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Jun-2024
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Overview
Market Insights Snapshot
Bedford Grow has shown notable performance across various categories in Illinois. In the Concentrates category, Bedford Grow maintained a strong position, moving from 6th place in March and April to 3rd place in May and June, indicating a significant upward trend in market presence. The Flower category also saw consistent rankings, although slightly declining from 10th place in March to 11th place in June. However, the brand's performance in Vapor Pens did not make it into the top 30 in any of the months, suggesting room for improvement in this category. The Pre-Roll category witnessed fluctuations, peaking at 13th place in May but dropping back to 19th in June.
In the Edible category, Bedford Grow hovered around the lower end of the top 30, ranking 26th in both March and June, with a slight dip to 27th place in April and May. This indicates a relatively stable but modest market position for edibles. The brand's overall sales figures reflect these movements, with notable increases in Concentrates and Pre-Rolls, while categories like Flower and Vapor Pens saw a decline or stagnation in sales. These trends highlight Bedford Grow's strengths and weaknesses across different product lines, providing insights into where the brand might focus its efforts to enhance market performance.
Competitive Landscape
In the competitive Illinois flower market, Bedford Grow has experienced some fluctuations in its ranking over the past few months. Despite starting strong in March 2024 with a rank of 10, Bedford Grow's position dipped to 12 in both April and May, before slightly recovering to 11 in June. This decline in rank is notable when compared to competitors such as Paul Bunyan and Aeriz, which have shown more consistent upward trends. For instance, Paul Bunyan improved from rank 14 in March to a steady 10 in June, while Aeriz maintained a top 10 position throughout the period, peaking at rank 9. Additionally, Tales & Travels has also shown a more stable performance, moving from rank 16 in March to 12 in June. The competitive pressure from these brands, coupled with Bedford Grow's declining sales figures, suggests a need for strategic adjustments to regain market share and improve its standing in the Illinois flower category.
Notable Products
In June 2024, the top product from Bedford Grow was Wild Berry Breath (3.5g) in the Flower category, achieving the highest sales figure of $1928. BG Caramels 5-Pack (100mg) ranked second, showing a significant improvement from its previous fourth position in March 2024, with sales of $1862. Strawberry Lemonade Gummies 5-Pack (100mg) held steady in third place, maintaining consistent performance across the months. Mecha Chem Diesel Pre-Roll (1g) entered the top five for the first time, securing the fourth position with notable sales. Chem de la Chem (3.5g) dropped to fifth place from its third position in April 2024, indicating a slight decline in sales performance.
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