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Aug-2025
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Overview
Market Insights Snapshot
Roilty Concentrates has shown varied performance across different provinces and product categories. In the Concentrates category, the brand has maintained a strong presence in Alberta, consistently ranking third until August 2025, when it slipped to fourth place. This suggests a slight decline in market share, possibly due to increased competition or changing consumer preferences. In Ontario, Roilty Concentrates held a steady position around the 10th to 12th rank from May to August, indicating stable performance in a competitive market. Meanwhile, in Saskatchewan, the brand experienced a notable decline, dropping from the top position in May to 13th by August, highlighting potential challenges in maintaining its market leadership.
In the Vapor Pens category, Roilty Concentrates has faced challenges in both Alberta and Ontario. In Alberta, the brand did not make it into the top 30 rankings from June to August, indicating a significant struggle in this category. Conversely, in Ontario, Roilty Concentrates showed an impressive recovery, climbing from 85th in June to 46th by August. This upward movement suggests a successful strategy or product offering that resonates well with Ontario consumers. The contrasting performances across these provinces underscore the importance of localized strategies in the cannabis industry.
Competitive Landscape
In the Alberta concentrates market, Roilty Concentrates has experienced a slight decline in its competitive standing, dropping from 3rd place consistently from May to July 2025 to 4th place in August 2025. This shift is particularly notable given the rise of 3Saints, which climbed from 12th place in May to surpass Roilty Concentrates by August. Despite maintaining a strong position, Roilty's sales have shown a downward trend, contrasting with the upward trajectory of Lord Jones, which has made significant strides from not being in the top 20 in May to reaching 5th place by August. Meanwhile, Dab Bods remains a dominant force, consistently holding the 2nd position, which underscores the competitive pressure Roilty faces in maintaining its market share. As the market evolves, Roilty Concentrates will need to strategize effectively to counter these competitive advancements and stabilize its sales performance.
Notable Products
In August 2025, the top-performing product for Roilty Concentrates was the Henry the Grape Ape Distillate Cartridge (1g) from the Vapor Pens category, climbing to the number one rank with sales of 2260 units. This product showed a consistent upward trend, improving from its second position in July 2025. The White Knight Sugar Wax (1g) from the Concentrates category, which held the top spot in previous months, dropped to second place with a slight decrease in sales. Purple Dream Sugar Wax (1g) maintained its third position from July to August 2025. Notably, the Melon-Dramatic Strawberry Distillate Cartridge (1g) entered the rankings for the first time at fourth place, indicating a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
