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Aug-2024
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Overview
Market Insights Snapshot
Roilty Concentrates has shown varied performance across different categories and provinces. In the Concentrates category, the brand has maintained a strong presence in Saskatchewan, consistently ranking 2nd from May to August 2024. However, in Alberta, there has been a noticeable decline, with the brand dropping from 6th place in May and June to 9th place by August. This downward trend in Alberta is mirrored by a significant reduction in sales from $194,187 in May to $93,426 in August. In contrast, Ontario has seen Roilty Concentrates stabilize at the 13th position from June through August, indicating a more consistent performance in that market.
The Vapor Pens category tells a different story for Roilty Concentrates. In Alberta, the brand was not in the top 30 for July, indicating a particularly challenging month, though it managed to climb back to 39th place in August. The situation in Saskatchewan also reflects some volatility; after peaking at 10th place in July, the brand fell to 20th place by August. Ontario presents a more stable, albeit lower, performance with rankings hovering around the mid-30s. This mixed performance across provinces and categories suggests that while Roilty Concentrates has a strong foothold in certain markets, there are areas where improvement is needed to regain or maintain higher rankings.
Competitive Landscape
In the Ontario concentrates market, Roilty Concentrates has experienced notable fluctuations in rank and sales over the past few months. Starting at rank 11 in May 2024, Roilty Concentrates saw a dip to rank 13 in June and July, maintaining this position through August. This shift coincides with the consistent performance of Adults Only, which held steady at rank 11 for three consecutive months before dropping to rank 12 in August. Meanwhile, Shatterizer showed a slight improvement, moving from rank 14 in May to 12 in June and July, before slipping back to 14 in August. Community Cannabis c/o Purple Hills demonstrated a significant upward trend, climbing from rank 16 in May to 11 in August, potentially impacting Roilty Concentrates' position. Tribal, on the other hand, experienced a decline, moving from rank 13 in May to 15 in August. These competitive dynamics suggest that while Roilty Concentrates remains a strong player, it faces stiff competition from brands like Adults Only and Community Cannabis, which are showing robust performance and could influence Roilty's market strategy moving forward.
Notable Products
In August 2024, the top-performing product for Roilty Concentrates was Henry the Grape Ape Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from previous months with sales of 1,614 units. Hawaiian Thunder Queen Distillate Cartridge (1g) climbed to second place from fifth in July, showing significant improvement. Kings Kush Live Resin (1g) in the Concentrates category secured the third position, marking a comeback after not ranking in July. New entries for August include Her Majesty's Melons Live Resin (1g) and Pink Princess & Roil Lemon Haze Shatter 2-Pack (1g), both ranking fourth. These shifts indicate a dynamic market with notable product performance changes over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
