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Jun-2024
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Overview
Market Insights Snapshot
Dabble Cannabis Co. has exhibited notable performance fluctuations across different states and categories over recent months. In British Columbia, the brand saw a significant dip in April 2024, dropping to the 20th rank in the Concentrates category. However, they quickly rebounded in May 2024, climbing back to the 7th position, where they maintained their rank through June 2024. This recovery is indicative of a strong market presence and resilience in the face of competitive pressures. The sharp rise in sales from April to May, almost doubling, underscores the brand's ability to regain consumer trust and market share swiftly.
Despite these positive movements, the inconsistency in their rankings highlights areas for potential improvement. The drop to the 20th rank in April is a point of concern, suggesting that Dabble Cannabis Co. may face challenges in sustaining its market position. Not being in the top 30 in any month would be a significant red flag, though this was not the case for British Columbia. The brand's performance in other states or provinces remains to be analyzed for a comprehensive understanding of its market dynamics. Monitoring these trends closely can provide deeper insights into the brand's overall health and strategic positioning.
Competitive Landscape
In the competitive landscape of the concentrates category in British Columbia, Dabble Cannabis Co. has experienced significant fluctuations in its ranking and sales over the past few months. Notably, Dabble Cannabis Co. saw a sharp decline in April 2024, dropping to 20th place, but quickly rebounded to 7th place by May and maintained this position in June. This volatility contrasts with the more stable performance of competitors like Phant, which consistently ranked in the top 6, and Nugz, which hovered around the 8th to 9th positions. Meanwhile, Tremblant Cannabis showed a steady upward trend, peaking at 8th place in May. The emergence of Brindle Farms in the rankings, jumping to 5th place in June, indicates increasing competition. These dynamics suggest that while Dabble Cannabis Co. has the potential for strong sales, it must navigate a highly competitive market with both established and emerging brands vying for top positions.
Notable Products
In June 2024, the top-performing product for Dabble Cannabis Co. was Hash Plant Live Rosin (1g) in the Concentrates category, maintaining its top rank from May 2024 with notable sales of 442 units. Strawberry Jam Live Rosin (1g) held steady at the second position, showing consistent performance across the past four months. Dabbleberry Live Rosin (1g) ranked third, slightly improving from its May 2024 position. Dabbleberry Live Hash Rosin (1g) climbed to fourth place, reflecting a steady increase in sales. XXX Live Rosin (1g) rounded out the top five, though it saw a slight decline in rank compared to previous months.
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