Market Insights Snapshot
Roilty Concentrates has shown a consistent performance in the Concentrates category, maintaining a top 2 position across three states, Alberta, Ontario, and Saskatchewan. However, there has been a notable drop in the brand's ranking in British Columbia, falling from the 5th position to the 12th from August to November 2023. This drop in rankings is reflected in the sales figures for these months, indicating a possible decrease in market share in this state.
In the Vapor Pens category, Roilty Concentrates has seen fluctuations in its rankings across all states. In Alberta, the brand improved its ranking from 27th to 22nd over the four months. However, in Ontario, the brand's ranking varied, with a significant drop to 48th place in September 2023. Despite this, there has been an upward trend in the brand's ranking in Saskatchewan, moving from the 14th position to the 10th. These movements indicate a dynamic and competitive market environment for Vapor Pens across these states.
In the Concentrates category within Alberta, Roilty Concentrates consistently held the second rank from August to November 2023, demonstrating a strong market presence. However, it's worth noting that Endgame, the leading brand, maintained a significant lead throughout this period. Meanwhile, RAD (Really Awesome Dope) and BoxHot fluctuated in their rankings but remained in the top 7, indicating a competitive market. While Roilty Concentrates' sales remained steady, Endgame's sales increased over time, suggesting a widening gap between the two. On the other hand, BoxHot saw a significant recovery in November after a dip in September and October, indicating a potential future threat to Roilty Concentrates' position.
In November 2023, Roilty Concentrates' top-performing product was the Queen Bee Kush Shatter (1g), maintaining its top position from October with a notable sales figure of 4218 units. The second-highest performing product was the Henry the Grape Ape Distillate Cartridge (1g), moving up from the third position in October to second in November. The Hawaiian Thunder Queen Distillate Cartridge (1g) dropped from second in October to third in November. The Catacomb Kush x The Mountain Kush Shatter 2-Pack (1g) held the fourth position, a drop from its October ranking. The Pink Princess Kush Shatter (1g) moved into the top five, securing the fifth position in November.