Nov-2025
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Overview
Market Insights Snapshot
Bedford Grow has demonstrated notable performance shifts across different product categories in Illinois. In the Concentrates category, the brand has shown a significant upward trajectory, moving from the 11th rank in September 2025 to the 4th rank by November 2025. This upward movement is complemented by a substantial increase in sales, suggesting a growing consumer preference for their concentrates. However, in the Vapor Pens category, Bedford Grow has struggled to maintain a presence in the top ranks, with an absence from the top 30 in October 2025, which indicates a potential area for improvement. The Flower category has remained relatively stable, with the brand holding positions around the 21st rank, but the November sales figures highlight a positive uptick, suggesting a potential resurgence in consumer interest.
In the Edible category, Bedford Grow has shown a modest recovery, moving up to the 27th rank in November 2025 after slipping to 30th in October. This slight improvement, alongside a steady increase in sales, indicates a gradual strengthening in this segment. The Pre-Roll category presents a mixed picture; while the brand was out of the top 30 in September and October, it managed to climb back to the 31st rank in November. This indicates a potential rebound, but it also highlights the volatility and competitive nature of the pre-roll market in Illinois. Overall, Bedford Grow's performance across categories in Illinois reflects both opportunities and challenges, with certain segments showing promise while others require strategic attention.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Bedford Grow has shown a steady performance in recent months. Despite not breaking into the top 20, Bedford Grow's rank has remained relatively stable, fluctuating between 21st and 24th place from August to November 2025. This consistency is notable when compared to brands like Island, which experienced a decline from 16th to 20th place, and Kaviar, which also saw fluctuations but managed to remain within the top 20. Meanwhile, Tales & Travels has been a close competitor, slightly outperforming Bedford Grow by maintaining a rank just above it. Bedford Grow's sales saw a positive trend in November, surpassing its October figures, which suggests a potential upward trajectory in market presence. This performance indicates that while Bedford Grow is not yet among the top-tier brands, its consistent sales and rank stability position it well for future growth in the Illinois Flower market.

Notable Products
In November 2025, Bedford Grow's top-performing product was Flying Monkeys Live Resin Sauce (1g) in the Concentrates category, achieving the highest sales with 3,807 units sold. Chem de la Chem Live Resin (1g) and Chem de la Chem Live Resin Sauce (1g) secured the second and third ranks, respectively, both also in the Concentrates category. Grape Pie (1g) in the Flower category maintained its fourth position from October to November. Bootsy Diamond Infused Pre-Roll (1g) in the Pre-Roll category rounded out the top five, marking its debut in the rankings. Notably, the Concentrates category dominated the top three positions, indicating a strong preference shift towards these products compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







