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Jul-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Roilty Concentrates concentrated 87.84% of sales in Concentrates with a month-over-month decline of 13.36% and a year-over-year contraction of 83.60%, while Vapor Pens held 12.16% share with a 43.90% MoM rebound amid a steeper 94.41% YoY drop; the average price moved 1.33% lower YoY to $29.07, with Concentrates priced at $28.67 and Vapor Pens at $32.29. Within Alberta Concentrates the brand sat at rank 30, and the overall brand sales fell 86.89% YoY, implying the business is anchored to a shrinking core while a small but rising Vapor Pens slice is the only category counterweight.
The widening spread between category momentum and share concentration implies risk concentration: with 87.84% dependence on Concentrates facing a 13.36% MoM drop and an 83.60% YoY slide, the brand’s position in Alberta at rank 30 is unlikely to improve unless the 12.16% Vapor Pens mix—up 43.90% MoM despite a 94.41% YoY fall—continues to scale. The slight 1.33% YoY price decrease alongside a higher Vapor Pens price point suggests mix-led value preservation is possible, but the current weight toward Concentrates points to a need for deliberate rebalancing to stabilize rank and mitigate further share erosion.
Competitive Landscape
Roilty Concentrates sits at rank #30 in AB Concentrates, falling 26 positions year over year from #4, and sliding 14 spots since April 2026 when it was #16; the brand’s peak of #4 in July 2025 contrasts with its current #30 in July 2026, indicating a sustained share loss versus peers. In contrast, BoxHot advanced to #1 with a +2 YoY rank gain while growing sales by 25.98%, and Dab Bods holds #3 with a +3 YoY climb alongside 83.12% sales growth, outpacing Roilty Concentrates’ downward trajectory; meanwhile, 3Saints moved to #4 with a +5 YoY climb as Endgame remains #2 despite a 25.49% YoY sales decline. The pattern implies that Roilty Concentrates’ drop from #16 in April 2026 to #30 in July 2026, coupled with a YoY fall from #4 to #30, signals a shift from contender to fringe presence unless underlying distribution, format mix, or pricing is recalibrated.
Notable Products
Henry the Grape Ape Distillate Cartridge (1g) posted the single biggest move with an 88.5% month-over-month increase to rank 5, while Super Lemon Haze Shatter (1g) rose 67.8% to rank 2. Legendary Larry Shatter (1g) held rank 1 with an 11.7% lift, but Reserve - Grape Galena Live Resin (1g) fell 19.1% to rank 4, indicating share is rotating toward faster-turning SKUs rather than uniformly rising across the catalog. The pattern implies Roilty Concentrates is tilting toward momentum drivers where cartridges and a select few shatters can scale quickly even as premium live resin softens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
