Market Insights Snapshot
In the Illinois market, Bedford Grow has shown a varied performance across different categories. The brand has maintained a strong position in the Concentrates category, ranking consistently within the top 5 over the past four months. While there was a slight dip in sales from July to August 2023, the brand managed to bounce back in the following months. On the other hand, the brand's performance in the Edibles category has been somewhat inconsistent, with rankings fluctuating between the 16th and 23rd positions. Despite a drop in sales in September 2023, there was a noticeable recovery in October.
The Flower category has been a stable performer for Bedford Grow, maintaining a position within the top 10 in Illinois. However, the Pre-Roll category saw a significant drop in ranking in September, falling to 22nd place, before recovering to 15th place in October. The most concerning performance comes from the Vapor Pens category, where the brand has consistently ranked outside the top 20 and even experienced a drop in sales in October 2023. This might indicate that Bedford Grow needs to revisit its strategy for this category to improve its market standing.
In the Illinois flower category, Bedford Grow has maintained a steady presence in the top 10 brands over the period from July to October 2023. The brand has shown a consistent performance, maintaining its rank at 9th in July and August, and improving to 7th in September and October. In comparison, Simply Herb has seen a slight drop in rank from 3rd to 6th, while Aeriz has remained fairly stable, fluctuating between the 8th to 11th positions. Revolution Cannabis has seen a slight drop in rank from 6th to 8th. The most notable change has been Interstate 420, which has risen dramatically from 24th to 5th. This data indicates that while Bedford Grow has been consistent, there is significant movement among other brands in the Illinois flower market.
In October 2023, the top-performing product from Bedford Grow was 'Sirius B Live Badder (1g)' from the Concentrates category with a significant sales figure of 4256 units. Following closely behind was 'Galloping Ghost OG (3.5g)' from the Flower category, securing the second rank. The third and fourth positions were held by 'The Mothership (3.5g)' and 'Chem de la Chem Pre-Roll (1g)', respectively, both showing strong sales. 'Waltz Haze Sauce (1g)', another product from the Concentrates category, rounded out the top five. It's worth noting that these rankings represent a change from previous months, indicating a shift in consumer preference.