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Apr-2025
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Overview
Market Insights Snapshot
HWY 59 Cannabis has shown varied performance across different categories and regions, with notable movements in the concentrates category in Alberta. In January 2025, the brand was ranked 39th in the concentrates category, a position that suggests room for improvement. However, by March 2025, HWY 59 Cannabis improved its standing to 35th, indicating a positive trend in market presence. The absence of a ranking in February and April 2025 suggests that the brand did not make it into the top 30 during those months, highlighting potential challenges in maintaining consistent performance.
Despite the fluctuating rankings, HWY 59 Cannabis experienced a significant increase in sales from January to March 2025 in Alberta, with sales figures rising from $11,335 to $17,056. This upward sales trajectory, despite not always being reflected in top 30 rankings, suggests that the brand is gaining traction and consumer interest in the region. However, the lack of consistent top 30 appearances in February and April could indicate volatility in market conditions or competitive pressures that the brand needs to address to sustain its growth. The performance of HWY 59 Cannabis in Alberta's concentrates category highlights both the potential for growth and the challenges of maintaining a steady market position.
Competitive Landscape
In the Alberta concentrates market, HWY 59 Cannabis has shown a fluctuating performance with notable changes in its rank and sales over the first few months of 2025. In January, HWY 59 Cannabis was ranked 39th, but it improved its position to 35th by March, indicating a positive trend in its market presence. However, it was not ranked in the top 20 in February or April, suggesting some inconsistency in its competitive standing. In comparison, Freedom Cannabis maintained a more stable position, hovering around the 26th to 31st ranks, while Wildcard Extracts experienced a decline from 29th to 39th over the same period. Holy Mountain and Ellevia were not consistently ranked, indicating potential volatility in their market performance. These dynamics suggest that while HWY 59 Cannabis is making strides in improving its rank, it faces stiff competition and must strategize to maintain and enhance its market position.
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Notable Products
In April 2025, the top-performing product for HWY 59 Cannabis was Sativa Shatter (1g) in the Concentrates category, maintaining its number one rank consistently from January through April, despite a drop in sales to 233 units. Strawberry Cough Distillate Dabber (1g), also in the Concentrates category, held steady at the second position, showing an increase in sales from March. Jealousy Kush Live Terp Diamond Cartridge (1g) ranked third, consistent with its position in March, though sales figures declined significantly. CBD Lemon Mixer 3-Pack (60mg CBD) in the Beverage category rose to fourth place in April, after not being ranked in March. Caramel Hot Chocolate Drink Mix 2-Pack (10mg) was not ranked in April, following its last appearance in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
