Market Insights Snapshot
Looking at the performance of the cannabis brand Cosmic Candy in the category of Edibles, we see a consistent presence in the top 20 brands in Washington over the months of August through November 2023. The brand held a steady position, ranging between the 17th and 19th ranks. This stability in the rankings signifies a consistent demand for Cosmic Candy's edible products in the market. However, a slight dip in sales from August to October followed by a noticeable increase in November indicates some fluctuation in consumer buying patterns.
Despite the slight drop in sales during October, Cosmic Candy managed to maintain its position in the top 20, demonstrating resilience in a competitive market. The increase in sales during November could be attributed to a variety of factors, one of which may be seasonal consumer behavior. The brand's ability to maintain its ranking amidst these sales fluctuations is a promising sign of its market performance in the Edibles category. However, it's important to keep an eye on future trends to fully understand the brand's potential in the Washington market.
In the edible cannabis category within Washington state, Cosmic Candy has shown a steady performance, maintaining its rank within the top 20 brands from August to November 2023. Notably, Cosmic Candy improved its rank from 19th in August to 17th in September and October, and then slightly dropped to 18th in November. This performance was better than Spot which saw a consistent decline in rank over the same period. In contrast, Binske, which was not in the top 20 in August, managed to break into the ranking in September and has since been climbing, surpassing Cosmic Candy in November. Constellation Cannabis and Swell Edibles have consistently ranked higher than Cosmic Candy, but their ranks have also been slowly declining. In terms of sales, Cosmic Candy has seen a general upward trend, suggesting a growing consumer base despite the intense competition.
In November 2023, Cosmic Candy's top-performing product continued to be the 'Flying Saucer - Indica Big Bang Blue Raspberry Gummies 10-Pack (100mg)' with a whopping 2711 units sold. This product has consistently held the top rank since August 2023. The 'Flying Saucer - Sativa Big Bang Blue Raspberry Gummies 10-Pack (100mg)' maintained its second position, while the 'Flying Saucer- Sativa Planetary Peach Gummies 10-Pack (100mg)' moved up two spots to take the third place. The 'Flying Saucers- Indica Supernova Strawberry Gummy 10-Pack (100mg)' and the 'Flying Saucer -Indica Planetary Peach Gummies 10-Pack (100mg)' rounded out the top five, ranking fourth and fifth respectively. The rankings indicate a strong preference for the Big Bang Blue Raspberry flavor, regardless of the strain.