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Aug-2024
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Overview
Market Insights Snapshot
Hysteria has shown a consistent performance in the New York market, particularly in the Edible category. Over the four-month period from May to August 2024, the brand maintained a steady presence within the top 20, with minor fluctuations. In May and June, Hysteria held the 15th rank, slightly improving to 14th in July before settling at 16th in August. This indicates a stable demand for their products, although the slight drop in August suggests potential challenges or increased competition. The sales figures reflect a positive trend, with a notable increase from $80,121 in May to $117,571 in August, highlighting a growing consumer base and effective market strategies.
Despite these positive movements, it is important to note that Hysteria did not break into the top 10 rankings in any of the months analyzed. This absence from the higher echelons of the category could be seen as a missed opportunity to capture a larger market share. However, their consistent ranking within the top 20 indicates a solid foothold in the market. The brand's ability to maintain and slightly improve its position suggests that while there is room for growth, Hysteria is steadily building its presence and could potentially climb higher with strategic adjustments and targeted marketing efforts.
Competitive Landscape
In the competitive landscape of the Edible category in New York, Hysteria has shown a consistent presence but faces stiff competition. Over the period from May to August 2024, Hysteria's rank fluctuated between 14th and 16th, indicating a stable yet competitive position. Notably, Foy has been a significant competitor, consistently ranking higher and even securing the 12th position in June and July 2024. Meanwhile, Generic AF experienced a drop in rank from 13th in May to 17th by August, which could signal an opportunity for Hysteria to capitalize on. Additionally, Pure Vibe showed a notable improvement, climbing from 20th in May to 15th by August, surpassing Hysteria in July and maintaining that lead. 1906 also demonstrated a steady rise, reaching the 16th position in July before dropping slightly to 18th in August. These dynamics suggest that while Hysteria maintains a solid market presence, there is a pressing need for strategic initiatives to improve its rank and compete more effectively against brands like Foy and Pure Vibe.
Notable Products
In August 2024, the top-performing product from Hysteria was the Cookies & Cream Chocolate Bar 10-Pack (100mg), maintaining its number one rank for the fourth consecutive month with sales reaching 1848 units. The Dark Chocolate Bar 10-Pack (70mg) held steady in the second position with a notable increase in sales to 847 units. The Milk Chocolate Bar 10-Pack (70mg) remained third, continuing its consistent performance from previous months with sales of 573 units. The Dark Chocolate Bar 10-Pack (100mg) climbed back to fourth place, while the Milk Chocolate Bar 10-Pack (100mg) slipped to fifth. The rankings have shown stability with minor shifts, particularly between the fourth and fifth positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
