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Jun-2024
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Overview
Market Insights Snapshot
Hitz Cannabis has shown significant progress in the Washington market, particularly in the Concentrates category. Starting from a rank of 24 in March 2024, the brand has consistently climbed the ranks, reaching 15 by June 2024. This upward trend is accompanied by a notable increase in sales, with a peak in May 2024 at $107,259. Despite a slight dip in June, the brand's overall performance in this category indicates strong consumer acceptance and growing market presence. The consistent rise in rankings underscores Hitz Cannabis's effective market strategies and product quality.
In the Vapor Pens category, Hitz Cannabis's performance in Washington has been less stellar, as it did not break into the top 30 brands. However, there has been a positive trend in their rankings, moving from 54 in March 2024 to 42 in June 2024. This gradual improvement, alongside increasing sales figures, suggests that the brand is making headway in this competitive category. The data implies that while there is room for growth, the brand is steadily gaining traction and could potentially break into the top 30 with sustained efforts.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Hitz Cannabis has shown a steady improvement in its ranking over the past few months, moving from 54th in March 2024 to 42nd by June 2024. This upward trend is notable when compared to competitors such as Agro Couture, which also saw an improvement but remained consistently higher, ranking 32nd in June 2024. Meanwhile, Bodhi High experienced a significant drop from 19th in April to 44th in June, indicating potential market volatility that Hitz Cannabis has managed to avoid. Additionally, Mama J's and Treats both showed relatively stable but higher rankings than Hitz Cannabis, with Treats maintaining a position within the top 40 throughout the period. The consistent improvement in Hitz Cannabis's ranking suggests a positive reception and growing market presence, which could be leveraged for further sales growth and competitive positioning in the Washington vapor pen market.
Notable Products
In June 2024, the top-performing product for Hitz Cannabis was the Blackberry Kush Distillate Cartridge (1g), maintaining its first-place rank for four consecutive months with sales reaching 1950 units. The Blueberry Frost RSO Syringe (1g) held steady in the second position, showing consistent performance with 1647 units sold. The Wedding Cake Distillate Cartridge (1g) climbed to the third rank from fifth place in May, indicating a significant improvement in sales. The Blue Dream Distillate Cartridge (1g) remained in the fourth position, while the Apple Fritter Distillate Cartridge (1g) re-entered the rankings in fifth place after not being listed in April and May. Overall, the Vapor Pens category dominated the top rankings for Hitz Cannabis in June 2024.
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