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Nov-2025
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Overview
Market Insights Snapshot
Hitz Cannabis has shown varying performance across different categories and states, with notable movements in Washington. In the Concentrates category, the brand experienced a positive trajectory from August to October 2025, improving its rank from 26th to 18th. However, there was a slight decline in November, slipping back to 23rd place. This fluctuation indicates a competitive market environment in Washington's Concentrates sector. The brand's sales figures reflect these rank changes, with a peak in October, suggesting a temporary surge in demand or successful marketing efforts during that period.
In the Vapor Pens category, Hitz Cannabis maintained a presence within the top 30 rankings throughout the observed months in Washington. Despite a dip in September to 25th place, the brand managed to recover to 21st in October before dropping again to 24th in November. This oscillation highlights the challenges faced in maintaining a consistent upward trajectory in a highly competitive category. The sales data mirrors this pattern, with a notable peak in October, indicating a potential alignment with promotional activities or seasonal demand shifts. Such insights reveal the dynamic nature of the cannabis market and the importance of strategic positioning within different categories.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Hitz Cannabis has experienced fluctuations in its ranking over recent months, indicating a dynamic market presence. In August 2025, Hitz Cannabis held the 21st position, but it dropped to 25th in September before rebounding to 21st in October, only to fall again to 24th in November. This volatility suggests that while Hitz Cannabis is capable of reclaiming its position, it faces stiff competition from brands like Bodhi High and Freddy's Fuego (WA), which consistently rank within the top 20. Notably, Bodhi High saw a decline from 19th to 23rd, while Freddy's Fuego (WA) maintained a relatively stable position, indicating potential opportunities for Hitz Cannabis to capitalize on shifting consumer preferences. Meanwhile, AiroPro remained steady around the 24th and 25th ranks, suggesting a consistent but moderate competitive pressure. As Hitz Cannabis navigates these market dynamics, understanding these competitive movements can help refine strategies to enhance its market share and sales performance.
Notable Products
In November 2025, Blackberry Kush Distillate Cartridge (1g) maintained its position as the top-performing product for Hitz Cannabis, despite a decrease in sales to 1494 units. Wedding Cake Distillate Cartridge (1g) climbed back to the second position after being ranked fifth for two consecutive months, showing a notable improvement in its market presence. Blue Dream Distillate Cartridge (1g) held steady in the top three, although it slipped slightly from the second to the third position compared to October. Gorilla Glue #4 Distillate Cartridge (1g) re-entered the rankings at fourth place, showing resilience after not being ranked in September and October. Blackberry Kush RSO (1g) rounded out the top five, dropping one spot from October, indicating a slight decline in its competitive standing.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
