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Jul-2026
Sales
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YoY Sales Change
YoY Price Change
Where to Buy
Ostara Cannabis is stocked at 145 licensed dispensaries across Missouri and Maine, 139 of them in Missouri, with the deepest coverage in St. Louis, KCMO, Springfield, Cape Girardeau, and Columbia. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Ostara Cannabis concentrated 76.87% of sales in Vapor Pens with category sales up 31.35% year over year and 15.10% month over month, while Edible held 22.98% share with a 12.99% year-over-year decline and a 0.83% month-over-month uptick. Niche formats shrank in relevance as Capsules fell 45.45% month over month despite a 14.58% year-over-year rise, and Pre-Roll contracted 47.91% month over month alongside an 89.83% year-over-year drop. With Vapor Pens ranked 6th in Missouri and an average price increase of 0.13% year over year to $27.19, the mix indicates a deliberate tilt toward higher-value inhalables that is offsetting weakness in ingestibles.
The acceleration in Vapor Pens, combined with the marginal month-over-month lift in Edible and steep pullbacks in Capsules and Pre-Roll, suggests Ostara Cannabis is consolidating around a winning hero category rather than spreading share across smaller formats. Given a 16.64% brand-level year-over-year sales increase and a 70.15% two-year lift alongside a 15.10% month-over-month surge in Vapor Pens, the brand’s positioning favors scale and rank momentum within Missouri Vapor Pens over breadth, implying near-term gains come from depth in one category while secondary formats act as optional, low-risk experiments.
Competitive Landscape
Ostara Cannabis sits at rank #6 in MO Vapor Pens in July 2026, rising 6 places from #12 year over year, while also jumping 6 ranks from April 2026 to July 2026; by contrast, Galactic moved from #5 to #2 with a 51.36% YoY sales increase and Good Day Farm advanced from #8 to #3 alongside a 61.84% YoY lift, indicating Ostara’s ascent is driven more by relative share gains than outsized growth. With category leaders such as Illicit / Illicit Gardens holding #1 in both July 2026 and a year earlier and Sinse Cannabis improving from #13 to #5 on 41.86% YoY growth, the cluster around ranks #3–#6 is compressing, implying Ostara Cannabis’s trajectory toward its peak rank of #6 signals a window to convert momentum into durable top‑5 presence before competitor growth widens the gap.
Notable Products
Original Variety Sour Resin Gummies 10-Pack (100mg) posted the standout move in July 2026 with +11.9% MoM while climbing to rank 6, contrasted by Sour Variety Gummies 10-Pack (100mg) slipping -4.0% MoM at rank 1. Across the leaderboard, five of the top six are Edibles with modest MoM declines between -0.2% and -4.0% and rank positions 1 through 6, while Vapor Pens occupy ranks 7–10 with Green Crack Distillate Cartridge (1g) up +16.2% MoM and Alaskan Thunder Fuck Distillate Cartridge (1g) up +6.3% MoM. The mix implies Edibles still anchor share but incremental growth is tilting toward Vapor Pens, signaling a gradual rebalancing toward inhalables even as the Edible core maintains the highest ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
