Market Insights Snapshot
In the Ohio market, Pure Ohio Wellness has seen varying performance across different product categories. In the 'Concentrates' category, the brand has unfortunately not been in the top 20 for the months of July to October 2023, indicating a potential area of improvement. The rankings have shown a slight increase from 28th in July to 32nd in October, which suggests a downward trend in this category. However, it's worth noting that despite the lower rankings, sales in October (11,589 units) were higher than in August (8,052 units) and September (7,152 units), indicating a possible resurgence.
Turning our attention to the 'Flower' category, Pure Ohio Wellness has maintained a strong presence in the top 20, although there has been a slight drop from 8th place in July and August to 17th place in October. This drop in ranking is reflected in the sales figures, which have decreased from 947,224 units in July to 463,624 units in October. The 'Vapor Pens' category shows a more positive trend, with the brand climbing up the rankings from 32nd in July to 24th in October. Interestingly, the sales in this category have almost doubled from 53,798 units in July to 96,896 units in October, marking this as a potential growth area for Pure Ohio Wellness.
In the Ohio Flower category, Pure Ohio Wellness has been experiencing a downward trend in both rank and sales from July to October 2023. Starting at rank 8 in July, it dropped to rank 17 by October. This indicates that competitors are gaining ground. Notably, High Supply / Supply has seen a significant improvement in rank, moving from outside the top 20 in July to 15th place by October, suggesting a strong upward trend. Meanwhile, Kynd Cannabis Company and Rythm have also seen a slight decrease in rank, but not as pronounced as Pure Ohio Wellness. Savvy, on the other hand, has maintained a relatively stable position. These shifts in the competitive landscape could be indicative of changing consumer preferences or effective marketing strategies by the competing brands.
In October 2023, Pure Ohio Wellness saw 'Skunky Jack (2.83g)' maintain its position as the top-performing product, a position it has held since July 2023, with sales reaching 2,602 units. The second best-selling product was 'Lemon Drip (2.83g)', which was not among the top sellers in previous months. 'Gelato (2.83g)' dropped one rank from September to October, securing the third position. 'Blue Blast (2.83g)' moved up one rank from September to become the fourth best-selling product. The fifth position was taken by 'Amarelo (2.83g)', a product not previously ranked among the top sellers.