shown a consistent presence, maintaining a rank of 22 from June to August 2025, after rising from 26 in May. This stability in rank suggests a steady performance amidst fluctuating sales figures, which peaked in July before a slight decline in August. Notably, Smokiez Edibles and Daze Off have experienced more volatility, with Smokiez Edibles dropping to 20th place in August from a high of 13th in July, and Daze Off showing a slight improvement to 21st in August. Meanwhile, OGEEZ and Jams have also seen rank fluctuations, with OGEEZ moving from 25th in May to 23rd in August, and Jams slipping to 24th in August from a 19th place high in June. This dynamic environment indicates that while Hijinx is not yet in the top 20, its consistent rank and sales performance position it as a stable player with potential for growth in a competitive market.
Notable Products
In August 2025, the top-performing product from Hijinx was the Space Chunk OG RSO Gummies 2-Pack (100mg) in the Edible category, maintaining its first-place rank consistently from May through August, with a sales figure of 13,202. The CBD/THC 1:1 Space Chunk RSO Gummies 2-Pack (100mg CBD, 100mg THC) held the second rank throughout the same period, albeit with a noticeable drop in sales from July to August. The Space Chunk OG RSO Gummy (50mg) improved its ranking slightly, moving back to third place in August after slipping to fourth in July. Meanwhile, the CBN/THC 1:1 Sleep Space Chunk OG RSO Gummy (50mg CBN, 50mg THC) maintained a stable fourth place in August, despite a peak in sales during July. The new entry, CBN/THC 1:1 Sleep Space Chunk OG RSO Gummies 2-Pack (100mg CBN, 100mg THC), debuted at the fifth position, indicating potential interest in the sleep aid segment.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
