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Sep-2024
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Overview
Market Insights Snapshot
In the state of New York, Love Oui'd has shown a significant upward trajectory in the Edible category. Starting from June 2024, the brand was positioned at rank 44, and by September 2024, it had climbed to rank 28. This movement suggests a successful strategy in capturing consumer interest and potentially expanding their market share. Although the brand was not in the top 30 during June, July, and August, the leap into the top 30 by September indicates a noteworthy improvement in performance. The sales data supports this trend, showing a substantial jump in September, which could be attributed to either a seasonal demand or effective marketing campaigns.
Despite not being in the top 30 in the preceding months, Love Oui'd's breakthrough in September marks a critical milestone in their market presence within New York. This progress could imply a growing acceptance and preference for their products among consumers. The brand's ability to move into a competitive position within a short span suggests potential for sustained growth if they continue to leverage their strengths. While specific sales figures for the other months were not disclosed, the overall trend points to a positive reception in the market, highlighting the importance of monitoring their strategies and consumer engagement efforts moving forward.
Competitive Landscape
In the competitive landscape of the Edible category in New York, Love Oui'd has shown a notable upward trajectory in recent months. Despite starting off with a rank of 44 in June 2024, Love Oui'd climbed to rank 28 by September 2024, indicating a significant improvement in market presence. This upward movement contrasts with competitors like Ruby Farms and FINCA, both of which experienced a decline in their rankings over the same period. Ruby Farms, for instance, dropped from rank 18 in June to 27 in September, while FINCA moved from 21 to 29. Meanwhile, Gezoont maintained a stable rank at 26, and Delights Bites (NY) saw a slight drop from 25 to 30. The rise of Love Oui'd in the rankings is reflective of a substantial increase in sales, particularly in September, suggesting a growing consumer preference and market penetration, potentially driven by strategic marketing efforts or product innovation.
Notable Products
In September 2024, the top-performing product for Love Oui'd was Lychee Energy Gummies 20-Pack (100mg) in the Edible category, which climbed to the number one rank with an impressive sales figure of 949 units. The CBD/THC/CBN 4:1:1 Ginger Sleep Gummies 20-Pack held steady at rank two, maintaining its position from the previous month. Zen Mint PepperMints 20-Pack, previously ranked first for three consecutive months, dropped to third place. The CBD/THC 10:1 Flow Tincture showed significant improvement, moving from fifth to fourth place from June to September. Additionally, Zen Tincture made its debut in the rankings at fifth place in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
