Market Insights Snapshot
In the edible category within New York, Love Oui'd has shown a fluctuating but overall positive trajectory over the recent months. Starting at a rank of 14 in October 2023, the brand climbed to 12th position in November, demonstrating a promising upward movement. However, despite a slight dip to 15th place in December and maintaining the same rank into January 2024, Love Oui'd's sales figures reveal an underlying growth story. From October's sales of $35,218, there was a notable jump in November and December, peaking at $64,912, before slightly declining to $54,088 in January. This pattern suggests a growing consumer interest in Love Oui'd's edibles, even as the brand navigates the competitive landscape of New York's cannabis market.
Conversely, Love Oui'd's performance in the vapor pens category within the same state tells a different story. Initially unranked in the top 20 brands for October 2023, the brand struggled to gain significant traction, with rankings slipping from 35th in October to 48th by January 2024. This downward trend is particularly concerning given the competitive nature of the vapor pens market in New York. Despite this, sales figures for Love Oui'd's vapor pens did see a gradual increase from $3,977 in October to $7,102 in January 2024. This increase in sales, despite falling rankings, indicates a niche but growing interest in their vapor pens, suggesting potential areas for strategic focus and improvement for the brand in this category.
In the competitive landscape of the edible category in New York, Love Oui'd has experienced fluctuations in its market position, indicating a fiercely competitive environment. Initially ranked 14th in October 2023, Love Oui'd saw a slight improvement in November, moving up to 12th, before experiencing a decline to 15th in December and maintaining this position into January 2024. This trajectory suggests challenges in sustaining its market position amidst aggressive competition. Notably, Kushy Punch has shown a significant upward trend, moving from 18th to 13th place, underscoring its growing dominance. Conversely, Eaton Botanicals displayed volatility, initially ranking 15th, dropping to 19th, and then rebounding to 14th by January 2024, just ahead of Love Oui'd. Senior Moments and Generic AF also show noteworthy movements, with Senior Moments closely trailing Love Oui'd and Generic AF making a significant leap from 31st to 17th. These dynamics highlight the intense competition Love Oui'd faces, with its competitors showing varying degrees of sales growth and rank changes, impacting Love Oui'd's ability to maintain or improve its market standing.
In January 2024, Love Oui'd saw its top product as the Ginger Sleep Gummies 20-Pack (400mg CBD, 100mg THC, 100mg CBN) within the Edible category, maintaining its number one rank from the previous three months with notable sales figures of 876 units. Following closely in the second position was the Lychee Energy Gummies 20-Pack (100mg), also in the Edible category, which consistently held its rank across the months. The third top-performing product was the Zen Mint PepperMints 20-Pack (100mg), ensuring the Edible category's dominance in Love Oui'd's product lineup. In the Vapor Pens category, the Active Sativa Distillate Cartridge (0.5g) rose to the fourth position in January from its previous fifth, showing a slight improvement in its sales and rank. Meanwhile, the Unwind Distillate Cartridge (0.5g) maintained its position at fifth, indicating stable consumer preferences within the Vapor Pens category.