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Aug-2025
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Overview
Market Insights Snapshot
Ostara Cannabis has shown a consistent performance in the Missouri market, particularly in the Edible and Vapor Pens categories. In the Edible category, Ostara Cannabis maintained its position at rank 10 in May and June 2025, before slightly dropping to rank 11 in July and August. Despite this minor dip in ranking, the sales figures suggest a relatively stable demand, although there was a noticeable decrease from $517,466 in June to $482,586 in August. This trend indicates a potential area for improvement in maintaining consumer interest and market share in the Edible category.
In the Vapor Pens category, Ostara Cannabis consistently held the 11th position from May through August 2025, demonstrating a stable presence in this segment within Missouri. The sales figures for Vapor Pens fluctuated, with a peak in July at $1,189,279, suggesting a strong consumer preference during that month. However, the Flower category presents a challenge, as Ostara Cannabis did not secure a spot in the top 30 brands, indicating a weaker performance or lower market penetration in this category. This absence in the rankings could reflect either a lack of focus on the Flower segment or strong competition, highlighting a potential area for strategic growth and development.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Ostara Cannabis has maintained a consistent rank at 11th place from May to August 2025, indicating a stable market presence. Despite this consistency, Ostara Cannabis faces stiff competition from brands like Good Day Farm, which fluctuated between 7th and 10th place, and Platinum Vape, which saw a slight drop from 9th to 13th place by August. Notably, Buoyant Bob experienced a significant rise, moving from 13th to 8th place in July, before settling at 10th in August, suggesting a potential threat to Ostara's position. Meanwhile, TANK showed a remarkable improvement, jumping from 17th in May to 12th in August, possibly indicating a growing consumer preference. These shifts highlight the dynamic nature of the market and suggest that while Ostara Cannabis has maintained its rank, it must innovate and strategize effectively to improve its standing and counteract the upward trends of its competitors.
Notable Products
In August 2025, Ostara Cannabis maintained a consistent performance with Sour Variety Gummies 10-Pack (100mg) leading the sales, holding the top rank for the fourth consecutive month with sales of 5803 units. The THC/CBG 1:1 Rise Variety Sour Gummies 10-Pack (100mg THC, 100mg CBG) remained steady at the second position, showing a slight decrease in sales figures at 5197 units compared to July. Gold Variety High Dose Gummies 10-Pack (200mg) continued to secure the third spot, although its sales dipped to 3249 units from the previous month. The THC/CBN 5:2 Rest Variety Sour Gummies 10-Pack (100mg THC, 40mg CBN) maintained its fourth position, with a minor increase in sales to 2768 units. Notably, the CBD/THC 1:1 Balance Variety Sour Gummies 10-Pack (100mg CBD, 100mg THC) entered the rankings for the first time in August, debuting at the fifth position with 2047 units sold.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
