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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Bedford Grow concentrated 69.60% of May 2026 sales in Flower, where sales were down 24.48% year over year but up 10.54% month over month, while Concentrates held 11.33% share with a 42.44% YoY decline and a 14.45% MoM lift. Vapor Pens expanded to 6.33% share on a 62.66% MoM surge and a mathematically outsized 13,008.01% YoY change from a negligible base, contrasted with Edible at 7.82% share with a 27.18% YoY decline and a 0.51% MoM dip, and Pre-Roll at 4.92% share with a 61.34% YoY drop and a 7.50% MoM decline. In Illinois Flower, the brand sat at rank 18, and average price rose 10.63% YoY to $34.06, implying mix is tilting toward higher-priced Flower even as total brand sales fell 26.17% YoY and 57.76% over 24 months.
The mix shift implies Bedford Grow is leaning into core Flower while selectively rebuilding inhalable breadth, with Vapor Pens gaining traction despite a still-small 6.33% share and Concentrates stabilizing via double‑digit MoM growth alongside a 14.45% MoM rise. With Flower up 10.54% MoM but down 24.48% YoY and Pre-Roll contracting 7.50% MoM and 61.34% YoY, the portfolio is consolidating around fewer, higher-priced SKUs, which supports rank 18 in Illinois Flower yet limits diversification. The practical takeaway is that maintaining the Flower-led anchor while converting Vapor Pen momentum into repeat share gains could offset ongoing Edible and Pre-Roll attrition, positioning the brand to improve its category standing without overextending assortment.
Competitive Landscape
Bedford Grow sits at rank 18 in IL Flower in May 2026, down 4 positions year over year from rank 14, and yet up 9 positions versus February 2026 when it was rank 27; against the historical context, the brand remains 8 spots below its peak rank 10 from October 2024 and 16 places behind High Supply / Supply at rank 1, while Good Green advanced from rank 6 to rank 3 with a 16.98% sales YoY increase compared with Bedford Grow’s relative slippage in placement. The competitor dynamics further show RYTHM holding at rank 2 despite a -12.24% sales YoY change, indicating that Bedford Grow’s 4-rank YoY drop is driven more by share consolidation at the top than uniform category decline, and the 9-position rebound since February 2026 suggests tactical recovery potential if it narrows the gap to the top 5. The pattern implies that Bedford Grow’s trajectory is stabilizing off a February 2026 trough but, without accelerating gains that close the 13-rank distance to the top 5 and the 16-place gap to the category leader, the brand risks settling into a mid-pack equilibrium rather than reattaining its October 2024 peak.
Notable Products
Fruity Pebbles OG Diamonds Cartridge (0.5g) posted the standout move in May 2026 with a +54.7% month-over-month jump to rank 3, while Milk Chocolate Bar 10-Pack (100mg) slipped -18.9% yet held rank 1, signaling a shift in momentum from Edibles toward Vapor Pens. Sugar Shack (1g) in Flower inched up +3.4% at rank 2, and with three Flower SKUs in the top ten alongside two Vapor Pens, inhalables now exceed half of Bedford Grow’s top-10 lineup. The product mix points to a pivot toward faster-turn inhalable formats over slower Edible leaders, implying resource allocation should favor Vapor Pens and Flower where rank gains are clustering.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
