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Jul-2025
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Overview
Market Insights Snapshot
Dabble Cannabis Co. has exhibited notable performance in the British Columbia market, particularly in the Concentrates category. The brand maintained a strong ranking, consistently appearing within the top six throughout the months from April to July 2025. Notably, Dabble Cannabis Co. climbed back to the third position in July after a slight dip to sixth in June, showcasing resilience and a strong market presence. This upward movement is indicative of the brand's ability to capture and maintain consumer interest in a competitive landscape. In contrast, their performance in the Beverage category was more volatile, with rankings fluctuating between 13th and 19th place over the same period. The volatility in this category suggests potential challenges or shifting consumer preferences that the brand may need to address to stabilize its position.
It is worth noting that Dabble Cannabis Co. did not make it into the top 30 brands in any other states or provinces across the analyzed categories, highlighting a concentrated market presence in British Columbia. This focused success could be seen as a strength, allowing the brand to dominate locally, particularly in the Concentrates category, but it also points to an opportunity for expansion into new markets. The absence from other markets might suggest either a strategic choice or an area for potential growth and diversification. As consumer trends continue to evolve, the brand's ability to adapt and expand could play a pivotal role in its future performance across both existing and new categories.
Competitive Landscape
In the competitive landscape of the concentrates category in British Columbia, Dabble Cannabis Co. has experienced notable fluctuations in its market position from April to July 2025. Initially ranked 4th in April and May, Dabble Cannabis Co. saw a dip to 6th place in June, before rebounding to 3rd in July. This recovery in rank suggests a positive shift in consumer preference or strategic adjustments by the brand. In comparison, Endgame consistently maintained its top position, except for a brief second place in May, indicating strong brand loyalty or superior product offerings. Meanwhile, Vortex Cannabis Inc. remained a formidable competitor, consistently holding the 2nd rank, showcasing stable sales performance. Dab Bods also showed strong performance, particularly in June, where it climbed to 3rd place, directly impacting Dabble Cannabis Co.'s rank. Interestingly, Sauce Rosin Labs made a significant leap from being outside the top 20 in April to securing 5th place by June and July, indicating a potential emerging threat. These dynamics highlight the competitive pressures Dabble Cannabis Co. faces, emphasizing the need for strategic marketing and product innovation to maintain and improve its market position.
Notable Products
In July 2025, the top-performing product for Dabble Cannabis Co. remains the Strawberry Jam Raspberry Sparkling Lemonade (10mg THC, 355ml) in the Beverage category, maintaining its position at rank 1 with sales of 2,578 units. Strawberry Jam Live Rosin (1g) holds steady at rank 2 in the Concentrates category, showing consistent performance over the past months. Hash Plant Live Rosin (1g) has improved its standing, climbing from rank 4 in May and June to rank 3 in July, indicating a positive shift in consumer preference. Dabbleberry Live Rosin (1g) remains at rank 4, while Dabbleberry Live Hash Rosin (1g) continues to hold the fifth position. Overall, the rankings have shown stability with minor shifts in the Concentrates category, suggesting a steady consumer demand for these top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
