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Dec-2024
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Overview
Market Insights Snapshot
Hitz Cannabis has shown some interesting movements across different categories and states in recent months. In the state of Washington, their performance in the Concentrates category has been fairly stable, with a slight dip in November 2024 where they ranked 18th, but they managed to recover to 16th place by December 2024. This consistency suggests a steady demand for their concentrates, with sales showing an upward trend, peaking in December 2024. However, it's important to note that Hitz Cannabis did not make it into the top 30 brands for Vapor Pens in September 2024, which could be a point of concern or an opportunity for growth in that segment.
In the Vapor Pens category within Washington, Hitz Cannabis has shown a positive trajectory, moving from the 35th position in September 2024 to 28th in November 2024, before slightly dropping to 31st in December 2024. Despite not being in the top 30 in September, their sales in this category have been robust, especially in October and November, indicating a growing consumer interest or effective marketing strategies during those months. This fluctuation in ranking, coupled with their sales performance, highlights a competitive landscape where Hitz Cannabis is making noticeable strides, though there remains room for improvement to secure a more stable top-tier position.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Hitz Cannabis has shown a dynamic shift in rankings over the last few months, reflecting its fluctuating market presence. Starting from a lower position at rank 35 in September 2024, Hitz Cannabis climbed to rank 28 by November, before slightly dropping to rank 31 in December. This upward trend in the earlier months indicates a positive reception and increased sales momentum, although the slight dip in December suggests a competitive challenge. Notably, Hellavated maintained a more stable position, consistently ranking higher than Hitz Cannabis, which could imply stronger brand loyalty or market penetration. Meanwhile, Bodhi High experienced a decline, moving from rank 21 in September to 33 in December, potentially opening opportunities for Hitz Cannabis to capture market share. The emerging presence of Terpnado, which improved significantly from rank 53 to 30, highlights the competitive pressure in this category. As Hitz Cannabis navigates this evolving market, understanding these competitive dynamics is crucial for strategic positioning and growth in Washington's vapor pen sector.
Notable Products
In December 2024, the Blueberry Frost RSO Syringe (1g) from Hitz Cannabis maintained its position as the top-selling product in the Concentrates category, with sales reaching 1885. Following closely, Blackberry Kush RSO (1g) rose to the second spot, marking a notable increase from its third position in November. The Maui Waui Live Resin Disposable (1g) made a remarkable debut in the Vapor Pens category, securing the third rank. Bruce Banner RSO Syringe (1g) re-entered the rankings, capturing the fourth position after being unranked in previous months. Meanwhile, the Blackberry Kush Distillate Cartridge (1g) fell to the fifth spot, down from its third position in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
