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Mar-2025
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Overview
Market Insights Snapshot
In the state of Ohio, Pure Ohio Wellness has shown varied performance across different product categories. In the Concentrates category, the brand made a notable entry into the top 30 in January 2025, securing the 30th position, and improved to 25th by February. This upward trajectory is a positive indicator of their growing presence and acceptance in the market. However, their absence from the top 30 in December 2024 and March 2025 suggests that maintaining a consistent position in this competitive category remains a challenge. In contrast, the Flower category has seen a slight decline in rankings, moving from 20th in December 2024 to 26th by March 2025, indicating increased competition or changing consumer preferences.
The Vapor Pens category presents an interesting case for Pure Ohio Wellness. Despite not being in the top 30, the brand has shown a steady improvement in rankings, climbing from 54th in December 2024 to 46th by March 2025. This progression suggests a growing interest in their vapor pen products, potentially driven by an increase in consumer demand or effective product differentiation strategies. The sales figures for this category, particularly in March 2025, indicate a noteworthy spike, hinting at a successful marketing or promotional effort. Overall, Pure Ohio Wellness demonstrates potential in Ohio's cannabis market, but the brand's challenge will be to sustain and build upon these gains across all categories.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Pure Ohio Wellness has experienced some fluctuations in its ranking and sales performance over the months from December 2024 to March 2025. Starting at a rank of 20 in December 2024, Pure Ohio Wellness saw a decline to 25 in January and February, and further to 26 in March. This downward trend in ranking suggests increasing competition, notably from brands like Moxie, which improved its position from 32 in December to 21 in February before slightly dropping to 27 in March. Meanwhile, &Shine maintained a relatively stable presence in the top 25, indicating consistent performance. Despite these challenges, Pure Ohio Wellness's sales figures show a more resilient picture, with a notable rebound in March, suggesting potential for recovery and growth amidst a competitive market. Brands like Willie's Reserve and Curaleaf also present competitive pressures, with Willie's Reserve improving its rank significantly from 22 in December to 15 in January, although it later fell out of the top 20. This competitive environment highlights the need for Pure Ohio Wellness to innovate and adapt to maintain and potentially improve its market position.
Notable Products
In March 2025, the top-performing product for Pure Ohio Wellness was Animal Mints (2.83g) in the Flower category, maintaining its leading position from February with a notable sales figure of 2119 units. First Class Funk (2.83g) held steady at the second rank, demonstrating consistent popularity since January. Lemon Drip (2.83g) climbed to the third position, showing a significant improvement from its absence in February's top ranks. The First Class Funk Popcorn (14.15g) appeared in the rankings for the first time, securing the fourth spot. Skunky Jack (14.15g) dropped from fourth to fifth place, reflecting a decrease in sales compared to previous months.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
