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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Dabble Cannabis Co. concentrated 62.40% of May 2026 sales in Concentrates, where year-over-year was down 19.18% but month-over-month rose 25.36%, while Beverage held 21.18% with a 25.85% year-over-year increase and 22.73% month-over-month growth; Edible accounted for 16.42% with a 153.65% year-over-year surge but a 24.13% month-over-month drop. The brand’s average price fell 12.27% year-over-year to $21.88, and Concentrates pricing at 53.16 suggests a premium tier anchoring mix; with a Concentrates rank of 6 in British Columbia, the split between a recovering month-over-month core and divergent year-over-year trends implies a portfolio leaning on Concentrates volume rebounds while Beverage and Edible provide incremental share stability.
The month-over-month lift of 25.36% in Concentrates alongside 22.73% in Beverage, contrasted with a 24.13% decline in Edible, signals near-term execution favoring inhalable and drinkable occasions, while the 19.18% year-over-year drop in Concentrates and 153.65% rise in Edible point to a longer-cycle pivot toward diversified form factors. With 62.40% share still tied to Concentrates and a 6th-place rank in British Columbia, the mix suggests positioning as a Concentrates-first brand using Beverage’s 21.18% share and lower price point (10.03) to broaden entry, implying that sustained price elasticity from the 12.27% brand-wide decrease is central to defending rank while reallocating emphasis toward faster year-over-year growth pools.
Competitive Landscape
Dabble Cannabis Co. sits at rank #6 in BC Concentrates in May 2026, down two positions from rank #4 year over year, and three spots below its three-month mark of #3; the slide from a peak of #3 in February 2026 to #6 now coincides with Endgame moving from #2 to #1 and BoxHot jumping from #9 to #3, indicating share is consolidating above Dabble’s current slot. With Nugz (Canada) advancing from #11 to #4 while Dab Bods holds steady at #5, Dabble Cannabis Co.’s relative decline by 2 ranks YoY and 3 ranks from February 2026 implies that near-term recovery to a top-3 position will require outpacing faster-climbing rivals rather than relying on category tailwinds.
Notable Products
Hash Plant Live Rosin (1g) posted the headline move in May 2026 with a 167% month-over-month increase to rank 10, while Strawberry Jam Gummies 2-Pack (10mg) fell 64% and slid to rank 4. Beverage momentum was mixed but visible at the top: Blackberry Sparkling Lemonade (10mg THC, 12oz, 355ml) in rank 1 grew 1.8%, and Strawberry Jam Raspberry Sparkling Lemonade (10mg THC, 355ml) in rank 2 surged 70.8%, with beverages holding the top two ranks even as three Edible SKUs in the top ten averaged double-digit declines of 24% to 64%. Concentrates showed bifurcation as Strawberry Jam Live Rosin (1g) dropped 37.7% to rank 9 while a different strain vaulted triple digits into the top ten, suggesting a pivot toward strain-specific rosin winners and away from legacy edible formats. The pattern points to a commercial direction that prioritizes Beverage-led traffic at the very top while selectively scaling breakout Concentrates strains, de-emphasizing weaker Edible variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
