Hon

Data Snapshot: Apr 04, 2024
Hon Cannabis Brand Logo
<$50K

Mar-2024

Sales

Decline

Trend

6-Month

16

Product Count

SKUs

Hon

Overview

Markets

Hon Locations

Product Trends

Hon Categories

Hon Sales

Market Insights Snapshot

Hon Historical Sales by Category

In the state of Ohio, the cannabis brand Hon has shown a diverse performance across different product categories, with notable movements observed over the recent months. Within the Concentrates category, Hon has maintained a position within the top 30 brands from December 2023 through March 2024, slightly improving from rank 31 in December to rank 28 by March. This upward movement, despite a decrease in sales from December's $12,911 to March's $7,448, indicates a resilient performance amidst competitive dynamics. Conversely, in the Edibles category, Hon has struggled to break into the top 30, with its ranking hovering around the 50th position during the same period. This consistent ranking outside the top 30, coupled with fluctuating sales figures, suggests challenges in capturing a significant market share within this category.

Moreover, Hon's performance in the Vapor Pens category in Ohio reflects a downward trend, with the brand's ranking slipping from 43rd in December 2023 to 57th by March 2024. This decline is particularly concerning given the significant drop in sales from $17,054 in December to a mere $4,694 by March, marking the steepest decline among the categories analyzed. The brand's inability to maintain its position or sales momentum in the Vapor Pens category highlights potential areas for strategic realignment or increased marketing efforts. Despite these challenges, Hon's presence across multiple categories demonstrates its diversified approach to the Ohio market, though the varying degrees of success call for a nuanced understanding of category-specific dynamics and consumer preferences.

Mar-2024 Rank
Concentrates
Edible
Vapor Pens
28
52
57
Hon

Competitive Landscape

In the competitive landscape of the concentrates category in Ohio, Hon has shown a fluctuating performance over the recent months. Starting at rank 31 in December 2023, Hon made a slight improvement to rank 27 in January 2024, before experiencing a minor dip to rank 28 in February and March 2024. This indicates a relatively stable position within the market, albeit outside the top 20 brands. Notably, Pure Ohio Wellness has been a consistent competitor, maintaining a slightly better rank and sales performance than Hon throughout the same period. On the other hand, Origyn Extracts has seen a significant improvement, moving from rank 33 in December 2023 to rank 26 by March 2024, surpassing Hon in the process. This shift suggests a dynamic competitive environment where brands such as Origyn Extracts are gaining momentum, potentially impacting Hon's market position and sales. Despite these challenges, Hon's sales have shown resilience, indicating a loyal customer base and a potential for growth if it can leverage its strengths effectively against these competitive movements.

Hon market ranking for OH Concentrates

Hon

Notable Products

In March 2024, Hon's top-performing product was the Strawberry Honey (110mg THC, 2oz) from the Edible category, securing the first rank with notable sales figures of 94 units. Following closely behind in second place was the Plain Honey Jar (110mg), also an Edible, illustrating the category's strong performance this month. The Parlor Badder (0.85g) from the Concentrates category claimed the third spot, indicating a diverse consumer preference within Hon's product range. Interestingly, the Lemon Cookie Pearls (0.84g) and Rainbow Chip Pearls (0.84g), both Concentrates, shared the fourth rank, a slight change from previous months where Lemon Cookie Pearls consistently held higher positions. This shift highlights evolving consumer tastes and the competitive nature of the Concentrates category within Hon's lineup.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Strawberry Honey (110mg THC, 2oz)
Edible
>5
>5
>5
1
Plain Honey Jar (110mg)
Edible
>5
>5
>5
2
Parlor Badder (0.85g)
Concentrates
>5
>5
>5
3
Lemon Cookie Pearls (0.84g)
Concentrates
1
2
2
4
Rainbow Chip Pearls (0.84g)
Concentrates
>5
1
3
4
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