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Mar-2026
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Overview
Market Insights Snapshot
Ostara Cannabis has shown a consistent presence in the Missouri market, particularly in the Edible and Vapor Pens categories. In the Edible category, Ostara maintained a steady 13th position from December 2025 to March 2026, despite a noticeable decline in sales from December to February before slightly recovering in March. This consistency in ranking, despite fluctuating sales, suggests a stable market presence but also indicates potential challenges in gaining further traction or expanding market share in this category. The fact that Ostara remained within the top 15 highlights a level of resilience but also points to the need for strategic adjustments to improve their standings.
In contrast, Ostara's performance in the Vapor Pens category in Missouri reflects a more dynamic movement. Starting at the 11th position in December 2025, the brand briefly slipped to 13th in January 2026 but quickly regained its 11th position by February and maintained it through March. This rebound is indicative of a strong recovery strategy or a favorable market response to their products. Notably, the sales figures for Vapor Pens showed an upward trend from January to March, suggesting that Ostara's efforts to capture this segment are paying off. This ability to bounce back and sustain a position within the top 15 is a positive sign for the brand's growth potential in the Vapor Pens category.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Ostara Cannabis has demonstrated a relatively stable performance, maintaining its rank around the 11th position from December 2025 to March 2026. Despite a dip to 13th place in January 2026, Ostara quickly regained its 11th position by February and March. This consistency is notable given the fluctuations experienced by competitors such as Kushy Punch, which saw a drop from 8th to 12th, and Indi Vapes, which improved from 10th to 9th. Meanwhile, CODES showed a strong upward trend, climbing from 12th to 10th, and eventually reaching 9th place by March. Ostara's sales trajectory indicates resilience, with a recovery in sales from January to March, contrasting with the more volatile sales patterns of Vibe Cannabis (MO), which remained consistently lower in rank. This stability in rank and recovery in sales positions Ostara Cannabis as a reliable choice for consumers in the Missouri vapor pen market.
Notable Products
In March 2026, Ostara Cannabis's top-performing product was the Sour Variety Gummies 10-Pack (100mg), maintaining its first-place rank from previous months with sales of 5,964 units. The THC/CBG 1:1 Rise Variety Sour Gummies 10-Pack (100mg THC, 100mg CBG) held steady in second place, while the Gold Variety High Dose Gummies 10-Pack (200mg) continued to secure the third position. The Gold Super High Dose Variety Sour Gummies 25-Pack (750mg) and the THC/CBN 5:2 Rest Variety Sour Gummies 10-Pack (100mg THC, 40mg CBN) also retained their fourth and fifth ranks, respectively. Notably, all top products maintained consistent rankings from December 2025 through March 2026, indicating stable consumer preferences in the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
