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Jul-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Ostara Cannabis has shown a consistent presence in the Edible category, maintaining a steady ranking around the 10th position over the past few months. This stability in ranking is supported by a gradual increase in sales from April to June, with a slight dip in July. Such performance indicates a solid consumer base and demand for their edible products. However, in the Flower category, Ostara Cannabis has not been able to break into the top 30 brands, only appearing in the rankings in July at the 59th position. This suggests that while their Flower offerings may have potential, they are yet to capture significant market share in this category.
Ostara Cannabis has also maintained a stable position in the Vapor Pens category in Missouri, consistently ranking 10th or 11th over the past four months. Despite this consistency in ranking, there has been a noticeable increase in sales from April to July, indicating growing consumer interest and possibly effective marketing strategies or product improvements. The brand's ability to sustain its position in the Vapor Pens category, coupled with rising sales figures, highlights its competitive edge and potential for further growth. Yet, the absence from the top rankings in other categories suggests areas where Ostara Cannabis could focus on enhancing their market penetration.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Ostara Cannabis has maintained a consistent presence, ranking 11th from May to July 2025, despite a slight dip from 10th in April. This stability in rank indicates a steady performance in a dynamic market. Notably, Sinse Cannabis experienced fluctuations, dropping from 7th in June to 12th in July, which could suggest potential vulnerabilities Ostara could capitalize on. Meanwhile, Good Day Farm showed resilience, rebounding to 10th in July after a dip in June, while Platinum Vape consistently improved its position, reaching 9th by July. AiroPro also showed upward momentum, climbing from 16th in April to 13th in July. These movements suggest that while Ostara Cannabis remains stable, there is an opportunity to enhance its market position by leveraging the volatility and strategic shifts of its competitors.
Notable Products
In July 2025, the top-performing product for Ostara Cannabis was Sour Variety Gummies 10-Pack (100mg) in the Edible category, maintaining its first-place rank for the fourth consecutive month with sales of 6,624 units. The THC/CBG 1:1 Rise Variety Sour Gummies 10-Pack followed closely, holding steady in second place across the same period. Gold Variety High Dose Gummies 10-Pack (200mg) and THC/CBN 5:2 Rest Variety Sour Gummies 10-Pack (100mg THC, 40mg CBN) consistently ranked third and fourth, respectively, showcasing stability in their sales performance. Gold Super High Dose Variety Sour Gummies 25-Pack (750mg) continued to occupy the fifth position, indicating a consistent demand for higher dose products. Overall, the rankings for Ostara Cannabis products remained unchanged from previous months, highlighting the sustained popularity of their top edibles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
