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Jun-2024
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Overview
Market Insights Snapshot
Ostara Cannabis has shown varied performance across different categories in Missouri. In the Edible category, the brand experienced a slight decline in rankings, moving from 15th in March to 19th by June. This downward trend was accompanied by a decrease in sales, from $390,828 in March to $289,630 in June. Conversely, in the Pre-Roll category, Ostara Cannabis managed to break into the top 30 in May, ranking 30th, although it slipped back to 33rd in June. This fluctuation indicates some volatility in consumer preference or market competition in this category.
The Vapor Pens category has been a relatively strong area for Ostara Cannabis in Missouri. The brand ranked 13th in March, dropped to 18th in April, and then climbed back to 14th in May, before settling at 15th in June. Despite these ranking changes, the sales figures remained robust, with a slight dip from $714,411 in March to $620,487 in June. This stability in sales suggests a consistent demand for their vapor pen products, even amid fluctuating rankings. Overall, while Ostara Cannabis faces challenges in maintaining top positions, their performance in the Vapor Pens category shows promise.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Ostara Cannabis has experienced notable fluctuations in its market ranking over the past few months, which directly impacts its sales performance. Ostara Cannabis started strong in March 2024 with a rank of 13th but saw a dip to 18th in April before recovering to 14th in May and slightly dropping to 15th in June. This volatility contrasts with competitors like Galactic (fka Galactic Meds), which showed a significant upward trend, moving from outside the top 20 in April to 13th in June. Similarly, Sinse Cannabis experienced a sharp decline from 10th in March to 20th in April but managed to stabilize around the mid-teens in subsequent months. Meanwhile, Wavelength Extracts and Atta have shown more consistent performances, with Wavelength Extracts peaking at 14th in June and Atta maintaining a steady rank around the high teens. These shifts indicate a highly competitive market where Ostara Cannabis must strategize effectively to regain and sustain higher rankings, leveraging insights from advanced data analytics to outmaneuver its competitors.
Notable Products
In June 2024, the top-performing product for Ostara Cannabis was Gas Face Pre-Roll (0.5g), maintaining its number one rank from May with notable sales of 5,515 units. THC/CBG 1:1 Rise Variety Sour Gummies 10-Pack (100mg THC, 100mg CBG) held the second position, showing a slight increase in sales from 3,014 units in May to 3,129 units in June. Sour Variety Gummies 10-Pack (100mg) remained consistently in third place, although its sales saw a decline over the months. The THC/CBN/Melatonin Rest Variety Sour Gummies 10-Pack (100mg THC, 40mg CBN, 10mg Melatonin) also stayed in the fourth position with modest sales growth in June. Lime Spritzer Pre-Roll 3-Pack (1.5g) entered the rankings for the first time, indicating potential for future performance.
Top Selling Cannabis Brands
