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Sep-2025
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Overview
Market Insights Snapshot
In Illinois, Hijinx has shown a notable performance in the Edible category, maintaining a consistent presence within the top 30 brands. After a slight dip in August 2025 to rank 22nd, Hijinx bounced back to 19th place in September 2025, suggesting a positive trend. This movement indicates resilience and possibly an effective strategy in the competitive edible market. In the Tincture & Sublingual category, Hijinx made a remarkable entry into the rankings in September 2025, securing the 5th position, which could reflect a strategic diversification of product offerings or a growing consumer interest in this category.
Conversely, in Nevada, Hijinx has struggled to break into the top 30 in the Flower category, with rankings fluctuating between 62nd and 80th place over the past few months. Despite this, there was an upward trend from August to September 2025, moving from 67th to 62nd position, which might indicate a slow but steady improvement. This lack of top-tier presence in Nevada's competitive Flower market suggests potential challenges or opportunities for growth that Hijinx might need to address. The absence from the top 30 in other categories in Nevada also highlights areas where the brand could focus to enhance its market presence.
Competitive Landscape
In the competitive landscape of the Illinois edible market, Hijinx has demonstrated notable fluctuations in its rank and sales over the past few months. In June 2025, Hijinx was ranked 20th, but by September 2025, it improved its position to 19th, indicating a positive trajectory despite a dip in August when it fell to 22nd. This improvement is particularly significant given the performance of competitors like Midweek Friday, which climbed from 25th to 18th in the same period, and Good Tide, which experienced a decline from 14th to 17th. While Beboe maintained a relatively stable ranking around the 20th position, Hijinx's sales in September 2025 surpassed its July figures, suggesting a recovery and potential for further growth. This dynamic environment highlights the importance for Hijinx to leverage its upward momentum and capitalize on strategic marketing efforts to continue climbing the ranks in the competitive Illinois edible market.
Notable Products
In September 2025, the top-performing product from Hijinx is Space Chunk OG RSO Gummies 2-Pack (100mg) in the Edible category, maintaining its consistent first-place rank with sales reaching 17,915. The CBD/THC 1:1 Chill Space Chunk RSO Gummies 2-Pack (100mg CBD, 100mg THC) also held steady at the second position, despite fluctuations in sales figures over the previous months. Space Chunk OG RSO Gummy (50mg) secured the third spot, showing a significant recovery in sales compared to August. The CBN/THC 1:1 Sleep Space Chunk OG RSO Gummy (50mg CBN, 50mg THC) remained in fourth place, with a notable increase in sales from the prior month. Lastly, the CBN/THC 1:1 Sleep Space Chunk OG RSO Gummies 2-Pack (100mg CBN, 100mg THC) maintained its fifth position, showing growth since its introduction in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
