Market Insights Snapshot
Dabble Cannabis Co. has been maintaining a steady performance in the Concentrates category within British Columbia. The brand has consistently ranked within the top 20 brands for the past four months, showing a strong presence in the market. There was a notable improvement in their ranking in September 2023, moving up to the 10th spot from the 13th in the previous two months. However, they slipped back to the 14th position in October 2023, indicating a slight dip in market performance.
In terms of sales, Dabble Cannabis Co. started with a strong base in July 2023 with sales of around 61,154. Despite a dip in their ranking in October, their sales remained fairly stable with a slight decline to approximately 60,630. This suggests that the brand has a loyal customer base that continues to support it, even when it's not in the top 10. However, the brand needs to focus on strategies to improve its ranking and maintain its market presence. The detailed sales trends and further insights are reserved for a deeper analysis.
In the competitive landscape of the Concentrates category in British Columbia, Dabble Cannabis Co. has seen some fluctuation in its ranking over the months of July to October 2023. Starting at rank 13 in July, it rose to 10th place in September, only to fall back to 14th in October. This indicates a volatile market position, with competitors like BLKMKT and Shred consistently ranking higher. Interestingly, Nugz, which started strong at rank 8 in July, saw a significant drop to 16th place by October, suggesting that Dabble Cannabis Co. has potential to capitalize on such shifts. However, the company should also be wary of brands like Pura Vida, which despite a slight drop in rank, has maintained a relatively stable position in the market.
In October 2023, Dabble Cannabis Co.'s top-performing product was the 'Strawberry Jam Live Rosin (1g)' from the Concentrates category, maintaining its top rank from previous months. Following closely was the 'Dabbleberry Live Hash Rosin (1g)', which climbed a rank from September to secure the second spot. The 'Dabbleberry Live Rosin (1g)' dropped to third place in October, after consistently holding the second rank in August and September. Notably, 'Strawberry Jam Live Rosin (1g)' recorded sales of 651 units in October, leading the pack. This analysis shows a dynamic sales trend among Dabble Cannabis Co.'s products, with the 'Dabbleberry Live Hash Rosin (1g)' showing a promising upward trajectory.