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Jul-2025
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Overview
Market Insights Snapshot
Love Oui'd has shown a fluctuating performance in the Edible category in New York. Over the months from April to July 2025, the brand has not consistently ranked within the top 30, indicating challenges in maintaining a competitive edge. In April 2025, Love Oui'd held the 54th position, improving slightly to 48th in May. However, the brand dropped to 55th in June and did not make it into the top 30 in July, which could be a concern for stakeholders focusing on market penetration and brand visibility.
Despite the inconsistent rankings, there was a notable increase in sales from April to May 2025, suggesting that while Love Oui'd may not be leading in rankings, it still captures a significant portion of consumer interest, at least for certain periods. The sales figures peaked in May, indicating a potential seasonal demand or successful marketing effort during that month. However, the subsequent decline and absence from the top 30 in July highlight the need for strategic adjustments to sustain growth and improve ranking positions in New York's competitive edible market.
Competitive Landscape
In the New York edible market, Love Oui'd has experienced fluctuations in its competitive standing over recent months. Starting from a rank of 54 in April 2025, Love Oui'd improved to 48 in May, only to drop back to 55 by June. This volatility contrasts with brands like Nanticoke, which maintained a relatively stable rank around the high 30s, and To The Moon, which consistently held a position in the high 30s to low 40s. Despite these fluctuations, Love Oui'd's sales saw a significant boost in May, suggesting effective marketing or product changes that month. However, the brand's inability to maintain its rank in June indicates potential challenges in sustaining consumer interest or facing intensified competition. Brands like OHHO and Senior Moments, which were not in the top 20, highlight the competitive pressure within the market. Understanding these dynamics can help Love Oui'd strategize to regain and maintain a stronger market position.
Notable Products
In July 2025, the top-performing product from Love Oui'd was the CBD/THC/CBN 4:1:1 Ginger Sleep Gummies 20-Pack, which rose to the number one spot with sales of 217 units. This product consistently held the second position in the preceding months, demonstrating a strong performance throughout the period. The Lychee Energy Gummies 20-Pack, previously the top seller, dropped to second place with a significant decline in sales. The Zen Tincture saw an improvement, moving up to third place from its previous fourth position in June. Meanwhile, the CBD/THC 10:1 Flow Tincture maintained its fourth-place ranking, showing stable performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
