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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Roilty Concentrates derived 81.20% share from Concentrates with a year-over-year decline of 84.10% and a month-over-month drop of 27.03%, while Vapor Pens held 15.93% share with a 91.17% year-over-year decline but a 16.32% month-over-month increase; Pre-Roll contributed 2.87% share with no prior-period comparisons. Average price declined 7.63% year over year to $28.58, and Concentrates priced at $28.49 versus Vapor Pens at $30.15, indicating mix pressure alongside price compression. With a rank of 25 in Concentrates in Alberta and category share concentration above 80%, the pattern implies dependence on a shrinking core while a small but rising Vapor Pens base is the only near-term offset.
The simultaneous 27.03% month-over-month contraction in Concentrates and 16.32% month-over-month growth in Vapor Pens shifts the mix toward a slightly higher-priced format, yet the overall 81.20% weighting leaves exposure to further rank risk at position 25 in Alberta. With brand sales down 85.53% year over year and a 24‑month decline of 89.87%, a gradual reallocation from Concentrates toward Vapor Pens would mitigate volatility, while the 7.63% average price reduction suggests pricing latitude to defend share without deepening erosion; the implication is that category diversification, not additional discounting in the core, is the clearer path to stabilizing position.
Competitive Landscape
Roilty Concentrates sits at rank #25 in AB Concentrates in May 2026, sliding 21 positions from a peak of #4 in July 2025 and down 21 spots versus its #4 position in May 2025, while also falling 3 places from #22 in February 2026; in contrast, BoxHot rose year over year from #2 to #1 with sales up 17.9%, and 3Saints advanced from #12 to #4 with sales up 84.9%, indicating competitors are consolidating upper-tier ranks as Roilty Concentrates loses tier access. With Endgame sliding from #1 to #2 despite a 31.2% sales decline while Dab Bods held #3 alongside a 52.8% sales increase, the gap between Roilty Concentrates at #25 and the top 5 widened both in position and momentum, implying Roilty Concentrates is ceding share to brands growing faster at the top of the chart rather than contesting mid-tier recovery.
Notable Products
Legendary Larry Shatter (1g) led May 2026 with a rank of 1 but fell -45.5% month over month, while Purple Dream Sugar Wax (1g) at rank 2 declined -30.3%, signaling a pullback at the very top of the lineup. In contrast, Blacksmith's Afghan Hash (2g) climbed +41.9% MoM to rank 3 and Super Lemon Haze Shatter (1g) dropped -23.0% at rank 5, and with eight of the top ten SKUs in Concentrates, the assortment is concentrated in one category despite mixed momentum. The Cherry Chalice Distillate Cartridge (1g) entered at rank 8 as Vapor Pens represented two of the top ten, while Kings Kush Live Resin (1g) slid -25.2% at rank 9 and Catacomb Kush Shatter (1g) contracted -15.4% at rank 7, indicating that May 2026 strength depended on a single hash SKU against broad shatter softness. The pattern implies a pivot opportunity: stabilize core shatter SKUs while leaning into hash-driven demand and testing incremental Vapor Pens presence off a $10,069 anchor from the top SKU.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
