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Nov-2025
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Overview
Market Insights Snapshot
In Illinois, Hijinx has demonstrated a consistent upward trajectory in the Edible category. Starting at 22nd place in August 2025 and climbing to 16th by November, the brand has shown strong growth, reflected in their sales figures which increased steadily over the months. This upward movement highlights a robust performance in a competitive market. Conversely, in the Tincture & Sublingual category, Hijinx entered the top rankings in September and maintained a steady position at 5th place through October, indicating a solid foothold in this niche. The absence of a ranking in August suggests that Hijinx was not among the top 30 brands initially, but their subsequent entry and stability at 5th place is noteworthy.
Meanwhile, in Nevada, Hijinx's performance in the Flower category has been less impressive, with rankings starting at 75th place in August and improving to 56th by November. Although there's a positive trend in their ranking, the brand has not yet entered the top tier, which could indicate challenges in gaining a stronger market share. The sales data shows a gradual increase, suggesting a slow but steady growth. The fact that Hijinx was not in the top 30 in any category in Nevada highlights potential areas for improvement or strategic adjustments needed to enhance their presence and competitiveness in this market.
Competitive Landscape
In the competitive landscape of the Illinois edible cannabis market, Hijinx has demonstrated a notable upward trajectory from August to November 2025. Initially ranked 22nd in August, Hijinx climbed to 16th by October and maintained this position in November, reflecting a consistent improvement in market presence. This rise in rank coincides with a significant increase in sales, suggesting effective strategies in capturing consumer interest. In contrast, Nature's Grace and Wellness remained steady at 17th, while Aeriz consistently outperformed Hijinx, holding a rank of 14th or 15th throughout the period. Meanwhile, Good Tide experienced fluctuations, dropping to 19th in October before slightly recovering to 18th in November. The consistent performance of Camino, despite a gradual decline from 10th to 14th, highlights the competitive nature of the market. Overall, Hijinx's rise in rank and sales suggests a strengthening brand position amidst fluctuating performances from its competitors.
Notable Products
In November 2025, the top-performing product from Hijinx was the Space Chunk OG RSO Gummies 2-Pack (100mg), maintaining its first-place rank consistently since August, with a notable sales figure of 16,087 units. The CBD/THC 1:1 Chill Space Chunk RSO Gummies 2-Pack (100mg CBD, 100mg THC) also held its steady second-place position throughout the months. The CBN/THC 1:1 Sleep Space Chunk OG RSO Gummy (50mg CBN, 50mg THC) rose to third place in November, showing a positive change from its consistent fourth-place rank in the previous months. The Space Chunk OG RSO Gummy (50mg) dropped to fourth place in November, after holding the third position for three consecutive months. Finally, the CBN/THC 1:1 Sleep Space Chunk OG RSO Gummies 2-Pack (100mg CBN, 100mg THC) remained in fifth place, showing a steady increase in sales across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
