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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Ostara Cannabis concentrated 76.73% of May 2026 sales in Vapor Pens with 34.08% year-over-year growth and 19.36% month-over-month growth, while Edible held 22.83% share with an 11.46% year-over-year decline but a 6.37% month-over-month lift. Niche lines diverged: Pre-Roll sat at 0.16% share after a 79.98% year-over-year drop despite a 27.24% month-over-month uptick, and Capsules reached 0.15% share on a 376.21% year-over-year spike but fell 14.01% month-over-month; Flower entered at 0.13% share with no prior comps. With brand-level sales up 19.27% year over year and average price up 1.05%, the mix signals a Vapor Pen-led expansion that offsets Edible contraction and volatile micro-categories, implying the portfolio’s growth engine is highly concentrated in one format.
That concentration aligns with an 8th-place rank in Vapor Pens in Missouri, suggesting headroom if share in that category widens by even a few rank positions while Edible stabilization continues via month-over-month gains of 6.37%. The dual signal of Pre-Roll’s 27.24% month-over-month increase from a 0.16% base and Capsules’ 14.01% month-over-month decline after a 376.21% year-over-year surge indicates experimentation without meaningful share impact, so incremental growth in May 2026 still hinged on the 76.73% Vapor Pen mix and the 19.36% month-over-month tailwind in that category.
Competitive Landscape
Ostara Cannabis sits at rank #8 in MO Vapor Pens in May 2026, improving 4 positions year over year from #12 and rising 3 spots since February 2026, while still trailing its peak rank of #7 from September 2024; in contrast, Galactic advanced from #7 to #2 year over year with a 69.99% sales lift and Good Day Farm moved from #6 to #3 with a 38.71% increase, indicating Ostara’s rank gains are modest against faster-climbing rivals. Compared with Illicit / Illicit Gardens holding #1 with a 33.09% YoY sales increase and Pinpoint stepping from #10 to #4 on 60.74% YoY growth, Ostara’s #8 position suggests share defense more than outperformance, implying the current trajectory points to near-term stability rather than a return to the #7 peak without a sharper acceleration.
Notable Products
With no month-over-month moves above +50% or below -10%, the stand-out shift is the mid-pack acceleration of Original Variety Sour Resin Gummies 10-Pack (100mg) at +19.4% while climbing to rank 6, contrasted with THC/CBG 1:1 Rise Variety Sour Gummies 10-Pack (100mg THC, 100mg CBG) slipping -2.9% at rank 2. Sour Variety Gummies 10-Pack (100mg) held rank 1 with +8.2% growth, and Gold Super High Dose Variety Sour Gummies 25-Pack (750mg) advanced +14.0% at rank 4, indicating momentum skewed toward higher-potency and resin-led formats. Eight of the top ten SKUs are Edibles, concentrating share in a single category while Vapor Pens debut at ranks 7–10 without published MoM baselines, implying portfolio gravity remains in gummies even as pens enter the mix. This pattern implies Ostara Cannabis is consolidating leadership in Edibles while testing Vapor Pens for incremental reach rather than immediate share rebalancing.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
