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Apr-2025
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Overview
Market Insights Snapshot
Ostara Cannabis has demonstrated a varied performance across different product categories in the state of Missouri. In the Edible category, the brand maintained a steady presence, ranking consistently within the top 11, despite a slight fluctuation between the 9th and 11th positions over the months. This suggests a stable consumer base with occasional competitive pressures. The sales figures for this category highlight a peak in March, indicating a possible seasonal or promotional influence. On the other hand, in the Pre-Roll category, Ostara Cannabis struggled to break into the top 30, with rankings not reported for April. This could indicate a challenging market position or stronger competition in this segment.
In contrast, the Vapor Pens category shows a more dynamic trajectory for Ostara Cannabis. Starting from a strong 6th position in January, the brand experienced a dip in February but managed to recover by April, climbing back to the 10th spot. This rebound could be attributed to strategic adjustments or product innovations that resonated well with consumers. The steady increase in sales from March to April further supports this positive trend. However, the absence of top rankings in certain categories suggests areas for potential growth and market penetration. Understanding these dynamics can provide insights into Ostara Cannabis's strategic positioning and future opportunities in the Missouri cannabis market.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Ostara Cannabis has shown a dynamic performance from January to April 2025. Starting at 6th place in January, Ostara Cannabis experienced a dip to 17th in February, only to recover to 13th in March and climb to 10th in April. This fluctuation indicates a volatile market presence, with sales peaking in April despite the earlier dip in rank. In contrast, Platinum Vape consistently maintained a higher rank, although it fell from 3rd to 11th by April, suggesting a downward trend in sales. Meanwhile, Sinse Cannabis and Galactic demonstrated more stable rankings, with Sinse Cannabis showing a slight improvement from 9th to 9th and Galactic maintaining a steady presence around the 8th position. Pinpoint showed a notable rise from 18th in January to 6th in March, before dropping to 12th in April. Ostara Cannabis's ability to rebound in rank and sales by April suggests resilience and potential for growth amidst fierce competition in the Missouri vapor pen market.
Notable Products
In April 2025, the top-performing product for Ostara Cannabis was the Sour Variety Gummies 10-Pack (100mg), maintaining its number one rank from the previous two months with sales reaching 5335 units. The THC/CBG 1:1 Rise Variety Sour Gummies 10-Pack (100mg THC, 100mg CBG) held steady at the second position, a consistent ranking since January. Gold Variety High Dose Gummies 10-Pack (200mg) improved its position, climbing to third place from fourth in March, indicating a positive trend. The THC/CBN 5:2 Rest Variety Sour Gummies 10-Pack (100mg THC, 40mg CBN) remained in the fourth spot, demonstrating stable performance. Notably, the Gold Super High Dose Variety Sour Gummies 25-Pack (750mg) entered the rankings in April at the fifth position, marking its debut in the dataset.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
