Market Insights Snapshot
In the Missouri market, Ostara Cannabis has shown varied performance across different categories. In the Edible category, the brand has seen a slight downward trend from August to November 2023, moving from rank 12 to 16. This suggests a potential decrease in market share within this category. In the Vapor Pens category, the brand has maintained a steady presence, ranking 12th in August and September, and slightly dropping to 15th and 17th in October and November respectively. This indicates a relatively stable performance, despite slight fluctuations.
Ostara Cannabis's performance in the Flower category in Missouri is worth noting. The brand did not appear in the top 20 rankings from September to November 2023, after ranking 51st in August. This could be an area of concern or an opportunity for improvement. On the other hand, the brand's ranking in the Pre-Roll category has seen a bit of a roller-coaster ride, starting at 36th in August, improving to 31st in September, then dropping to 42nd by November. This suggests a somewhat volatile market position within this category. Overall, the brand's performance shows room for growth and improvement in the Missouri market.
In the Vapor Pens category for Missouri, Ostara Cannabis has seen a slight drop in its ranking from August to November 2023, moving from 12th to 17th place. This suggests a decrease in market competitiveness against brands such as Wavelength Extracts, which has fluctuated around similar ranks, and Buoyant Bob, which has maintained a steady rank. Ostara Cannabis has also seen a decrease in sales over this period, indicating a potential loss of market share. In contrast, Proper Cannabis has remained relatively stable in rank and sales, while Pinpoint, despite not being in the top 20 in August, has improved its rank and increased its sales, suggesting a growing presence in the market.
In November 2023, Ostara Cannabis's top-performing product was the 'THC/CBG 1:1 Rise Variety Sour Gummies 10-Pack (100mg THC, 100mg CBG)', maintaining its position from the previous month with sales of 3221 units. Following closely in second place was the 'Sour Variety Gummies 10-Pack (100mg)', which slipped from first place in August and September to third in October, and now second in November. The 'Gold Variety High Dose Gummies 10-Pack (200mg)' consistently held the third position for four months straight. Two new entrants to the top five in November were the 'Blue Note Cookies Pre-Roll (0.5g)' and the 'Root 66 Runtz Pre-Roll (0.5g)', ranking fourth and fifth respectively. This suggests a growing interest in the Pre-Roll category for Ostara Cannabis.