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Oct-2025
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Overview
Market Insights Snapshot
Ostara Cannabis has shown a consistent performance in the Missouri market, particularly in the Edible category. Over the months from July to October 2025, their ranking has remained relatively stable, hovering around the 11th to 12th positions. Despite a slight dip in sales from July to August, the brand managed a modest recovery in September and October, indicating a resilient market presence. This steady performance suggests that Ostara Cannabis has maintained a loyal customer base in the Edible category, even amid fluctuations in sales figures.
In contrast, the Vapor Pens category in Missouri has seen more dynamic shifts. Ostara Cannabis improved its ranking from 14th in August and September to 10th in October, reflecting a significant upward movement. This improvement is underscored by a notable increase in sales from September to October, showcasing the brand's potential to capture more market share in this category. However, the brand's absence from the top 30 in other states or categories could be seen as an area for potential growth or a need for strategic realignment to enhance its competitive edge across different markets.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Ostara Cannabis has shown a notable upward trajectory in its rankings from July to October 2025. Initially ranked 12th in July, Ostara Cannabis experienced a dip in August and September, ranking 14th, but made a significant comeback in October, reaching the 10th position. This improvement in rank is indicative of a positive shift in sales momentum, with October sales surpassing those in previous months. In contrast, Kushy Punch experienced a decline, dropping from 6th in July to 11th in October, suggesting a potential opportunity for Ostara Cannabis to capture market share from this competitor. Meanwhile, Good Day Farm maintained a strong presence, fluctuating within the top 10, and TANK showed a significant rise, moving from 19th to 8th place, indicating a competitive market environment. Ostara Cannabis's recent rank improvement positions it well to capitalize on the declining ranks of some competitors and the dynamic shifts in consumer preferences within the Missouri vapor pen market.
Notable Products
In October 2025, Ostara Cannabis' top-performing product was Sour Variety Gummies 10-Pack (100mg), maintaining its first-place rank consistently since July, with sales reaching 6019 units. The THC/CBG 1:1 Rise Variety Sour Gummies 10-Pack (100mg THC, 100mg CBG) also held steady in the second position throughout the past four months. Gold Variety High Dose Gummies 10-Pack (200mg) climbed back to third place after briefly dropping to fourth in September. Meanwhile, THC/CBN 5:2 Rest Variety Sour Gummies 10-Pack (100mg THC, 40mg CBN) slipped to fourth position again after a temporary rise in September. Lastly, Gold Super High Dose Variety Sour Gummies 25-Pack (750mg) remained consistently in fifth place, showing stable sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
