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Apr-2025
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Overview
Market Insights Snapshot
Roilty Concentrates has shown a dynamic performance across different categories and provinces. In the province of Alberta, their presence in the Concentrates category has been noteworthy. Starting the year strong with a rank of 3, they experienced a slight dip to 6 in March but quickly rebounded to reclaim the 3rd position by April. This indicates a resilient market presence in Alberta's Concentrates segment. Conversely, their performance in the Vapor Pens category in Alberta has been less impressive, with rankings slipping from 27 in January to 46 by April, indicating a need for strategic improvements in this segment.
In Ontario, Roilty Concentrates maintained a consistent ranking of 9 throughout the first four months of 2025 in the Concentrates category, demonstrating stability and consumer loyalty in this region. However, their Vapor Pens did not make it into the top 30, starting at 54 and slightly fluctuating around the mid-60s, which suggests limited market penetration in this category. Meanwhile, in Saskatchewan, Roilty Concentrates has dominated the Concentrates category, holding the top spot consistently from January to April, a testament to their strong brand presence and consumer preference in this province. However, the Vapor Pens category in Saskatchewan saw a significant drop, plummeting from rank 13 in January to 32 by April, suggesting a potential area for growth and improvement.
Competitive Landscape
In the Alberta concentrates market, Roilty Concentrates experienced notable fluctuations in its ranking from January to April 2025, impacting its competitive positioning. Initially ranked third in January, Roilty Concentrates saw a dip to fourth and then sixth place in February and March, respectively, before rebounding to third place in April. This volatility in rank reflects a competitive landscape where brands like Dab Bods consistently maintained their second-place position, and Endgame dominated the market in first place throughout the period. Despite these challenges, Roilty Concentrates managed to recover its rank by April, suggesting resilience and potential strategic adjustments. Meanwhile, Vortex Cannabis Inc. showed a gradual improvement, climbing from sixth to fourth place, indicating increasing competition. The sales trends for Roilty Concentrates mirrored its rank changes, with a dip in February and March followed by a recovery in April, highlighting the importance of strategic positioning and market adaptation in a dynamic competitive environment.
Notable Products
In April 2025, White Knight Sugar Wax (1g) emerged as the top-performing product for Roilty Concentrates, climbing from second place in March to first, with notable sales of 1503 units. Queen Bee Kush Shatter (1g) also saw a significant rise, moving from fourth to second place, achieving sales of 1415 units. Aristocratic Apple Distillate Cartridge (1g) ranked third, maintaining a steady position in the top three despite a gradual decline from earlier months. Queen Bee Kush Sugar Wax (1g) entered the rankings at fourth place, while Roil Wedding Shatter (1g) appeared for the first time in fifth place. This month highlighted a shift in consumer preference towards sugar wax and shatter categories within Roilty Concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
