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Aug-2024
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Overview
Market Insights Snapshot
Bedford Grow has shown a mixed performance across various categories in Illinois over the past few months. In the Concentrates category, Bedford Grow maintained a strong presence, holding the third rank from May to July 2024 before dropping to fifth in August 2024. This indicates a slight decline, but they remain within the top five, showcasing consistent demand. Conversely, in the Edible category, Bedford Grow has struggled to break out of the lower ranks, hovering around the 27th and 28th positions. This steady but low ranking suggests that while there is some market presence, they are not a dominant player in this category.
In the Flower category, Bedford Grow has demonstrated a more stable performance, consistently ranking around the 12th position throughout the summer months. This stability indicates a reliable consumer base despite a noticeable dip in sales in August. However, their performance in the Pre-Roll category has seen a downward trend, slipping from 17th in May to 23rd by August. This decline suggests potential challenges in maintaining market share in this segment. Additionally, Bedford Grow did not rank within the top 30 for Vapor Pens in July and August, indicating a significant drop-off from their 47th position in June, which could be a concerning sign for their presence in this category.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Bedford Grow has maintained a consistent presence, ranking 12th in May, July, and August 2024, and slightly dropping to 13th in June 2024. This stability is notable when compared to competitors such as FloraCal Farms, which showed a more volatile ranking, moving from 19th in May to 14th in August. Similarly, UpNorth Humboldt experienced fluctuations, starting at 16th in May, dropping out of the top 20 in June, and then climbing to 13th by August. Meanwhile, Paul Bunyan and Midweek Friday have shown more consistent performance, with Paul Bunyan maintaining a top 11 position and Midweek Friday improving from 17th in May to 10th in August. These trends indicate that while Bedford Grow's sales have seen some decline, their rank stability suggests a loyal customer base amidst a competitive and fluctuating market.
Notable Products
In August 2024, Drunken Strawberries (3.5g) from Bedford Grow emerged as the top-performing product, climbing from the second rank in July to the first position with sales of $2,864. Chem de la Chem (3.5g) secured the second spot, showing a significant rise from its fifth rank in June. Drunken Strawberries Popcorn (7g) made a notable entry at the third position. Grape Sugar Cookies Diamond Infused Pre-Roll (1g) ranked fourth, while Chem de la Chem Shake (7g) closed the top five. These rankings indicate a strong performance for flower products, especially those under the Drunken Strawberries and Chem de la Chem labels.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
