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Dec-2025
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Overview
Market Insights Snapshot
Pure Ohio Wellness has shown varied performance across different product categories in Ohio. In the Concentrates category, the brand made a notable entrance into the top 30 in October 2025, ranking 18th, and further improved to 15th by December 2025. This upward movement suggests a growing presence and acceptance in the Concentrates market segment. Conversely, in the Flower category, Pure Ohio Wellness experienced a decline in rankings over the months, starting strong at 1st place in September 2025 but dropping to 17th by December 2025. This decline might indicate increased competition or shifts in consumer preferences within the Flower category.
In the Pre-Roll category, Pure Ohio Wellness demonstrated a positive trend, showing improvement from 13th place in October 2025 to 9th place by December 2025. This upward trajectory suggests a strengthening position in the Pre-Roll market. However, the brand's performance in the Vapor Pens category was relatively stable, maintaining a presence in the lower 20s, with a slight dip in December 2025 to 26th place. The consistent ranking in this category might reflect steady sales but also suggests limited growth potential compared to other categories. The absence of rankings in some months for certain categories could be seen as a challenge, indicating areas where the brand might need to strategize for better market penetration in Ohio.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Pure Ohio Wellness has experienced a notable shift in its market position over the last few months of 2025. Initially holding the top rank in September, Pure Ohio Wellness saw a decline to 3rd in October, further dropping to 13th in November, and finally settling at 17th in December. This downward trend in ranking is mirrored by a consistent decrease in sales over the same period. In contrast, Good Green maintained a steady presence, fluctuating slightly but remaining within the top 20, and even showing a sales spike in December. Meanwhile, Find. improved its rank from 21st in September and October to 18th in November, reflecting a positive sales trajectory. King City Gardens also demonstrated resilience, maintaining a top 10 position until November before slightly dropping to 15th in December. These dynamics suggest that while Pure Ohio Wellness was once a leader, competitors are gaining ground, indicating a need for strategic adjustments to regain market share in the Ohio flower market.
Notable Products
In December 2025, the top-performing product from Pure Ohio Wellness was G Roll (2.83g) in the Flower category, climbing to the number one spot with sales of 6,189. Hell on Wheels (2.83g) secured the second position, maintaining a strong presence after previously ranking third in November. Skunky Jack (2.83g) dropped to third place, despite being the leader in November. Raspberry Trophy Wife (2.83g) experienced a decline, moving from second in November to fourth in December. Gelato (2.83g) consistently remained in the fifth position, showing stability in its ranking over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
