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Sep-2025
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Overview
Market Insights Snapshot
Ostara Cannabis has demonstrated a consistent performance in the Missouri market, particularly within the Edible category. Over the span from June to September 2025, the brand maintained a steady presence in the top rankings, fluctuating slightly but remaining around the 10th to 11th positions. This stability suggests a strong foothold in the Edible segment, despite a slight dip in sales from July to August. In contrast, the Flower category did not see Ostara Cannabis breaking into the top 30, indicating potential challenges or opportunities for growth in that segment. Such insights could be crucial for stakeholders looking to understand where the brand might focus its strategic efforts.
In the Vapor Pens category, Ostara Cannabis showed impressive resilience in Missouri, with rankings hovering between 12th and 14th place from June to September 2025. Despite a slight decline in sales towards the end of the period, the brand's position improved from June to July, suggesting effective strategies or product offerings that resonated with consumers. The absence from the top 30 in the Flower category might indicate either a lack of focus or competitive pressure that the brand needs to address. Observing these trends could provide valuable insights into how Ostara Cannabis might enhance its market presence and optimize its product offerings across different categories.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Ostara Cannabis has demonstrated a resilient performance amidst fluctuating market dynamics. Over the months from June to September 2025, Ostara Cannabis maintained a relatively stable rank, peaking at 12th in July and September, despite a slight dip to 14th in August. This stability is noteworthy given the volatility in rankings among competitors. For instance, CODES surged from 20th in June to consistently hold 10th place by August and September, indicating a significant upward trend in their market presence. Meanwhile, Wavelength Extracts experienced a decline, dropping from 9th in June to 14th by September. Similarly, Indi Vapes saw a sharp fall from 4th in July to 13th in September. Notably, Vibe Cannabis (MO) exhibited a positive trajectory, rising from 17th in June to 11th in September. Ostara Cannabis's ability to maintain its rank amidst these shifts suggests a stable customer base and effective market strategies, though the brand may need to innovate or enhance its offerings to climb higher in the rankings against rapidly advancing competitors like CODES.
Notable Products
In September 2025, the top-performing product for Ostara Cannabis was Sour Variety Gummies 10-Pack (100mg) in the Edible category, maintaining its number one rank for the fourth consecutive month with sales of 5524 units. The THC/CBG 1:1 Rise Variety Sour Gummies 10-Pack (100mg THC, 100mg CBG) also held steady at the second position, continuing its consistent performance. Notably, the THC/CBN 5:2 Rest Variety Sour Gummies 10-Pack (100mg THC, 40mg CBN) climbed to third place, up from its previous fourth-place ranking in the preceding months, indicating a positive shift in consumer preference. Meanwhile, the Gold Variety High Dose Gummies 10-Pack (200mg) saw a slight decline, dropping to fourth place. The Gold Super High Dose Variety Sour Gummies 25-Pack (750mg) remained stable at the fifth position, showing steady demand despite its high potency.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
