Sep-2025
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Overview
Market Insights Snapshot
Hitz Cannabis has shown varied performance across different categories and states in recent months. In the Washington market, their presence in the Concentrates category has been somewhat unstable, with rankings fluctuating between 20th and 29th place from June to September 2025. This indicates a struggle to maintain a strong foothold, as they barely held onto a spot within the top 30 brands. Despite this, there was a slight improvement in September, moving up to 26th place. However, the sales figures reveal a downward trend, suggesting that while they may have improved in ranking, overall sales have not seen a corresponding increase, with a notable dip in July.
In contrast, Hitz Cannabis has maintained a more consistent performance in the Vapor Pens category in Washington. Their ranking has remained relatively stable, hovering around the mid-20s, with a slight peak in August at 22nd place. This consistency is reflected in their sales, which saw a significant increase in August before dropping again in September. The ability to remain within the top 30 indicates a steady demand for their vapor pen products, although the fluctuating sales figures suggest there may still be challenges in sustaining growth. Overall, while Hitz Cannabis shows potential in certain areas, there remains room for improvement in both market penetration and sales performance across categories.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Hitz Cannabis has shown a dynamic shift in its market positioning from June to September 2025. Initially ranked 25th in June and July, Hitz Cannabis improved to 22nd in August before slightly declining to 24th in September. This fluctuation in rank highlights a competitive environment where brands like Forbidden Farms and Bodhi High also experienced changes, with Forbidden Farms moving from 20th to 22nd and Bodhi High dropping from 18th to 23rd over the same period. Notably, The Capsule Collection saw a significant decline from 19th to 26th, indicating potential market share opportunities for Hitz Cannabis. Despite the competitive pressures, Hitz Cannabis's sales showed resilience, particularly in August, where it surpassed its June and July figures, suggesting a positive reception to its offerings amidst fluctuating rankings. This analysis underscores the importance of strategic positioning and adaptability in the evolving vapor pen market in Washington.

Notable Products
In September 2025, the top-performing product for Hitz Cannabis was the Blackberry Kush Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank consistently from June through September with sales of 1920 units. The Blackberry Kush RSO (1g) Concentrate newly entered the rankings at the second position with impressive sales figures. The LSD Distillate Cartridge (1g) debuted at the third position, marking its first appearance in the rankings. The Blue Dream Distillate Cartridge (1g) improved its standing from fifth in August to fourth in September. Meanwhile, the Gorilla Glue #4 Distillate Cartridge (1g) dropped from second in June to fifth by September, indicating a decline in sales performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.






