.svg){kind=small}
Jun-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Pure Ohio Wellness has shown notable performance shifts across various product categories in Ohio. In the Concentrates category, the brand re-entered the top 30 rankings in April 2024 at 28th place and maintained this position through May before improving to 23rd in June. This upward trend indicates a growing consumer preference for their concentrates. However, the Vapor Pens category tells a different story, as the brand did not make it into the top 30 rankings from March through June, suggesting a need for strategic adjustments in this segment.
The Flower category has exhibited a declining trend for Pure Ohio Wellness in Ohio. Starting at 11th place in March 2024, the brand slipped to 19th by June. This downward movement, coupled with fluctuating sales figures, indicates potential challenges in maintaining market share in this highly competitive category. Despite these challenges, the brand's overall presence in the Concentrates category shows promise, suggesting areas of strength that could be further leveraged for growth. For a deeper dive into the specific sales trends and strategic recommendations, further analysis would be beneficial.
Competitive Landscape
In the competitive landscape of Ohio's flower category, Pure Ohio Wellness has experienced notable fluctuations in its rank and sales over recent months. Starting from a strong position at 11th in March 2024, the brand saw a gradual decline to 19th by June 2024. This downward trend contrasts with the performance of competitors like Classix, which improved its rank from 25th to 16th, and The Standard, which climbed from 24th to 18th. Meanwhile, Woodward Fine Cannabis also showed a decline but managed to stabilize at 20th in June. Despite a strong sales figure of $662,638 in April, Pure Ohio Wellness's sales dropped significantly to $289,996 by June, indicating a need for strategic adjustments to regain market share and improve its competitive standing.
Notable Products
In June 2024, the top-performing product for Pure Ohio Wellness was Durban Poison Smalls (14.15g) in the Flower category, climbing to the first position with notable sales of 805 units. Blue Blast Distillate Disposable (0.5g) in the Vapor Pens category secured the second spot. Animal Mints Smalls (14.15g) in the Flower category, which previously held the top rank in March 2024, dropped to third place. First Class Funk Popcorn (14.15g) also in the Flower category, moved from third place in May 2024 to fourth place in June. Gelato Smalls (14.15g) made its debut in the rankings at fifth place in June 2024.
Top Selling Cannabis Brands
