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Apr-2025
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Overview
Market Insights Snapshot
Pure Ohio Wellness has shown a varied performance across different product categories in the state of Ohio. In the Concentrates category, they made a notable improvement, moving from the 30th position in January 2025 to the 25th position by February 2025. However, the absence of a rank for March and April suggests they did not maintain a position in the top 30, indicating potential challenges in sustaining their market presence in this category. This fluctuation could be indicative of either increased competition or a strategic shift in focus away from Concentrates. On the other hand, their Flower category rankings have shown a slight decline over the months, from 25th in January and February to 27th in April, with a corresponding decrease in sales from $358,978 in January to $172,072 in April. This trend might suggest a need for Pure Ohio Wellness to reassess their strategies in the Flower category to regain their standing.
The Vapor Pens category for Pure Ohio Wellness in Ohio presents a different narrative. Although they started off at the 58th position in January and improved to 47th by March, they fell back to the 56th position in April. Despite this fluctuation in rankings, there was a significant increase in sales from January to March, peaking at 48,224 in March, before declining again in April. This indicates that while there is potential for growth in the Vapor Pens category, maintaining a consistent market position remains a challenge. The volatility in rankings and sales highlights the competitive nature of the market and suggests that Pure Ohio Wellness might benefit from a focused strategy to stabilize and potentially improve their performance in this segment.
Competitive Landscape
In the Ohio flower market, Pure Ohio Wellness has experienced a slight decline in its ranking from January to April 2025, moving from 25th to 27th position. This shift is notable when compared to competitors like Moxie, which improved its rank from 28th in January to 26th in April, and Verano, which climbed from 34th to 25th during the same period. Despite these changes, Pure Ohio Wellness maintained a relatively stable sales performance, though its April sales were lower compared to earlier months. Meanwhile, Willie's Reserve saw a significant drop in rank from 15th to 28th, indicating potential challenges that Pure Ohio Wellness could capitalize on to regain its competitive edge. The evolving dynamics in the Ohio flower market suggest opportunities for Pure Ohio Wellness to refine its strategies and potentially reclaim higher rankings and sales growth.
Notable Products
In April 2025, Lemon Drip (2.83g) emerged as the top-performing product for Pure Ohio Wellness, climbing from the third position in March to first place with impressive sales of 2,678 units. Grape Cookies (2.83g) made a notable debut in the rankings, securing the second position. Animal Mints (2.83g), which had been consistently leading in previous months, dropped to third place. Skunky Jack (14.15g) improved its rank slightly, moving up to fourth from fifth in March. First Class Funk (2.83g) experienced a significant decline, falling to the fifth position from second in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
