Ostara Cannabis

Data Snapshot: May 04, 2024
Ostara Cannabis Cannabis Brand Logo
$1M+

Apr-2024

Sales

Decline

Trend

6-Month

92

Product Count

SKUs

Ostara Cannabis

Overview

Markets

Ostara Cannabis Locations

Product Trends

Ostara Cannabis Categories

Ostara Cannabis Sales

Market Insights Snapshot

Ostara Cannabis Historical Sales by Category

In the Missouri market, Ostara Cannabis has shown a varied performance across different cannabis product categories, indicating a dynamic engagement with consumer preferences and market demands. The brand's presence in the Edibles category has been relatively stable, with a slight decline from a rank of 13 in January 2024 to 16 in April 2024, despite a peak in sales in March. This decline in ranking, amidst increasing sales, suggests a highly competitive category where even significant sales growth is not enough to maintain or improve ranking. In contrast, Ostara Cannabis's Vapor Pens category experienced a fluctuation in rankings, starting strong at 10th in January, dipping in the following months, but then experiencing a drop to 15th by April 2024. This decline in ranking, despite maintaining substantial sales figures, highlights the brand's challenges in sustaining its market position amidst evolving consumer tastes and competitive pressures.

Furthermore, Ostara Cannabis's venture into the Flower and Pre-Roll categories in Missouri presents a mixed picture of success and areas for growth. Notably, the brand did not rank within the top 30 in the Flower category after January 2024, which underscores the need for strategic adjustments to enhance its market visibility and consumer appeal in this segment. However, the Pre-Roll category tells a story of resilience and potential, with rankings improving significantly from 27th in January to 22nd in April 2024. This upward trend, especially given the increase in sales in April, suggests a growing consumer base and improved market strategies. Ostara Cannabis's journey across these categories reflects a brand navigating the complexities of the cannabis market, with each category offering unique challenges and opportunities for growth.

Apr-2024 Rank
Edible
Flower
Pre-Roll
Vapor Pens
16
22
15
Ostara Cannabis

Competitive Landscape

In the competitive landscape of Vapor Pens in Missouri, Ostara Cannabis has experienced a fluctuating rank over the recent months, indicating a dynamic market position. Starting at a rank of 10 in January 2024 and experiencing a slight dip to 15 by April 2024, Ostara Cannabis has seen a decline in its market standing amidst stiff competition. Notably, Greenlight made a significant leap from being outside the top 20 in January to ranking 16th by April, showcasing a remarkable improvement in sales and rank. Similarly, Pinpoint and TANK have maintained more stable positions within the top 20, with TANK moving up to 13th by April, slightly ahead of Ostara Cannabis. Clouds Vapes, despite a slight rank decrease to 17th by April, remains a notable competitor, closely trailing Ostara Cannabis. These movements suggest a highly competitive environment where shifts in consumer preference and brand performance can significantly affect Ostara Cannabis's rank and sales, underscoring the importance of strategic marketing and product quality to maintain or improve its market position.

Ostara Cannabis market ranking for MO Vapor Pens

Ostara Cannabis

Notable Products

In April 2024, Ostara Cannabis saw the THC/CBG 1:1 Rise Variety Sour Gummies 10-Pack (100mg THC, 100mg CBG) maintain its top position in the Edible category, with sales reaching 3229 units. Following closely was the Sour Variety Gummies 10-Pack (100mg), which also held steady at second place in the rankings. Notably, the Blunicorn Pre-Roll (0.5g) made a significant entrance, securing the third spot in its debut month. The Gas Face Pre-Roll (0.5g) also entered the rankings for the first time, placing fourth. The THC/CBN/Melatonin Rest Variety Sour Gummies 10-Pack (100mg THC, 40mg CBN, 10mg Melatonin) experienced a slight decline, moving from third to fifth place compared to previous months.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
THC/CBG 1:1 Rise Variety Sour Gummies 10-Pack (100mg THC, 100mg CBG)
Edible
1
1
1
1
Sour Variety Gummies 10-Pack (100mg)
Edible
2
2
2
2
Blunicorn Pre-Roll (0.5g)
Pre-Roll
>5
>5
>5
3
Gas Face Pre-Roll (0.5g)
Pre-Roll
>5
>5
>5
4
THC/CBN/Melatonin Rest Variety Sour Gummies 10-Pack (100mg THC, 40mg CBN, 10mg Melatonin)
Edible
3
3
4
5
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