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Jan-2026
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Overview
Market Insights Snapshot
Ostara Cannabis has demonstrated consistent performance in the Missouri market, particularly in the Edible category. Over the past few months, the brand has maintained a stable presence, securing the 12th position in October and November 2025, briefly dropping to 13th in December, and then returning to 12th in January 2026. This stability suggests a solid consumer base and effective market strategies in the Edible category, with sales peaking in December at approximately $534,972. The consistent ranking indicates that Ostara Cannabis is a reliable player in this category, although there is room for growth to break into the top 10.
In the Vapor Pens category within Missouri, Ostara Cannabis shows a slightly different trend. Starting at the 10th position in October 2025, the brand experienced a drop to 13th in November, rebounded to 11th in December, and then settled at 12th in January 2026. Despite these fluctuations, the sales figures indicate a strong presence, with a notable decrease in January to $898,307, which might suggest seasonal trends or increased competition. The movement in rankings reflects a competitive market environment, and Ostara Cannabis's ability to regain its position highlights its resilience and adaptability in the Vapor Pens category.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Ostara Cannabis has experienced fluctuations in its market position over the past few months. Starting at 10th place in October 2025, Ostara Cannabis saw a dip to 13th in November, a slight recovery to 11th in December, and then a slip to 12th in January 2026. This volatility is indicative of a competitive market where brands like Elevate and CODES have maintained relatively stable positions, with Elevate consistently outperforming Ostara Cannabis in sales. Notably, Batch Extracts and Vibe Cannabis (MO) have also been close competitors, with Vibe Cannabis (MO) showing a similar sales trajectory to Ostara Cannabis but managing to hold onto its rank better. These dynamics suggest that while Ostara Cannabis remains a significant player, there is a need for strategic adjustments to regain and sustain higher rankings amidst strong competition.
Notable Products
In January 2026, Ostara Cannabis continued to see strong performance from its Sour Variety Gummies 10-Pack (100mg), maintaining its top position with sales of 6125 units. The THC/CBG 1:1 Rise Variety Sour Gummies 10-Pack (100mg THC, 100mg CBG) also held steady in second place, reflecting consistent consumer preference. The Gold Variety High Dose Gummies 10-Pack (200mg) remained in third place, showing no change in ranking from previous months. Notably, the Gold Super High Dose Variety Sour Gummies 25-Pack (750mg) climbed to fourth place in December 2025 and maintained that position in January 2026. The THC/CBN 5:2 Rest Variety Sour Gummies 10-Pack (100mg THC, 40mg CBN) rounded out the top five, having swapped positions with the Gold Super High Dose gummies in December 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
