.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Hitz Cannabis remained concentrated in Vapor Pens at 67.57% share with a year-over-year decline of 25.37% and a month-over-month dip of 4.44%, while Concentrates held 27.41% share with a 24.99% YoY drop and a 4.46% MoM decline; in contrast, Pre-Roll at 2.74% share surged 50.60% MoM despite a 13.00% YoY contraction, and Flower at 2.27% share fell 42.97% MoM even as it was up 82.96% YoY. Average price decreased 3.87% YoY to $8.04, and within the mix Vapor Pens priced at $8.12 and Concentrates at $8.81 suggest a value-leaning stance versus Flower at $19.82; taken together, the heavy reliance on two categories that each slid roughly 25% YoY explains the overall brand sales decline of 23.94% YoY, while small but volatile niches are not yet large enough to offset it.
Positioning-wise, the 50.60% MoM lift in Pre-Roll against a 4.44% MoM drop in Vapor Pens indicates incremental demand is shifting toward lower-ticket trial formats, while the 42.97% MoM pullback in Flower after an 82.96% YoY rise points to episodic wins rather than durable base volume. With Vapor Pens ranked 29 in Washington and carrying 67.57% of the mix, near-term share defense depends on stabilizing that core while selectively scaling Pre-Roll’s faster MoM trajectory; the pattern implies Hitz Cannabis can reduce volatility by reallocating a few points of mix from declining core segments into the emerging Pre-Roll pocket where momentum is currently positive.
Competitive Landscape
Hitz Cannabis sits at rank #29 in WA Vapor Pens for May 2026, down 4 positions year over year from #25 and 3 spots below February 2026’s #26, while still 8 ranks off its October 2025 peak at #21; in contrast, Mfused held #1 year over year with a -22.29% sales change and Full Spec advanced from #5 to #3 with a 13.70% sales lift, indicating Hitz Cannabis is ceding relative position to movers climbing the top five. With Phat Panda sliding from #3 to #5 alongside a -19.78% sales shift and Crystal Clear steady at #2 despite a -1.75% change, Hitz Cannabis’s drift from #26 in February 2026 to #29 in May 2026, coupled with a 4-rank YoY decline, implies a trajectory toward the lower third unless near-term share recapture reverses multi-month rank erosion.
Notable Products
Narnia RSO Syringe (1g) posted the steepest decline in May 2026 at -23.8% and slid to rank 7, while Blackberry Kush Distillate Cartridge (1g) led the lineup at rank 1 despite a -15.1% month-over-month drop. Vapor Pens occupied 7 of the top 10 ranks, with Blue Dream Distillate Cartridge (1g) up 26.9% at rank 4 and Gorilla Glue #4 Distillate Cartridge (1g) down -9.9% at rank 6, indicating share consolidation around inhalables even as individual SKUs diverged. Blackberry Kush RSO (1g) climbed 39.9% to rank 2 and, together with the debuting GDP Live Resin Cartridge (1g) at rank 8, points to a split demand curve between value momentum in distillate and selective trial in live resin; the mix implies Hitz Cannabis is leaning into Vapor Pens while using RSOs to stabilize basket spend, with only one SKU above $13,000 acting as the volume anchor.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
