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Dec-2025
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Overview
Market Insights Snapshot
In Illinois, Hijinx has shown a steady upward trajectory in the Edible category, climbing from 18th place in September 2025 to 15th place by December 2025. This consistent rise is accompanied by a notable increase in sales, indicating a growing consumer preference for their products. In contrast, their performance in the Tincture & Sublingual category remained stable, maintaining a 5th place ranking for two months before dropping out of the top 30 in November and then resurfacing at 6th place in December. The Vapor Pens category, however, tells a different story with Hijinx failing to break into the top 30 in November, highlighting potential challenges in this segment.
Moving to Nevada, Hijinx has made significant strides in the Flower category, improving its rank from 68th in September 2025 to 48th by December 2025. This upward movement suggests a strengthening market presence and possibly an effective marketing or product strategy in this highly competitive category. The sales figures support this positive trend, with a substantial increase over the months, indicating robust consumer demand. However, without a presence in the top 30 for other categories, it appears that Hijinx's success in Nevada is currently concentrated within the Flower segment, leaving room for growth and expansion in other areas.
Competitive Landscape
In the competitive landscape of the Illinois edible cannabis market, Hijinx has shown a promising upward trajectory in the latter months of 2025. Starting from the 18th rank in September, Hijinx climbed to the 15th position by December, indicating a positive shift in consumer preference and market penetration. This improvement is underscored by a significant increase in sales, surpassing brands like Nature's Grace and Wellness, which maintained a steady but lower rank of 17th and 18th during the same period. Meanwhile, Mindy's Edibles consistently held a higher rank, remaining at 13th, suggesting a strong brand presence. However, Betty's Eddies experienced a decline from 10th to 14th, potentially opening opportunities for Hijinx to capture more market share. The data reflects a dynamic market where Hijinx's strategic efforts in product offerings and marketing could be contributing to its rising prominence.
Notable Products
In December 2025, the top-performing product from Hijinx was the Space Chunk OG RSO Gummies 2-Pack (100mg), maintaining its consistent rank of 1 since September. The CBN/THC 1:1 Sleep Space Chunk OG RSO Gummy (50mg CBN, 50mg THC) saw a notable rise, climbing to the 2nd position from 4th in previous months, with sales reaching 5,652 units. Space Chunk OG Minis Gummies 10-Pack (100mg) debuted at the 3rd rank this month. Meanwhile, Space Chunk OG RSO Gummy (50mg) dropped to 4th place, despite an increase in sales. The CBD/THC 1:1 Chill Space Chunk RSO Gummies 2-Pack (100mg CBD, 100mg THC) experienced a decline in rank, moving from 2nd to 5th place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
