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Nov-2025
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Overview
Market Insights Snapshot
Pure Ohio Wellness has shown varying performance across different product categories in Ohio. In the Flower category, the brand held a strong position during the late summer months, ranking 2nd in August and climbing to the top spot in September. However, there was a noticeable drop in the subsequent months, with the brand falling to 13th place by November. This decline in ranking was accompanied by a significant decrease in sales, from over $3.1 million in August to approximately $1.4 million in November. Such a shift indicates a potential challenge in maintaining market dominance in this highly competitive category.
In the Pre-Roll category, Pure Ohio Wellness showed a more stable performance, with rankings fluctuating between 9th and 13th place from September to November. Notably, the brand was not in the top 30 in August, which could suggest an improvement in market presence or consumer interest in the latter months. Conversely, their performance in the Vapor Pens category remained consistent, maintaining the 28th position from September through November. Despite being at the lower end of the rankings, the steady sales figures suggest a loyal customer base or consistent demand for their vapor pen products. The varying performance across these categories highlights the brand's strengths and potential areas for growth in the Ohio cannabis market.
Competitive Landscape
In the competitive landscape of the Ohio flower market, Pure Ohio Wellness has experienced notable fluctuations in rank and sales over recent months. Initially holding a strong position at rank 2 in August 2025, Pure Ohio Wellness ascended to the top spot in September, showcasing its dominance in the market. However, by October, the brand slipped to rank 3, and by November, it experienced a significant drop to rank 13. This decline in rank correlates with a decrease in sales from over $3.1 million in August to approximately $1.4 million in November. In contrast, competitors such as Appalachian Pharm have shown a positive trajectory, climbing from rank 20 in August to 15 in November, with sales peaking at over $1.2 million in November. Similarly, Buckeye Relief and King City Gardens have maintained more stable positions, with Buckeye Relief consistently ranking between 10 and 13, and King City Gardens fluctuating between ranks 4 and 11. These trends suggest that while Pure Ohio Wellness initially led the market, it faces increasing competition and challenges in maintaining its top position.
Notable Products
In November 2025, Skunky Jack (2.83g) emerged as the top-performing product for Pure Ohio Wellness, reclaiming its number one rank from August after slipping to the second position in October. It reported sales of $10,958, showcasing a strong recovery from previous months. Raspberry Trophy Wife (2.83g) held the second position, maintaining its consistent presence among the top ranks, though it dropped from its peak first position in September. Hell on Wheels (2.83g) continued to show resilience, securing the third position despite a decline in sales figures since August. Notably, G Roll (2.83g) made its debut in the rankings, capturing the fourth spot, indicating a positive reception among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
