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Sep-2024
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Overview
Market Insights Snapshot
Hitz Cannabis has shown notable progress in the Washington market, particularly in the Concentrates category. Over the past few months, the brand has climbed steadily from a rank of 17 in June 2024 to 10 by September 2024. This upward trajectory is accompanied by a consistent increase in sales, indicating a growing consumer preference for Hitz Cannabis products within this category. The brand's ability to break into the top 10 signifies strong performance and increasing market penetration in Washington's concentrates sector, positioning them as a competitive player to watch.
In contrast, Hitz Cannabis's performance in the Vapor Pens category within Washington presents a more mixed picture. Despite not making it into the top 30 in some months, the brand has seen fluctuations, with a rank of 37 in September 2024, which is an improvement from their position in August. Although sales figures have shown growth, this inconsistency in rankings suggests challenges in maintaining a steady position among the top brands. This dynamic indicates potential areas for strategic improvement to solidify their presence in the Vapor Pens market.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Hitz Cannabis has shown a notable upward trajectory in its rank from June to September 2024, moving from 45th to 37th position. This improvement suggests a positive reception in the market, contrasting with the downward trend observed in competitors like Lifted Cannabis Co, which fell from 20th to 36th place over the same period. Meanwhile, brands such as Canna Organix and Agro Couture have experienced a steady decline in sales and rank, indicating potential challenges in maintaining their market positions. Harmony Farms maintained a relatively stable rank, suggesting consistent performance. The overall market dynamics highlight Hitz Cannabis's potential to capture more market share, especially as some competitors struggle to maintain their previous standings.
Notable Products
In September 2024, the top-performing product for Hitz Cannabis was the Blackberry Kush RSO Syringe 1g in the Concentrates category, securing the number one rank with sales of 2109 units. The Blueberry Frost RSO Syringe 1g, also in Concentrates, held the second position, a slight drop from its consistent first rank in July and August. The Blackberry Kush RSO 1g maintained its third position from August, showing stable performance. The Blueberry Frost Distillate Cartridge 1g in Vapor Pens ranked fourth, marking a rise from its fourth place in August, indicating an upward trend. Bruce Banner RSO Syringe 1g dropped to fifth place, having previously been second in August, suggesting a shift in consumer preference within the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
