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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Pure Ohio Wellness concentrated 43.22% of sales in Flower with a month-over-month surge of 124.14% but a year-over-year decline of 27.25%, while Pre-Roll expanded to 38.57% share with 69.02% MoM growth and no reported YoY baseline. Vapor Pens held 11.62% share with a 13.62% MoM decline against a 23.44% YoY gain, and Concentrates reached 6.59% share with 33.76% MoM growth and a 421.05% YoY increase; the average price fell 58.09% YoY to $17.70, and Flower’s average price of $22.05 contrasted with Pre-Roll at $12.82. Taken together with a Flower rank of 25 in Ohio and brand-level sales up 42.68% YoY, the pattern implies a tactical shift toward volume-led recovery in core inhalables, with Pre-Roll and Concentrates absorbing demand as price compression reshapes the mix.
The mix shift—Pre-Roll rising 69.02% MoM alongside a 124.14% MoM rebound in Flower while Vapor Pens fell 13.62% MoM—signals Pure Ohio Wellness leaning into lower-ticket, high-throughput formats to defend share in Ohio, even as Flower’s 27.25% YoY decline and a 58.09% YoY drop in average price constrain premium positioning. With Concentrates up 33.76% MoM and 421.05% YoY yet still only 6.59% share, the brand’s near-term positioning skews toward breadth and accessibility rather than depth in higher-margin niches, implying that sustaining the 42.68% YoY brand sales growth will depend on maintaining Pre-Roll velocity while selectively nurturing Concentrates to diversify beyond rank 25 in Flower.
Competitive Landscape
Pure Ohio Wellness sits at rank 25 in May 2026 in OH Flower, down 6 positions year over year from rank 19, after improving 8 spots since February 2026 when it was rank 33. At the top end, Riviera Creek holds rank 1 while slipping 1 place YoY with a 10.1% sales decline, whereas RYTHM advanced from rank 7 to rank 2 on 49.2% YoY sales growth, and Klutch Cannabis rose from rank 16 to rank 3 with 161.1% YoY sales growth; this contrast, alongside Pure Ohio Wellness’s fall from its September 2025 peak at rank 1, implies the brand is ceding share to faster-advancing competitors despite a short-term rank recovery.
Notable Products
Gypsy Soap Pre-Roll (1g) posted the largest movement in May 2026 with a 120.5% month-over-month jump to rank 4, while Skunky Jack (2.83g) fell 24.6% to rank 3; this contrast signals volatility between Pre-Roll momentum and softer Flower demand. G Roll (2.83g) nearly doubled at +96.7% to take rank 1, as Hiker's Blend Pre-Roll (1g) climbed 56.9% at rank 6, whereas Blue Blast Pre-Roll (1g) declined 22.7% at rank 9; five of the top ten are Pre-Roll SKUs, concentrating gains in value-oriented formats. With two Flower SKUs at ranks 1 and 3 but mixed trajectories and a $98,514 peer Flower at rank 2 framing the ceiling, the pattern implies Pure Ohio Wellness is leaning into Pre-Rolls for incremental volume while selectively defending Flower leadership.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
