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Oct-2026
Sales
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YoY Price Change
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Ostara Cannabis is stocked at 120 licensed dispensaries across Missouri and Maine, 119 of them in Missouri, with the deepest coverage in Kansas City, St. Louis, Springfield, Columbia, and Cape Girardeau. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Ostara Cannabis concentrated 78.01% of October 2026 sales in Vapor Pens while Edible accounted for 21.31%, a mix that tightened as Vapor Pens fell 22.40% year over year and 2.60% month over month, even as Edible plunged 48.03% year over year but surged 195.86% month over month. Average price declined 2.17% year over year to $26.73, with Vapor Pens priced at $32.07 and Edible at $16.85, indicating price pressure alongside unit-dependent recovery in Edible. In Missouri Vapor Pens, Ostara Cannabis held rank 16 in October 2026, pairing a high-share category focus with mid-tier placement that limits upside if category momentum softens; the pattern implies a near-term reliance on Edible’s month-over-month rebound to offset continued Vapor Pen drag.
The shift toward a two-pillar portfolio—heavy Vapor Pens exposure at 78.01% and a rapidly re-accelerating Edible base at 21.31%—implies that incremental share gains will come from defending rank 16 in Missouri Vapor Pens while converting Edible’s 195.86% month-over-month spike into sustained repeat. With brand sales down 29.58% year over year and average price down 2.17%, the mix suggests a volume-led path: stabilize Vapor Pens to prevent further share erosion and lean into Edible elasticity to lift basket penetration; this positioning implies near-term growth hinges less on broad price moves and more on category-specific velocity improvements.
Competitive Landscape
Ostara Cannabis sits at rank #16 in MO Vapor Pens in October 2026, down 6 positions from rank #10 in October 2025, after slipping 7 spots from rank #9 in July 2026 and off a peak of #8 in May 2026; meanwhile, Illicit / Illicit Gardens held #1 with a -1.24% year-over-year sales change while Good Day Farm climbed from #9 to #3 on 31.96% year-over-year growth, indicating Ostara Cannabis lost relative velocity while mid-pack rivals converted share gains into rank advances. With Rove easing from #3 to #5 on a -0.27% sales decline and Galactic steady at #2 on 3.53% growth, the competitive set is tightening at the top as Ostara Cannabis moves the opposite direction, implying the brand’s rank trajectory points to share leakage unless it reverses multi-month declines.
Notable Products
Ostara Cannabis is a vapor-first brand in October 2026, with cartridges at 57.2% of sales and all‑in‑one disposables at 20.9%, while edibles contribute 21.3% combined. That tilt means most revenue comes from inhalable formats rather than gummies, so sales ride on vapor pens.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
