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Nov-2025
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Overview
Market Insights Snapshot
Ostara Cannabis has shown a consistent performance in the Missouri market, particularly in the Edible category. Over the months from August to November 2025, Ostara Cannabis maintained its rank at 12th position, except for a brief improvement to 11th in September. This stability is underscored by a gradual increase in sales from $459,255 in August to $469,525 in November. Such steady sales figures suggest that Ostara Cannabis has a solid consumer base in Missouri's edible market. However, the brand did not break into the top 10, indicating potential areas for growth or increased competition in the state.
In the Vapor Pens category, Ostara Cannabis experienced more dynamic movements within Missouri. Starting at 14th place in August, the brand climbed to 10th by October before settling back to 12th in November. This fluctuation was accompanied by a notable peak in sales during October, suggesting a successful campaign or product launch during that period. Despite this upward momentum, the brand did not maintain its top 10 position, which might point towards strong competition or shifts in consumer preferences. The ability to reach the top 10, even temporarily, suggests potential for future growth if the brand can capitalize on the factors that drove its October success.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Ostara Cannabis has shown a dynamic performance over the past few months. Starting from a rank of 14th in August 2025, Ostara Cannabis climbed to 10th place in October, before slightly dropping to 12th in November. This fluctuation in rank is indicative of a competitive market environment where brands like Kushy Punch and CODES have also experienced shifts in their standings. Notably, Kushy Punch maintained a consistent presence in the top 10, while CODES showed a slight improvement in November. Meanwhile, Wavelength Extracts and Vibe Cannabis (MO) have seen varied performances, with Vibe Cannabis (MO) experiencing a notable rise in September. Ostara Cannabis's sales trajectory, with a peak in October, suggests a positive reception in the market, although the subsequent decline in November indicates the need for strategic adjustments to maintain upward momentum amidst a fiercely competitive field.
Notable Products
In November 2025, Ostara Cannabis's top-performing product was Sour Variety Gummies 10-Pack (100mg), maintaining its number one rank from previous months with sales reaching 6567 units. The THC/CBG 1:1 Rise Variety Sour Gummies 10-Pack (100mg THC, 100mg CBG) held steady in second place, continuing its consistent performance. Gold Variety High Dose Gummies 10-Pack (200mg) ranked third, showing a stable trend similar to its position in August and October, despite a brief dip in September. The THC/CBN 5:2 Rest Variety Sour Gummies 10-Pack (100mg THC, 40mg CBN) remained in fourth place, while the Gold Super High Dose Variety Sour Gummies 25-Pack (750mg) consistently held the fifth position. Overall, the rankings for Ostara Cannabis products in November 2025 showed remarkable stability compared to previous months, with no changes in the top five positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
