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Mar-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Hijinx has shown notable progress in the Edible category, climbing from a rank of 60 in December 2024 to 41 by March 2025. This upward trend is accompanied by a significant increase in sales, demonstrating the brand's growing presence and acceptance in the market. Despite not being in the top 30 initially, the consistent improvement in their ranking suggests strategic efforts to capture a larger share of the Edible market. However, it's worth noting that Hijinx did not appear in the top 30 for the Tincture & Sublingual category until March 2025, when they impressively secured the 6th position, indicating a potential breakthrough in this segment.
The absence of Hijinx from the top 30 in the Tincture & Sublingual category for the earlier months could have been seen as a challenge, yet their sudden appearance at rank 6 in March 2025 highlights a significant leap forward. This suggests that Hijinx may have introduced a new product or strategy that resonated well with consumers in Illinois. The trajectory in the Edible category also suggests a steady and strategic growth pattern, as the brand continues to enhance its market position. These movements reflect Hijinx's dynamic approach to market penetration, although further data would be needed to fully understand the factors driving these changes.
Competitive Landscape
In the competitive landscape of the Illinois edible cannabis market, Hijinx has shown a remarkable upward trajectory in its rankings and sales over the past few months. Starting from a rank of 60 in December 2024, Hijinx improved to 41 by March 2025, indicating a significant climb in consumer preference and market penetration. This ascent is particularly notable when compared to competitors like Redbud Roots, which maintained a relatively stable rank around the mid-40s, and Alchemy (Ieso), which fluctuated slightly but remained ahead of Hijinx. Despite Legacy Cannabis (IL) consistently ranking higher, Hijinx's sales growth trajectory, from $20,793 in December 2024 to $79,154 in March 2025, suggests a robust increase in consumer demand. This trend positions Hijinx as a rising contender in the Illinois edible market, potentially challenging established brands like Sweet Life by Hannah, which has seen a more variable sales pattern. As Hijinx continues to enhance its market presence, it is poised to further disrupt the rankings and capture a larger share of the market.
Notable Products
In March 2025, the top-performing product for Hijinx was the Space Chunk RSO Gummies 2-Pack (100mg), maintaining its consistent first-place ranking from previous months, with sales reaching 5649 units. The CBD/THC 1:1 Space Chunk RSO Gummies 2-Pack (100mg CBD, 100mg THC) debuted strongly at the second position. Another new entry, the Space Chunk RSO Gummy (50mg), secured the third position. The THCV/THC 1:1 Daytime Focus Micro Pump Tincture Spray (100mg THC, 100mg THCv) held steady at fourth place, showing a significant increase in sales compared to February. The Whoopie Hi Cookie (50mg) dropped to fifth place, indicating a decline in its popularity over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
