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Nov-2025
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Overview
Market Insights Snapshot
Dabble Cannabis Co. has demonstrated notable performance across different categories in British Columbia. In the Beverage category, the brand has shown fluctuating rankings over the past few months, achieving a peak position of 9th in October 2025 before dropping to 13th in November 2025. This indicates a volatile market presence, possibly influenced by seasonal demand or competitive dynamics. Interestingly, despite the drop in ranking, the sales in October were significantly higher compared to other months, suggesting a successful marketing campaign or product launch that month.
Conversely, in the Concentrates category, Dabble Cannabis Co. has maintained a consistent position, holding steady at the 3rd rank from August through November 2025. This stability in ranking highlights a strong foothold in the Concentrates market within British Columbia, possibly due to a loyal customer base or superior product quality. The sales figures in this category also reflect a healthy performance with a slight increase from September to October, followed by a minor dip in November. This consistent ranking and sales performance in Concentrates contrast with the more variable results seen in the Beverage category, suggesting that the brand's strength lies in its Concentrates offerings.
Competitive Landscape
In the competitive landscape of the concentrates category in British Columbia, Dabble Cannabis Co. consistently held the third rank from August to November 2025, demonstrating a stable presence in the market. Despite this steadiness, the brand faces stiff competition from Endgame, which maintained the top position in three out of the four months, and Vortex Cannabis Inc., which fluctuated between second and fourth place but ended November back at second. Notably, Brindle Farms surged to the top rank in October, indicating potential volatility and consumer interest shifts that could impact Dabble Cannabis Co.'s market share. Meanwhile, Nugz (Canada) re-entered the rankings in November at fifth place after being absent in October, suggesting a resurgence that could further challenge Dabble Cannabis Co.'s position. These dynamics highlight the importance for Dabble Cannabis Co. to innovate and differentiate to maintain and potentially improve its market standing.
Notable Products
In November 2025, the top-performing product from Dabble Cannabis Co. was the Strawberry Jam Raspberry Sparkling Lemonade (10mg THC, 355ml), which maintained its first-place ranking for the fourth consecutive month despite a slight drop in sales to 2,572 units. Dabbleberry Live Rosin (1g) ascended to the second position, showing a significant sales increase to 1,340 units, compared to its fourth-place ranking in October. Strawberry Jam Live Rosin (1g) held steady in third place, with consistent sales performance, while Hash Plant Live Rosin (1g) moved down to fourth place from its previous second-place ranking in August and September. Creative Earth x Dabble - GMO Live Hash Rosin (1g) re-entered the rankings at fifth place, indicating a resurgence in interest despite lower sales figures compared to other concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
