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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, Roilty Concentrates derived 88.13% category share from Concentrates, with that core posting a 15.68% month-over-month lift alongside a -74.76% year-over-year decline; Pre-Roll held 8.09% share with -65.65% MoM and -53.53% YoY, while Vapor Pens at 3.78% share fell -81.60% MoM and -95.65% YoY. Average price moved down -11.57% year over year to $27.02, with Concentrates pricing at $26.84 versus $28.50 in Pre-Roll, implying mix is consolidating into the lowest-price core even as total brand sales fell -77.95% YoY; the pattern suggests the brand is retrenching to its primary category where unit velocity can recover despite multi-category contraction.
That consolidation aligns with a Concentrates rank of 16 in Saskatchewan, indicating mid-pack visibility as share concentrates in one lane and as non-core formats contract by -65.65% MoM (Pre-Roll) and -81.60% MoM (Vapor Pens). With Concentrates up 15.68% MoM but the trailing 24-month brand sales down -88.83%, the strategy implied is to stabilize within a single category where price at $26.84 can compete on value, while deprioritizing breadth that currently dilutes rank progress and margin discipline.
Competitive Landscape
Roilty Concentrates sits at rank #27 in AB Concentrates in September 2026, down 18 positions year over year from #9, and essentially flat versus June 2026 at #28; this contrasts with BoxHot holding #1 with a +1 YoY rank change and Sticky Greens vaulting from #61 to #5. While Roilty Concentrates previously peaked at #4 in July 2025, the current #27 placement alongside Endgame steady at #2 with a -3.15% YoY sales change and Dab Bods anchored at #3 with +60.20% YoY sales suggests Roilty’s share of consumer consideration has rotated toward faster-rising rivals; the sustained slide in rank implies the brand is now competing for mid-tier visibility rather than contending for top-5 positions.
Notable Products
Catacomb Kush Diamond Infused Pre-Roll 5-Pack (2.5g) posted the steepest movement in September 2026 with a -72.9% month-over-month drop and slid to rank 6, while Purple Dream Sugar Wax (1g) also contracted by -10.0% at rank 8. In contrast, Super Lemon Haze Shatter (1g) jumped +46.3% to rank 1 and Legendary Larry Shatter (1g) climbed +46.3% to rank 3, establishing a two-SKU surge at the top. Five of the top six ranks are Concentrates SKUs and seven of the top ten are Concentrates, indicating portfolio pull back toward extracts over Pre-Roll despite one Pre-Roll still holding a top-10 position. This pattern implies Roilty Concentrates is consolidating share around shatter-led Concentrates strength while deprioritizing Pre-Roll volatility.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
