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Apr-2025
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Overview
Market Insights Snapshot
In the state of New York, the performance of Love Oui'd in the Edible category has seen a decline over the first four months of 2025. Starting the year ranked 36th in January, the brand has gradually slipped down the rankings, moving to 42nd in February, 43rd in March, and eventually falling out of the top 50 by April, ranking 51st. This downward trend is mirrored in their sales figures, which have notably decreased from $38,869 in January to $15,610 by April. The consistent drop in rank and sales might indicate increasing competition or a shift in consumer preferences within the New York market.
Interestingly, while Love Oui'd's performance in New York's Edible category suggests challenges, it's worth noting that they did not make it into the top 30 rankings in any other states or categories during this period. This absence could be seen as a missed opportunity for brand visibility and market penetration outside of New York. The lack of presence in the top 30 might suggest that their product offerings or marketing strategies could benefit from reevaluation to better capture consumer interest and expand their footprint in other regions. Such insights open up avenues for further exploration into how Love Oui'd might adapt and strategize to enhance their market standing.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New York, Love Oui'd has experienced a notable decline in its rank from January to April 2025, dropping from 36th to 51st position. This downward trend in rank is paralleled by a decrease in sales, suggesting potential challenges in maintaining market share. In contrast, High Falls Canna New York has shown a positive trajectory, climbing from 51st to 46th place, which could indicate a growing consumer preference or successful marketing strategies. Meanwhile, Tyson 2.0 and OHHO have maintained relatively stable positions, with Tyson 2.0 experiencing a slight decline and OHHO showing a modest improvement. The data suggests that Love Oui'd may need to reassess its strategies to counteract the competitive pressures and regain its footing in the New York edible market.
Notable Products
In April 2025, Love Oui'd's top-performing product was Lychee Energy Gummies 20-Pack (100mg), maintaining its first-place rank consistently since January, despite a significant drop in sales to 302 units. The CBD/THC/CBN 4:1:1 Ginger Sleep Gummies 20-Pack (400mg CBD, 100mg THC, 100mg CBN) held the second position throughout the months, although its sales decreased notably. Zen Mint PepperMints 20-Pack (100mg) rose back to the third position after slipping to fourth in March, indicating a slight recovery in popularity. The CBD/THC 10:1 Flow Tincture (300mg CBD, 30mg THC) remained in the fourth position, showing stable but low sales figures. Notably, Lychee Energy Gummies (5mg) was not ranked in April, following a rank of third in March, suggesting it may have been discontinued or experienced a significant drop in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
