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Jun-2024
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Overview
Market Insights Snapshot
Roilty Concentrates has shown varied performance across different categories and regions. In Alberta, the brand maintained a strong presence in the Concentrates category, holding steady at the 2nd rank for March and April 2024 before dropping to 6th place in May and June 2024. This decline in ranking is coupled with a noticeable decrease in sales, indicating potential challenges in maintaining market share. Conversely, in the Vapor Pens category, Roilty Concentrates saw a slight improvement, moving from 31st in March to 30th in April, but then fell out of the top 30 entirely by June. This suggests that while their Concentrates remain competitive, their Vapor Pens have struggled to gain a foothold in the Alberta market.
In Ontario, Roilty Concentrates experienced a downward trend in both the Concentrates and Vapor Pens categories. The brand dropped from 8th to 13th place in the Concentrates category from March to June 2024, with a similar decline in sales. The Vapor Pens category saw Roilty Concentrates consistently outside the top 30, except for a brief improvement to 36th in June. Meanwhile, in Saskatchewan, the brand maintained a strong 2nd place in Concentrates throughout the period, although sales showed a slight decline. In the Vapor Pens category, the brand fluctuated between 8th and 13th place, indicating a more stable but still competitive position. These trends highlight the brand's stronghold in Saskatchewan Concentrates, while also pointing to opportunities for improvement in other regions and categories.
Competitive Landscape
In the Alberta concentrates market, Roilty Concentrates has experienced a notable shift in its competitive positioning over the past few months. Initially holding a strong second place in March and April 2024, Roilty Concentrates saw a decline to sixth place by May and June 2024. This drop in rank correlates with a decrease in sales from $264,829 in March to $204,976 in June. In contrast, competitors like Vortex Cannabis Inc. maintained a consistent seventh place from March to June, with a significant upward trend in sales, reaching $182,475 in June. Similarly, BoxHot improved its rank from third to fourth place, with sales increasing to $221,127 in June. Meanwhile, Astro Lab remained stable at fourth place but saw a slight sales increase to $213,773 in June. The consistent performance and sales growth of these competitors highlight the increasing pressure on Roilty Concentrates to innovate and reclaim its higher market position.
Notable Products
In June 2024, the top-performing product for Roilty Concentrates was the Henry the Grape Ape Distillate Cartridge (1g), maintaining its number one rank with sales of $2125. The Queen Bee Kush Shatter (1g) emerged as the second best-seller, a notable entry as it was not ranked in the previous months. The Hawaiian Thunder Queen Distillate Cartridge (1g) ranked third, showing a decline from its second position in April 2024. The Highborn Blueberry Lychee Distillate Cartridge (1g) secured the fourth position, a new entry in the rankings. Finally, the Melon-Dramatic Strawberry Distillate Cartridge (1g) held steady at the fifth position, consistent with its debut rank in May 2024.
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