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Dec-2025
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Overview
Market Insights Snapshot
Hitz Cannabis has shown varied performance across different categories in Washington. In the concentrates category, the brand improved its ranking from 20th in September to 17th in October, although it slipped back to 23rd in November before recovering to 20th in December. This fluctuation in rankings suggests a competitive market landscape, where Hitz Cannabis is maintaining a presence but facing challenges in sustaining higher positions. Notably, the brand's sales in this category increased from October to December, indicating a potential for growth despite the ranking volatility.
In the vapor pens category, Hitz Cannabis experienced a more stable trajectory. Starting at 25th in September, the brand climbed to 21st in October, dipped back to 25th in November, and rose again to 23rd in December. This pattern suggests a resilient performance, with the brand consistently remaining within the top 30, which is a positive sign compared to categories where they might not have ranked at all. The increase in sales from September to December also underscores a growing consumer interest in their vapor pen products, which could be a strategic area for the brand to focus on in the coming months.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Hitz Cannabis has shown resilience and adaptability, maintaining a relatively stable position in the rankings over the last few months of 2025. Despite facing stiff competition, Hitz Cannabis improved its rank from 25th in September to 21st in October, although it experienced a slight dip back to 25th in November before climbing to 23rd in December. This fluctuation suggests a dynamic market environment where Hitz Cannabis is effectively leveraging its strategies to stay competitive. Notably, Oleum Extracts (Oleum Labs), which started at 14th in September, has seen a decline to 21st by December, indicating potential market share opportunities for Hitz Cannabis. Meanwhile, Freddy's Fuego (WA) has consistently hovered around the 22nd rank, providing a close benchmark for Hitz Cannabis. The sales trends reveal that while Hitz Cannabis's sales figures are not the highest, they have shown a positive trajectory, particularly in December, suggesting effective market penetration and customer retention strategies. This competitive analysis highlights the importance of strategic positioning and adaptability in the vapor pens category within Washington's cannabis market.
Notable Products
In December 2025, the top-performing product for Hitz Cannabis was Bubba Kush RSO Syringe (1g) in the Concentrates category, securing the number one rank with sales of 1,740 units. Blackberry Kush Distillate Cartridge (1g) in the Vapor Pens category, which held the top spot for the previous three months, dropped to second place. Blackberry Kush RSO (1g) maintained its third position from November, showing a consistent performance in the Concentrates category. Wedding Cake Distillate Cartridge (1g) in the Vapor Pens category improved its ranking from fifth in September to fourth in December. Narnia RSO Syringe (1g), a new entrant or previously unranked, debuted at fifth place in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
