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Market Insights Snapshot
Edible accounted for 80.80% share in May 2026 with a month-over-month decline of 16.40% and a year-over-year decline of 4.54%, while Vapor Pens rose 32.93% MoM to 14.28% share but fell 50.79% YoY; Pre-Roll held 4.93% share with a 12.83% MoM decline and no year-over-year comp. The brand’s average price fell 9.96% YoY to $29.40, and overall brand sales declined 12.01% YoY, with Edible ranked 28th in New York Edible. The pattern implies an over-reliance on Edible that is not offset by Vapor Pens’ MoM rebound, concentrating risk in a downshifting core while secondary categories are too small to counteract the drag.
With Edible shrinking 16.40% MoM and holding 80.80% of mix, the category’s short-term contraction outweighs the 32.93% MoM uptick in Vapor Pens and the 12.83% MoM decline in Pre-Roll, leaving the overall portfolio exposed; the 28th rank in New York Edible sets a mid-pack ceiling on traffic capture. Given the 9.96% YoY price decrease alongside a 12.01% YoY sales decline, pricing relief is not converting to sufficient volume, so positioning skews toward value in Edible without enough differentiation or mix diversity to stabilize performance.
Competitive Landscape
The Green Lady Dispensary sits at rank #28 in NY Edible for May 2026, down 1 position from #27 year over year, while improving 1 place from #29 three months ago; against a peak of #24 in January 2025, this places the brand 4 ranks below its best, indicating slippage versus last year but a modest quarter-on-quarter regain. In contrast, Off Hours fell from #1 to #2 year over year even as its sales grew 6.8%, and Wyld held steady at #3 with 25.1% YoY sales growth, suggesting competitors can maintain or even lose rank while expanding share; meanwhile Gron / Grön stayed at #4 with 30.2% YoY growth and Mfny (Marijuana Farms New York) climbed from #6 to #5 with 9.6% growth, pointing to a mid-tier squeeze where gains accrue to brands with faster velocity. The pattern implies The Green Lady Dispensary’s slight YoY rank decline alongside a small 3-month improvement reflects stabilization, but without outsized growth rates like 25–30% seen among incumbents, upward mobility back toward the #24 peak is unlikely without mix or velocity shifts.
Notable Products
Rainbow Z Live Resin Cartridge (1g) posted the standout move in May 2026 with an 87.41% month-over-month gain, climbing to rank 6, while Lemon Meringue Live Resin Disposable (1g) fell 56.12% to rank 10. At the top, CBC/CBG/THC 1:1:2 Painkiller Pina Colada Gummies 10-Pack (50mg CBC, 50mg CBG, 100mg THC) declined 15.73% yet held rank 1, and THC/CBN 1:1 Nightcap Sleep Blueberry, Spiced Cinnamon & Chamomile Gummies 10-Pack (100mg THC, 100mg CBN) dropped 23.35% at rank 2. Across the top ten, five Edible SKUs occupy ranks 1 through 5 with declines between 11.16% and 23.35%, while three Vapor Pens sit at ranks 6, 8, and 10 with a split of +87.41%, +9.43%, and -56.12%; this pattern implies a pivot point where vapor pens are starting to offset softening edibles but volatility in disposables could constrain consistency.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
