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Dec-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Ostara Cannabis has shown a steady performance in the Edible category throughout the last quarter of 2025. Maintaining a consistent rank of 12th from September to November, the brand experienced a slight dip to 13th place in December. Despite this minor drop in ranking, the sales figures tell a different story, with December showing a notable increase in sales from the previous months. This suggests a potential growth in consumer demand or successful marketing strategies, even though the ranking did not reflect a significant upward movement.
In the Vapor Pens category in Missouri, Ostara Cannabis demonstrated a more dynamic performance. Starting at 14th place in September, the brand climbed to 10th in October, indicating a strong push in market presence or consumer preference. However, the subsequent months saw a slight fluctuation, with a drop to 13th in November and a recovery to 12th in December. These movements could suggest competitive pressures or shifts in consumer trends within the category. It's noteworthy that despite these fluctuations, the sales figures remained robust, reflecting a resilient market position for Ostara Cannabis in Missouri's Vapor Pens category.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Ostara Cannabis has shown a promising upward trajectory in recent months. From September to December 2025, Ostara Cannabis improved its rank from 14th to 12th, indicating a positive shift in market position. This ascent is particularly noteworthy given the competitive pressure from brands like Kushy Punch, which maintained a relatively stable rank around the 10th position, and CODES, which also saw a slight improvement from 13th to 11th. Meanwhile, Wavelength Extracts experienced a decline, dropping to 14th place by December, which may have contributed to Ostara's rise. Despite the competitive environment, Ostara Cannabis's sales figures have shown resilience and growth, particularly in October 2025, where they surpassed Vibe Cannabis (MO), a brand that experienced fluctuating ranks. This suggests that Ostara Cannabis is effectively capturing market share and could continue its upward momentum if current trends persist.
Notable Products
In December 2025, the top-performing product for Ostara Cannabis was the Sour Variety Gummies 10-Pack (100mg) in the Edible category, maintaining its first-place rank for four consecutive months with sales reaching 7273 units. The THC/CBG 1:1 Rise Variety Sour Gummies 10-Pack (100mg THC, 100mg CBG) consistently held the second position, showing steady sales growth to 5017 units. The Gold Variety High Dose Gummies 10-Pack (200mg) remained in third place, while the THC/CBN 5:2 Rest Variety Sour Gummies 10-Pack (100mg THC, 40mg CBN) continued in fourth. Gold Super High Dose Variety Sour Gummies 25-Pack (750mg) stayed in fifth place, showing a minor increase in sales from the previous month. The rankings for these products have shown remarkable stability over the past months, indicating consistent consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
