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Nov-2025
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Overview
Market Insights Snapshot
Roilty Concentrates has experienced notable shifts in its market performance across different provinces and product categories. In the concentrates category within Alberta, the brand saw a gradual decline in its ranking from 7th place in August 2025 to 16th in November 2025. This decline is accompanied by a corresponding decrease in sales figures, indicating potential challenges in maintaining its competitive edge within this category. Meanwhile, in Ontario, Roilty Concentrates also faced a downward trend, moving from 12th place in August to 26th by November. The brand's presence in the top 30 for concentrates in Saskatchewan was last recorded in August, where it ranked 16th, but has since fallen out of the top 30, which suggests a significant shift in consumer preferences or competitive dynamics in that market.
In the vapor pens category, Roilty Concentrates has struggled to maintain a strong foothold. In Alberta, the brand's ranking has consistently remained outside the top 50, with a slight dip from 58th in August to 78th by November. This suggests an ongoing challenge in gaining traction within this specific category. Similarly, in Ontario, the brand's position has worsened, falling from 54th in August to 94th in November. This decline across both provinces in the vapor pens category highlights a potential area for strategic reassessment and indicates that Roilty Concentrates may need to explore new strategies or product innovations to regain market share.
Competitive Landscape
In the competitive landscape of the concentrates category in Ontario, Roilty Concentrates has experienced a notable decline in rank from August to November 2025, dropping from 12th to 26th place. This downward trend in rank is mirrored by a consistent decrease in sales over the same period, suggesting potential challenges in maintaining market share. In contrast, brands like Community Cannabis c/o Purple Hills have maintained a relatively stable position, holding the 24th rank in November, while 1Above improved its standing from 31st to 25th. Meanwhile, RAD (Really Awesome Dope) and Ellevia have shown fluctuations but remain outside the top 20. These dynamics indicate a competitive market where Roilty Concentrates faces significant pressure from both stable and improving competitors, highlighting the need for strategic adjustments to regain its earlier market position.
Notable Products
In November 2025, the top-performing product for Roilty Concentrates was White Knight Sugar Wax (1g), maintaining its number one rank from the preceding months with a sales figure of 556 units. Purple Dream Sugar Wax (1g) climbed to the second position, showing a consistent upward trend from fourth place in October 2025. Roil Wedding Shatter (1g) made a notable entry into the rankings at third position, indicating strong market acceptance. Queen Bee Kush Sugar Wax (1g) slipped from second to fourth place, reflecting a decrease in sales performance. Reserve - Grape Galena Live Resin (1g) debuted in fifth place, highlighting its emerging popularity in the concentrates category.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
