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Jul-2025
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Overview
Market Insights Snapshot
In Washington, Hitz Cannabis has shown varied performance across different product categories. In the Concentrates category, the brand maintained a steady rank of 18th from April to June 2025, but experienced a drop to 24th in July. This decline coincided with a decrease in sales, which might suggest increased competition or shifting consumer preferences in the concentrates market. On the other hand, the Vapor Pens category presented a more stable picture, where Hitz Cannabis fluctuated slightly, ranking 23rd in April and May, dropping to 24th in June, and then improving to 21st in July. This upward movement in July, despite a slight decrease in sales from June, indicates a positive reception among consumers or perhaps a strategic marketing initiative that bolstered their ranking.
Notably, Hitz Cannabis did not appear in the top 30 brands in any other states or provinces across these categories during the specified timeframe. This absence could be perceived as a gap in their market presence or an opportunity for expansion beyond Washington. The consistency in their Vapor Pens ranking suggests potential for growth if they leverage their current strengths. The brand might benefit from investigating the factors driving their performance in Washington and applying those insights to other regions. Understanding the dynamics in specific markets could be key to expanding their footprint and improving their standings in additional states or provinces.
Competitive Landscape
In the Washington vapor pens category, Hitz Cannabis has shown a dynamic performance over the past few months, with its rank fluctuating between 23rd and 21st place from April to July 2025. This indicates a competitive edge as it managed to climb to 21st place in July, surpassing brands like Oleum Extracts (Oleum Labs), which consistently ranked 25th until a slight improvement to 22nd in July. However, Hitz Cannabis faces stiff competition from brands such as O'Geez (WA) and The Capsule Collection, both of which maintained higher ranks throughout the period. Notably, O'Geez (WA) improved its position to 19th in July, while The Capsule Collection saw a slight decline from 18th to 20th. Despite these challenges, Hitz Cannabis's sales remained relatively stable, suggesting a loyal customer base that could be leveraged for future growth. The brand's ability to improve its rank in a competitive market highlights its potential for further advancement.
Notable Products
In July 2025, the top-performing product from Hitz Cannabis was the Blackberry Kush Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from June. The Narnia Distillate Cartridge (1g) rose to second place, showing an increase in sales from 1402.0 in June to 1784.0 in July. Gorilla Glue #4 Distillate Cartridge (1g) dropped from second to third place, despite consistent sales performance across the months. The Blackberry Kush Distillate Disposable (1g) and Bruce Banner Distillate Cartridge (1g) entered the rankings at fourth and fifth place, respectively, indicating a growing interest in these products. These shifts highlight a dynamic market where new entries are gaining traction and established products maintain strong sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
