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Sep-2024
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Overview
Market Insights Snapshot
Cosmic Candy has shown consistent performance in the Washington market, particularly in the Edible category. Over the months from June to September 2024, the brand maintained a steady ranking at 18th position. This stability indicates a solid foothold within the Washington edible market, suggesting that Cosmic Candy has a loyal customer base or effective market strategies that keep it competitive. Despite not breaking into the top 15, the brand's consistent presence in the top 30 highlights its relevance in a competitive space.
In terms of sales trends, Cosmic Candy experienced a noticeable increase from June to August, with sales peaking in August before slightly declining in September. This upward trend followed by a slight drop could suggest seasonal buying patterns or successful promotional activities during the summer months. However, since the brand has not appeared in the top 30 rankings outside of Washington, it suggests that Cosmic Candy's market penetration might be limited geographically. This could be a strategic area for growth if the brand aims to expand its reach beyond Washington, or it could indicate a focused strategy on maintaining its stronghold in its existing market.
Competitive Landscape
In the Washington edibles market, Cosmic Candy maintained a consistent rank of 18th from June to September 2024, indicating a stable position amidst fluctuating sales dynamics. Despite this consistency, Cosmic Candy faces stiff competition from brands like Honu, which improved its rank from 16th to 13th in July and maintained a higher sales trajectory throughout the period. Meanwhile, Mari's held a steady 17th rank, slightly outperforming Cosmic Candy in sales, especially in September. Although Swell Edibles remained just below Cosmic Candy at 19th place, their sales showed a gradual upward trend, potentially signaling future competition. Cosmic Candy's stable ranking amidst these dynamics suggests a need for strategic initiatives to enhance its market position and capitalize on growth opportunities in the competitive Washington edibles category.
Notable Products
In September 2024, the top-performing product for Cosmic Candy was the Flying Saucer - Indica Big Bang Blue Raspberry Gummies 10-Pack (100mg), maintaining its consistent first-place ranking throughout the summer months, with notable sales of 2488 units. The Flying Saucer - Sativa Big Bang Blue Raspberry Gummies 10-Pack (100mg) held steady in the second position each month, with sales figures close to the leader. The Flying Saucer - Indica Planetary Peach Gummies 10-Pack (100mg) also remained in third place, showing a slight sales dip from August. The Flying Saucer - Sativa Planetary Peach Gummies 10-Pack (100mg) re-entered the rankings in fourth place for September after missing data in August, while the Flying Saucers - Indica Supernova Strawberry Gummy 10-Pack (100mg) consistently ranked fifth, showing a steady increase in sales over the months. Overall, the rankings remained stable with minor shifts in sales figures, indicating a strong and consistent market presence for Cosmic Candy's edible products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
