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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, Roilty Concentrates remained concentrated in Concentrates with a 92.24% mix share and a category-level YoY decline of 72.71%, while MoM edged up 1.46%; Vapor Pens held 4.79% share with a 95.29% YoY drop but a 33.44% MoM increase; and Pre-Roll captured 2.97% share with a 78.00% YoY decline and a 59.64% MoM contraction. Average price fell 7.37% YoY to $27.97, with Concentrates priced at $27.67 and Vapor Pens at a 35.8% higher average of $37.58. In Alberta Concentrates, the brand sat at rank 26, pairing heavy category reliance (over 92%) with a mid-pack position that signals tight headroom near-term but leaves room for selective SKU-level tuning.
The mix tilt toward Concentrates (92.24%) alongside rank 26 in Alberta implies the brand’s differentiation still centers on core extract SKUs, but the 33.44% MoM rebound in Vapor Pens against a 59.64% MoM pullback in Pre-Roll points to elastic demand at higher price points rather than value-led joints. With brand sales down 77.94% YoY and a 90.07% slide over 24 months, the path to relevance likely relies on defending the Concentrates base while testing pen formats where a small 4.79% share can scale faster than Pre-Roll’s 2.97% share, effectively trading deep declines in one peripheral category for incremental gains in another.
Competitive Landscape
Roilty Concentrates sits at rank #26 in AB Concentrates in October 2026, sliding 14 positions year over year from #12 while improving 4 spots versus July 2026’s #30, and its peak of #4 in July 2025 frames the current position as a long retreat from prior visibility. Competitively, BoxHot holds #1 despite a 19.6% year-over-year sales decline, while Dab Bods remains #3 with 72.0% year-over-year sales growth, and Nugz (Canada) advanced to #5 from #14 as sales rose 78.2%, indicating Roilty’s downward rank shift is not just category softness but a share transfer toward faster-growing rivals; the net pattern implies Roilty’s trajectory is stabilizing quarter-over-quarter yet structurally lagging versus top-5 climbers.
Notable Products
Roilty Concentrates’ October 2026 sales are tightly concentrated, with the top 10 items accounting for 84.5% of revenue and Her Majesty's Melons Live Resin (1g) alone at 20.9%. This means most of its sales ride on a short list of leaders, not the long tail.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
